2022 HEB Chamber Annual Report

2 0 2 2 Annual Report

THANK YOU TO OUR 2022 MAJOR PARTNERS

PLATINUM

AlecXander Medical Spa

Baylor Scott & White Medical Center - Grapevine

City of Bedford

City of Euless

City of Hurst

First Bank Texas

Frost Bank, Euless

Linebarger Attorneys at Law

Medical City North Hills

ONCOR Electric Delivery

Republic Services

GOLD

Benenati Law Firm, P.C.

HEB Independent School District

Mason-Dallas, Inc.

Parker Law Firm, P.C.

TCC - Northeast Campus

SILVER

American Airlines Credit Union

Atmos Energy

ARCA Continental Coca-Cola Southwest Beverages

Deluxe Roofing & Construction, LLC

DeMars & Associates, Ltd.

EECU

Happy State Bank

RBFCU

Shaw Insurance Agency

NBT Financial Bank

Veritex Community Bank

BRONZE

Camp Bedford Pet Resort

What’s Poppin Texas

A MESSAGE FROM THE CHAIRMAN

The HEB Chamber of Commerce continues to be YOUR Chamber in 2022!

During this past year, the HEB Chamber of Commerce has continuously worked to strengthen the business growth in our area by advocating as a ‘Voice at the Table’ on governmental issues, providing important and productive resources to business owners, as well as bringing people together by serving as a strong community partner. The Chamber shared valuable, real-time information from state and locally elected officials that includes resources available to assist businesses, addressing their most immediate and long-term needs.

When reflecting on this community, I’m reminded about the incredible collaboration between our three wonderful cities of Hurst, Euless and Bedford, the HEB Independent School District and the HEB Chamber! Not only is HEB unique to North Texas through demographic diversity and culture, but it also continues to thrive for business, industries and organizations of all shapes and sizes. Growing up in Bedford and graduating from L.D. Bell High School (Go Raiders!), I’ve been fortunate to spend many years close to my roots and in an area I will always love. The people make up the backbone of HEB and, together, we’ll continue to grow and thrive in this great community. This past year was difficult year to say the least and we are all looking to a brighter future!

Thank you for allowing me to serve as the 2022 Chairman and thank you for helping the HEB Chamber of Commerce continue to Advance Business, Strengthen Community

Jeri Harwell

2022 Chairman of the Board Republic Services

VISION 2025: STRATEGIC GOALS OF THE HEB CHAMBER

EXCELLENCE

GROWTH

SUCCESS VOICE AWARENESS

Providing Chamber and Member Awareness & Promotion through:

MARKETING OPPORTUNITIES

RECOGNITIONS

HIGHLIGHTING

MEMBER VALUE & GROWTH

MAINTAINING THE CHAMBER AS A CREDIBLE SOURCE

Chamber Recognition for Leadership, Achievements and Maintaining National 5-Star Accreditation.

GOVERNANCE

FUTURE FOCUS INITIATIVES

FINANCIAL STEWARDSHIP

PROFESSIONAL STAFFING

Fosters a Climate that Supports Business Growth and Retention by providing resources for:

BUSINESS RETENTION

WORKFORCE & JOB OPPORTUNITIES

ECONOMIC DEVELOPMENT

ENTREPRENEURSHIP

Chamber Promotes Business Success & Personal Development by Providing:

BUSINESS CONNECTIONS

THROUGH NETWORKING

SUPPORTING

COMMUNITY CAUSES

PERSONAL GROWTH DEVELOPMENT PROGRAMS

Business Advocacy – Your ‘Voice at the table’ for important issues!

ADVOCATE FOR THE INTERESTS OF BUSINESS PROMOTES

BENEFICIAL PUBLIC POLICY & VOTING

INFORMATION CENTER FOR ELECTIONS

2022 CHAMBER LEADERSHIP

The Board of Directors have the responsibility of maintaining close contact with members and community leaders to identify the most important needs of the area and set priorities for the coming year.

JERI HARWELL Chairman of the Board Republic Services

SUSAN SHAW Immediate Past Chair Shaw Insurance Agency

DALENE PARKER Chair-Elect Frost Bank

STEVE FARCO Secretary/Treasurer Mason-Dallas, Inc.

PETE BENENATI Corporate Guidance Officer

Benenati Law Firm, P.C.

JULIE ANDREWS

Veritex Community Bank

DR. KENYA AYERS-PALMORE

TCC Northeast Campus

REBECCA BARKSDALE

MAYOR MICHAEL BOYTER City of Bedford

JEFF CASON

State Representative, District 92

CHRISTINA CATES

Baylor Scott & White Medical CenterGrapevine

FAYE CHAMBERS

Peerless Electric Company

PERRY CHAMPAGNE

Camp Bedford Pet Resort

GARY FICKES

Tarrant County Commissioner Precinct 3

KIMBERLY BALL

AWARENESS Goal Team Chair DOCUmation

JIM GRIFFIN

GROWTH Goal Team Chair

BRAD PARKER VOICE Goal Team Chair Parker Law Firm, P.C.

DON PROCTOR

EXCELLENCE Goal Team Chair First Bank Texas

SUE SCHULZ SUCCESS Goal Team Chair What’s Poppin Texas

JOHN FLETCHER

Fletcher Consulting Public Relations

DR. JOE HARRINGTON

HEB Independent School District

KELLY HANCOCK

State Senator, District 9

ANDRIE KRAHL

Atmos Energy

JENNIFER LENEY

6 Stones Mission Network

MAYOR LINDA MARTIN

City of Euless

MELISSA MILLER

Edward Jones

ANGIE LEIGH MONROE

M2 PLUMBING & DRAINS, LLC

HUGH MORRISON

System4 DFW

AT LARGE MEMBERS

DAVID B. MEDINA

Forest Ridge Funeral HomeMemorial Park Chapel

BRENDA WHITLEY Texas Health HEB

JASON WILLIAMS

Dallas Baptist University

MARY FRAZIOR, IOM, CCE

President & CEO

HEB Chamber of Commerce

MICHAEL NEAL

Big Frog T-Shirts & More

MARK OVERCASH Class 101 MidCities

STACY PEÑA HUYNH

AlecXander Medical Spa

WES SIMMONS

Carpet Connection

GLEN WHITLEY

Retired Tarrant County Judge

MAYOR HENRY WILSON

City of Hurst

LEAH WOOD

Open Mortgage

JAMES WRIGHT

EVP Information Services

BOARD OF DIRECTORS

39% EVENTS

31% MEMBERSHIPS

12% OTHER/ERC

7% ADMINISTRATIVE FEES

6% ADVERTISING

5% PROGRAMS & COMMITTEES

MEMBERSHIP BY INDUSTRY

28% 17%

PROFESSIONAL & BUSINESS SERVICES

DINING, LODGING & ENTERTAINMENT

9% 8%

FINANCE, INSURANCE, REAL ESTATE & APARTMENTS

NON-PROFIT ORGANIZATIONS

15%

HEALTHCARE

12%

MANUFACTURING & BUILDING RELATED UTILITIES

7% 4% 3%

CONSUMER

PRODUCTS & SERVICES

AUTOMOTIVE & TRANSPORTATION

GOVERNMENT & EDUCATION

698 MEMBERS 259 RENEWALS 110

MEMBERS

52 NON-PROFIT ORANIZATIONS

48 VALUE PACKAGE MEMBERS 30 MAJOR PARTNERS

OPPORTUNITIES FOR MEMBER AWARENESS

IN 2022

Throughout the year, 17 Chamber Ambassadors assisted during events and connected with members, making sure they feel welcome, engaged, and supported. In 2022, 161 new members and new representatives of existing members attended a New Member Orientation breakfast, 25 new members had an opportunity to introduce their business or organization to the community is by having a ribbon-cutting celebration. We also bring awareness to our members through the 2022 Chamber Community Relocation Guide and Business Directory for the HEB and surrounding area. The Guide is distributed to over 5,000 community members and offers

2022 ComForCare

JULY

278 ATTENDEES • 31 SPONSORS • 212 SILENT AUCTION ITEMS • 5 LIVE AUCTION ITEMS

REBECCA BARKSDALE

CLYDE MOONEY AWARD

SUSAN SHAW SHAW INSURANCE AGENCY

GERTRUDE TARPLEY MEMORIAL SPIRIT AWARD

BRENDA WHITLEY TEXAS HEALTH HEB

CHAIRMAN’S AWARD

MAYOR HENRY WILSON CITY OF HURST

BILL RIDGWAY SPIRIT OF ENTERPRISE AWARD

M2 PLUMBING & DRAINS, LLC

MID-SIZE BUSINESS OF THE YEAR

MICHAEL VOGEL LASTING CONNECTIONS

AMBASSADOR OF THE YEAR

OFFICER OF THE YEAR

WILIAMS DALLAS BAPTIST UNIVERSITY

6 STONES MISSION NETWORK

HEB CHAMBER COMMUNITY SERVICE AWARD

REPUBLIC SERVICES

LARGE BUSINESS OF THE YEAR

CARD MY YARD, HURST

SMALL BUSINESS OF THE YEAR

Held in January 2023, our Annual Awards Luncheon was an exciting time of celebration! MCs Jim Griffin and Steve Farco did a wonderful job hosting as we celebrated the best and brightest Chamber members of 2022. Thank you to each of our members for helping us continue to fufil our mission of Advancing Business, Strengthening Community.

EXCELLENCE

The Chamber continued to have a FUTURE-FOCUS MINDSET by identifing & anticipating the challenges & opportunities of development for our local businesses and the community. In 2022, the Chamber continued their strong efforts of prioritizing FINANCIAL STEWARDSHIP , employing a PROFESSIONAL STAFF of 3 fulltime and 1 part-time employee(s) as well as a governance of 40 board members and we earned 5-STAR ACCREDITED status with the U.S. Chamber of Commerce in order to position the organization to be efficient & effective for our members.

There were 82 businesses represented at the 2022 EXPO - including 8 local food vendors- and 32 sponsors. The annual EXPO has consistently remained our highest rated business marketing events to feature the products and services of our vendors.

With 350 followers, the FACEBOOK was created in reponse to further assist our business members with finding employees. Members can share job openings and share the information posted with others you feel would benefit from the opportunities that are shared! Scan the code to find out more!

created by members in 2022

BRINGING OUR MEMBERS PERSONAL & PROFESSIONAL

SUCCESS

Members also enhanced the success of their businesses and organizations by networking with other professionals during one of the 3 Weekly Sales Leads Groups and the Senior Services Alliance monthly meeting where members who provide services and products for seniors gathered to connect and share resources. At the end of 2022, HYPE HEB Young Professionals Group was started to provide members under 40yrs old a productive group to network with and learn about being a leader in the community, and Toast Tuesday Open Networking continues to be a popular casual gathering where members from 4 area Chambers can network and strengthen their connections.

DEVELOPING OUR FUTURE LEADERS

LEADERSHIP HEB CLASS OF 2022

Those who participated in Leadership HEB developed personal leadership skills and gained valuable connections during this behind-the-scenes course learning about our community. After graduating, participants have the opportunity to continue their learning and join the 65 members of the Leadership HEB Alumni Association

CHALLENGE BY CHOICE

Through successful partnerships with HEB ISD and the cities of Hurst Euless and Bedford, our Chamber members are able to support programs that strengthen our future workforce like Challenge by Choice and Youth in Government.

WILD is ‘Women Inspiring Leadership Development’ and the women of the Chamber who’re involved in this group met six times during the year where they enjoyed lunch and hearing from speakers of interest and participate in women-focused activities.

9 MEMBERSHIP LUNCHEONS

19 LUNCHEON SPONSORS

OVER 1K LUNCHEON ATTENDEES IN 2022

A key focus of our Chamber continues to be BUSINESS ADVOCACY and being the ‘VOICE’ of our local businesses by representing local interests and promoting BENEFICIAL PUBLIC POLICY . This effort is enhance by the support of our 6 BUSINESS ADVOCACY SPONSORS in 2022.

The Chamber maintains close ties with government officials from all three cities of Hurst Euless and Bedford as well as Tarrant County, the State of Texas and the U.S. During June, we hosted the 2022 State of the District Luncheon and guests heard from the HEB ISD Superintendent Dr. Joe Harrington about the progress of our district and future workforce. Later in the year, we also host a 2022 State of the Cities Luncheon. Our 3 City Managers come together during this time to inform members about the current and upcoming development happening in our community.

For all we have accomplished there is still much more to do, The HEB Chamber will continue to collaborate with our members & community partners as well as new & established business representatives to strengthen the community. We are committed to ensuring that these words are not just our mission – they’re also the outcome.

Our Chamber will continue to pursue our mission of Advancing Business, Strengthening Community, fine-tuning existing efforts of excellence while always looking for new approaches. However, none of our work would be possible without the support of businesses & organizations like YOU that comprise the Chamber. Thanks to your involvement, we ensure that membership in the HEB Chamber not only continues to be a good resource for your business – but also a valuable and necessary organization for our community to stay connected and thriving.

Pictured (L to R): Jimmy Stathatos (City Manager, Bedford), Clay Caruthers (City Manager, Hurst), Brad Parker (2022 VOICE Goal Team Chair), Loretta Getchell (City Manager, Euless) during our 2022 State of the Cities Luncheon.

Pictured: HEB ISD Superintendent Dr. Joe Harrington during the 2022 State of the District Luncheon.

Communication to Our Members

HEB CHAMBER COMMUNICATION OBJECTIVE

Adhere to the Mission, Vision and Values of the HEB Chamber by maintaining the trust and confidence of our members and visitors by providing access, accuracy and security on our website, social media platforms and through online resources such as the membership directory.

The HEB Chamber’s general correspondence email is chamber@heb.org. This email is monitored and responded to daily by designated Chamber staff. We primarily use Constant Contact to communicate with members who voluntarily elect to receive communication.

3 RECURRING EMAILED PUBLICATIONS

117K EMAILS SENT

43% OPEN RATE • 12% CLICK RATE

The Chamber reviews the number of impressions, unique visitors, page views & ad clicks in total as well as each individual page on the Chamber’s website and social media platforms for statistical information purposes only on a monthly basis. For digital member publications, the clicked and open rating is also monitored monthly, and the data is used for trend and data tracking purposes.

TOP 3 KEYWORDS SEARCHED RETAIL

191K WEBSITE VIEWS

96K BUSINESS DIRECTORY VIEWS

53.6K MEMBER PAGE VIEWS

69K EVENT CALENDAR VIEWS

7.4K JOB POST VIEWS

CLEANING

SERVICE

TOP QUICKLINK CATEGORY SEARCHED ADVERTISING & MEDIA

TOP SEARCHED WEBPAGE EVENT CALENDAR

5 SOCIAL MEDIA PLATFORMS

323 NEW FOLLOWERS

293 PAGE LIKES

60K ORGANIC REACH

13.5K PAID AD REACH

34.6K IMPRESSIONS

CONTACT THE CHAMBER STAFF

MARY FRAZIOR, IOM, CCE President & CEO maryfrazior@heb.org

CORIE ANDRADE Programs Manager corie@heb.org

DEVYN ARROYO Administrative Assistant chamber@heb.org

LINDSEY COLORADO Communications Manager lindsey@heb.org

JACLYN DELAUNE Member Development jaclyn@heb.org

JENNIFER JONES Events Manager jennifer@heb.org