NEW MEXICO
Tourism Alliance 2011-2012
New Mexico Golf Destinations (NMGD), also known as the New Mexico Golf Tourism Alliance, is a non-profit collaboration of New Mexico golf courses, lodgers, the Sun Country Section PGA, the Sun Country Golf Association and the New Mexico Tourism Department. Its mission is to introduce the world to New Mexico as a golf destination and provide potential visitors with accurate, reliable information. Any New Mexico golf course, lodger or tour packager is eligible to participate. New Mexico Golf Destinations is proud to announce its location and management has moved into the Sun Country Golf House (home of the Sun Country Amateur Golf Association and Sun Country Section PGA). As a non-profit organization, this move will enhance the productivity of New Mexico Golf Destinations and influence the region’s goals of growing the game of golf in New Mexico. New Mexico Golf Destinations is excited to promote your golf course or hotel to potential visitors of the Land Of Enchantment. As a member of NMGD, your golf course or hotel will be placed in the following areas to increase visability and provide solutions to your marketing needs in reaching out of state golfers:
• 2011-2012 New Mexico Golf Guide • Exposure at 5 Golf Expos across the Western half of the country • Exposure on newmexicogolfdestinations.com • Directly book visitors at your golf course or hotel
Golf Course Membership Levels: Featured Golf Course Level
$1,500
Limted Golf Course
$750
Associate Golf Course (El Paso Area) • Half Page Full Color ad in New Mexico Golf Guides
$750
• Full Page Full Color in New Mexico Golf Guide • Prominent New Mexico Golf Destinations Website • Exposure at 5 Golf Expos to promote your golf course • Included in golf packages for Golf Groups visiting New Mexico (Dependent on destination of golf group)
• Half Page Full Color ad in New Mexico Golf Guides • Placement on New Mexico Golf Destinations Website • Exposure at 5 Golf Expos to promote your golf course • Recommended golf course for inquiries
• Placement on New Mexico Golf Destinations Website • Exposure at 5 Golf Expos to promote your golf course • Recommended golf course for inquiries (Especially if visitors are flying into the El Paso Airport)
Hotel Membership Levels: Featured Hotel
$2,000
Limited Hotel
$1,000
$500
$1,500 $500
• Full Page Full Color in New Mexico Golf Guide • Prominent Placement on New Mexico Golf Destinations Website • Exposure at 5 Expos to promote your hotel • Golf packages will be booked at your facility (Dependent on destination and budget of golf group)
• Full Page Full Color ad in New Mexico Golf Guide • Prominent Placement New Mexico Golf Destinations Website • Exposure at 5 Expos to promote your hotel • Recommended hotel for inquiries
Specialty Hotel (Bed & Breakfast)
• Half Page Full Color ad in New Mexico Golf Guide • Placement New Mexico Golf Destinations Website • Exposure at 5 Expos to promote your hotel • Recommended hotel for inquiries
Extras:
• Front cover of New Mexico Golf Guide • Feature Photo Placement at Golf Expos
NEW MEXICO Tourism Alliance 2011-2012
The Details: New Mexico Golf Guide
The New Mexico Golf Guide gives New Mexico’s finest golf courses and hotels an opportunity to showcase their business to potential visitors in a 5 .5 X 8 inch full color booklet. 25,000 produced • Cost for Featured Golf Course: $0.06 per Golf Guide • Cost for Golf Course: $0.03 per Golf Guide • Cost for Featured Hotel: $0.08 per Golf Guide • Cost for Hotel - Mid Level: $0.04 per Golf Guide • Cost for Hotel - Low Level: $0.02 per Golf Guide Distributed at: • Expos • Hotels • Airports • Out of state golf facilities
New Mexico Golf Destinations Website www.newmexicogolfdestinations.com
The NM Golf Destinations Website gives golf courses and hotels an outlet for those who want to see the best New Mexico has to offer.
NEW MEXICO Tourism Alliance 2011-2012
The Details: Expos
New Mexico Golf Destinations will attend the following Golf Shows to promote New Mexico Golf and Hotels to interested groups: • Denver Market: to promote Southern New Mexico as a warm weather destination
• Dallas/Fort Worth Market: to promote New Mexico as an alternative to other golfing destinations
• Michigan Market: to promote New Mexico as a warm weather alternative during the spring season
• Kansas City Metro Market: to promote New Mexico as an affordable alternative to Myrtle Beach and the Robert Trent Jones trail • American Dental Association World Marketplace Exhibition, Las Vegas, NV: Statistically over 80% of dentists plays golf. Placing NMGTA in a non-golf trade show will create uniqueness and attract a demographic golf shows may not.
Booking Golf Vacations
New Mexico Golf Destinations will follow-up with interested groups at Expos, website and phone inquiries with building packages based on their budget and the time of year they plan to visit New Mexico. In the upcoming 2011 season, the plan is to create a matrix of nine different sample packages based on two distinct factors: 1. The time of the year/season the attendee is planning his or her vacation: • Winter Season: push toward Southern New Mexico destinations • Spring/Fall Season: push toward Central and Eastern New Mexico destinations • Summer: push toward Northern New Mexico and high elevation destinations 2. The second factor is to match the season of interest to the attendee with the price point at which the attendee is willing to entertain: • Economy • Mid-Level • Deluxe These two different factors allow the NMGD to offer packages that apply to every part of the state and numerous different types of lodgers throughout the area.
Demographics attending Golf Expos/Booking Golf Vacations:
By attending the chosen Golf Expos, NMGD will hit specific areas of the country that are interested in visiting New Mexico as a golf destination. Additionally NMGD will hit the following demographic*: • Median Household Income: $80,000 • Median Age: 35-54 • 65% of attendees plan on taking a golf vacation in the next year *Demographics are based on averages of attendees that went to the 2010 Denver Golf Expo, Michigan Golf Expo and North Texas Golf Expo.
NEW MEXICO Tourism Alliance 2011-2012
What we need from you: In order for New Mexico Golf Destinations to provide an exeptional product we need the following items from participating golf courses and hotels:
All Golf Courses and Hotels:
• 5.5’’ x 4.25’’ vertical, high resolution photo (300 dpi) of the golf course or hotel (jpg, tiff, pdf accepted)
• Any additional photos for the NMGD website
• High quality Logo
• Updated contact information: Address, Phone Number, Website • Average Green Fee/Hotel costs, and any discounts given (senior/junior) • Specific information readers should know about your course/hotel (interesting facts, history, signature holes, etc.)
Cover Page for the New Mexico Golf Guide:
• 5.5’’ x 8.5’’ horizontal, high resolution photo (300 dpi) of the golf course or hotel (jpg, tiff, pdf accepted)
Feature Photo Placement at Expos:
• Ability to print photos to 20’’ x 16’’ horizontal or vertical, high resolution (300 dpi) of the golf course or hotel (jpg, tiff, pdf accepted)
All photos and information need to be submitted by: December 10th, 2010!
NEW MEXICO Tourism Alliance 2011-2012
NEW MEXICO Tourism Alliance 2011-2012 New Mexico Golf Destinations 2316 Southern Blvd. Suite D Rio Rancho, NM 87124 Phone 505-897-0864 Fax 505-897-3494 Email: heather@newmexicogolf.org
CONTACT INFORMATION Date Company Name Contact Name Contact Email Address
City
State
Zip
Cell Number
Fax Number
Phone Number
MEMBERSHIP SIGN UP
Golf Course
Hotel
Renewing Membership
Other
New Member
GOLF MEMBERSHIP
HOTEL MEMBERSHIP
Featured Golf Course $1500
Featured Hotel
$2,000
Limited Golf Course
$750
Lmited Hotel
$1,000
Associate Golf Course $750
Specialty Hotel
$500
EXTRA FEATURES
New Mexico Golf Guide Cover Page $1,500
Expos Photo Placement $500
LIMITATIONS ON LIABILITY. IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES. UNDER NO CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE TO THE OTHER OR ANY THIRD PARTIES FOR AN AMOUNT GREATER THAN THE AMOUNTS RECEIVED UNDER THIS AGREEMENT. AGREED AND ACCEPTED NAME ___________________________________________________ TITLE ___________________________________________________
DATE __________________