Eclectic Vision // MA Portfolio

Eclectic VISION

H E AT H E R J OY PA L M E R / / M A PO R T FO L I O

Eclectic VISION

H E AT H E R J OY PA L M E R / / M A PO R T FO L I O

eclectic vision

h e at h e r j o y pa l m e r

// ma portfolio

Dedicated to everyone who believes in me.

Dynamic Attentive Resourceful [

copyright

]

© 2022 Heather Joy Palmer // All Rights Reserved

eclectic vision h e at h e r j o y pa l m e r

// ma portfolio

[

eclectic vision

]

There are many moments in life, in which we can create new directions to embark upon. The experiences in my life have helped me to gain a unique perspective and have been influential to the person I am, and aspire to be. Eclectic Vision was chosen for the title of this collection of selected works because the projects were inspired by the unique experiences that I have had in life.

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contents

Corporate Acrobatics Better Future Showcasing Designs Efficient Gardens

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pa g e

120 ]

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pa g e

138 ]

Flourishing Care Type & Movement

ma portfolio

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Rediscovered Antiquities

//

104 ]

h e at h e r j o y pa l m e r

pa g e

eclectic vision

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12

eclectic vision h e at h e r j o y pa l m e r

Corporate Acrobatics

// ma portfolio

course

]

[

instructor

]

]

[

[

Cirque du Soleil was selected because it is are all about movement, experiences, and excitement. The new design system incorporated these aspects to create a customized and unique feeling.

p r oj ect

]

CSR Report Redesign [

semester

]

Spring 2022 [

d e s i g n c at e g o r i e s

s o lu t i o n

]

c o r p o r at e a c r o b at i c s

John Nettleton

01 //

[

objective

Identify a company with a Corporate Social Responsibility Report (CSR) that could use a redesign. Incorporate the feeling and overall personality of the company into the new design system.

project

[

GR 601 Type Systems

]

Communication Editorial Typography [

keywords

]

Experiences Movement Excitement 13

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01 // c o r p o r at e a c r o b at i c s

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Better Future

// ma portfolio

course

]

[

instructor

]

]

[ [

p r oj ect

]

Peace Corps Re-brand [

semester

]

Fall 2022 [

c at e g o r i e s

s o lu t i o n

]

With the goal of embracing friendships and world peace, the Peace Corps was an ideal candidate for re-branding. While their current goals are significant and impactful, there are many new directions they could expand into, to fulfill the mission of breaking barriers, creating friendships, and working together. Project extends to breakbarrierscreatefriendships.com.

better future

Hunter Wimmer

02 //

[

objective

Identify a brand that was dead, dying, or defunct and develop a re-branding strategy for it. The re-branding strategy will include a new logo and word mark, new visual standards, and new direction ideas to extend the brand.

project

[

GR 604 Nature of Identity

]

Branding Editorial Innovation [

keywords

]

Peaceful Understanding Collaboration 33

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02 // better future

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02 // better future

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P R OJ ECT 0 2 / / B ET T E R TO G ET H E R

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02 // better future

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Showcasing Designs

// ma portfolio

course

]

[

instructor

]

[

p r oj ect

]

TRLBLZR {collective} [

semester

]

Spring 2022 [

[

s o lu t i o n

]

To bring more attention to female designers and their work. The goal was to ensure that many types of design styles were featured in the work of the designers.

c at e g o r i e s

showcasing designs

Phil Hamlett

]

03 //

[

objective

Identify a community of design practitioners and create a platform to show their work.

project

[

GR 605 Digital Design Studio 1

]

Branding Communication UI/UX [

keywords

]

Women Empowering Diversity 63

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project

03 // showcasing designs

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03 // showcasing designs

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is this the design you're looking for? // project 02

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03 // showcasing designs

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eclectic vision h e at h e r j o y pa l m e r

//

Efficient Gardens

ma portfolio

course

]

[

objective

]

[

instructor

p r oj ect

]

]

Growing Native [

semester

]

Spring 2022 [

c at e g o r i e s

s o lu t i o n

]

Develop a brand with a catchy name and colorful aesthetic, while also spreading an important message to a broad audience.

The deliverables were designed to include information and instructions for every phase of turning a yard into a beautiful and water efficient landscape full of native plants and pollinators.

efficient gardens

[

[

04 //

Sandra Isla

Identify a problem within the world and create a brand to solve it.

The problem that was identified is the societal norm to grow and maintain when most of the United States is experiencing droughts. Most grasses are not native to the land on which they are grown, which significantly reduces ecological diversity.

project

[

GR 620 Visual Thinking

]

Branding Communication Environment [

keywords

]

Sustainable Natural Harmonious

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04 // efficient gardens

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[

Growing Native Growing Native Growing Native

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lo g o d e v e lo p m e n t

]

eclectic vision

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project

04 // efficient gardens

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* Grow ng

Nat ve

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h e at h e r j o y pa l m e r

* Grow ng

Nat ve

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project

04 // efficient gardens

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04 // efficient gardens

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04 // efficient gardens

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deliverable

#1 //

n at i v e p l a n t g a r d e n a n d n u r s e r y

]

eclectic vision

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h e at h e r j o y pa l m e r

// ma portfolio

Entrance // Exit

Larger Plants for Sale

Checkout Counter

project

Shade Structures

04 //

for Small Plants

efficient gardens

Signs About Pollinators

Educational Building and Greenhouse 95

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04 // efficient gardens

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[

100

deliverable

#2 //

custom landscape design app

]

eclectic vision

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04 // efficient gardens

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[

104

deliverable

#3 //

step-by-step tutorial video

]

eclectic vision

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04 // efficient gardens

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eclectic vision h e at h e r j o y pa l m e r

Rediscovered Antiquities

// ma portfolio

course

]

[

instructor

]

p r oj ect

]

Aldine Art Journal Book Redesign [

semester

]

Fall 2021 [

c at e g o r i e s

[

s o lu t i o n

]

The Aldine Typographic Art Journal was chosen because it was published in the 1nineteenth century (1868–1879). The original design was very condensed in order to make the most of each page that would be run through the printing press. The redesigned version features a more open design concept.

rediscovered antiquities

[

]

05 //

[

John Nettleton

objective

Identify a book that could use a good redesign. Must be something uninteresting, too condensed, outdated, or badly designed.

project

[

GR 619 Type Composition

]

Editorial Typography [

keywords

]

Lithography Antique

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05 //

rediscovered antiquities

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rediscovered antiquities

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rediscovered antiquities

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rediscovered antiquities

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rediscovered antiquities

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rediscovered antiquities

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project

05 //

rediscovered antiquities

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eclectic vision h e at h e r j o y pa l m e r

Flourishing Care

// ma portfolio

course

]

[

instructor

]

[

[

p r oj ect

]

Vera App Redesign [

semester

s o lu t i o n

]

The app that was chosen to redesign is called Vera by Bloomscape.

This plant care management app helps users monitor the care of their houseplants using reminders, care tips, and a journal. The current app featured a lot of tedious tasks, and the design screens were not clear. My solution was to simplify the user flows and create a more seamless user experience.

]

f lo u r i s h i n g c a r e

Ryan Medeiros

]

06 //

[

objective

Identify an app that could use a redesign. Perform user testing and document the entire redesign process.

project

[

WNM 606 User Experience Design

Fall 2021 [

d e s i g n c at e g o r i e s

]

UX/UI Typography [

keywords

]

Simplification Houseplants Organization

125

[

126

storyboard

&

lo w - f i d e l i t y u s e r f lo w

[ 1 ] Open Vera app

[ 2 ] See overdue tasks

[ 3 ] Water plants & confirm on Vera app

[ 4 ] Task Complete Overdue tasks updated

]

eclectic vision h e at h e r j o y pa l m e r

//

[ 3 ] Tap on plant icon Search for aloe vera

[ 4 ] Tap profile icon for sold plant

[ 5 ] Arrives at profile for selected Tap the ellipses menu

[ 6 ] Screen dims & new menu appears Tap Archive Task Complete

project

[ 2 ] Tap on plant icon

ma portfolio

[ 1 ] Open Vera app

06 // f lo u r i s h i n g c a r e

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[

128

a/b testing

]

eclectic vision

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06 // f lo u r i s h i n g c a r e

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06 // f lo u r i s h i n g c a r e

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persona

1 ]

user story

]

f lo u r i s h i n g c a r e

“As a student and new plant collector, I sometimes forget to water my plants with so much homework.

I want to make sure I can take care of my new plants and provide them with the proper care, so I can watch them thrive.”

[

Thursday afternoon // 4:00 pm Sits down after a week of classes Opens Vera app Taps plant icon to view plant collection Searches for “Peace Lily” Taps “Peace Lily” from collection Arrives at plant profile page Taps on “Common Care Tips” Arrives at plant specific information Reads that her plant needs more water Goes to water plant Taps “Add Care or Notes” Taps “Water Plant” Taps “Save Activity” Task complete

06 //

Melanie, 24 Student Wants to track the care of new plants.

project

[

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[

persona

2 ]

Michael, 39 Business Owner Wants to keep track of inventory.

“As an entrepreneur, I want the ability to keep track of my store’s plant inventory, so that I can make sure they are getting the proper care while they are in my store.”

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[

user story

]

Monday evening // 7:00 pm Sits down after a day at his store Opens Vera app Taps plant icon to view inventory Scrolls to find plants that sold that day Taps “Aloe Vera” from inventory Arrives at plant profile page Taps ellipses menu Arrives at menu screen Taps “Delete Plant” Confirms action to delete Task complete

eclectic vision

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06 // f lo u r i s h i n g c a r e

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persona

3 ]

user story

]

Saturday morning // 10:00 am Sits down with coffee Opens Vera app Taps plant icon to view plant collection Taps “Add” in upper left corner, to add a new plant Searches for “cebu blue pothos” Taps desired plant to add to plant collection Adds plant name, room location, date of acquisition Taps “Continue To Reminders” Declines to add any new reminders Taps “Save and Create Watering Schedule” Arrives at “Schedules” screen Taps “Remind me every:” Inputs “14 days” Taps “Done” Task complete

f lo u r i s h i n g c a r e

“As a retired woman that now enjoys traveling for extended periods of time, I need an ability to share and track my plant care routine, so my granddaughters can care for the plants properly while I am away.”

[

06 //

Madora, 68 Retired Traveler Needs to share plant care routine.

project

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06 // f lo u r i s h i n g c a r e

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14 2

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Type & Movement

// ma portfolio

course

[

]

instructor

]

movement

semester

]

&

]

Typographic Dream State [

s o lu t i o n

type

p r oj ect

[

Working with light, shadows, reflections, and various props, the type experiments were formed. This project highlights various possibilities of incorporating type into design.

David Hake [

]

07 //

[

objective

Imagine different typographic strategies based on the dream state and one’s creative impulses.

project

[

GR 613 Type Experiments

]

Fall 2022 [

c at e g o r i e s

]

Typography Innovation [

keywords

]

Contrast Experimental Reflection 14 3

14 4

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07 // type

& movement

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07 // type

& movement

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& movement

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07 // type

& movement

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07 // type

& movement

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P R OJ E CT 0 6 / / T Y P E , L I G H T, & M O V E M E N T

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With Appreciation [

to my instructors

]

Mary Scott—Thank you for your dedication to our success and patience with helping me through the process of creating this portfolio. I am grateful for the opportunity to have worked with you and proud of the portfolio that you helped me build.

David Hake—Your experimental type class was thoroughly enjoyable and I will miss having you as a teacher. You helped me to see the fun and abstract side of typography and to think of type in a different way than I ever have before.

Phil Hamlett—Thank you for being so influential to me in this educational journey and always having great metaphors for the design process. I enjoyed the class I had with you and am grateful for the guidance you provide.

Sandra Isla—Thank you for teaching me how to develop a well-rounded brand and for your patience to help me succeed.

Hunter Wimmer—Thank you for being an all-around great teacher. You push students to do their best, yet are understanding about the circumstances life may throw at us. I feel like I learned so much from you, not just with class material but also life wisdom.

John Nettleton—Thank you for teaching me about typography and how to use it eloquently. I really enjoyed your classes because you helped train my eye to see certain things in design and with type. You are passionate about typography and have helped me understand the importance of divergence.

Ryan Medeiros—I learned so much from the app redesign process and was grateful to have a teacher from a different department, so I could get a broader perspective on the world of graphic design and importance of group work.

Erin Canoy—Thank you for your help when I was very new to the world of graphic design.

Anthony Palmer—Thank you for working with me during my very first semester and teaching me the basics of typography.

Jeremy Stout—Thank you for helping me with learning some of the fundamentals of design.

Jim O'Hara—Thank you for being so helpful with language and phrasing.

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eclectic vision h e at h e r j o y pa l m e r

//

t o m y f a m i ly

]

Mom—Thank you for your consistent love, support, and positivity.

Dad—Thank you for your guidance and input throughout the various circumstances that I have encountered. You have a great perspective and have helped me make good decisions in life.

Joseph Connelly—Thank you for being my emotional support and helping me every day to become a better version of myself. Also, thank you for coding my website and being a wonderful human!

[

to my friends

]

Thank you for supporting and inspiring me in my artistic journey. I have learned so much from all of you and am continually inspired by the amount of thoughtful and creative humans that I get to call friends. Specifically, I would like to thank Hannah Austin, Kevin Shumard, Coralee Sharp, Athena Newman, Alexandra de Anda, Michael Stear, Kristina Boatwright, Jade Richardson, Evan Cawley, Jesse Cordtz, in addition to many more. I love you all!

ma portfolio

[

Donna Faoro—Thank you for your enthusiasm about my journey in life and for always being so supportive and proud of my accomplishments.

Raeanne Petersen—Thank you for teaching me what it means to be disciplined and to have a good routine. I have looked up to you for a long time and want to acknowledge the positive impact that you made in my life.

Isaac Palmer—Thank you for your encouragement and influence throughout life.

Amanda Haufmann—Thank you for always rooting for me!

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[

[

]

c o n ta c t

Heather Palmer heatherjoypalmer.com [

school

]

Academy of Art University [

degree

]

Master of Arts School of Graphic Design and Digital Media [

]

instructor

Mary Scott [

book title

]

Eclectic Vision [

t y p e fa c e s

]

Asther Akzidenz-Grotesk [

photography

]

Heather Palmer Cirque du Soleil Adobe Stock Envato Elements Place-It peacecorps.gov [

]

book binding

Blurb [

pa p e r s t o c k

]

Mohawk Superfine Eggshell 100# Text

168

c o lo p h o n

]

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17 0

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H E AT H E R J OY PA L M E R . C O M 17 2