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Wellcome Hub Heart n Soul Branding Concept
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overview logo and assets rational colour texture website meet the artists future development
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Contents and Key
From the conversations we had, we concluded that you are looking for branding which is... Could be Good
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Welcoming Friendly Subversive DIY Flexible Colourful Has a sense of humour Is easy to recognise Linked with Heart n Soul’s branding
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Logo Inspired by stickers...
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Why the wobbly edge? We explored making welcoming shapes with Catherine, Robyn and David, many of them had wobbly edges.
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Additional welcoming assets: these could be stickers & badges
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Additional welcoming assets: bespoke tapes and lanyards
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It’s a visual language which will stand out from the Wellcome’s signs, making it easy to identify. Stickers and tapes are used a lot at Heart n Soul, it’s an approach you can bring with you to the Hub.
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These stickers and tapes will allow you to take branding into your own hands. You can have fun and use them to do things like mark a trail and identify people, objects and spaces that are part of the hub.
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Bench wrapped in tapes, level 5 outside.
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Paint the doors customise with stickers
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Paint the walls and add our banding with stickers. Replace the carpet tiles with a blue lino or vinyl flooring. DIY look vinyl tape welcoming mat.
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We can take some inspiration from artist Yayoi Kusama and address the glass wall issue with stickers and tape. Check out one of her works here 16
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Identify visitors to the Hub and make security and hosts appear more welcoming with badges or stickers.
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Identify the building outside to Heart n Soul’s audiences with tape wrapped trees.
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Identify the building outside to Heart n Soul’s audiences with flags.
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Colour
CMYK: xxxx Pantone: xxxx RAL: xxxx RGB: xxxx
CMYK: xxxx Pantone: xxxx RAL: xxxx RGB: xxxx
CMYK: xxxx Pantone: xxxx RAL: xxxx RGB: xxxx
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CMYK: xxxx Pantone: xxxx RAL: xxxx RGB: xxxx
CMYK: xxxx Pantone: xxxx RAL: xxxx RGB: xxxx
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The consensus was that the level 5 hub space needed more colour. The use of florescent pink is particularly useful for standing out against the Wellcome’s internal signs and the urban environment out side in the street. It very easy to pick out in a crowd. Note below will be added when branding concept is signed off.
Texture
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We could explore embossing to address accessibility through touch. We could also introduce plain coloured stickers to the collection that are all about touch, such as coloured felt or fur spots.
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Website directions
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Interactive stickers visit link here for some inspiration
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Meet the artists....
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Ariel
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Meet the artists....
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Danielle
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Branding Phase 2 Lead: Adele Could be Good Time frame: late September-onwards Description: This would be the development of some of the ideas put forward in this design concept, things like:
Future development This branding concept explores how this sort of approach can be used in various contexts, to support way finding to the Hub, to make the experience feel more welcoming to Heart n Soul’s audiences. The branding process has the potential for a phase 2... Could be Good
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• Badges for security and Wellcome staff and Hub team • Developing a language of symbols for Hub projects and the team • Sensory way finding though things like textured stickers, audio, smell and light • Way finding outside the Wellcome building: tape, stickers, flag • Enhanced way finding inside the Wellcome building: leading up to the Hub from the ground floor
