New Product SHOPZPRESSO MEGA STORE New Product SHOPZPRESSO MEGA STORE
Issue #109
March 2021
MWM Marketing CLINIC
Egg Newsletters Marketing You Can Touch ! MWM Success Guide Making Web Money
$100 a Day Flipping Insanely Simple Sites
John Thornhill
New to Marketing? Do Reverse Podcasting For Fast Success
Exclusive Interview From Factory Worker to Internet Marketing Success
MWM Ask the Expert
Sick of Zoom? Try Clubhouse – IF You Can Wrangle an Invite MWM Business HELP
Hate Testing? Do This Instead
Ask a Naked Movie Star “How Often Should You Email?”
Learn How People Are Making Web Money Online Today
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MWM contents
MWM 4 MARCH 2021
6 MWM Editor’s Letter MARCH 2021 7 MWM Inbox 8 In The NEWS 9 MWM - FREE Affiliate Funnel 12 MWM Success Guide - How Digital Marketing is Changing in 2021 14 How to Find Your Most Profitable Price Point in 24 Hours 15 Dynamic Digital Software Store Want A FREE Website?
9 FREE Affiliate Funnel Offer
16 Subscribe For FREE 17 MWM Ask The Expert: Sick of Zoom? Try Clubhouse – IF You Can Wrangle an Invite 19 Covert PinPress 20 Membership Authority Sites 21 Business HELP – Hate Testing? Do This Instead 23 Introducing 6FigZ - New Product 24 This Email Line Adds $500-1000 a Month to Your Income 26 SHOPZPRESSO MEGA STORE 28 $100 a Day Flipping Insanely Simple Sites 33 New to Marketing? Do Reverse Podcasting For Fast Success 34 Start A Wildly Successful HomeBased Internet Business!
23
Introducing 6FigZ
MWM contents
MWM 5 MARCH 2021
Features … 36 MWM Interview - John Thornhill
ntents
39 The Functional Strength Guide 42
MWM Q&A: How to Instantly Become 20% More Charismatic in Videos
43 Attracting a Massive Audience With Your Blog
44 Covert VIDEO Press 46 Internet Marketing Made Easy 48 FLAT Graphics BlackBox 3.0
59 New Product KETO Power Boost
49 Massive Traffic Blueprint 50 JVZoo Hosting 51 MWM wants You to Know – Case Study: Marketer Says ‘NO!’ to $10,000/mo Affiliate Commissions - Does THIS Instead 52 Ask a Naked Movie Star How Often Should You Email 53 Unlock My Secret Traffic Methods 54 My Blog Profits Coaching 56
This Month’s Marketing CLINIC
Egg Newsletters Marketing You Can Touch ! 59 New Product KETO Power Boost 60 YouTube Ads Made Easy
35 JOHN THORNHILL MWM INTERVIEW
Are you trying to keep track of the latest Covid-19 Corona Virus News ? WE have ALL the INFO in one place for you
Corona Virus News
MWM editors letter Welcome to the MARCH 2021 Issue of our monthly “Making Web Money” Online Digital Marketing magazine where every month we show you how real people, just like you, are making web money – online.
This month we have MORE great articles and personal success insights, interviews, plus some ONLINE opportunities for you. - How to Find Your Most Profitable Price Point in 24 Hours - This Email Line Adds $500-1000 a Month to Your Income - MWM Series on Business Help - Hate Testing? Do This Instead - Unlock My Secret Traffic Methods - MWM Interview – John Thornhill - $100 a Day Flipping Insanely Simple Sites - New to Marketing? Do Reverse Podcasting For Fast Success - New Product - Introducing 6FigZ - FREE Affiliate Funnel Offer - Attracting a Massive Audience With Your Blog - Ask a Naked Movie Star How Often Should You Email
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- MWM Wants You to Know – Case Study: Marketer Says ‘NO!’ to $10,000/mo Affiliate Commissions - Does THIS Instead -This Month’s Marketing CLINIC: Egg Newsletters – Marketing You Can Touch - MWM Success Guide - How Digital Marketing is Changing in 2021
- MWM Ask the Expert - Sick of Zoom? Try Clubhouse – IF You Can Wrangle an Invite - MWM Q&A: Instantly Become 20% More Charismatic in Videos I hope you enjoy this month's magazine. Thanks for reading. – Check out our 108 Great Back Issues of Making Web Money!
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Making Web Money Magazine Published 12 times per year. Copyright
All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher Making Web Money Online Marketing Magazine Editor Harry Crowder
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QUOTABLE.. “Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” Kath Pay, Founder and Senior Consultant at Holistic Email Marketing
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QUOTABLE..
Youtube’s New Aim toof your target market, b “EveryFeatures email is a customer survey testing they vote on what resonates best with them.” Tackle Negative Comments
– Kath Pay, Founder and Senior Consultant at Holisti
YouTube is launching new features designed to encourage commenters to reconsider posting disrespectful Email Marketing comments to others.
For example, one feature works to reduce negative comments on videos, while another focuses on filtering negative comments out of a creator’s YouTube Studio. https://blog.youtube/news-and-events/make-youtube-more-inclusive-platform/
‘Google My Business’ Listing Hijackings Are Increasing Spammers are attacking businesses by accessing the “claim this business” link in the Google Local Knowledge Panel. An email is then sent to the business owner from Google My Business notifying them of a request to gain control over the listing.
If you ever receive one of these emails for your business, don’t assume it’s your webmaster or some other friendly person doing this. Decline the request until you can verify who this person is. A user shouldn’t be able to access your listing as long as you do not click the link in the email or follow through with the verification process it contains. https://searchengineland.com/hijacked-google-my-business-listingsappear-to-be-a-growing-problem-343737
MWM New Product
MWM 09
MWM 10
Youtube’s New Features Aim to Tackle Negative Comments YouTube is launching new features designed to encourage commenters to reconsider posting disrespectful comments to others. For example, one feature works to reduce negative comments on videos, while another focuses on filtering negative comments out of a creator’s YouTube Studio. https://blog.youtube/news-and-events/make-youtube-moreinclusive-platform/
YouTube Helps You Build Excitement for New Videos YouTube Premieres enables creators to generate buzz around a new video in advance of when it goes live, and the tool is about to get four completely new features. Live Redirect Live Redirect allows you to create a multi-part show experience. You can connect a live stream to an upcoming premiere to generate excitement, as well as using an interview or Q&A to instantly redirect your audience to the premiere page. Premiere Trailers Now you can create your own trailer. This is a pre-recorded video between fifteen seconds and three minutes in length. Trailer videos must be public and owned by the channel hosting the Premiere, which means no one can use a video from another channel as their own trailer. Expanded Countdown Themes There will be not just one, but 10 themes available for the countdown displayed immediately before a video premiere. Note: These new themes won’t be available until early next year. Schedule Premieres on Mobile For the first time ever, creators can schedule Premieres using the YouTube mobile app. Simply upload a video from your mobile device and then schedule it as a Premiere at the same time. https://www.searchenginejournal.com/youtube-has-more-ways-to-build-hype-for-anew-video/389735/
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MWM success guide
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How Digital Marketing is Changing in 2021
Thanks to Covid-19, businesses have been pushed from the offline to the online world at record speed, making digital marketing more competitive than ever. How can you compete in 2021? 1: If you haven’t already, it’s time to get serious about putting out plenty of great content. Whether it’s one sentence on social media or an entire white paper, you need lots of content continually flooding the internet on a daily basis. 2: Change the size of your content. Instead of making super long authority-type posts of maybe 3000 words that comprehensively cover a topic, consider going smaller. Short articles that cover just one thing well are ranking high these days, perhaps because of people’s shorter attention spans and less time to read a long article. Consider breaking up an authority post into small ones, each with a title matching what people are searching for. For example, instead of an article that outlines in detail all the steps to take when starting an online business, break it up into a series of short articles, one on each aspect of the topic (niche selection, branding, game plan, website creation, etc.) 3: While your written content should probably be shorter, your video and audio content needs to be longer. 10-minute videos are performing better than 2, 3 or 5 minute videos in the search results. If you think about it, it makes sense that if someone is searching for answers, they’re more likely to click on the 10-minute video than the 2-minute video. But expanding your video or audio lengths only work to a point. Videos of 20 and 30 minutes are not doing as well as the 10minute versions. People want the whole story but they want it quickly. 4: Speed up your pages. It’s more important than ever to have pages that load quickly. When you improve your page speed you’ll also increase your rankings and traffic. There are multiple methods and tricks to decreasing page loading times. Research what’s right for your site or hire someone to do it for you. 5: It’s more important than ever to rank high on page one. Google is going to be looking for additional ways to increase their income, which will likely mean increased paid ads, changes to algorithms and who knows what else.
If you rely on free traffic from Google then don’t get lazy or you’ll lose it. 6: Repurpose your content. Turn that article into a video and a podcast. Take several small articles and make them into one big one and take a big one and turn it into several small ones. Remove the best bits and use it on social media, and then package it all up for a whopping comprehensive lead magnet. 7: Update your content. Take that blogpost from 6 months ago or even 6 years ago, make it fresh and republish it. 8: Do some podcasting. If the time is right, start your own. If not, be a guest on other people’s podcasts. Compared to blogging, podcasting is still wide open and far less competitive. Plus, you can convey things like emotion and passion via voice that sometimes get lost with writing. 9: Backlinks probably aren’t going to matter as much. Focus on great content built on what people are searching for. Relevancy is king. 10: You better be branding. Brands are already dominating the internet because people know them and TRUST them. It’s easier to get followers, to reach people and get sales when you have an established brand. Conversely, people out to make a quick buck and run don’t have a brand – they’re just somebody making promises into the void. 10.5: And this is a big one: Forget the, “HELLO - BUY GOODBYE” of yesterday where you tried to sell someone the first time they saw your offer, and if they didn’t buy, you gave up. Instead, find ways to interact with people at least 7 times. It might be through email, push notifications, messenger bots, social media, etc. I once knew a guy who was launching a brand new business. He guest posted on a hundred blogs and appeared on 30 podcasts all in the space of 6 weeks. While no one had heard of him in the beginning, by the sixth week everyone in the niche felt like they’d known him for years. His list exploded, he got JV offers daily, bloggers and podcasters asked him back repeatedly and promoted him for free… in the online world, that’s about as close as you’ll get to overnight success.
It’s a lot of work, but it can really pay off.
How to Find Your Most Profitable Price Point in 24 Hours If you charge $47 for a product, will you make more than if you charge $27? Think about it… It’s not just the price that matters, it’s also the conversion rate. If $27 converts at nearly twice or better the rate of $47, then $27 is a better price point for you. But what if you charge $37? Maybe $37 will turn out to be the winner, but you won’t know unless you test. And if you have any cost to fulfillment, such as if you’re providing services, then you will need to factor that in as well. It gets complicated real fast, doesn’t it? But years ago I heard about the magic of the ‘100 prospect test’. The theory goes that if you send 100 people to your page, you can assess the results. Not believing this myself, I tested a squeeze page with 100 visitors and 1000 visitors. And wouldn’t you know it? The conversion rate on the first 100 was nearly identical to the 1000. Since then I’ve been testing a lot of things with just 100 people, and that includes pricing. In the above example, you could send 100 people to the $27 price point, 100 to the $37 and 100 to the $47. You can buy the traffic from a solo ad or Facebook or any method you choose. Just make sure you use the exact same method for all three. Compare and see which price point is the most profitable. If it’s $27, then you might do another test at $17. And if it’s $47, you might do another test at $67. In 24 hours you can know for a fact – without guessing – which price point will make you the most money. And if you think about a campaign that you run for the next six months, even a small increase in your income can add up to very big money. Which is to say, don’t guess. Instead, test and know for certain.
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MWM ask the expert
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Sick of Zoom? Try Clubhouse – IF You Can Wrangle an Invite So, what are they talking about in these rooms? They’re sharing stories, collaborating, bouncing ideas of each other and teaching. Who’s participating? Anyone with an invitation: Entrepreneurs, business elites, professionals, coaches, celebrities, investors, trainers, CEOs, moguls… the list goes on. How do you get an invitation? Ahhh, there’s the tricky part. Someone already in Clubhouse has to invite you, and their number of invites is limited. Don’t have an invitation? You might still get in if you download the app and set up your account. If someone who knows you is notified in-app, they can grant you access. Is there a downside? Yes. It’s been reported that Clubhouse has a lack of content moderation, sometimes resulting in abuse and hate speech. Hopefully they’re working on that. It’s an audio app that allows people to listen to or actively participate in live discussions online. Think Zoom without video and without recording. Also, there is no private messaging and no written comments. You enter a room and start listening to the conversation. Or you have the option of raising your hand and possibly being called up on stage to join the discussion. Contribute to the conversation and you could be made into a moderator, which allows you to call others up on the stage. Or you can start your own conversation and see who shows up. If this sounds like a free-for-all, it’s not. When you’re on-stage you’re expected to mute yourself until you have something important to share, or until you’re called on. Rooms (conversations) can run for hours and possibly even days with multiple moderators. There’s no requirement to participate; you can simply listen in as you would a podcast.
7 Things You Need to Know about Clubhouse 1: It’s truly viral.
5: Anyone can have a voice. Unlike some platforms, here everyone who wants to speak out, can. Clubhouse levels the playing field because it’s not so much WHO you are but what you KNOW and share with the room.
When someone you follow jumps on a stage, the app tells you in real time.
6: You can build business connections. One click on the notification and you instantly join the room to listen in on what’s happening. As your network in Clubhouse grows, it’s possible to start a room and have hundreds of people almost magically appear.
2: No grooming needed. Is your room a mess? Do you look like you just dragged yourself out of bed? It doesn’t matter because Clubhouse is audio only – no video.
If you’ve been to a conference, you know the real networking happens in the hallways. With Clubhouse, people who like the value you bring to the platform can check out your Twitter or Instagram account and have a conversation with you there.
7: You can curate content.
You can also listen in no matter where you are – on the bus, in the grocery store, in the bathroom – it doesn’t matter.
While recording and transcribing conversations in Clubhouse rooms without every participant’s permission is an absolute no-no, there is a way around this policy.
3: Personal engagement and social media voyeurism in one.
When you start a new room, add your intentions to record and transcribe to the room’s public title and description.
Do you want to chat with people and share ideas? You can. Or do you want to silently listen in on their thoughts, successes, failures and insights? You can do that, too.
4: You can use it as a testing ground. Do you have an idea for a book / product / business / whatever and want to see what others think? Take it to Clubhouse and you’ll get immediate reactions and feedback.
This alerts everyone who chooses to enter that you may use what you gather for your own content purposes. If you can snag an invitation to Clubhouse then I heartily suggest you do so. My first time on Clubhouse turned into a three-hour marathon of online marketing techniques that resulted in 9 pages of notes and 3 new ideas I’m putting to work right now.
Clubhouse is definitely worth a look!
Did you know:
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Why Should You Create a Membership Site? Essentially, a membership site is a site that users pay to subscribe to. This normally works by first enticing the reader
with some free content and showing them the kind of entertainment/information/value that you’re capable of providing. Once they’re hooked, you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. So what’s so different about this? Well for starters, it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away. This means the money is recurring and much more predictable.
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MWM Business HELP Hate Testing? Do This Instead You already know that the better your funnel converts, the more money you can make. You can spend more on advertising or pay more in affiliate commissions and still make tons of money. The trick, of course, is getting your sales funnel to convert well. And to do that, you need to test… well… everything. You need to test the sales copy that brings someone to your squeeze page, the copy on the page, the look of the page, the title of the freebie you’re giving away, the cover of that freebie, the offer they see when they subscribe, the upsell offer after that (if there is one) and so forth. You. Must. Test. Everything. Which is time consuming and costly. Because it could be days or weeks before you even manage to break even, much less start earning a profit – if you ever do at all. But there is a massive shortcut that some people are taking, and I would be remiss if I didn’t at least tell you about it. We could debate the ethics on this but we won’t. I leave that up to you. The fact is, people do this sort of thing in every single industry all the time, so it is nothing new. What is new is that the average Joe or Jane marketer doesn’t think to do this. And if you haven’t guessed yet, I’m talking about modeling another marketer’s business. That is, replicating someone else’s sales techniques and processes. You’d be surprised how many people already do this in one form or another. I’ve even seen marketers take pride when their own funnels have been modeled. And no, it’s not copying. At least, not if it’s done correctly. The idea isn’t to copy the text or even use the same products. Rather, it’s to model in terms of design, options presented, layout, pricing, number of upsells and down-sells and so forth. Your headlines might be the same color, size and font. But it’s YOUR headline. Your video might be in the same location on the page, but it’s YOUR video. You’re selling your own products, not theirs. Your sales copy will be different. Your bullet points will be different. Your key benefits and so forth will be different.
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But things like the layout of sales pages, colors, fonts, and so forth aren’t copyrighted. Does a green ‘buy now’ button work better than a red one? Does a centered black headline in Verdana that asks a provocative question do better than a red headline on the right in Tacoma that makes a bold statement? Does having the opt in box above the fold convert better than having a long list of bullets and the opt in box beneath the fold? There are 1001 decisions to be made when creating a new sales funnel. But emulating a funnel that is already proven to work can make the process a whole lot easier. And faster, too. Big time marketers can literally spend tens of thousands of dollars on traffic to test what converts best. But by emulating their funnels (not copying) you can get a leg up on what’s working. How do you know which funnels are working the best in your niche? If you’re in the IM field, you can check their stats in JVZoo, Warrior Plus and Clickbank. In other niches, Clickbank can be a reliable indicator, as well as paying attention to which products you see promoted via paid ads time and time again. If they weren’t making sales, they wouldn’t be paying to promote these products. One last thing… this doesn’t mean you shouldn’t still test. Since this is your own funnel with your own copy and your own products, testing will give you a ton of info on how to raise your conversions as much as possible. But by emulating a proven funnel as the foundation to your system, you get to take a massive shortcut that will have you in profit that much faster.
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It’s a 3 in 1 business in a box. Customers are getting everything I personally use to make six figure per month A complete on-demand automatic traffic generating cloud-based software Readymade high converting sales page User rights – Customers can use the software and get traffic anywhere they want Agency rights – Customers can put their bi buttons on the done for uses page and sell the software as service to their clients and make money as and agency Completely cloud-hosted – the software and the service page is hosted in our server. customers don’t need to use their own domain or server Nothing to download or upload – it’s totally cloud-hosted. so there is nothing to upload or download Completely newbie friendly – simple to use software comes with step by step, over the shoulder training module
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This Email Line Adds $500-1000 a Month to Your Income This is truly old school and yet most marketers never do this. In fact, it can add several hundred dollars or more to your bottom line each and every month. And all it takes is a line or two of text in your emails. What is it? The signature line. Place a simple signature line with a link to an offer as a footer in every one of your emails you send out to your list. This can be to one of your flagship products, such as your coaching program or a high-end course. Yes, it sounds almost too simple, doesn’t it? You probably won’t get a lot of clicks on this link for a couple of reasons: They’ve already clicked on the main link higher up in the email. Or your list goes ‘ad blind’ because they keep seeing this same line over and over again. Which is why you want to promote a flagship product with a fairly high price tag. For example, if you have a $500 coaching program and you only get one sale that month from your signature line, that’s still $500 profit. And it’s even more if it’s monthly billing. You can change the line from time to time to keep it fresh. Frankly, you don’t need to spend a lot of time on this. Just write your line, add it to your footer and forget about it for a couple of weeks until you change it. And then see what happens. It could add thousands to your bottom line each year.
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- Are you still trying to sell your products and services physically? - Have you spent a lot of money and time, but never achieved your objective?
Be honest!!! Are you actually achieving your desired goals? … are you saying NO? (it’s o.k.)
Look at astonishing stats: - U.S. Online sales will be $523 Billion by 2020 - E-Retail spending to go up by 62% this year - 51% of U.S. consumers plan to do most of their online shopping at Amazon.com
- eCommerce salaries in the UK have increased by over 14,000 euros in 2015, - The average amount spent by each consumer is expected to rise from $1,207 per annum to $1,738 per person.
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$100 a Day Flipping Insanely Simple Sites While this isn’t something I’ve tried, I’ve seen others doing it for years so it must be working like gangbusters. You’re likely already aware of the concept of building a full website with sales funnel, sending traffic to it, making sales to show it works and then selling the website as a proven money maker, right? This is something far simpler than that. Frankly, I’m a little surprised this works so well. But I’ve been watching people do this over and over again, so I know it’s working. They’re building one page websites (one page!!) and selling them at auction for $100 to $300 or more. And they’re sometimes building several of these in a week or even in a day. Here’s how it works, or at least how I think it works. Mind you, I’ve never done this myself, but you don’t have to be a detective to figure this one out: First you find a paid service geared towards online marketers. It could be a website offering to write packages of articles, do SEO, build websites or whatever. Ideally you want a service that is extremely reasonable in price, and frankly these aren’t hard to find. It can be any service that is bought and paid for online, using basic information and contact details. For example, if the service writes packages of 50 articles, the information collected would be the niche for the articles and where to send them when they’re finished. Let’s say the article writing service offers 3 packages: $35 for 10 articles, $70 for 25 articles and $120 for 50 articles. You would then create your own one page website which might even look quite similar to the original page. Insert three buttons for the three options, but increase the prices to perhaps $55, $100 and $175. The buttons don’t actually link to anything at this point.
Buy a domain name, make the site look professional with a nice layout and good headline and bullet points, and then put it up for sale on Flippa or someplace similar. Remember there is no need to show stats, sales, traffic hits, SEO and so forth with these because none of that applies. Instead, you talk about – and this is the important bit – the potential of the website to make sales. Explain that all the buyer needs to do is make the buttons active to pay into their account, take the payments and customer details, and pass the information on to the real service for fulfillment. They get to keep the difference in price. The buyers are likely newbies looking for a way to get started online. And the sites most definitely do have the potential to make money if the buyers send the right traffic to them. You don’t reveal the real service until they’ve purchased the site. The site buyer then acts like a middleman, much like Amazon or Walmart on a much smaller scale and earns money from every sale. You can make multiples of these sites, using basically the same website template and the same copy to sell the site. Choose a different URL each time and sell the sites one at a time on each of the website flipping sites. Do this with one vendor or several, build one website a day or 5 a day or whatever. This can be a great part time income for not much work, and it can act as a stepping-stone to building complete, proven sales sites that fetch four and five figures, too. Or just stick with these small sites if you’re more comfortable – either way, it’s a nifty idea.
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New to Marketing? Do Reverse Podcasting For Fast Success If you’re new to marketing or don’t yet have a large following, starting your own podcast can be an uphill slog that takes months of work before you start to build real traction. But being a guest speaker on established podcasts – what I call reverse podcasting – can immediately establish your credibility and send hot prospects to your website. It doesn’t matter if you have a track record online because your offline experience can work just as well for getting interviewed. Remember that podcasters are always looking for interesting people to interview who bring value to their listeners. To find out what which podcasts might be a good fit for you, choose someone well-known in your niche and then discover what podcasts have had them as a guest. These are the podcasts you want to approach. Typically, podcasters will want to know what you can offer their listeners in terms of great info. They will also link to your site in their podcast description (great for not just traffic, but also SEO) and place your name in the podcast’s title. Once you’ve been a guest on numerous podcasts, then it might be time to consider starting your own podcast. And your first guests can be the podcasters who interviewed you since you’ve already established a relationship with them.
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MWM Interview John A Thornhill
Editor: This time we're chatting with an entrepreneur who's an ex factory worker. He left all that behind to become one of the UK's leading online expert. He's also one of the most down to earth entrepreneurs that you're ever likely to meet.
Interview
He originally hails from the Northeast of England. So John Thornhill is a true British success story, but how did it get started and what challenges did he face along the way? Let's find out. John, it's great to meet you. John Thornhill: Hi, thanks for having me. I feel honoured to have been asked to do this, so I'm looking forward to it. Editor: Well, it's great to have you. Now a little bird told me that you started out online selling on eBay. Is that right? John Thornhill: That is right. I try and keep it short because it's quite important that I tell people this. I started looking to make money online around 2000 and tried some crazy, crazy things. And it was around 2002 I discovered eBay. And I was fascinated by the fact you could take literally anything and sell it and make money. But what got me I've got my attention was I saw a lot of people were selling, they were selling eBooks but not in digital format. They were selling them on a CD-ROM. I don't know if you remember back in the day you would, you would burn files to a CD. And then I basically bought this CD-ROM off someone, it had about 25,000 eBooks on with resale rights. And I paid around 50, $60 for this. Now when it arrived, I thought to myself, "Wow, this person spent around maybe five, $6 to get this to me, including postage. I'm going to do the same."
Because everything had resale rights. So I copied the disc as you do and put it on eBay and for a little while it was doing okay. The problem was lots and lots of people were doing the exact same thing. One thing just to sidetrack, one thing about eBay is you can see what's selling, you can see what's not selling and you can see how much people make. So I was watching people who were doing okay, but then slowly but surely the earnings were dropping, the prices were dropping. So I had this idea that I would take individually books, so the best ones from the collection and just sell them on their own for anything between $1 and maybe $10. And it flew, it took off. So originally, I was literally selling a zip file or sometimes I would send the ebook as an attachment. That's how I would deliver it. But over the course of around six months, I developed a system where small commitment on eBay, they would spend one or $2 or maybe a little more sometimes. I would deliver the ebook automatically. I would leave feedback automatically, basically everything got automated. And I got to a stage where I was selling around a hundred or 150 eBooks per day. So, I was doing okay, I was doing three, $400 gross per day. Now this is what I want to mention my breakthrough came, now I was doing okay. My breakthrough came when I decided to put a course together to show people how to do this. So, I would supply everything they needed, I would supply the listing material. I would show them how to automate the process, and I put a product together that sold for $97 and what happened it just took off.
I was selling at least five to 10 copies per day. So I went from doing maybe a couple of hundred dollars per day to sometimes over a thousand dollars in a day. And this is what I want to mention here. I figured a way to make money on eBay and I was doing okay. But when I started to teach others how I was doing it, it exploded. And that was when I realised that people they're prepared to pay to learn how to do things whatever it may be, build a list, get traffic, whatever it may be and that's when it started to take off. And this was around, I don't know... I started off on eBay around 2002, I started doing this around 2004 and by 2005 I was generating much, much more than I was working in a car plant where I used to work. And then I finally plucked up the courage to quit my job which was on June the 3rd, 2006 at 12 noon, I remember like it was yesterday. So that's basically how I got started and since then I've developed many programmes, software tools, things like that can help people online. Editor: And it just goes to show that from small acorns, mighty oaks can grow. And for those people that haven't come across you before John, maybe I could ask a little bit more about your background. You mentioned you worked in a car plant, you're an ex-factory worker. Maybe you could tell us a little bit more about your background and how that led you into finding eBay and then your own online business. John Thornhill: Well, to be honest, I hated my job. I was a human robot. If you can picture a production line, especially in a car plant, I was doing the same thing every 90 seconds or so and I did that for around 15 years. And the money was okay, especially for just a manual skilled labour job but I had to get out and I started to look online. Like I say it was around the year 2000 I was starting to look, I basically got a computer and almost straight away I was looking at ways to make money online. But it took me a couple of years of literally trying some crazy, crazy things. I remember buying into this programme which said if you leave your computer switched on you will make money. So I was like, "Oh wow, this sounds good." I paid $20 or something like that. And it was just throwing ads at you and getting you to click links. But for people who have tried things and believe me I've tried literally everything, and it was almost by fluke I discovered eBay. I can't even remember how I discovered it. Obviously, it's a big site and I'm pretty sure everyone's aware of it. But back in 2002 I just stumbled across it was fascinated by the way everything worked, and luckily I stumbled onto someone selling ebooks and that's where it all took off.
Editor: Wow. And when you stepped away from working in the car plant, that must've been quite a worrying thing. Because a lot of people, I believe think that, "Will this last. I've gone into the online world but is it going to be almost like a job for life." John Thornhill: Yeah. I probably could have quit about a year earlier than I did. Picture this I'm going and doing a night shift, some 10 and a half hours night shift. And I would sometimes get home and I've earned a month's wages online and I haven't done anything if you know what I mean, while I've been at work. And I was thinking, "Wow, this is unbelievable this is taking off. This is big." But still I had a secure job, a steady job it paid decent money I got by and it was a big, big step. Because obviously when you go it alone it's down to you. But I think with what's been happening recently in the last 12 months or so, I think a lot of people have realised even people who maybe had secure jobs and maybe realising that's maybe not the thing now. I personally don't think there's many secure jobs out there, anyone could lose their job tomorrow. So I actually think I'm in a better position now that it's down to me. I'm in control and I'm not relying on a company telling me I've got a job. I work for myself and I'm in control. Editor: And you're also responsible for the amount that you earn as well because of that. You can decide if you want to do a promotion for another product or launch a new product yourself. Whereas if you're working in a 9:00 to 5:00 job, then you're pretty much dictated to what you will earn each year, so there's an attraction there as well.
John Thornhill: Of course. If you've got a job and you want to earn more money, you've got probably two choices and that's to get a second job or work a lot of overtime. Believe me where I worked there was people who were tied into mortgages and things like that, and they literally had to work overtime every weekend and that's not a good life, is it? Editor: That's right. That's right. So, what made you want to get into the online space in the first place? Was it just that desire to make more money.
Note from the editor: This is a bridged version of the full interview which is available to listen to separately.
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MWM Q & A How to Instantly Become 20% More Charismatic in Videos When teaching and selling via video, nearly all of us could do just a little bit better. We could be a little bit more interesting, a little bit more enthusiastic, a little bit more entertaining and a little bit more charismatic. It’s not easy to narrate a long slide show or to face the camera for a length of time and hold attention. Most of us are not professional presenters or announcers and we haven’t been trained in how to hold an audiences’ attention. But there is one trick I stumbled upon that can instantly improve almost anyone’s delivery, and it’s this: Speed up your performance just a little bit. You can do this one of two ways: Either edit your audio/video to remove any ‘umms’, ‘ahhs’, ‘let-me-see’s and so forth. Remove them entirely. Long pauses? Remove them. Anything that doesn’t move the story forward? Rambling? Needlessly repeating yourself? Remove it. If you don’t want to edit your video, get someone to do it for you. The second thing is to speed it up. Just a little. You don’t want to sound like a chipmunk. But if you slightly increase the speed of delivery, either by speaking faster or speeding up the video, it can make a remarkable difference. Play around with this and see what happens. Once last thing… S M I L E ! Regardless of whether they can see you in the video or just hear you, they will know when you are smiling. Laughter is great, too.
Attracting a Massive Audience With Your Blog Plenty of bloggers like to write about their thoughts, their day or the crazy thing that happened to them on the way to the zoo. But this type of blogging is generally more for fun than for profit. To make money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for. When you help people solve problems through free and valuable content that is relevant to your business, you reach larger audiences and build trust. The best part is you get the opportunity to show people how your products and services can help them solve their problems and fulfill their desires and needs. Let’s say that you’re a real estate agent. Your potential clients aren’t looking for your recipe for apple pie, the award you won last week or even the number of houses you sold this month. What they do want is their questions answered: • “How do you buy a house?” • “What credit score is needed to get financing for a house?” • “What is the best way to invest in real estate with 10% down?” • “How do I know I’m buying in a good neighborhood?” • “What are the easiest ways to increase the selling price of my home?” Find out what real estate prospects want to know, and then use those exact questions for your titles. Give helpful info in the blogposts and then refer them to your squeeze page to get your lead magnet, or suggest they give you a call to further answer their questions. These types of posts can rank high in search engines without tricks because they are exactly what searchers are looking for. And once you rank, you’ll be getting free, consistent traffic from Google. This works in just about any and every niche you can think of and it’s an easy way to demonstrate your authority while building an audience that is super receptive to your offers and services. And here’s how you can take this knowledge and double the impact: Use the same approach for your YouTube videos. YouTube is simply a search engine for videos, which is why ranking on YouTube is similar to ranking on Google. Choose keyword phrases and questions that match what people are looking for on YouTube. Create videos with those titles that are packed with great info. And invite your viewers to visit your website, subscribe to your list or take the action you seek. Using this method and being consistent will yield powerful results: Free targeted traffic, building your authority with your new viewers and readers and plenty of new subscribers and customers.
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MWM wants You to Know Case Study: Marketer Says ‘NO!’ to $10,000/mo Affiliate Commissions - Does THIS Instead If you were making $10K a month by simply emailing out affiliate promotions, would you want to stop? One marketer did just that. He was earning a hefty income like clockwork by promoting other marketer’s products when he decided to change his business model. He was no longer a ‘super-affiliate.’ With rare exception he no longer promoted launches. He pulled the affiliate emails out of his autoresponders. He turned his back on being an affiliate and instead concentrated on creating and promoting his own products. The downside? • A significant loss of income for a few months until he was able to ramp up his own product offering. • No more review copies of new products. The upside? • No longer promoting products he didn’t 100% believe in. Let’s face it, some products truly don’t deserve to be promoted. • No longer receiving a dozen affiliate requests per day. • No longer being held hostage to promote a product as payment for someone else promoting his product. • No longer arranging his calendar around the latest launches. • No more competing to sell the same products everyone else was selling. • Feeling good about himself because he could better help his buyers rather than selling them out with the latest gimmick offering. He continued to email as often as he did before removing affiliate promotions, but now he wrote emails exclusively promoting his own products. He took time to consider how he could best help his customers and created products accordingly. He learned to play the game on his own terms and now makes as much money as he did before when he was, as he describes it: “In the pockets of other marketers.” He’s happier, more focused on helping people, less focused on squeezing every dime out of customers and oddly enough, spending less time working rather than more. He now has two assistants who handle all customer service issues for him as well as doing some of his work. He focuses mainly on three things: Product creation, writing emails to promote those products and coaching. The lesson I took from this story is to re-evaluate what I’m doing. Is it making me happy? Or just rich? Is it offering my highest good to my customers? Or is there something I can do to improve my offerings, lessen my workload and be happier, too? Good questions. I’ll let you know what I come up with.
Ask a Naked Movie Star How Often Should You Email I’m not sure why I’m still getting pushback on how often to email your list. My answer is daily, or even more often if you’ve got a good reason. But a lot of marketers out there ‘know’ that the ‘rule’ is to email 3 times per week. Except… it’s not. Picture your favorite sexy movie star, whoever that might be. Imagine that every day that sexy movie star emails you a new picture of themselves – naked. Would you think they are mailing too often? Doubtful. I’m going to guess you would be eagerly anticipating that next email and opening it with delight. Disclaimer: Do NOT send your list naked pictures of yourself. That was just to prove the point that if your emails are interesting enough, people will welcome them every day. If your emails contain tomorrow’s winning lottery numbers or hot stock picks, will they get opened? You bet. But if your emails are lame, boring or worse, then what happens? People say you’re emailing too often because they aren’t interested in what you’re sending them. Think about how to make your email content more like a hot stock pick or a naked movie star, and less about boring stuff no one cares about. Then you can email as often as you like. As always, learn to live with unsubscribes because you’re going to get people unsubscribing no matter how frequently or infrequently you mail. Don’t worry about it. And one more thing… if you’re still skeptical about the value of emailing every day, do this test: Take a look at how much you earned from your list in the last 30 days. Now email daily for the next 30 days and compare totals. You’ll notice a big difference. Customers buy when they are ready. Thinking you can send one or two emails and get all the potential sales out there is naïve at best. You’ve got to keep reminding them of why they want to buy and do it in a way that makes them want to read your emails. Tall order, right? But you know your niche and you know what makes them tick and what best grabs their interest.
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This Month’s Marketing CLINIC
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Egg Newsletters - Marketing You Can Touch A chicken egg is a chicken egg and all chicken eggs of the world are the same, right? If that’s true, then how do you go about marketing YOUR eggs as being better or different than those other guys’ eggs? For one thing, there is some differentiation between factory eggs, organic eggs, free range eggs, pasture-raised eggs and more. Personally, I like the pasture-raised eggs. It means the chickens get to roam outside like they’re supposed to, unlike “free range” which just means they’re free to walk around inside an overcrowded building full of chickens. In my grocery store I have several options for pasture-raised eggs, and yet I always choose the same brand without even considering the rest. Is it because these eggs are cheaper? Nope. Is the egg carton better looking? Maybe, but that’s not why… Marketers, this is where you might want to pay close attention… The one and only reason I choose this particular brand of pastureraised eggs over all the others is because in each carton they enclose a tiny 2 page newsletter. This is a single piece of paper approximately 4.25” x 3” or 10.5cm x 8cm. This miniature newsletter is called the “Vital Times” complete with Volume # and Issue #. The headline on the issue I’m looking at right now reads, “Girls on Grass – and Gratitude.” The article is about ‘the girls’, with girls being chickens, and how they get to spend their day. Here are excerpts… For Vital Farms hens, 2020 has been awesome. Sunshine? Check. Pastures? Check. Dust bathing with friends? Check, check, check. Our girls wake up ready to explore… What are we thankful for in this crazy, crazy year?
It’s pretty simple. You. You wrote thank yous - more than 5000! - to celebrate the work of farmers and crew. You invested in our company and our vision. You inspired our front line to keep working through the long days and nights…
The newsletter goes on to praise their customers for the many MWM 57 things they are doing during the pandemic and then brings it back to how the customers make it possible for the ‘girls’ (chickens) to enjoy the simple pleasures.
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Finally, it closes with a brief message of home and gratitude along with a photo of several chickens against a blue sky with green grass and the words “thank you”. On the opposite side of the newsletter are… - A chicken cartoon in which one chicken is painting the barn wall and a second chicken asks, “Is that beige?” To which the first chicken replies, “Don’t be silly, it’s eggshell.” Ugghh. The lesson here is humor doesn’t have to be stellar to still be appreciated, since finding almost any chicken cartoon in your carton of eggs is better than finding none. - A bird of the month complete with photo and caption. This month showcases “Tiffany,” a beautiful red chicken with the caption, “Talented Tiffany dance in the shade, making the most of a beautiful day.” Corny? Maybe. Cute? Yes. Fun? Absolutely.
- 100 words on why gratitude is healthy and how to start a gratitude practice. This is bringing honest to goodness real value to the customer. - The company’s mission statement is in a box with the first words in red all caps, “OUR MISSION is to bring ethically produced food to the table by coordinating a collection of family farms to operate with a well-defined set of agricultural practices that accentuates the humane treatment of farm animals as the central tenet.” Too long perhaps, but it does give the customer a real sense of what this company stands for. Customers believing you share the same values they share can earn you a customer for life. Just be sure to never do anything to go against these values, because these are also the customers who will tear you limb from limb on social media if you let them down.
Think of someone who just learned their mate is cheating on them – customers who love your brand will want a swift divorce if you’re ‘cheating’ on them by going against what you stand for. - And finally there is an invitation to show off your egg cooking skills while tagging the company on social media. This is an extremely ‘non-pushy’ way to bring people to social media and get some good mentions.
Now in case you’ve forgotten why I brought up this tiny little egg newsletter in the first place, it’s for these marketing lessons: People love marketing they can touch. When you see something online, it’s there and then it’s gone and usually forgotten in less than a minute. But something they can hold in their hand? It’s right there in their home or office. It’s real. In this case it’s sitting on their kitchen counter while they make breakfast, carried to the table with the coffee and read while eating. Or at least that’s how it works for me. People love things that are out of the ordinary. Is any other egg producer putting newsletters in their egg cartons? I don’t think so. They love companies that align with their values. When you read the mission statement above, you either agreed with it or you didn’t. If you didn’t agree, then it might not matter to you how your eggs are produced, in which case you’re likely not the right fit for a company that goes out of their way to be humane to their animals. And if you did agree with the mission statement, you’re much more likely to reach for that same egg brand when you go back to the store because it aligns with your beliefs and values. It says something about who you are, who you want to be and the legacy you want to leave behind for this planet. Not bad for a tiny little newsletter.
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