Expired Listing Guidebook

Expired LISTING WHEN YOUR HOME DOESN'T SELL

WHAT’S NEXT?

REAL ESTATE ADVI SOR

"MY HOME HAS SO MUCH TO OFFER... WHY WON'T IT SELL" "MY NEIGHBOR'S HOUSE SOLD FAST!" "THERE HASN'T BEEN AN OPEN HOUSE IN OVER A MONTH" "MY AGENT DIDN'T KEEP THEIR PROMISES" "SHOULD I JUST GIVE UP?"

Sound Familiar?

DON'T WORRY YOU ARE NOT ALONE IN THIS!

I AM HERE TO HELP YOU! If you have had any of these concerns, don't worry; you are not alone! Together we will identify what did and did not work and help you re-list to sell your home quickly and for top value!

KEEP ON READING THIS GUIDE TO LEARN HOW I CAN TURN YOUR HOME LISTING FROM EXPIRED TO SOLD ELEGANCE & EXPERTISE IN EVERY TRANSACTION

Nice to Meet You ALL ABOUT YOUR LOCAL REAL ESTATE AGENT

Hi, I am

HEATHER BROOKEY YOUR LOCAL REALTOR I have been following your home on the market for a while and wanted to reach out after seeing your listing had expired.

Going through the home selling journey can feel exciting yet overwhelming. When your home doesn't sell and expires, it can be frustrating and disappointing seeing that so much time and effort was put in.

As a real estate agent who is very familiar with your area and has completed many successful sales, I feel certain that I can help you accomplish your goals regarding the sale of your property.

In these times, it is also important to step back and identify what went wrong that prevented your home from selling. For example, was the listing price too high? Did your agent invest the proper amount of time and money into the marketing of your home? In this expired listing guide, I will highlight areas where your listing has likely gone wrong. I look forward to meeting your soon!

CONTACT ME ANY TIME www.HeatherBrookey.com

614 949-4446

Heather@HeatherBrookey.com

@hbrookey

ELEGANCE & EXPERTISE IN EVERY TRANSACTION

TOP COMMON

reasons why your home

DID NOT SELL! If you have had your home on the market for several months and haven’t seen much activity or any offers, chances are that one or more of the reasons are to blame.

NOT PRICED CORRECTLY In rare cases, a home may actually be priced too low. When this happens, buyers and their Realtors may believe there is a problem with the home and simply not look at it. More often, however, the property is priced too high for its condition or compared to homes of similar size, style, age, and location.

The bottom line is that even if your home is priced right, it may not be in that super hot price range. Those sellers need to exercise a little more patience than the ones in a seller’s market.

MARKETING STRATEGY The best listing agents all use an aggressive marketing plan to market their listings. If your listing agent isn’t making sure your home can be found easily on the internet, isn’t actively touting his or her listings to other agents in the area, and isn’t running an effective digital marketing strategy, then it might be time to change agents.

YOUR HOMES CONDITION There is a lot of competition out there to sell homes. Your home has to compete against other similar homes for sale, as well as compete against shiny brand-new homes. The more you can do to make your home look appealing to a buyer, the better your chances for a quick sale.

Look at your home with a critical eye – put yourself in the buyer's position.

ELEGANCE & EXPERTISE IN EVERY TRANSACTION

OUR PROCESS WE WILL TAKE IT TOGETHER TO GET YOUR HOME SOLD!

Staging Your Home OUR PLAN TO STAGE YOUR HOME TO SELL Your agent may have provided a list of things that needs to be painted, moved, fixed, or arranged and you will most likely need to make a few more adjustments.

Now is the time to complete those to-dos and get your home show ready. While you may not see the initial value in staging your home, it is actually very important to create a space where buyers are not distracted and can emotionally connect with your home.

INTERIOR Organize closets and storage spaces Give a fresh coat of paint to walls, trim, and ceilings Ensure light bulbs are working Declutter by removing excess furniture Replace or clean carpets Remove personal items, and excessive decorations Update or clean light fixtures and faucets Update or clean light fixtures and faucets

EXTERIOR Clean your windows inside and out Repair any cracks in the paving or patio areas Wash or paint your homes exterior Keep up with your yard work and landscaping Keep the lawn free of clutter Apply fresh paint to your wooden fences or stain them Weed & freshly mulch garden beds

ELEGANCE & EXPERTISE IN EVERY TRANSACTION

Strategic Pricing OUR PLAN TO PRICE YOUR HOME EFFICIENTLY

When you don't price your home accordingly to fair market value the first time, you have to list it at a more aggressive price suited to the current market this time to sell your home quickly.

Knowing the current market values for homes in your area is key to setting a competitive price and getting your home sold at top dollar. Using a datadriven market analysis of your area, we'll be able to identify the current market value of homes in your area.

When you price fairly, you will be able to attract more interested homebuyers and have a higher chance of getting more offers. On the other hand, if you continue to overprice your home buyers won't even take one look at it. This is because buyers look at a lot of homes and their agents know the price range that the homes sell for in a certain location and condition. They'll be able to easily detect overpriced homes.

Price your home ACCURATELY

Pricing your home does involve quite a bit of analysis and strategic thinking. And you don’t have to pick one strategy. In fact, when you combine an approach that uses comps, the real estate pricing pyramid, and is cognizant of online price filters — you may arrive at a competitive price that works to attract buyers.

ELEGANCE & EXPERTISE IN EVERY TRANSACTION

Marketing Your Home OUR GUIDE TO MARKETING YOUR HOME It is crucial that you have an agent that knows the importance of marketing in today's real estate market. I put a lot of time and money into marketing your home aggressively and effectively, and make sure to include all our listings on platforms where buyer search for properties. The following list highlights a few of the ways I provide exposure to your home.

1. N E T W O R K I N G

6. S O C I A L M E D I A

I invest a lot of time meeting and networking with fellow real estate professionals, local and out of area, to connect with individuals that may know of a buyer interested in your home.

I will post your house listing on all of our social media platforms and encourage our followers to engage with our posts to spread the word among our circle of contacts and followers.

2. O N L I N E E X P O S U R E

5. O P E N H O U S E S

Buyers in today's market first start their search online. I feature your home in the local MLS, in addition to being featured on major 3rd party real estate sites such as Zillow, while featuring your home on our company website and social media.

Open houses are an excellent tool to provide added exposure to your home, as they allow buyers to feel less pressured when touring the home, and attract buyers who may not know how to approach the home buying process.

3. S I G N A G E Placing a sign in the front yard of your home can boost traffic from people driving around your area looking to buy a home or knowing someone who does.

4. B R O C H U R E S / F L Y E R S Buyers love physical brochures of properties with attractive photos of the home and its key features. I will also help them remember your home when they get overwhelmed with viewing other properties. Thus, we will place informative and creative flyers and brochures inside your home.

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Working as a Team MY PLAN TO WORK AS A TEAM WITH YOU You need an agent who is assertive, aggressive, knowledgeable, and has your best interests at heart. You need an agent who is consistent and will follow up with potential buyers for feedback. You need an agent who can guide you through the entire home-selling process of those lengthy transactions and will advocate for your best interests during negotiations.

teamwork makes the dream work HOW CAN YOU TELL IF YOUR WORKING WITH THE RIGHT AGENT? THEY KNOW YOUR AREA WELL Good agents take the time to do their research on their city and the neighborhoods within it to understand the area and its market value.

THEY ARE PUNCTUAL AND TIMELY A good agent will make sure your feel at ease and stress-free with every step of your home journey. Therefore, they will be punctual for every meeting and answer all of your questions or concerns you have in a timely manner.

THEY'RE PROACTIVE They can recognize an issue before it arises and are ready to produce you with ways to solve it. To do this, they will be innovative and creative.

THEY KEEP YOU INFORMED AND UPDATED A good agent will work as a team with you and stay in touch with you. The best way to build a great team is by spending time with its members and building lasting relationships.

ELEGANCE & EXPERTISE IN EVERY TRANSACTION

NEXT STEPS WHAT YOU CAN DO TO HELP SELL YOUR HOME FAST!

Homeowner Quiz FILL IN THIS ASSESSMENT TO BETTER HELP US Did you and your agent agree on a price that matched the competition?

YES or NO Did a professional photograph your property?

YES or NO Did you keep up with the basic yard and curb appeal maintenance while your home was on the market?

YES or NO Was the action plan created by your agent executed as agreed upon?

YES or NO Did you price your home at a price suggested by your realtor based on comparable market analysis and local market statistics?

YES or NO Did you complete any and all maintenance and repairs suggested before listing?

YES or NO

THE RESULTS The truth is - if you honestly - answered mostly yes to these questions, it is highly likely that the pricing was why your home didn't sell the first time.

However, if you answered mostly no, you need to consider putting more effort into your home cleaning and preparations, switching agents and being truthful with yourself. Your listing deserves it!

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Be Flexible BUYERS EXPECT FLEXIBILITY ON YOUR PART

Selling your home is not going to be a walk in the park, and is not about convenience.

Buyers and agents will request showings at the most inconvenient times, this is a fact you have to accept. Remember, your mindset should be - We are open for business!

BUYERS GET OFFENDED, TOO If you decline showings of your home it may leave a bad impression on the buyers.

Buyers are emotional with properties, and if you reject their showing, they may take it personally. I have had many buyers in the past who will not go back to view a home if their original showing request was denied.

NOT DOING ENOUGH If you must, you can set ground rules for showings when you put your home on the market. You can choose specific days and times if you need to. Remember, though, that many buyers aren’t going to be available to see your home when it’s convenient for you.

BEING FLEXIBLE WITH THE CLOSING DATE A buyer who is hard-pressed to find a home may consider the closing date to be a critical issue. That can only work in your favor. If you are prepared to be flexible on the closing date, you may be able to exchange that flexibility for other issues that are more important to you.

NOTE WHEN YOU AREN'T BEING FLEXIBLE It makes it hard for buyers to take the needed steps to potentially purchase your home.

ELEGANCE & EXPERTISE IN EVERY TRANSACTION

My Conclusion MY GOAL IS HELP TO SELL YOUR HOME FAST! I hope the information provided in this guide has been helpful to you. There's still hope after a listing expires, and I strive to help my clients succeed!

I completely understand and emphasize that you may feel like giving up on selling your home. However, after reading through this guide, I also hope that I will have demonstrated that selling your home is possible, with my professional guidance. We can work together to get your home sold for top dollar!

Please feel free to reach out with any questions you might have. I am certain I could help you and guide you through selling your home and finally getting you into the home of your dreams! I look forward to hearing from you soon!

-THANK YOU

Heather Brookey

ELEGANCE & EXPERTISE IN EVERY TRANSACTION

Client Testimonials HERE’S WHAT PAST CLIENTS HAVE TO SAY

KC & SUNGMI I really appreciate your help. I thought that I'm so lucky to meet you. Of course, I will refer you to anyone who wants to sell their home, because you are the best realtor I've ever met...Again, I appreciate you a lot and I will pray for your successful business.

JESSE She listens to what her clients needs/wants and gives them exactly that. She has a lot of knowledge as a realtor and makes her clients feel comfortable knowing she is taking care of things.

She doesn't consider her clients to be just "clients" - she makes them her friends and builds lasting relationships with them.

RACHELLE Heather is a hard working real estate agent. She does not stop until the job is done and her client is satisfied. If you want the job done right and fast, you should use no other agent!

DAVE Heather is a true professional who provides outstanding customer service from the first contact. Heather is extremely personable, willing to go the extra mile(s) to assist her clients, and is prompt with her communication.

If you need a realtor with great integrity, is willing to work hard on your behalf, and treats you with respect, Heather is the right realtor for you.

ELEGANCE & EXPERTISE IN EVERY TRANSACTION

THANK YOU I hope this guide was informative and helpful. There's still hope after a listing expires, and I strive for the success of my clients!

Please don't hesitate to reach out if you have any questions.

CONTACT DETAILS 614-949-4446 Heather@HeatherBrookey.com www.HeatherBrookey.com

ELEGANCE & EXPERTISE IN EVERY TRANSACTION