Crafting Results Through Proven Expertise
At the Heather Domi Team, we specialize in crafting tailored strategies to market properties like yours. From pre-launch preparations to a multi-channel marketing approach, we ensure your home gets the attention it deserves, maximizing exposure and achieving optimal results. With innovative tools, a powerful digital presence, and an influential network, we are committed to making your sale seamless and successful.
SETTING THE STAGE FOR SUCCESS
Before we introduce your home to the market, we meticulously prepare every detail to ensure it shines. Here’s how we set your home up for success:
Professional Photography and Videography
High-quality images and cinematic videos to capture your home’s unique features.
Detailed Floor Plans
Providing buyers with accurate layouts to visualize their future space.
Compelling Property Descriptions
Expertly written copy to highlight your home’s story and key selling points.
Curated Collateral Design
Creating show sheets and branded materials for in-person and digital use.
Marketing Your Property –A Multi-Channel Approach
INNOVATIVE MARKETING. MAXIMUM IMPACT.
We employ a strategic, multi-channel approach to market your property across every avenue. Here’s what sets us apart:
PRINT COLLATERAL
• Professionally designed property brochure and show sheet to captivate buyers during showings and open houses.
DIGITAL MARKETING
Targeted Marketing for Faster Home Sales
• Selling your home is now more strategic than ever.
Our team uses Enhanced Targeting to ensure your property reaches the right buyers, at the right time, and in the right place. By aligning your home with a highly specific buyer profile, we increase your chances of a quick, successful sale.
How It Works
PRECISION TARGETING FOR MAXIMUM RESULTS
With Enhanced Targeting, we deploy ads across digital platforms, displaying your home to the ideal buyers:
LOCATION-BASED TARGETING
We focus on key areas like Upper West Side to reach individuals actively looking in your neighborhood.
DEMOGRAPHIC PRECISION
• Ads are placed in private school digital groups and websites (such as Facebook or Nextdoor), targeting, for example, families enrolled in Upper West Side private schools – an ideal match for your home.
BEHAVIORAL DATA & METRICS
We track and analyze buyer behavior, adjusting the strategy to ensure ads reach the most interested buyers.
CUSTOM AD CREATIVES
• We design visually compelling ads to highlight your property’s best features, showcasing its unique appeal to potential buyers.
Why Digital Advertising Works
COST-EFFECTIVE
• Digital ads focus on the most relevant buyers, maximizing ROI and reducing wasted exposure.
REAL-TIME ADJUSTMENTS
We use data-driven insights to refine and optimize campaigns for the best results.
STRATEGIC REACH
• Ads are deployed across multiple platforms, ensuring a wide yet targeted reach to your ideal buyer.
Social Media Marketing –
Amplifying Your Home’s Reach
ENGAGING TODAY’S BUYERS WHERE THEY ARE
Through strategic organic and paid social media campaigns, we maximize your home’s visibility and engagement by showcasing its full potential to the widest pool of buyers. From highlighting exceptional properties like yours to introducing buyers to the unmatched charm of Upper West Side living, we ensure your home stands out and resonates with the right audience: With nearly 10k organic followers built in under two years, we have amassed an audience of potential buyers who look to our channel for the latest top listings hitting the Manhattan luxury market.
High-quality videos, reels, and interactive posts to highlight your home’s lifestyle benefits. Listings with digital ads have 5 fewer days on market
The Compass Advantage
With Compass, you gain access to unmatched technology, exposure, and tools that amplify your listing’s success.
COMPASS PRIVATE EXCLUSIVES
Test pricing and create early demand with Compass’s exclusive network of agents.
COMPASS COMING SOON
Build buzz, gather data, and optimize strategies before going fully public.
RLS LAUNCH AND THIRD-PARTY SITES
Leverage insights to confidently go live across all platforms, maximizing exposure.
The Compass 3-Phased Marketing Strategy
Phase 1
COMPASS PRIVATE EXCLUSIVE
Test. Optimize. Generate Early Demand.
Privately list your home to a nationwide network of 35,000+ top agents and their clients without public days on market or price drop history.
Test pricing and gather key insights before going public.
• Create urgency and find buyers willing to pay a premium for exclusivity.
Extend your marketing runway and reduce stress.
PHASE 2
COMPASS COMING SOON
Build Buzz. Gain Insights. Expand Visibility.
Showcase your home on Compass.com to agents and buyers while signaling increased competition for your listing.
• Gain critical engagement data to refine your strategy.
• Protect your data and control when it hits the public market.
• Improve your listing’s online ranking and visibility.
PHASE 3
GO LIVE ON ALL PLATFORMS
Launch with Confidence. Maximize Demand.
Leverage insights from Phases 1 & 2 to strategically list your home on RLS and third-party sites.
• Go public with confidence, backed by data and early feedback.
• Achieve maximum demand and the best possible outcome for your home.
YOUR HOME. YOUR CHOICE.
Compass gives you the control, tools, and strategy to market your home effectively while protecting its value and your future.
THE BEST MARKETING STRATEGY IS ACCURATE PRICING
According to Forbes.com “price your listing right, and you’ll likely get 98.1% of your asking price in about 30 days. If you price it wrong, however, you’re currently looking at taking an 8.4% hit on your price after waiting four months.”
Unparalleled Exposure with Our Network
CONNECTIONS THAT WORK FOR YOU
With a powerful digital presence and deep connections to Compass’s National Network of 35,000+ agents, Heather Domi Team provides your listing with unmatched exposure and a distinct competitive edge. Through exclusive partnerships, innovative marketing strategies, and personal relationships, the Heather Domi Team ensures your property stands out. By partnering with the Heather Domi Team and Compass, your listing will receive tailored exposure through powerful platforms and key networks:
SPORTS & ENTERTAINMENT DIVISION:
As a member of Compass’ esteemed Sports & Entertainment Division, Heather leverages a network of 160+ agents across 70+ markets nationwide. Your property gains visibility on a highly curated platform, tailored for top-tier exposure.
LUXURY LISTINGS PARTNERSHIP:
Heather’s partnership with Luxury Listings, a premier luxury real estate network and marketing agency, delivers cutting-edge digital and social media exposure. Since re-launching her Instagram in March 2023, Heather’s strategic approach has resulted in viral property features, including a standout success reaching 3.6 million views.
NYRAC LEADERSHIP:
As co-founder and co-chair of the New York Residential Agent Continuum, Heather connects your listing with an exclusive network of top NYC agents. Her leadership fosters unique marketing opportunities, amplified visibility, and press recognition for your property.
COMPASS NATIONAL NETWORK:
The Heather Domi Team’s national reach and exposure is unparalleled. By actively engaging NYC feeder markets across the country, she delivers hyper-focused property spotlights, ensuring targeted visibility for sellers in key regions.
GLOBAL REACH:
Compass’s International partnerships showcase your listing to 307M buyers in 50+ countries worldwide.
Why Work With Heather?
PROVEN SUCCESS. UNMATCHED RESULTS.
Heather’s innovative marketing, proven partnerships, and influential network provide unmatched visibility for your property. Her deep ties to Compass’s national network of top agents— recently bringing 75+ to NYC—create a powerful ripple effect, driving traction and awareness. Combined with nearly 10K carefully curated Instagram followers built organically in under two years, Heather ensures your listing stands out and delivers results.
“In the luxury business, you have to build on heritage.”
- Bernard Arnault
LUXURY REAL ESTATE SPECIALIST
m: 646.269.7236
ian.wolf@compass.com
LUXURY REAL ESTATE SPECIALIST
m. 310.339.6224
mareli.maemets@compass.com
LUXURY REAL ESTATE SPECIALIST
m. 412.735.3529
alexa.lemieux@compass.com
HEAD OF OPERATIONS
m. 703.244.7768
andrew.perry@compass
Heather Domi Team
Knowledge
Experience unparalleled representation with the Heather Domi Team, empowered by the expansive resources of Compass’s luxury real estate platform. Benefit from our deep understanding of diverse New York City neighborhoods, coupled with our unwavering drive and passion to cater to the nuanced needs of local, national, and global audiences. Positioned uniquely in NYC’s luxury real estate landscape, our comprehensive team structure and extensive network ensure expert guidance, tailored to meet you exactly where you are in your real estate journey.
Expertise
At the Heather Domi Team, we are continually honing our craft in the pursuit of excellence, always striving to deliver the best results for our clients. Drawing from more than two decades of experience and education, we are well-equipped to navigate the complex and intricate challenges unique to the NYC market. We provide genuine insights and professional guidance tailored to your unique needs.
Trust
At the Heather Domi Team, trust is the cornerstone of everything we do. By prioritizing our clients’ interests and privacy above all else, we build strong relationships founded on transparency and integrity, ensuring successful transactions and optimal results. Our unwavering commitment to trust empowers us to provide a personalized experience, fostering a sense of confidence and peace of mind throughout every step of your real estate journey.