Fashion Design Portfolio

Yours sincerely, Heba Samoul

MS I A .2021 5 31.0

IT L P

BRAINSTORMS + S K ETCHES Raw sketches of brainstorms for the different personality outfits. A rough presentation of the journey build up for this collection.

The creation of contradicting, contrasting personalities within the collection.

Theme is about disconnection, however an element of “wrapping around” is common in all designs and connects the outfits together.

I AM D I ST UR B I N G

I AM SED UCT IV E

I AM DO MIN N AT

I A M SPI RI TU AL

SP L IT PE RS ON A LI TY Presenting six different personalities, a personality per outfit: - Anxious - Spiritual - The Child - Disturbing - Dominant - Seductive

I A M TH E C H I LD

Conceptual collection of a multi persona expressed through

CO NCE P TUA L D E SI G N Fashion design is a form of expression, a collection can have a story, or a message, or nothing at all. Many times, it is just about pouring your feelings into the creation of what turns out to be a piece that looks good, bad, or weird.

The aim of this collection is not to participate in the creation of “beautiful” pieces, which is a subjective statement to make because beauty standards differ from one to other.

In this collection, some pieces are created with a story in mind, some with an aggressive message, while others have just been the canvas of feelings poured into the creation of the personality’s piece.

I AM AN X IOU S

FA B R I C

COLOR CLIENT BOARD AGE GROUP :

25-45

PROFESSION : CREATIVE DIRECTOR , ARTIST , MEDIA INTERESTS : READING , SELF - CARE , ADVENTURES , ART PERSONALITY : MOODY , EXPRESSIVE , VOCAL , INTRO - EXTROVERT , PLAYFUL SOCIAL STATUS : UPPER CLASS FEARS : MEDIOCRITY RELATIONSHIP STATUS : SINGLE OR MULTIPLE PARTNERS LIFESTYLE : DYNAMIC , INTERCHANGEABLE STYLE PREFERENCES : CONCEPTUAL , EXCLUSIVE , ORIGINAL , CUSTOM

STYLE

MUSE BOARD

MY NAME IS FARAH .

I AM :

CONFIDENT BOLD UNIQUE WILD POWERFUL CRAZY FUTURISTIC CHILDISH ARTISTIC CREATIVE INTELLIGENT DYNAMIC MOODY DRAMATIC EXOTIC CONQUEROR OF THE WORLD .

ACCESSORIES

A NXI O U S P ERSONAL ITY An expressive piece of fashion representing a form of state that is common in all races. Anxiety in visual representation create the form of this piece conceptually, a story-telling rather than an aesthetic piece.

-Concept of wrapping up, bandages covering up scars -Nude color to hide within the skin and not stand out -Veil of transparency as a “protective” layer from the external environment

NUDE SILK DRESS CREAM SHEER TULLE

W H I TE O R G AN Z A V E IL

SP IRITUA L P E R SON A LI TY Transitioning from the anxious personality to the spiitual personality, this piece stands in modest attire, with a “halo” vibe, apparent through the white/sky tone color of the dress. Covered up with a sheer veil, a state of spirtuality is uncovered, giving the illusion of light and transparency.

-halo tones of dress, modest -sheer bubble of spirituality, rays of sunshine -flowy, windy, light-weighted

LIGH T GR A Y O R GA N Z A D R E S S

RAIN B O W S TRI PES BOTTOM

YELLOW COTTO N

C O L ORED EM BROI DERY

“T H E C H IL D” PERSONAL ITY Existing in all humans, the “inner child” is one personality that stands out, in character rather than in appearances. This piece stands out in its feel, relating to a time that we all have passed through, with the traces of its character lying deep within.

-wrapped up baby appearance -colorful, bright, embroidery, “cute” -mix of patterns and tones

DI STURBING PERSONAL ITY

W HIT E/S IL VER BU TTONS PLASTI C WRAPPI NG PAPER

PI NK V EL VE T

An outfit with a message. This piece is made intentionally disturbing to promote the cruelty-free approach towards sea animals. Putting oneself in the position of an animal in the freezer set with a production and expiry date calls for re-thinking the animal rights that have been neglected for too long -disturbing pattern of octopus -fish skinned gloves, claws

D OMINAN T P ERSONA LI TY The desire to cage objects/humans, the desire to be domninant and conquer the world with the powerful character expressed through fashion. A character that stands strong against all consequences, is in control, and controls control.

-sharp, confident, edgy -cage, prison the desired -belted, wired, weapon-like aesthetics

TAU PE R I B B O NS B LA CK WIRIN G

B R O W N L E ATH E R

BLACK SI L K

BLACK L ACE R I B B O NS

SEDU CT I V E PERSO NA L IT Y The personality that owns the power of femininity and seduction, confident in its skin, not afraid of revealing the secy character that lies within the soul.

A contradicting character to all those above, yet follows the control and power of the dominant persona.

-lingerie lace feels -skin reveals, transparency through sexy lace patterning -body shaping, fitted dress