In 2024, Produce for Kids and Publix celebrated 22 years together raising more than $4 million raised for local charities in the Publix market since 2002.
22 year partnership
35 local food banks $4 million raised
partners
"At Publix, our goal is to make a positive difference in the communities we serve. The Healthy Family Project’s Produce for Kids campaign fits perfectly with this mission, and we are excited to partner again this year."
Dwaine Stevens Director of Community Relations at Publix
Our 360° approach to our program generates incremental produce department sales, promotes brand awareness, increases the consumption of fresh produce, gives back to local communities, and inspires families.
700,000 meals donated in the Publix market
8.5 billion program impressions with a sponsor cost per impression (CPI) of just $0.004
More than 637 thousand social media impressions
More than 138 million national & trade press impressions
8.3 billion in-store impressions
The campaign’s in-store signage featured a lifestyle approach and included a call to action to scan a QR code for more information. Each store received shelf wobblers, static clings, produce danglers, table signs, and shelf talkers. We collaborated with Bay Foods to ensure the proper installation and compliance of all signage. This campaign marked our first partnership with Bay Foods.
Healthy Family Project's Amanda Keefer and her daughter, Charli, hosted a highly successful Instagram Live event, Fresh Family Flavors. With an enthusiastic audience, they showcased a variety of summer recipes, all made possible with the extraordinary support of our Publix partners. The duo engaged viewers by walking them through multiple delicious summer-themed recipes, sharing details about each sponsor, and highlighting the significant impact and importance of this campaign. CLICK HERE TO WATCH
The Healthy Family eCookbook highlighted each brand partner, and it was shared throughout the campaign on Healthy Family Project's social channels. When shoppers scanned the QR code in-store, it led them to a downloadable bi-lingual eCookbook with recipe inspiration and tips featuring campaign produce partners. CLICK HERE TO DOWNLOAD
Chelsea Leblanc, RDN, contributing dietitian at Healthy Family Project, showcased produce partners in an Instagram grocery haul. The post encouraged shopping with a purpose by pointing out Produce for Kids signs in Publix stores, acknowledging the sponsors' pivotal role in supporting underserved families and community initiatives. This social media engagement effectively reinforced the sponsors' commitment to making a positive impact.
Our key avenue to connect with our audience revolved around our impactful e-newsletter. This dynamic resource was crafted to deliver top-tier content directly to our audience's inboxes. We've seen a fantastic open rate of 30% on our e-newsletter, showcasing a remarkable level of interest and engagement among our Healthy Family Project subscriber audience.
The e-newsletter included:
Campaign details encouraging active participation. Enticing recipes showcasing Publix sponsors and products. Pick, prep, and storage information for Publix sponsors and products. Social media links, enabling consumers to engage with Publix sponsors, share experiences, and connect with like-minded individuals in the community.
A press release was sent to produce and grocery trade publications detailing the campaign. Coverage included:
The Produce News
Produce Blue Book
Produce Market Guide
Where The Food Comes From
And Know U Know
Produce Market Guide
Campaign information was also featured in 1,388 national media publications garnering more than 138 million impressions.
Notable publications included: Citrus County Chronicle
Charlotte Observer
Miami Herald
Each brand partner was highlighted during the campaign timeframe on Healthy Family Project's social media channels. Healthy Family Project's social media saw 1,170,622 million impressions between 5/15/24 - 6/26/24 including 637,094 impressions specifically on Publix related social media posts.
637,094 IMPRESSIONS
13,517 VIEWS
2,464 ENGAGEMENTS
Healthy Family Project Impressions
5/15-6/26/2024
4,820,622 IMPRESSIONS
