Sticker Mule Application

Heather Nixon creative positive resourceful

Hello,

I found the Marketing Director position for Sticker Mule on LinkedIn and I’m very interested in the position. A better way to say it: first time applicant, long time customer. I believe you’ll find me an asset because of my diverse skills, institutional knowledge, and my creativity. Not only creativity in terms of “making something pretty” but in my approach to strategic alignments, corporate messaging, and internal team building. I automatically envision the effect on the client, their perception, the impression we want to make, and how to speak to both their needs and our strengths.

I started in the industry as a Marketing Coordinator over 15 years ago. As I’ve grown in seniority, I’ve taken on more responsibility, culminating in my most recent position as Director of Marketing. I thought of strategic ways to grow the company’s brand, business, and culture through research on current trends in the industry. Being mindful of these trends and the over arching goals of the company, I developed and administered the marketing plan and budget for the year. I collaborated on revamping our business development and marketing system to be proactive by outlining a thorough process, which drastically increased win rates. I managed employees and facilitated their growth through monthly “lunch and learn” sessions and supported their participation in memberships and industry events. For my own continuing education and growth, I passed my Certified Professional Services Marketer (CPSM) exam and was elected as the Director of Communication for the Austin Chapter of Society for Marketing Professional Services (SMPS). I currently serve on The George Washington University Digital Marketing Program Advisory Council in North Carolina, and I’m enrolled in their certification program.

Some of the “big ticket” tasks I oversaw in my career were both challenging and rewarding. Specifically, I led the reintroduction of a company to some of the largest developers in the nation to gain partnerships and win work on major projects for highprofile clientele. I managed the rebranding of a parent company and all of its corporate affiliations. I standardized all of the proposal components (project sheets, resumes, and graphics). I developed an implementation system for using the company Content Resource Management (CRM) tool and helped maintain the marketing database to include client, opportunity, resume, and project information. I also initiated a company newsletter, employee newsletter, and all of our social media outreach. My background includes writing (technical papers, press releases, speaking and awards submittals, project descriptions, and bios) and designing (logos, ads, customized proposals and presentations, trade-show booths, and brochures). Additionally, I worked on billable projects, which involved working directly with clients on final deliverable documents, project websites, surveys, signage, and other public relations materials.

I’ve included my resume and examples of some of my work on the following pages. I appreciate your consideration and look forward to discussing Sticker Mule’s marketing needs and how I may fit into your “kick ass” culture.

Respectfully, 512-587-2373 heatherdnixon@gmail.com

Heather Nixon

1202 Wingstem Place, Raleigh, NC 27607

education

Bachelor of Arts in Journalism, University of Wisconsin-Eau Claire, 2000, graduated cum laude certifications,

memberships & presentations

512.587.2373 • heatherdnixon@gmail.com

The George Washington University Digital Marketing Program Advisory Council in North Carolina, 2020-Present Certified Professional Services Marketer (CPSM), 2017-Present Awards Judge, 2017-2019, MCA (Marketing & Communications Awards), Society for Marketing Professional Services National Director of the Communications Committee, Society for Marketing Professional Services (SMPS), 2017-2018 Board, Austin, TX “The Importance of Business Development and Marketing,” Austin AIA, 2018 Summer Conference, Austin, TX “Happy/Sad: The Emotion of Design,” Society for College & University Planning, 2015 International Annual Conference, Chicago, IL

experience

OAK GROVE TECHNOLOGIES

Director of Marketing (September 2019 - Present)

Work with senior leadership to create a business development and marketing department to handle all creative and content needs. Develop a digital reach in addition to establishing a direct sales and proposal process, including individualized e-materials (brochures, videos, ads, QR codes, infographics, etc.) Working with several SMEs on white papers, presentations, executive summary documents, and pitches to work with the federal government. Managing one full-time employee, 3 interns and a number of independent contractors (ICs).

PERKINS & WILL

Marketing Manager (September 2018 - September 2019)

Worked with the DC and Northeastern region to develop and implement initiatives for a diverse market. Oversaw the budgeting, reporting and planning for the department while also collaborating with corporate leadership (+2,600 employees in over 26 offices worldwide). Managed a staff of three and an outside PR company to create presentations, proposals, SME articles, and all types of collateral (including interactive platforms). Worked directly with the studio directors and senior leadership to develop marketing pipeline and win themes.

CIRCLE LINE MARKETING & DESIGN

Owner (September 2017 - Present)

Currently working with a few select clients to provide strategic planning (marketing plans, budgets, event plans), communication planning (strategic communication plans, writing guides, SME articles, social media plans and execution), and graphic design (company rebranding, new templates, graphic and layout design).

THE BROADDUS COMPANIES (JANUARY 2005 TO SEPTEMBER 2017)

Marketing Director (November 2015 - September 2017)

Conceived and implemented strategic marketing initiatives for three companies (Broaddus & Associates, Broaddus Planning, and Broaddus Construction). Created branding standards such as logos, graphics and signage for proposals, presentations, trade shows, communication pieces for e-blasts, boutique emails, mailers, newsletters and social media. Managed budget for all marketing endeavors throughout the year. Managed the proposal process, including a formal go/no go form, teaming strategies, win differentiators, proposal kick-off meetings, and delivery of submittals. Assisted with presentation materials and interview preparation. Developed and maintained marketing database and basic information systems (includes client and opportunity information). Managed one full-time employee and one internship position.

Previous Positions:

Marketing Manager (July 2012 - November 2015),

Production Artist (January 2009 - July 2012)

Marketing Coordinator (January 2005 - January 2009)

relevant skills

» Superior communication skills, including technical writing, interviewing, and developing both written and graphic content in many formats.

» Proficient at Adobe InDesign, Illustrator, and Photoshop; Microsoft Word, Excel, PowerPoint, Publisher, Constant Contact, and Survey Monkey

» Vast production knowledge (print types, materials, costs) and technical knowledge for all communication types

» Experience with web design (HTML, PHP, Joomla, K2, WordPress, Wix)

» Experience with implementing and growing social media messaging

» Developed and implemented marketing plans for multiple companies over varying and consecutive timelines

» Experience with maintaining a database including input and organization of data for resumes, project sheets, client data (Deltek, Outlook)

» Excellent internet and research skills

Heather Nixon

1202 Wingstem Place, Raleigh, NC 27607

512.587.2373 • heatherdnixon@gmail.com

“Anyone who’s had the opportunity to work with Heather knows the value she provides – both with her extraordinary work and with her charming personality. Heather’s knowledge of current marketing trends combined with a ‘go-theextra mile’ attitude make her an invaluable asset.”

ERIC CHURCHILL

Director of Business Development

Flintco, LLC

“Heather’s work ethic, self-motivation and talent are desirable attributes to have in any organization. She consistently juggled multiple deadlines and competing deliverables with grace, focus, and consistency.”

DAVID BOWLIN

COO / Executive Vice President

The Broaddus Companies

“Heather is a deadline-oriented professional with high style and differentiating concepts. Her willingness to think outside the constraints of our industry always provided us with unique, factual and win-optimizing potential on proposals and presentation materials alike. Heather is one of a kind that I would kill to have her on my team at any time.”

JACQUE JUDY Principal Humboldt Consulting

professional references

ERIC CHURCHILL

Director of Business Development

Flintco, LLC 512.784.1754 eric.churchill@flintco.com

DAVID BOWLIN

COO / EVP

The Broaddus Companies 512.289.2929 bowlin@broaddususa.com

JACQUE JUDY

Principal Humboldt Consulting 312.404.2984 jacquejudy@yahoo.com

work examples

I’ve included examples to illustrate my layout design, writing, and coordination over many different platforms. If there are any specific pieces that you’d like to see in their entirety, please ask and I will send you a link or complete pdf version. I have many different samples of work to show my breadth and depth of experience, and I welcome the chance to show you more of my product.

Texas A&M University - Corpus Christi executive summary report, brochure, master plan report, and project website

Texas State University Meadows Center master plan report

printed and electronic newsletter leave-behind with customized links to articles and work done by the proposed team

Broaddus Companies newsletter, distributed via Constant Contact, LinkedIn, Facebook, Twitter, and website

employee newsletter, distributed via Constant Contact to all employees.

Society of College & University Planning (SCUP) Southern Regional Conference Texas Christian University bifold tour handout

SCUP International Conference lightening round presentation (designer and presenter)

Heather Nixon

executive summary document, bifold 9 x 12, TIP Strategies

branding, logo design, communication planning, newsletter development digital and printed postcards.

Atelier Wong Photography

general firm overview and market sector brochures, 8.5 x 5.5, Sabre Commercial