BA (Hons.) GRAPHIC DESIGN
DESIGN PRACTICE 3
BRIEF TITLE D&AD – Tracy identity The Brief
Tracy is a self employed nail and beauty artist who required a logo and stationery set.
Tracy is a 23 year old beautician specialising in nail art.
Concept/Proposition Show the elegant and well considered style of her products and professional services.
Considerations Who is her audience? What would they look for in a beautician? What is her competition?
18 – 40 year old women looking for nail and beauty treatments
A2 boards for submission. Products
Tone of Voice
Logo Stationery – Logo, business card, letterhead, appointment card, Website proposal
Professional, simple, high impact
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.