06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
BRIEF TITLE D&AD – Flatland The Brief
Background
Based on the ISTD brief. Produse a proposal for a new edition of Flatland that doesn’t necessarily engage with the conventions of the ‘book’.
“With thie brief we take a different approach. Rather than offer a theme that requires you to generate the content – the Victorian (1884) novella Flatland by the English schoolmaster, Edwin A.Abbott.
Concept/Proposition Create a solution that plays with how you mentally and physically read a book.
Considerations What is a traditional book? How can a book be more interesting? Can layout alone create a big enough effect? How can typography be used to emphasise words / phrases?
Mandatory Requirements
Target Audience
Deliverables
Book lovers, typographers, designers
A2 boards for submission. Products
Tone of Voice
Studio Deadline
The book Bookmark Promotional poster iPad & Kindle mock up (digital application)
Typographical, simple, professional
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.