MWM Success Guide How Three Brothers Got Billionaire-Rich by Copying Startups (Legally)
MWM Business HELP
Quiz: What Type of Viral Content Would You Accidentally Create?
MWM Ask the Expert Validate Your Microniche SaaS in 1 Day - No Code, No Budget, No Excuses
MWM Wants You to Know No More Random Acts of Marketing: Can One Page Really Change Everything?
Now You Too Can Explode Your Business Income With Monthly Internet Marketing Training and Coaching!
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MWM editors letter
Welcome to the August 2025 Issue of our monthly “Making Web Money” Online Digital Marketing magazinewhere every month we show you how real people, just like you, are making web money – online. This month we have MORE great articles and personal success insights, interviews,plussomeONLINEopportunitiesforyou.
- MWM Series on Business Help - Quiz: What Type of Viral Content Would You Accidentally Create?
- MWM Interview – John Cornetta
- 12 Guerrilla Marketing Moves for 2025 That Are So Sneaky, They Should Be Illegal
- The Functional Strength Guide
- Start a Recurring Membership Site
- How To Launch a Digital Product Business!
- How to Build a Micro-Niche SaaS in One Weekend (After You've Validated It)
- FREE eBook - Six Figures A Year in Info Publishing
- Your Customers Are Whispering the Marketing Blueprint – Are You Listening?
- MWM Wants You to Know - No More Random Acts of Marketing: Can One Page Really Change Everything?
- MWM Q & A - Shoot, Share, Repeat: 15 Easy Video Prompts That Just Work
- MWM Marketing CLINIC - Devil’s Advocate: Are One-Time Payments Actually Better Than Subscriptions?
- MWM Success Guide How Three Brothers Got Billionaire-Rich by Copying Startups (Legally)
- MWM Ask the Expert Validate Your Microniche SaaS in 1 Day
- No Code, No Budget, No Excuses
I hope you enjoy this month's magazine. Thanks for reading.
– Check out our 161 Great Back Issues of Making Web Money!
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The creators, producers, contributors and distributors or Making Web Money Marketing Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.
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RESOURCES AND NEWS
U.S. Court Nullifies “Click-to-Cancel” Rule That Required Easy Methods of Cancellation
A federal appeals court has overturned the FTC’s “click-to-cancel” rule, which would have required companies to make canceling subscriptions as easy as signing up. The regulation intended to protect consumers from tricky subscription traps was scheduled to go into effect on July 14, 2025, but is now vacated.
For online marketers, this ruling means that subscription-based offers remain under less regulatory pressure for now. While many businesses use "negative option" billing (free trials that auto-renew), this court decision delays any immediate need to overhaul cancellation systems. But it's also a warning shot: Regulatory scrutiny isn’t going away. Marketers using continuity models should ensure transparency and ethical cancellation practices, or risk future legal and reputational fallout.
AI Promised a Feature That Didn’t ExistSo The Company Built It
In a wild turn of events, sheet music platform Soundslice created a brand-new feature after ChatGPT falsely told users it already existed. The AI claimed Soundslice could import ASCII tablature (a text-based guitar notation), which wasn’t true until the company decided to make it true. After seeing a flood of user uploads based on these false claims, the founder traced the source to ChatGPT and built the requested feature from scratch.
For online marketers, this is a reminder that AI doesn’t just reflect demand - it can create it. While hallucinations are usually seen as a problem, this story shows how listening closely to unexpected user behavior - even when it’s based on an AI error - can uncover market opportunities. If your audience believes a feature exists, maybe it should.
Mark Zuckerberg's recent decisions for Meta, including halting independent factchecking, relaxing moderation policies on hate speech, and scaling back
Younger Consumers Are Embracing
Direct Mail—Here’s Why It Matters
Lob’s latest State of Direct Mail report is turning heads: Gen Z and Millennials are surprisingly into snail mail. In fact, 85% of them engage with it, and 67% actually take action - like making a purchase or signing up for something. For these digital natives, a well-crafted mailer feels more personal, more credible, and way less spammy than yet another banner ad.
For digital marketers, this is a clear signal to mix things up. Consumers are drowning in digital, and 58% say they’re just plain overwhelmed by it. But over half say direct mail feels more thoughtful and valuable. When it’s personalized - with the right offer, timing, and tone - it converts. It builds trust. It keeps your brand top of mind. So if your current mix is all pixels and no paper, you might be missing one of the most effective ways to stand out in a crowded, click-fatigued world.
Ahrefs Study Confirms: Google Doesn't Penalize AI Content
–
But Quality Still Rules
A new Ahrefs study analyzing 600,000 webpages has found no evidence that Google penalizes AI-generated content. With over 86% of top-ranking pages containing at least some AI input, the data suggests that AI is firmly embedded in today’s content ecosystem - and it’s not hurting rankings. In fact, the correlation between AI usage and search position was virtually zero (0.011), echoing Google’s stance that how content is created matters less than whether it’s helpful.
For marketers, this means AI isn’t the enemy - it’s just a tool. However, the study did find that fully AI-generated pages rarely take the #1 spot, while human-guided or hybrid content performs slightly better at the top. The takeaway? You can use AI to scale and support your strategy - but human oversight, editing, and audience understanding are still what separate ranking content from digital filler.
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How Three Brothers Got Billionaire-Rich by Copying Startups (Legally)
(And Sold for $85,000)
Inventing is overrated. Just ask the Samwer brothers.
In 1999, Marc, Oliver, and Alexander Samwer spotted eBay taking off in the U.S. and thought, “Cool idea. Let’s make a German version.” So they launched a clone called Alando.
100 days later, they sold it to eBay for $53 million. That wasn’t a one-off. It was their entire business strategy.
Their Berlin-based company, Rocket Internet, became a machine for cloning hot U.S. startups and rolling them out across Europe before the originals could catch up.
They cloned Airbnb (called it Wimdu).
They cloned Groupon (called it CityDeal which Groupon bought).
They cloned just about everything else, too. The method was always the same:
• Spot a fast-growing U.S. startup
• Copy it quickly
• Launch it in Europe
• Scale fast
• Sell it (ideally to the company they copied)
And here’s the crazy part it worked. Repeatedly.
The original companies weren’t even angry. In fact, they were often relieved. International expansion is expensive, slow, and culturally tricky. The Samwers did all the hard work built the team, got the users, proved the model and then sold the whole thing like a turnkey business.
Zalando, their most famous company, is now one of Europe’s largest e-commerce platforms.
The takeaway?
You don’t have to reinvent the wheel. You can just watch where the wheels are spinning fastest, build your own version in a different market, and be first there.
Were they controversial? Sure. But also brilliant. Each brother is now worth over $1 billion. Not by inventing. By relentlessly copying and executing faster than anyone else.
How Nutter Butter’s Bizarre Social Media Strategy
Turned Gen Z Into Superfans
Nutter Butter has gone fully absurd and it’s working. By leaning into surreal, low-fi, meme-heavy content (think: cookie-headed characters and peanut-butter-covered cash registers), the brand has become a cult favorite on TikTok and Instagram. What started as oddball posts has evolved into full-blown brand lore, riffing off user comments, and zero fear of looking weird. And with household penetration among Gen Z and Millennials up 15% year-over-year, the weirdness is clearly paying off. For marketers, Nutter Butter’s success offers a playbook for modern brand building: don’t over-polish, respond in real-time, and bake community input right into your content. The posts are unpredictable, entertaining, and deliberately chaotic, blending spontaneity with just enough structure to stay on-brand. It’s proof that, for the right product, letting go of control might be the most strategic move you can make.
YouTube Rolls Out ‘Add Yours’ Sticker for Shorts to All Users
After testing it out with selected users over the past months, YouTube is now rolling out its “Add Yours” sticker for Shorts to all users. The “Add Yours” sticker encourages participatory content, by prompting viewers to create their own takes on Shorts clips.
From Social Media Today:
Does this seem familiar? That’s because it’s a replica of the exact same feature on Instagram, which itself was adapted from TikTok’s Duet option.
And so, the great circle of social media life continues, in which platforms just copy and paste from each other into oblivion, in the hopes of keeping users within their own apps, as opposed to losing them for the latest trending functions.
Before writing a single line of code, you need to know one thing: does anyone care enough to pay? Here's how to find out - fast, cheap, and solo.
Step 1: Find a Real Microniche Pain
Don’t build for “small businesses.” Solve a very specific pain. Look for things that make one niche group curse at their screen. Think: inventory tools for roaming food trucks or time tracking just for freelance writers paid per article.
Step 2: Lurk Where They Vent
Hang out in subreddits, private Discords, Slack groups. Watch for Google Sheet “Frankenstein” solutions and complaints. DM a few people and ask, “What’s the most annoying part of your day?” That’s where the gold is.
Step 3: Build a Quick Landing Page
Use Carrd, Notion, or even Google Sites. Add:
• A clear headline
• A one-sentence problem/solution pitch
• An email capture form
Optionally, ask: “Would you pay $9/month for this?”
Step 4: Share Smart, Not Spammy
Drop your page only where it fits naturally comment threads, niche forums, targeted cold emails. Keep it honest: “Testing this idea. Mind giving brutal feedback?”
Step 5: Ask One Question
Not a survey. Just: “Would you pay for this? If not, why?”
Step 6: Score It and Decide
Did you get emails? Real interest? Would anyone pay? If not, kill it fast and try another. If yes? Now it’s worth building.
Bottom line: This lean, no-fluff test saves you months of wasted dev time. You’ll either get a green light or a valuable no. Both are wins. Validate Your Microniche SaaS in 1 Day - No Code, No Budget, No Excuses
Quiz: What Type of Viral Content Would You Accidentally Create?
Tricks Most Marketers Miss
You weren’t trying to go viral. You just wanted to sell a $17 digital product without crying. But somehow… your late-night rant hit 80k views, your funnel broke, and your cat just signed a brand deal.
You didn’t mean to go viral, but fate - and the algorithm - had other plans.
Let’s find out what kind of glorious chaos you’d unleash on the internet without even trying.
1. It’s content day. What’s your highly professional workflow?
A. Wake up motivated. Open Google Docs. Black out. Wake up three hours later inside a Canva rabbit hole designing a freebie no one asked for.
B. Light a candle. Pull a tarot card. Ask ChatGPT to write a hook. Argue with it. Post nothing.
C. Record a Reel while holding your phone with your mouth because your tripod is broken and you're out of hands and hope.
D. Rage-type a “hot take” thread at 11:43 PM while wearing a retinol face mask and eating popcorn out of a measuring cup.
2. What’s actually in your drafts folder?
A. A 43-slide carousel titled “5 Ways to Write Better CTAs” that ends with you spiraling.
B. A tutorial video with killer info and a rogue nose whistle you didn’t catch until editing.
C. A TikTok that starts as affiliate content and somehow turns into an existential crisis.
D. A post titled “Unpopular opinion: Stop undercharging and blaming the algorithm. You’re just boring.”
3. What’s your vibe when recording content?
A. You “just jump on real quick” and somehow film a 17-minute video rant in your robe.
B. You use natural lighting, an outline, and a ring light... but your dog still photobombs every frame.
C. You hit record, forget what you were saying, and leave it all in because “authenticity.”
D. You film an angry breakdown about shady marketing tactics that ends with 30 DMs and one speaking invite.
4. How do you know a post is going viral?
A. You get a weird comment like “This made me cry and I don’t even know why.”
B. Three of your biz friends text “OMG your face is everywhere.”
C. You check your email and someone bought your $9 template... 47 times.
D. Someone you hate shares it unironically. You ascend.
5. What do your followers say about your content?
A. “I didn’t know someone else’s breakdown could help me so much.”
B. “You explain things in a way that makes me feel smart, but also like I need therapy.”
C. “How are you this funny and still getting stuff done?”
D. “You said what I was too scared to post and now I’m sending this to everyone.”
Tally Your Answers
Mostly A’s:
The Relatable Breakdown That Healed the Internet
You just wanted to post something low-effort about your week. Instead, you cracked open your soul, trauma-dumped on the feed, and somehow created the most shared post in your niche this month.
Why it went viral: You’re chaos in pajama pants and the algorithm loves it. People don’t trust perfect anymore - they trust you.
Unsolicited Advice: That unfiltered honesty? Package it into your next digital product launch. Your audience is already in love with the real you.
Mostly B’s:
The “Holy Sh*t, This Is Actually Helpful” Tutorial
You accidentally posted your brain’s best-kept secret - like a minimasterclass in carousel form - and it spread faster than your favorite planner on launch day.
Why it went viral: You gave away real value without sounding like a bootcamp instructor. People saved it. Shared it. Tattooed it (probably).
Unsolicited Advice: Repurpose that into an upsell. Or a workshop. Or a cult. Whatever fits your business model.
Mostly C’s:
The Chaotic Video Clip That Became a Core Memory
You posted a video with questionable lighting and no editing… and it popped off. Now people think your dog is your VA and strangers are quoting your intro in comment sections.
Why it went viral: It had chaotic charm and weirdly good timing. It felt real in a sea of fake perfect energy.
Unsolicited Advice: You’re not off-brand. You are the brand. Embrace the weird.
Mostly D’s:
The Righteous Mic Drop That Started a Digital Riot
You didn’t mean to cause drama, but you called out the BS and it struck a nerve. Now you’ve got 60 new followers and 3 hate comments you printed out for motivation.
Why it went viral: It was bold. It was true. And it had “don’t @ me” energy that made your audience yell “FINALLY.”
Unsolicited Advice: Anger is a content strategy. Just make sure to drop a lead magnet link at the end of your rant next time.
Case Study: Accidental AI Side
Hustle Pays $550/Month on Autopilot
Maya wasn’t trying to start a business. She was just helping a friend who was drowning in Shopify customer emails – refund requests, tracking questions, delayed shipping complaints. Using basic ChatGPT prompts, Maya set up a few smart autoreplies triggered by keywords in the inbox. It took her less than an hour. Her friend was thrilled: “I haven’t had to answer a support email in days. This saved my sanity. Can I Venmo you?”
She sent Maya $50. No pitch, no package - just gratitude for a headache removed.
Then a second friend reached out with the same problem. Maya tweaked the prompts, customized the tone, and delivered the setup again. That one brought in $100 – and another rave review.
Soon, two clients turned into four. Four into eight. And now, Maya has 11 small business owners on her roster, each paying her $50 a month for something she built once and barely touches.
Here’s the secret hiding in plain sight: It’s not the automation people are paying for. It’s the relief. Maya’s clients don’t care that it’s ChatGPT or email triggers - they care that their inbox isn’t ruining their day anymore.
And that’s the real opportunity: People don’t pay for tech, they pay for solutions.
The Simple Blueprint:
• Spot a repetitive problem (like inbox overload).
• Use AI (even basic ChatGPT) to knock out a fast, clear fix.
• Set it up once, offer to maintain it.
• Charge a small monthly fee for peace of mind.
No branding. No funnels. No flashy dashboards.
Just real-world value that solves a problem people don’t want to think about.
Maya’s $550/month side hustle isn’t flashy - but it’s growing. And it all started with a quick favor she almost didn’t finish.
12 Guerrilla Marketing Moves for 2025
That Are So Sneaky, They Should Be Illegal
Tired of playing it safe with the same old ads, posts, and email funnels?
Guerrilla marketing is your license to get scrappy, weird, and wildly effective. These 12 moves are bold, cheap, and engineered for attention in 2025 no big ad budgets, just smart psychology, pattern interruption, and a sense of humor. Whether you’re pushing a SaaS, course, or community, here’s how to stand out when everyone else is blending in.
1. Hijack AI Prompts in the Wild
Create branded swipe files, prompt templates, or mini-guides for ChatGPT, Claude, or Perplexity users then share them in Reddit threads, Notion marketplaces, or Gumroad freebies.
Why it works: You’re embedding your product in workflows that already exist zero friction, high visibility.
2. Share Your Failures Loudly (and Use Them to Sell)
Turn your mistakes into content. Share your worst ad, a cringey subject line, or a tool nobody wanted and explain why it flopped. Bonus points for contrast with the thing that worked.
Why it works: People trust transparency. You position yourself as battletested, not just lucky.
3. Launch a Ridiculous Fake Product (Then Pivot)
Create buzz around something absurd like a “productivity candle that smells like deadlines” then reveal your real product with a wink. Why it works: It grabs attention through humor, then redirects it toward a real solution with momentum.
4. Sponsor the Tiny, Mighty Newsletter
Forget massive lists. Sponsor a 500-subscriber niche newsletter, but make your offer weirdly specific. “Free landing page roast,” or “$1 for your worstperforming email.”
Why it works: These micro-communities are high-trust, low-noise perfect for personal, viral engagement.
5. Cold DM as a Persona, Not a Brand
Send DMs from a quirky persona like “Janice, the AI intern” or “Brad, your future self.” Keep it brief, funny, and human.
Why it works: Pattern-breaking outreach like this makes people smile and reply.
6. Drop an “Obvious Plant” in Real Life
Print a weird flyer or sticker and leave it in cafés, coworking spaces, or bathroom stalls. “Hate your job? Scan this cat.” Link goes to your offer. Why it works: Offline surprise in a digital world gets people talking (and scanning).
7. Run a “Haters Welcome” Challenge
Invite people to roast your landing page, logo, or offer. Give a prize for the funniest critique and implement the best fix live. Why it works: It builds community, encourages engagement, and makes people invested in your evolution.
8. Build a Live “Failure Log” in Public
Create a Notion page where you track every ad, email, and launch that didn’t work complete with screenshots, metrics, and lessons learned. Why it works: It earns massive credibility and turns “mistakes” into magnetic, binge-worthy content.
9. List Your Offer on Craigslist or Facebook Marketplace
Pretend you’re selling your digital product like it’s a used lawnmower: “One lightly-used funnel template. Helped me quit my job. $29, firm.”
Why it works: It’s completely unexpected and on platforms with zero competition for what you're offering.
10. Snipe Comments on Viral YouTube Videos
Find 5–10 viral videos in your niche and leave valuable, funny, or clever comments. Include a soft CTA or link only if it fits.
Why it works: The comment section is prime real estate, and great comments drive traffic for months.
11. Parody a Trend with Actual Value
Use TikTok, Reels, or Shorts trends but flip them into quick lessons. Use humor to hook, then drop a real insight.
Why it works: Entertainment grabs attention education earns the follow.
12. Pay People to Not Use Your Tool
Run a challenge: “Find a better way to do what my tool does. Winner gets $100.” Then show how your tool compares.
Why it works: It reframes your pitch as an open challenge and forces people to understand your value in the process.
Go Rogue, Get Results
Guerrilla marketing isn’t about being reckless; it’s about being unexpected, unforgettable, and impossible to ignore. Whether you launch a fake product, build in public, or send DMs from your imaginary AI intern, the goal is the same: make people stop scrolling and start talking.
Pro tip: Stack two tactics together. Example? Share your “failure log” (idea #8) in a viral YouTube comment thread (idea #10). The compound attention effect is real. Now pick one, get weird, and launch loud.
How to Build a MicroNiche SaaS in One Weekend (After
You've Validated It)
If your idea passed the lean, no-fluff validation testpeople said “yes,” dropped their emails, or begged for access - then it’s time to build. Not next month. This weekend.
Day 1: Build the Skeleton
Start with a no-code or low-code tool like Bubble, Softr, or Glide. You’re not building the full product - just the core feature that solves the pain. What’s the one thing users came for? Focus only on that.
• Use templates or clones to move faster.
• Connect it to a Google Sheet or Airtable if needed.
• Skip fancy dashboards, just get something that works.
Day 2: Make It Usable and Ugly-but-Functional
Hook up your email capture from validation. Add basic onboarding - maybe a short welcome video or one-sentence instructions. Use Stripe or Gumroad to collect payments (or fake it with a “request access” button).
Test it yourself. Break it. Fix the most obvious bugs. Then, send it to 3–5 people who signed up during your validation.
Ask: “What’s broken? Would you still use it?”
What Not to Do:
• Don’t waste time on branding.
• Don’t chase edge cases.
• Don’t try to impress anyone but your user.
The Mindset:
This isn’t your final product. It’s your weekend MVP. If it solves a real problem, ugly is fine. You're not building a startup - you’re testing a solution.
Next Steps:
If people use it and stick around, polish later. If they don’t? Kill it and move on. You’ve only lost a weekend - and gained real insight.
That’s how you go from idea to working micro-SaaS in 48 hours: validate, build tiny, ship fast, and stay scrappy.
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• Know how to build an army of affiliate marketers who can drastically increase your sales and profits
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Now you can create full image variations inspired by your original ad creative with text overlay capabilities, generating improved backgrounds around product images and expanding images to better fit multiple surfaces. In addition, you will r brands to choose from. Lastly, image expansion allows you to seamlessly adjust creative assets to fit different aspect ratios across multiple surfaces. These tools are now available on Reels and Feed across both Instagram and seamlessly with text overlays on your ads.
https://www.facebook.com/business/news/Introducing Features
Today's guest is someone who's been at the heart of internet marketing for years. Based in Florida, John Cornetta is a seasoned entrepreneur, known for his deep knowledge of e-commerce, digital marketing, and helping others to scale online. Over the years, he's become a trusted figure in this space, but just recently he took a step back following a health scare, which I'm sure we'll touch on during the conversation, but we're so grateful he's here with us today to share his journey, his lessons, and his thoughts on what really matters in business and in life. John, it's a pleasure to meet you.
John Cornetta:
My pleasure. Thank you. And we've finally got together.
Editor:
Yeah, absolutely. Well, you have been in the digital space, as I mentioned, for years, decades. How did it all begin for you?
John Cornetta:
I was in another industry completely, and I saw the writing on the wall. It was offline. I had 12 retail stores and a nightclub and some other things, a publishing company, and I had 300 employees and I sold it all. I was thinking, do I wind it down or not? And then I was asked to help promote a network marketing company. That was one of the first that was going to try to do it all online, no belly to belly. And I did, and I was working on it a little bit, and I had a friend of mine named Scott Stamper, who I recruited to help me. And he was just doing incredible. And I kept asking him, "What are you doing?" And he said, "Well, I'm not using any of the stuff that they've provided. I'm building my own squeeze pages." And I said, "What's a squeeze page?"
And that started everything. That was 2009, I think. Now, I had already done obviously marketing, and I'd been in business since I was 19 years old. I've been on my own. I've started over 40 successful companies, and I learned about it and I figured I'm going to be out of this other company now. I've sold it. I've got money. I was living in a huge 12,000 square foot mansion in Atlanta, and I had just recently had gotten divorced, and I set 18 hours at the desk trying to figure out what this was. I remember Scott had said to me, then he says, "Oh, look at this other guy. Here's a guy that you want to look at. He's incredible. His name is Mike Filsaime," he goes.
It was something like, he said, "Oh, don't set your sights that high. You'll never even meet that guy." And I was like, "Watch me."
And so that's how I got started. I got started in Atlanta, 2009, and I came down to South Florida in late 2010 and continued. And what I got started in was I found a knack for list building, and I realised very quickly that the money was in the list. That's what everyone was saying, especially in 2010. If you remember, it was just the list. There wasn't really social media. I mean, in fact, I think Facebook might've been there, but Myspace was there and it wasn't the big focus. And I took it to heart and I didn't know what I was doing, but I knew I was going to get it done. And the claim to fame was I all of a sudden I built a huge list. And there was a site back then called Safe-Swaps, and it was in the day, people don't do it much anymore, they should, but where there were email swaps.
So instead of buying a solo ad or selling a solo ad or whatever, you would say, "Listen, I'll send out your email to my list, and then you send out my email to your list and I'll keep the money from mine, and you keep the money from yours and the subscribers." So that was a swap. And very quickly, I rose to the number one person on their board that could deliver the most clicks. And I had built a list of I think it was 400 or 450,000 subscribers in my first 14 months. And I could deliver at the time between five and 7,000 clicks in a day. And I had all these very interesting ways to build a list, just really from iteration marketing to doing long swaps to actually, while I'm not the inventor of solo ads, people kind of think I'm the grandfather of it.
I really perfected how that should have worked and how to use the extra clicks that were being wasted back then and getting money for them. So what happened is I caught the attention of a guy named David Eisner, and David said, "Hey, listen, I'd like to know, John, can I interview you about how you built that list?" And I said, "Sure." And he said, "I don't really believe you." And I said, "Well, David, I tell you what, I have complete trust. Here's my logins to my GetResponse, my AWeber, my InicaMail." And he goes, "You're going to give me your logins?" I said, "Absolutely." And we weren't even on Zoom. I said, "Just go check it out." And he went and he came back and he goes, "I can't believe it. You're not lying." I said, "I'm not." And so we did this interview and he says at the very end of it, he goes, "This is so good."
It was like five hours. And he says, "Can I make this into a warrior product?" And I said, "David, I don't even know what a warrior product is, but go ahead and do it." And he made it into a product on the Warrior Forum, and it was the number one commented and talked about thread that year. And one of the comments I'll never forget, a person said, "I just listened to the interview with John Cornetta and holy shit me doodle, this stuff is amazing."
So that started and then everyone knew who I was. And one night, late night, I'm up, I'm working on Skype, and I see a little PayPal notification, you got paid or whatever it was back then, and it was around $750 from Mike Filsaime. And I went, "What? Somebody's pulling my leg." This is going on. I had bought all his products and all this sort of stuff.
And as it turns out, Mike had found me on that site, SafeSwap, saw that I was the number one provider and bought 3,000 clicks from me, and they might've been 30 cents or 40 cents or something back then it was low. And so maybe it was 900. And I just was like, "Mike Filsaime just bought something." And then an email came in from Mike and then a Skype name. And the next day we were on Skype and we were chit-chatting and a friendship took off and I delivered the clicks. And he was really like, "Wow, that was amazing."
I'm now selling traffic to Mike. And Mike is speaking at Frank Kern's nephew, or a cousin, was a Trey, at his event in San Diego, a partner of mine at the time to Frank Salinas is in the audience, and my cell phone rings and he says, "Dude, dude."
I go, "What?" He goes, Mike Filsaime is talking about you from stage. And I said, "What?" And he goes, "He's telling everyone right now that he buys his traffic from you and how he kills it with the traffic." And I think at the time, and he said he thinks he's paying around 50 cents a click. Maybe it was 55 cents. And I was at the time, probably 45 cents or 30 cents or something. So he's telling me this. And I go, "I got to go."
And I immediately went and I changed all my PayPal buttons to the new price that Mike had mentioned on stage and orders started coming in. And I met Tom Beale after that because Tom had spoken in a mantini at that same event. And then I was selling to Rich Schefren, to Matt Bacak, to Russell Brunson. They all started coming to me because Mike had opened up the door and I was doing swaps with and or providing traffic for those guys.
And the advantage that I had, I think that the lesson here is I had 20 plus years in business at the time. And so I knew what a business owner wanted. And if you take anyone in this industry or any other industry that's at the top of their game, they are businessmen or businesswomen at the base of it. And there's things that they want. They want reliability…
Q & A
Shoot, Share, Repeat: 15 Easy Video Prompts That Just Work
Content ideas you can record fast without a script, crew, or second-guessing.
One of the hardest parts of video marketing isn’t the editing, lighting, or tech it’s figuring out what to say.
That’s where off-the-cuff, low-production videos shine. They're fast, relatable, and require exactly zero prep time. And because they feel real, they often perform better than high-budget content. Spontaneous videos trigger trust, spark conversation, and make you more approachable - especially when they’re centered around topics your audience actually cares about.
So, the next time you're staring at your camera wondering what to film, use one of the prompts below. These quick-start ideas are ideal for social media, email, Reels, YouTube Shorts, or even lead-in content for your blog or course.
Each one is plug-and-play. Each one positions you as the kind of expert people want to buy from. And you can film any of them in five minutes or less.
Then, once you’ve picked a prompt, check out: 5 Formats That Work Best for Low-Cost Video where you’ll learn exactly how to structure your videos to keep people watching and turn casual viewers into paying customers.
15 Proven Prompts for High-Impact Videos
1. “The biggest mistake I made in my business was…” Honesty sells. Share a failure, what you learned, and how others can avoid the same mistake. Vulnerability builds trust and people love a good redemption arc.
2. “What most people don’t understand about [your niche] is…” Myth-busting makes great content. Use this to challenge misconceptions and position yourself as someone who knows what’s really going on.
3. “Here’s one quick trick I use to [solve a specific problem]…” Fast tips = massive value. Think of a small but useful insight that your audience can act on immediately and they’ll come back for more.
4. “Here’s why I use [product/tool] instead of [popular alternative]…”
Perfect for affiliate content or authority-building. Be honest and share why your choice works for your workflow or business.
5. “If I had to start from scratch tomorrow, here’s what I’d do first…”
Super relatable, especially for beginners in your audience. Show people where to start and build instant credibility as a guide.
6. “You don’t need [common advice/tool/strategy] here’s what to do instead.”
This is your chance to stand out. Be bold. Just make sure the advice is actually helpful, not edgy for the sake of it.
7. “A client asked me this last week, and here’s what I told them…”
Effortless content because your audience already gave you the idea. These kinds of videos feel personal and grounded in real-world results.
8. “Most people won’t tell you this, but…”
This prompt practically writes itself. Transparency builds trust, and viewers love hearing the “unsaid” side of business, marketing, or success.
9. “This used to take me hours. Now I do it in 5 minutes. Here’s how…”
We all want to save time. Share a shortcut, workflow, or tool that makes your life easier it’ll make your audience’s life easier, too.
10. “Let me walk you through exactly how I [achieved result] using [your method].”
A mini case study in 60 seconds. Show how you got a result whether it’s more leads, better sleep, a successful launch, or anything else your audience wants.
11. “Here’s what I wish I knew before I [did something relevant to your niche]…”
This kind of insight feels generous and human. Plus, it attracts people who are just a few steps behind you (ideal customers).
12. “3 things I do every day to stay on track as a [job title/niche]…”
People love routines. And when you share yours, they get a behindthe-scenes peek into how you operate plus some takeaways to try.
13. “If you’re struggling with [common problem], this is what helped me…”
Empathy first, solution second. That order makes your message more relatable and less “salesy.”
14. “You won’t believe what happened when I tried [strategy/tool/method]…”
Hook your audience with curiosity, then give them a lesson or takeaway. Think of this like the mini version of a blog story intro.
15. “I used to think [common belief], but then I learned this…”
Share a shift in perspective—something that changed the way you work, sell, create, or think. These are powerful teaching moments.
How to Use These Prompts Beyond Video
You don’t have to limit these to just video content. Each prompt can be turned into:
• An Instagram or LinkedIn post
• A tweet thread or X carousel
• A blog intro
• An email hook or P.S.
• A lead magnet teaser
• A podcast segment
Shoot it once. Reuse it everywhere.
Now that you’ve got 15 rock-solid video prompts ready to go, you might be wondering: “How exactly should I structure these when I hit record?”
Good question because a great prompt gets you started, but the right format keeps your viewers watching, builds trust, and gets them to take action. In Part 2, we’ll break down the most effective, low-cost video formats that pair perfectly with your prompts and don’t require a script, a studio, or a second take.
Let’s dive in.
5 Formats That Work Best for Low-Cost Video
Plug-and-Play Templates That Don’t Need a Studio
One of the biggest hangups solo entrepreneurs have about video is not knowing what to say or how to say it. Good news: you don’t need to reinvent the wheel. Some of the most effective video formats are also the easiest to create and they work beautifully with zero production budget.
Here’s are 5 high-impact video formats (plus structure tips so you can start using them today).
1: The 3-Step Explainer
Structure: Problem → Solution → Call to Action
This format is clear, quick, and incredibly effective. You present a common pain point, offer your unique fix, and tell the viewer what to do next.
Example:
“Struggling to stay focused working from home? Here’s a 10second trick I use to reset my brain and stay on task. Try it out, and let me know if it works for you!”
Why it works:
• It follows a story arc your brain loves.
• You’re not selling you’re helping.
• It sets up your product/service as the answer without sounding pushy.
2: The “Hot Take” Format
Structure: Controversial Opinion → Hook → Your Insight
This is the kind of content that gets attention fast. Share a bold opinion, back it up, and give people something to think about (or argue with).
Example:
“Marketing funnels are overrated. You don’t need 10 steps you just need one great offer and one way to sell it. Here’s why simplicity beats strategy every time…”
Why it works:
• It interrupts the scroll with a strong opinion.
• It positions you as a thought leader, not a follower.
• It sparks engagement—likes, comments, debates.
3: The Behind-the-Scenes Walkthrough
Structure: What You’re Doing → Why It Matters → Casual CTA
People love a peek behind the curtain. Whether you're packing an order, prepping a launch, or mapping out your goals on a whiteboard show them.
Example:
“Here’s a quick look at how I write emails for my list. Nothing fancy just a Google Doc and a 15-minute timer. I call this my ‘get it done’ setup.”
Why it works:
• Builds trust by showing the real process.
• Makes your workflow look accessible.
• It doesn’t require you to “perform” just narrate what you’re already doing.
4: The Quick Tip Tutorial
Structure: Hook → Tip → Bonus or CTA
Teach something useful in under 60 seconds. This format is perfect for social media, email follow-ups, and even course bonuses.
Example:
“Want to make your videos more watchable? Add captions. Most people scroll with the sound off, and tools like CapCut make it super easy. Try it on your next post!”
Why it works:
• Gives immediate value.
• Establishes your expertise.
• Leaves your audience wanting more (and more likely to follow you).
5: The Customer Response Video
Structure: Read Comment or Question → Respond on Camera
This format is gold for engagement. Reply to a comment, email, or DM with a video and make it feel like a personal conversation.
Example:
“I got this question from Sarah: ‘Do I need a big email list to sell a digital product?’ Great question here’s the truth no one talks about…”
Why it works:
• Feels personal and conversational.
• Shows that you’re listening.
• Encourages others to ask questions or comment (hello, algorithm boost).
Bonus Tip: Rotate These Formats
You don’t need to pick just one format and stick with it. Rotate them throughout the week to keep your content fresh and your audience engaged. Monday: a quick tip. Wednesday: a behind-the-scenes update. Friday: respond to a comment or share a hot take.
With this mix in your pocket, you can show up regularly without burning out or spending a single dollar on production.
Final Thought: You Don’t Need Fancy You Just Need to Start
These prompts and formats aren’t about making you sound perfect - they’re about helping you show up as yourself. And that’s exactly what your audience wants.
With these ideas in your back pocket, you’ll never have to stare at the blinking red light wondering what to say again.
So, pick one, hit record, and share your voice. Simple content. Real connection. Repeat.
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MWM wants You to Know
No More Random Acts of Marketing: Can One Page Really Change
Everything?
What if your entire marketing strategy - everything from lead generation to referrals - could be mapped out on a single page? Not a bloated 40-slide deck. Not a half-baked list of ideas in your Notes app. One page. Nine boxes. Total clarity.
That’s the promise behind Allan Dib’s The 1 Page Marketing Plan, a book that’s become a go-to framework for solo entrepreneurs and online marketers who are tired of spinning their wheels. It doesn’t offer trendy hacks or branding fluff - it gives you a practical system you can implement in a weekend and use for years.
If your marketing feels like a mess of disconnected tactics (one reel here, a random email there), this book shows you how to replace chaos with strategy - and yes, it really can fit on one page. Let’s break it down.
The Big Idea: 9 Boxes, One Page and Total Clarity Dib organizes the entire marketing journey into three phases:
• Before – Attract attention from the right people
• During – Build trust and turn them into buyers
• After – Deliver value, increase revenue, and generate referrals Each phase contains three core steps. The result? A simple 3x3 grid that forces you to stop improvising and start acting like someone with a plan and a system to execute it.
Let’s walk through the full framework.
PHASE 1: BEFORE – Getting the Right People to Notice You
1. Target Market
Here’s where most marketing falls apart. If you're trying to reach everyone, you’ll connect with no one. Dib pushes you to niche down - hard. Instead of targeting “online business owners,” you might zero in on: “Female Etsy sellers aged 30–55 who sell handmade home décor and want more traffic without spending hours on social media.”
That level of clarity makes everything easier - from ad targeting to content creation to conversions.
2. Crafting Your Message (USP)
Your Unique Selling Proposition should answer: Why should I choose you over anyone else?
Fluffy, forgettable slogans won’t cut it. Dib wants you to write like a real human speaking to another real human - with clarity, emotion, and a clear benefit. Example: “We help Etsy sellers triple their sales with automated Pinterest marketing - notechskillsneeded.”
It’s specific, outcome-driven, and memorable.
3. Media Selection
Now that you know who you’re targeting and what to say, the next question is where to say it.
Dib’s advice? Use channels your audience already lives innot just the ones you like. For example: if your target market scrolls Pinterest and Facebook groups all day, go there. Even if you’re a Twitter person.
Also, stick to media you can measure. Think email, paid ads, landing pages. If you can’t track it, it’s probably not worth doing at scale.
PHASE 2: DURING – From “Interested” to “I’m In!”
4. Lead Capture
You can’t convert what you don’t capture. Dib is ruthless on this point: Get the lead.
Don’t rely on “Subscribe for updates.” That’s a great way to be ignored. Instead, use a lead magnet that solves a real problem or entertains enough to spark curiosity.
Options include:
• A quiz: “What’s Your Etsy Shop’s Pinterest Personality?”
• A checklist: “Top 10 Pinterest Mistakes Handmade Sellers Make”
• A swipe file, cheat sheet, or free mini-course Value first, contact info second.
5. Lead Nurturing
Now that they’ve opted in, don’t ghost them. And definitely don’t pounce with a hard pitch.
Dib advocates a steady rhythm of trust-building contentusually via email. Think of it like dating: you warm them up, share value, and show you're the real deal.
For our Etsy example? A 5-day email series that walks through Pinterest setup, strategy, and common mistakes is a perfect lead nurture sequence.
6. Sales Conversion
This is where the cash register rings - but only if you’ve done the groundwork.
By now, you’ve got a warm lead with a problem you’re wellpositioned to solve. Whether you close via a sales page, webinar, or live demo, Dib’s rule is simple: Make it easy to say yes. Highlight the transformation. Offer urgency. Remove friction. Avoid clever. Go clear.
PHASE 3: AFTER – Keep Them Coming Back (and Bringing Friends)
7. Deliver a World-Class Experience
Most marketers stop after the sale. Dib says: That’s when the real marketing begins.
Overdeliver. Surprise them. Make your product (or onboarding experience) so good they rave about it in group chats.
How?
• A personal welcome message
• A bonus they didn’t expect
• A fun behind-the-scenes video
This turns buyers into loyal fans - and keeps your refund rates low.
8. Increase Customer Lifetime Value
The second sale is where the profits live.
Dib wants you to think beyond one-time purchases. Build back-end offers that deepen value and increase lifetime customer revenue.
Options include:
• Upsells and cross-sells
• Digital memberships
• Premium tiers or exclusive access
• Done-for-you versions of your DIY offers
Happy customers want more - so give them a next step.
9. Orchestrate Referrals
Word of mouth is not a strategy - it’s a reward. But Dib shows how to engineer it on purpose.
Create easy sharing moments:
• Referral programs
• Affiliate links
• Shareable content that makes the user look smart or generous
And most importantly? Just ask.
“Who do you know who’d love this?” is more powerful than most marketers realize.
What Makes This Book So Useful?
There are gajillions of marketing books out there. Most are either painfully vague or bloated with theory. The 1 Page Marketing Plan stands out because:
• It’s designed to get you results fast
• It skips the fluff and hits the strategy
• It works whether you’re a course creator, coach, freelancer, or SaaS founder
• You can literally implement the framework in one sitting
This isn’t a “someday” kind of book. It’s a pull-out-yournotebook-and-do-this-today kind of book.
Real-World Use Case: Pinterest for Crafty Women
Let’s apply the framework to a real niche example:
• Target Market: Women aged 30–55 selling handmade home décor on Etsy
• USP: “We help Etsy sellers triple their traffic with Pinterest - without the tech overwhelm.”
• Media: Pinterest, Facebook groups, email list
• Lead Capture: Free checklist: “Top 10 Pinterest Mistakes to Avoid”
• Nurture: 5-day email mini-course + weekly blog links
• Conversion: Invite to a $27 workshop or pitch a $97 course via webinar
• Experience: Welcome email, bonus swipe file, private FB group
• CLV: Monthly membership or advanced Pinterest strategy course
• Referral: Built-in affiliate program or “refer a friend” bonuses
That’s the power of a simple plan. It keeps you focused and aligned and makes growth scalable.
Sage Advice
If you don’t have a marketing plan - and no, randomly posting on social media doesn’t count - you’re leaving growth to chance.
The 1 Page Marketing Plan shows you how to map the entire customer journey, from cold lead to loyal fan, on a single sheet of paper. It’s fast, clear, and surprisingly fun to build.
Read this book, keep it near your laptop and use it when you're stuck.
It’s not just a plan - it’s the foundation of a marketing system that actually works.
Google Gemini: Everything You Need to Know About the Generative AI Models
Google’s trying to make waves with Gemini, its flagship suite of generative AI models, apps, and services. But what’s Gemini?
How can you use it? And how does it stack up to other generative AI tools such as OpenAI’s ChatGPT, Meta’s Llama, and Microsoft’s Copilot?
https://techcrunch.com/2024/09/10/what-is-goog
Strange AI News: Fake Bands Playing Fack Musicfor Fake Listeners Generated
U.S. Federal prosecutors have charged musician Michael Smith with defrauding streaming services of $10 million in royalties.
Michael Smith, 52, allegedly used AI to create hundreds of thousands of fake songs by nonexistent bands, then streamed them using bots to collect royalties from platforms like Spotify, Apple Music, and Amazon Music.
The scheme, which ran for seven years, resulted in wire fraud and money laundering conspiracy charges. It also marks the first US criminal case involving artificially inflated music streaming.
Are One-Time Payments Actually Better Than Subscriptions?
Let’s talk about something that’s borderline heresy in the online business world: Ditching the subscription model. Don’t get me wrong – I LOVE LOVE LOVE recurring payments. And I do everything I can to build out as many of them as possible in my own business.
But years ago, I read that Warren Buffet made his vast fortune by zigging when everyone else was zagging. That’s why every now and then I play devil’s advocate.
We’ve been sold the dream of Monthly Recurring Revenue (MRR) as the holy grail — predictable income, scalable growth, freedom from the feast-or-famine cycle. And yes, subscriptions can deliver all of that. But here’s the hard truth most marketers are ignoring:
Customers are sick of subscriptions.
They’re tired of monthly charges stacking up like digital clutter. There are now apps that exist solely to cancel unwanted subscriptions and that tells you everything you need to know.
So the question isn’t whether subscriptions work. It’s whether they’re still the best model for your business, right now. And increasingly, the answer might be no.
The Case Against Subscriptions: What Nobody Wants to Admit
Subscription models seem like the smart play until they quietly start working against you.
• Cancelation friction kills trust. Ever tried to cancel something and ended up in digital customer service hell? So have your customers. And they remember it.
• Subscription fatigue is real. Netflix, Spotify, Dropbox, meal kits, SaaS tools… people are overwhelmed. Your offer might be amazing, but if it looks like “just another charge,” you’ve already lost them.
• Churn is a treadmill. When a customer cancels, your recurring revenue vanishes and you’re back to hustling for the next sign-up.
• Short-term LTV is often lower than you think. If your $10/month subscriber cancels after 3 months, you’ve made $30. A one-time $79 sale beats that instantly.
In other words: Subscriptions aren't the problem — but the assumption that they're always better? That’s dangerous.
Why One-Time Payments Might Be the Smarter Move
Here’s why one-time offers are making a serious comeback and why many businesses are seeing higher profits and happier customers as a result:
• People want closure. Paying once and being done? That’s peace of mind. No surprise bills. No forgotten subscriptions. Just value delivered, up front.
• Higher cash upfront = faster growth. A $149 lifetime deal can beat a $20/month offer in real revenue — especially when churn hits fast.
• Easier upsells, easier trust. When someone buys once and is satisfied, you’ve earned credibility. That makes it easier to sell upgrades, extensions, or higher-tier products — no more begging churned subscribers to come back.
And here's the kicker: you can still make recurring revenue without recurring billing. Create a suite of complementary offers that customers come back for when they're ready, not because they're locked in.
Want the Best of Both Worlds? Give Customers a Choice
Offering both a subscription and a one-time purchase option is like unlocking a cheat code in your pricing strategy.
• Some customers prefer a smaller monthly payment.
• Others want to pay once, own it, and never think about it again.
Give them the option and let the data tell you what works best. Benefits of offering both models:
• Higher conversions: You remove buyer resistance by meeting customers where they are financially.
• Better cash flow: One-time payments bring in revenue fast. Subscriptions offer stability. Together, they balance each other.
• Reduced churn: Customers who choose a model are more committed than those who feel forced into one.
• Increased trust: One-time payments show transparency and respect for the buyer. That builds long-term goodwill.
This isn’t just a theory. Brands like Loom, Notion, and even Adobe are now offering both pricing models and seeing serious growth from letting users decide.
Final Thought: Subscriptions Sell Consistency. One-Time Payments Sell Certainty.
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In This Course, You'll Find Out How To Get Started With Your Own Membership Site, How To Structure it, What Type of Content To Provide, Pricing And Much more
Why Should You Create a Membership Site?
Essentially, a membership site is a site that users pay to subscribe to. This normally works by first enticing the reader with some free content and showing them the kind of entertainment/information/value that you’re capable of providing.
Once they’re hooked, you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. So what’s so different about this? Well for starters, it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away. This means the money is recurring and much more predictable.
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