Inside Heathfield enews issue 43

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Issue Number 43 October and November 2015 Welcome from the Headmistress, Mrs Jo Heywood Half-term has come and gone and we are well into the swing of the second half of term as we speed towards Christmas, and of course our biggest fundraising event of the year, St Nicholas Stalls – known fondly as Nicky Stalls – on 28 November. Please support this special event and come along with family and friends on the day. I also want to take a moment to let you all know how wonderfully respectful the school community was as we marked Remembrance Sunday. In this season of remembrance, the girls’ silence, stillness and thoughtfulness made me so incredibly proud and reminded me of what a superb community we belong to. Staff, Governors and Old Girls have commented on the peacefulness of the service. You should all be proud of your girls. Understanding the business of Lego On 12 October, U6 and L6 Business Studies students had the pleasure of attending ‘The LEGOLAND® Windsor Resort, an exciting place full of thrills and fun for the whole family’. The fact that it was both a didactical and amusing trip was what made it a very complete experience. We left school at 11:25am and the journey was surprisingly short, in fact, no more than 15 minutes. As soon as we got to the park we were told to go to The Discovery Centre where we would meet the member of staff who would introduce us to the business side of this outstanding enterprise. Our guide Jamie explained the nature of Lego and how the park had previously been Windsor Safari Park but is now owned by The Merlin Entertainments Group which also owns Madame Tussauds and Thorpe Park. Merlin has the corporate aim of becoming the leading enterprise in the marketplace in offering family amusement and resort within the park, although they are currently second to Disneyland. It was interesting to see their co-operation with many other well-known brands such as Coca Cola, Fiat and PlayStation where Legoland advertised their brands successfully. We learned many relevant facts that we could easily link to our business course, gaining the knowledge from a real life situation rather than our textbooks. We gained an insight into promotion strategies, fees and how important online booking is for a business that depends on footfall, especially during weekdays. As soon as we walked in, the target market became obvious and we were able to conclude that they appealed to a younger audience. After the brief introduction and business insight, we enjoyed the park, this time aware of facts that we had learned in The Discovery Centre. We walked around the park, which was surprisingly popular on a Monday morning. It is divided into ‘worlds’, including Adventureland, Miniland and Atlantis. They all offered a huge choice of rollercoasters and activities appealing to a wide range of ages.

Ana Perez, Upper VI


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