GR604 Student Project (Peace Corps) - The Visual Standards Guide

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Visual Standards Guide

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This is a student project. For information on the actual US Peace Corps, please visit peacecorps.gov

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Visual Standards Guide

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Who is the Peace Corps?

The Peace Corps is an organization dedicated to world peace.

Founded in the late 1960s on the idea of understanding and friendship, the Peace Corps still upholds these values today.

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Contents

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01 02 03 New Logo Debut Page 11

Logo Standards Page 21

Brand Extension Over view Page 37

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01 New Logo Debut

The debut of the new logo marks a turning point in this project. Now we are entering the development phase to build on the design that we have now established.

Welcome to the first chapter of the Visual Standards Guide. This is the guide that must be referenced in order to adhere to the brand standards. Along with the new symbol logo, custom typography was developed in order to completely customize the logo type, with the brand typeface featured.

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Mission

We strive to break barriers and create friendships, in order to work together to establish a better future for humanity.

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Our New Logo The new Peace Corps brand identity has a focus on weaving and coming together to form something larger than any individual. The colors are based on the colors of the earth and used in such a way to represent going along together.

This new visual identity system consists of logo signature, typography, and color. These new brand standards are provided so the brand is always represented in a way that is accurate with the visual design.

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Customized Typography The typeface Pragmatica was chosen because it epitomizes the brand, in that it has a minimal corporate feel, with a humanist edge, just like the Peace Corps.

In order to keep the logo type consistent with the rest of the visual system, yet still unique to specifically the logo, a 0.25pt outline was added to every letter at the size of 24pt. This outline is then permanently attached to the glyph and resized relative to the entire logo mark.

P R A G M AT I C A B O L D + 0 . 2 5 P T

PP P R A G M AT I C A — B O L D

P R A G M AT I C A — B L A C K

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C U S T O M A L T E R E D G LY P H

P R A G M A T I C A O R I G I N A L G LY P H

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D E TA I L E D O V E R LO O K

Rounder shape to bring in more of a flowing feeling to the aperture.

Flattened the terminal to keep visual consistency amongst the type.

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02 Logo Standards

The logo standards are important so the logo is used as intended when originally designed.

The following information will cover the detailed information regarding the logo including how the logo is constructed, alternate logos, and typographic standards. It is crucial that these standards are adhered to at all times, with no exceptions. This is important to visually represent the brand as the original design intends.

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Logo Anatomy N E G AT I V E S PA C E

The area surrounding the logo shall be 2x the width of x. The width of the solid shapes is what the measurement x is based from. The negative space between the solid shapes is half of the width of x.

The space between the logo type and logo is 3x.

MINIMUM SIZE

The minimum size of 0.25 inches has been determined to be the smallest size that the logo will still hold true it it’s form and be distinguishable.

x

0.5x

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3x

2x 3x

0.25x

3x

5x

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Alternate Logos REQUIREMENTS

These alternate logos must only be used under the following conditions: The all green logo is to be used if the topic is strictly about the environment and human impact on our earth. The all blue logo is to be used if the topic is strictly about water. The white logo is to be used if there is an all black background and more contrast is required. The all black logo is to be used when no color is desired for the logo, or when color printing is unavailable.

D A R K B A C K G R O U N D O N LY

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ENVIRONMENT / HUMAN IMPACT TOPICS

W AT E R TO P I C S

NO COLOR DESIRED / COLOR UNAVAIL ABLE

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Logo Sizing Chart

H O R I Z O N TA L LO G O

12 INCH

6 INCH

2 INCH

1/4

INCH DO NOT USE BELOW 1/4

INCH

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VERTICAL LOGO

SYMBOL

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Typography & Color Standards P R A G M AT I C A

This typeface was chosen because it epitomizes the brand, in that it has a minimal corporate feel, with a humanist edge, just like The Peace Corps.

C O LO R STA N D A R D S

The colors chosen for the final logo are green and blue, which represent harmony and trust.

These colors also represent our planet earth.

CMYK

37 | 0 | 12 | 50 PANTONE

625C RGB

80 | 127 | 112 HEX#

507F70 CMYK

100 | 24 | 0 | 40 PANTONE

7468C RGB

0 | 115 | 152 HEX#

0077398

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Pragmatica Extra Light A B CD EF G H I J K L MNOPQRSTUV W XYZ a b cd ef g h i j k l m n o p qrs tuvwxy z

Pragmatica Extra Light Oblique A B C D EFG H I J K L M N OPQR ST U VWXYZ a b c d e fg hijkl m n o pqr stuvwx yz

Pragmatica Light A BC DE FG H I J K L MN OPQRST UVW XYZ a b c d e f gh i j k l mn o p q rstu v wxyz

Pragmatica Bold A B CD E F G H I J K L M N OPQ RSTU VWXY Z a bc d e f g hi jk l m nop qrstuv w x yz

Pragmatica Black A B C D E FG H I J KL M NOPQ R ST UVWXY Z a b cd e fg h i j k l mnopqrs t uv w x y z

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Approved System Colors A LT E R N AT E C O LO R S E L E C T I O N

If a situation arises where a new color scheme must be implemented, The selection shall be made from the image to the right.

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Incorrect Use D O N O T A LT E R LO G O

In order to maintain the visual identity established in this guide, making alternations to the logo is unauthorized because it will result in the brand not being visually represented as initially intended.

DO NOT REPOSITION SYMBOL AND LOGOT YPE

DO NOT USE UNAPPROVED COLOR

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DO NOT USE OVER IMAGES WITHOUT CONTRAST

DO NOT CONDENSE

D O N O T R O TAT E

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Business System C O R P O R AT E B U S I N E S S S Y ST E M

This business system was developed in order to maintain visual consistency with all employee business cards and written communication. This business system shall not be altered.

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Brand Extension Over view

The brand extension overview is a preview of the ideas to come. Each of the new extensions goes back to the core of our mission, which is to break barriers, create friendships, and work together.

The brand extensions were created to transcend the brand into something that aligns with its values, but that it currently is not. These new extensions were classified into the categories of—products, services, environments, events, experiences, co-branding, and education.

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Brand Extension Diagram

01–S E R

Breaking Barriers

02–E V T

Creating Friendships

02–S E R 01–E N V 01–E V T 02–E X P 01 – P R O

03–E X P

02–B R N

01 – E X P

05–B R N

04 –B R N

01 – B R N

07–B R N

01–E D U

03– B R N

02–E D U

03–E D U

06– B R N

04 –E D U

Working Together

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PRODUCTS 01 – P R O

// ­Peace Corps Subscription Box

SERVICES 01 – S E R 02 – S E R

// Peace Corps Pen Pals // Peace Corps Conflict Resolution

ENVIRONMENTS 01 – E N V

// Peace Corps Community Spaces

EVENTS 01 – E V T 02 – E V T

// Peace Corps World Culture + Music Convention // Peace Corps Global Foods Festival

EXPERIENCES 01 – E X P 02 – E X P 03– E X P

// Peace Corps Traditional Cultural Craft Classes // Peace Corps Travel // Peace Corps Exchange Students

CO-BRANDING 01 – B R N 02 – B R N 03– B R N 04– B R N 05 – B R N 06– B R N 07– B R N

// Peace Corps + Rosetta Stone // Peace Corps + Netflix // Peace Corps + Food Network // Peace Corps + TikTok // Peace Corps + AirBNB // Peace Corps + Discovery Channel // Peace Corps + TED Talk

E D U C AT I O N 01 – E D U 02 – E D U 03– E D U 04– E D U

// Peace Corps Team Building Training // Peace Corps World Religions Education // Peace Corps Educational TV // Peace Corps Leadership Classes

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0 1 –P R O // ­P ro d uc t

01–SER // S ­ er vice

Peace Corps Subscription Box

Peace Corps Pen Pals

A biannual distribution box of various artisan items from around the globe.

Connecting people all over the world to help create friendships.

A box of items collected from various countries, featuring art, non-perishable foods, small instruments, articles of clothing, etc. The items chosen would be chosen specifically to represent the rich cultures from all over the world. With each box, a different country would be represented. Potential partnerships directly with artisans from chosen countries. Countries chosen could reflect current events and profits from the subscription costs would benefit each country directly.

A platform where pen pal seekers would go to connect with others around the world. This would help people from all walks of life get a chance to befriend someone far away.

MISSION-FOCUS

The Peace Corps Subscription Box reinforces our mission of breaking barriers, creating friendships, and working together by providing people with items from all over the world, so that they can get exposure to items from different places.

SIMIL AR TO

GlobeIn Curiosity Box D I F F E R E N T I AT I N G E L E M E N T S

Subscription boxes have gotten quite popular recently.

This item would be different by dedicating as much of the profits back to the artisan as possible and representing a different country with every box.

MISSION-FOCUS

The Peace Corps Pen Pals program reinforces our mission of breaking barriers, creating friendships, and working together by connecting people that would otherwise not know each other, so that they can share stories about living in different parts of the world.

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International Pen Friends Pen Pal World D I F F E R E N T I AT I N G E L E M E N T S

This pen pal program would be no cost to have an unlimited amount of pen pals. This could be technologically based, or traditional pen and paper.

LINK TO

Peace Corps Community Spaces Peace Corps + Rosetta Stone Peace Corps Travel

LINK TO

Peace Corps Culture + Music Peace Corps Traditional Crafts

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0 2– S E R // ­S e r vi ce

01–ENV // Enviro nm ent

Peace Corps Conflict Resolution

Peace Corps Community Spaces

Helping people resolve conflicts and teaching them how to deal with difficult situations.

Curating pleasant environments that help people come together and be friends.

Teaching people how to effectively resolve conflicts in their lives. Available online would be different courses about how to solve problems, with the potential to have scheduled group classes or training. These courses would also cover communication skills. Another branch off this concept would be the conflict resolution service. This would have a team of Peace Corps conflict resolution specialists to come into the situation and help conflicting parties figure out a way to resolve their issue.

A community space that features gardens, art, sculptures, and performance areas. People could come here just to relax on an afternoon or for a specific event. Potential to just be a community garden instead.

MISSION-FOCUS

The Peace Corps Conflict Resolution service reinforces our mission of breaking barriers, creating friendships, and working together by helping people solve conflicts big and small, so that they have the ability to communicate and resolve issues.

SIMIL AR TO

Pollack Peace Building Strategy People Culture D I F F E R E N T I AT I N G E L E M E N T S

This would be different because not only is the training being offered, but also licensed Peace Corps specialists will help solve conflicts.

LINK TO

Peace Corps Team Building Peace Corps Community Spaces

MISSION-FOCUS

The Peace Corps Community Space reinforces our mission of breaking barriers, creating friendships, and working together by providing a safe and inviting space for people to come together, so that they can share company, stories, and hobbies with various types of people.

SIMIL AR TO

Botanical Gardens Parks & Recreation D I F F E R E N T I AT I N G E L E M E N T S

This would be different from the average park or community garden because not only would it be an inviting space, but there would also be opportunity for peace-centered events.

LINK TO

Peace Corps Culture + Music Peace Corps Team Building Peace Corps Conflict Resolution

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0 1 –E V T // E ve n t

02–E V T // ­E vent

Peace Corps Culture + Music

Peace Corps Global Foods

Bringing people from many cultures together to share and learn about traditions and music.

Sharing the flavors of the world with a traveling food festival + cooking classes.

An event to learn about the cultures and traditions of other countries and cultures. This would be accompanied by music and story telling.

Option 1: Traveling Chefs with different culinary backgrounds to give people a diverse eating experience with global flavors.

MISSION-FOCUS

Option 2: Partnerships with local restaurants of what ever city the festival is coming to. Festival goers would get a wrist band and be able to explore the foods of any restaurant that signed up to participate in the event. These restaurants would ideally be very diverse and this event would take place in relatively large cities.

The Peace Corps Culture + Music Festival reinforces our mission of breaking barriers, creating friendships, and working together by exposing people to different cultures and music styles of the world, so that they can understand each other more.

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World Culture Fest Cultural Heritage Festival Ted Talk D I F F E R E N T I AT I N G E L E M E N T S

This culture and music festival would offer many different workshops, lectures, and different areas dedicated to various cultures. While there are many culture festivals, this one would go beyond the scope of the ones happening now.

LINK TO

Peace Corps Global Foods Peace Corps Traditional Crafts Peace Corps + Rosetta Stone Peace Corps Travel Peace Corps + Ted Talk

Option 3: Have chefs apply to participate in the city chosen for the event. There would be a new application process and new chefs for each city.

MISSION-FOCUS

The Peace Corps Global Foods Festival reinforces our mission of breaking barriers, creating friendships, and working together by giving people the opportunity to experience foods that they may not have tried, so that they are more familiar with flavors from countries and cultures other than their own.

SIMIL AR TO

Melbourne Food and Wine Festival Savour Food Festival D I F F E R E N T I AT I N G E L E M E N T S

This food festival would take diversity to a new level and work to get many different chefs with various backgrounds. Some of the proceeds could also go towards feeding the hungry.

LINK TO

Peace Corps Culture + Music Peace Corps + Food Network Peace Corps Traditional Crafts Peace Corps Travel

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0 1 – E X P // ­E x pe r i e nc e

02–EXP // E ­ xperience

Peace Corps Traditional Crafts

Peace Corps Travel

An opportunity for artisans to share their cultural crafts with others.

An opportunity for people to experience other cultures first-hand.

Option 1: Classes either online or in person from artisans that wanted to share their crafts and their culture with others.

Option 1: Partnerships with homes, towns, restaurants, tours, businesses in other countries to give travelers international experiences.

Option 2: A workshop driven festival where there would be multiple workshops happening at once and the attendee would get a schedule to choose their own journey.

Option 2: Purchasing trip to go to another country and experience the lives of the locals, learning how they garden and cook, what they do for entertainment, etc.

This would be a down to earth experience focused on learning about other cultures and other ways of life.

Option 3: Instead of classes, artisans would just sell their items through a platform provided by the Peace Corps.

Option 3: Sponsor international trips and tours for people that have never been away from their home towns.

MISSION-FOCUS

MISSION-FOCUS

The Peace Corps Traditional Crafts program reinforces our mission of breaking barriers, creating friendships, and working together by exposing people to crafts and the traditional ways to make them, so that they can see how much time and efforts go into making items.

The Peace Corps Travel program reinforces our mission of breaking barriers, creating friendships, and working together by giving people first-hand experiences on what life in like in villages around the world, so that there is more of an understanding on how many different ways there are to live life.

SIMIL AR TO

Skillshare Etsy D I F F E R E N T I AT I N G E L E M E N T S

This would be different because it would feature specific cultures, countries, and crafts, rather than just a collection of people wanting to share their knowledge.

LINK TO

Peace Corps Culture + Music Peace Corps Subscription Box Peace Corps + Rosetta Stone Peace Corps Global Foods

SIMIL AR TO

Airbnb Experiences Nat Geo Expeditions D I F F E R E N T I AT I N G E L E M E N T S

This would be different because it would partner with individuals that wanted to share their cultures with travelers, and in return they would get the funds from the experiences. The Peace Corps would only be a coordinator between individuals and the international experiences, and not make a profit.

LINK TO

Peace Corps + Airbnb Peace Corps + Rosetta Stone Peace Corps Pen Pals Peace Corps Exchange Student

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0 3 –EX P // ­E x p e r i e n ce

01–BRN // C ­ o -Branding

Peace Corps Exchange Student

Peace Corps + Rosetta Stone

An opportunity for students to learn in other countries and live with a local family.

A partnership to help bridge the gap between language barriers.

Living and going to school in a country that would otherwise not be accessible for that person or family.

Possibly expanding it to more than just students, to include remote working or working to help the family for a short time.

Rosetta Stone is a technology company that specializes in language learning software. The Peace Corps could partner with Rosetta Stone and possibly create sponsored language classes, discounted languages, or something similar. Potential for language practicing meet-ups.

MISSION-FOCUS

The Peace Corps Exchange Student reinforces our mission of breaking barriers, creating friendships, and working together by bringing people together to live and learn in a country that is different from their own, so that gain a new perspective and learn from each other.

The Peace Corps + Rosetta Stone reinforces our mission of breaking barriers, creating friendships, and working together by giving people easy access to learn a new language, so that language barriers are less of an issue in the world.

SIMIL AR TO

SIMIL AR TO

EF Exchange Dept. of State Exchange Programs

Duo Lingo Babbel

MISSION-FOCUS

D I F F E R E N T I AT I N G E L E M E N T S

D I F F E R E N T I AT I N G E L E M E N T S

This would be different because the Peace Corps would partner with countries and families that may not otherwise get this opportunity. The Peace Corps would offer a scholarship program for the students or families.

This would be different than the average language learning software because the use could potentially practice on other platforms that the Peace Corps has partnered with, such as Netflix, or at the culture festival.

LINK TO

Peace Corps Culture + Music Peace Corps + Netflix Peace Corps Exchange Student

Peace Corps Travel Peace Corps + AirBNB Peace Corps + Rosetta Stone

LINK TO

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0 2– B R N // ­C o- B rand ing

03–BRN // C ­ o -Branding

Peace Corps + Netflix

Peace Corps + Food Network

Helping to teach people about other cultures with a popular streaming service.

Featuring chefs from all over the world to make a dish from their home countries.

Option 1: Perhaps there could be a peace section, or partner with Rosetta-Stone to help practice the language that one is learning while watching a movie in that language.

A Food Network show featuring international cooking. This could either be in a competition style or documentary style.

Option 2: Partner to use the Peace Corps as a sponsor to create more documentaries. Telling the stories of others and exposing people to other cultures through film.

The Peace Corps + Food Network partnership reinforces our mission of breaking barriers, creating friendships, and working together by exposing people to new types of dishes that they would have not otherwise know, so that they can find a new appreciation for flavors of the world.

MISSION-FOCUS

The Peace Corps + Netflix partnership reinforces our mission of breaking barriers, creating friendships, and working together by sharing films from around the world and exposing people to other cultures through film, so that they can gain a small insight into that culture that they would have otherwise not been exposed to.

SIMIL AR TO

Hulu Discovery Channel D I F F E R E N T I AT I N G E L E M E N T S

This program would be different because it would be specifically geared towards exposing people to rich cultures from around the world.

LINK TO

Peace Corps + Rosetta Stone Peace Corps Educational TV Peace Corps + Food Network

MISSION-FOCUS

SIMIL AR TO

Chef’s Table Iron Chef D I F F E R E N T I AT I N G E L E M E N T S

This show would be different because it would focus specifically on international chefs with potentially lesser known cuisines.

LINK TO

Peace Corps Culture + Music Peace Corps + Netflix Peace Corps Educational TV

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0 4–B R N // ­C o- B ra nd ing

05–BRN // C ­ o -Branding

Peace Corps + TikTok

Peace Corps + AirBNB

Promoting personal story sharing with the Peace Corps and TikTok collaboration.

Promoting travel opportunities and experiences around the world.

Possibly the addition of a hashtag or a section on the app that is just Peace Corps content. Maybe people could talk, work, dance in ways of different ways than they have been exposed to before. Perhaps the Peace Corps could provide content charing prompts that help people know what they could share, like food, daily life, pets, etc.

Partnering with homeowners from around the world to ensure a peaceful and culturally rich vacation.

Option to include AirBNB Experiences to help bring business to locals.

MISSION-FOCUS

The Peace Corps + TikTok partnership reinforces our mission of breaking barriers, creating friendships, and working together by inspiring others to create content about their lives in different parts of the world, so that people can learn about other cultures in a less formal way.

SIMIL AR TO

YouTube Culture Trip D I F F E R E N T I AT I N G E L E M E N T S

This would be different because it would be new subject matter in an already existing app, with a well known organization providing share prompts.

MISSION-FOCUS

The Peace Corps + AirBNB partnership reinforces our mission of breaking barriers, creating friendships, and working together by bringing travelers opportunities to experience life in other place first-hand , so that they can experience a different way of life than their own.

SIMIL AR TO

Nat Geo Expeditions Boundless Journeys D I F F E R E N T I AT I N G E L E M E N T S

This would be different because the Peace Corps would screen all new places and experiences to ensure that the safety of all parties involved is held at the highest priority. Also the Peace Corps would not gain any profit from this, in order to bring more money into the local economies.

LINK TO

LINK TO

Peace Corps + National Geographic Peace Corps + Rosetta Stone

Peace Corps Travel

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0 6 – B R N // C ­ o- B ra nd ing

07–BRN // C ­ o -Branding

Peace Corps + Discovery Channel

Peace Corps + TED Talk

Developing documentaries about different parts of the world.

Giving people the opportunities to share their stories with a broad audience.

Identifying places or situations in the world that are not well known and diving into that in a series of documentaries. The topics covered could be local crafts, past conflicts, how people work together in different areas, different markets, ways of life, etc.

Could be specific stories focused on refugee experiences, war torn countries, or just random situations or lessons that someone may have learned.

MISSION-FOCUS

The Peace Corps + Discovery partnership reinforces our mission of breaking barriers, creating friendships, and working together by identifying international topics that people should be aware of, so that there is an opportunity to learn about other cultures from the comfort of one’s own living room.

SIMIL AR TO

National Geographic History Channel D I F F E R E N T I AT I N G E L E M E N T S

This would be different because it would focus on controversial topics, or topics specific to certain cultures. The Peace Corps would work together with the Discovery Channel to ensure all documentaries portrayed the people respectfully and that the topics were relevant to the overall mission.

LINK TO

Peace Corps Educational TV Peace Corps Travel Peace Corps + Netflix

MISSION-FOCUS

The Peace Corps + TED Talk partnership reinforces our mission of breaking barriers, creating friendships, and working together by giving people a platform to share their stories with a wide audience, so that others can hear the experiences of voices that may not otherwise be heard.

SIMIL AR TO

International Story Telling Center Discovery Telling D I F F E R E N T I AT I N G E L E M E N T S

This would be different because there would be no cost required to hear these stories and the topics covered could be about anything.

LINK TO

Peace Corps + TikTok Peace Corps + Discovery Channel Peace Corps Culture + Music

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B R A N D E X T E N S I O N / / I D E A I L L U S T R AT I O N

0 1 –E D U // ­E d u ca t i o n

02–EDU // Educatio n

Peace Corps Team Building

Peace Corps World Religions

Education for government officials to build trust and help with positive group mentality.

A straightforward and unbiased educational guide about the different religions of the world.

Team building training is helpful because it puts people in difficult situations, in a controlled environment, and forces working together to achieve the desired result. The Peace Corps conducting team building training could be an excellent opportunity to help people and governments learn how to work together.

Bringing to light some of the core beliefs and traditions of major religions from around the world.

Ideally this would help clear up ignorant fears about things we are not familiar with and help expose those to the many different belief systems and ideologies in the world.

MISSION-FOCUS

MISSION-FOCUS

The Peace Corps Team Building Training reinforces our mission of breaking barriers, creating friendships, and working together by teaching people how to work together to achieve a common goal, so that there is more of a community mindset in the workplace.

The Peace Corps World Religions education reinforces our mission of breaking barriers, creating friendships, and working together by teaching people about something they may have initially been afraid of, or have misunderstood, so that any learned prejudices can be addressed and eliminated.

SIMIL AR TO

Diversity Builder Team Building Agency

SIMIL AR TO

Religion Studies at Universities

D I F F E R E N T I AT I N G E L E M E N T S

D I F F E R E N T I AT I N G E L E M E N T S

This team building training would be different because it would not focus on standard workplace team training, but rather government officials from many different countries. There would be exercises made to challenge and increase communication between peers.

This education would be different because it is entirely free, factual, and unbiased set of condensed information about many different belief systems. This could lead to potential partnerships with schools to teach about different ideologies.

LINK TO

LINK TO

Peace Corps Conflict Resolution Peace Corps Travel Peace Corps Leadership Classes

Peace Corps Culture + Music Peace Corps Conflict Resolution Peace Corps Educational TV

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0 3– E D U // E d uc a tion

04 –EDU // Educatio n

Peace Corps Educational TV

Peace Corps Leadership Classes

A program to explain the differences and similarities in humans from around the globe.

Classes to help people learn to become leaders, communicate, and make responsible social decisions.

This program would be something similar to Bill Nye the Science Guy, but instead of explaining that kind of science, it would explain the science of humans, cultures, environments, and how we all experience the same kinds of things even with seemingly drastically different lives.

Leadership is an important skill to know how to leverage, not just for leading people, but to know how to approach different types of people and resolve issues from a sounds and logical perspective. These leadership classes would give people an opportunity to learn how to communicate and how to approach many different situations.

MISSION-FOCUS

The Peace Corps Educational TV reinforces our mission of breaking barriers, creating friendships, and working together by teaching humans the science behind why we can look different, but still be the same, so that there is less bias towards people that may look different than others.

MISSION-FOCUS

The Peace Corps Leadership classes reinforces our mission of breaking barriers, creating friendships, and working together by teaching people how to talk to others and communicate with them effectively, so that bad communication is less of an issue in the world.

SIMIL AR TO

SIMIL AR TO

100 Humans Explained

Pryor Leadership Training Disney Institute

D I F F E R E N T I AT I N G E L E M E N T S

D I F F E R E N T I AT I N G E L E M E N T S

This would be different than a typical educational program because it would be focused mainly on cultural differences, and how people and cultures develop to be who they are.

Unlike most leadership training, the Peace Corps Leadership classes would be available for free online to anyone, or there would be various leadership conferences around the world.

LINK TO

LINK TO

Peace Corps World Religions Peace Corps Leadership Classes Peace Corps + Netflix Peace Corps + National Geographic Peace Corps + Food Network

Peace Corps Team Building Peace Corps Conflict Resolution Peace Corps Educational TV

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Thank you for joining us on this rebranding journey of the Peace Corps!

Up next is the Visual Extensions Guide.

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Sources System colors image from Adobe Stock—Alex Ugalek Incorrect use image—Heather Palmer

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This is a student project. For information on the actual US Peace Corps, please visit peacecorps.gov.

P E A C E C O R PS V I S U A L S TA N D A R D S G U I D E // S T U D E N T P R OJ E C T