Welcome to the new, SoCo Insider!
Colorado Media Group (CMG) is an omni-media distribution company reaching B2B and B2C audiences for NORTH, S Colorado Business Digest/CSBJ, SoCo Insider, two radio programs and The Business Insider on Fox21. Combined, these properties reach nearly a million Coloradans. using print/digital publishing, web, social, radio, television, streaming formats, and soon, mobile Apps.
The company has carefully studied the region’s media landscape and has taken the initiative to meet various audiences where they are. Additionally, CMG has taken historically prominent outlets and has repositioned each of them to address and fill a massive gap in the regional market:
At it’s very core and foundation, SoCo Insider (formerly the COS Independent or Indy), will serve as a community binder and economic development tool by creating interest, awareness and engagement in the fun, interesting and exclusive assets that make up this region using relevant and honest story-lines.
• SoCo Insider will focus on the following:
o The Arts, Hospitality, Entertainment, and Culture scenes (as economic drivers)
o Food and beverage (culinary), sporting events, community events, galleries, attractions and destinations (also as economic drivers)
o In-depth, compelling features about local and regional artist, event organizer, and luminaries in these categories
o Travel: in-state, border state, and local tourism (economic driver)
o Robust event calendar in partnership w/Peak Radar and other outlets (The Arts)
o Colorado lifestyle, fashion, automotive, housing, retail items, technology, living spaces, relationships, gaming, 501c3s/charitable organizations, and more…
o Ethnic events (i.e. ¡La Vida!, etc), City-wide topic features
o Outdoor life
o Continuing education and opportunities in the arts
o Services and resources for those in need of support
We will likely see ancillary inclusions such as work opportunities, job fairs, recipes (food & drink), critical reviews by experts, outdoor life, pets, and other topics that fit within our editorial matrix.
The new, SoCo Insider will not be resuming on a number of editorial components associated with the former COS Indy:
• Political, ideological features posing as news (we will feature candidates as an all-inclusive feature, but not single out one political figure over others)
• Editorial hit pieces or heavy opinion pieces on community events, storylines, conflicts, etc.
• Excessively long features: Stories will range in length from short blurbs to 700 word articles and a few longer pieces. Gone are the 3000 word diatribes
• Anti-development sentiment
• Pandering to hostile agendas and groups (excessive, harmful counter culture movements, hyper political rhetoric, etc.)
Format descriptors: Informative, insightful & interesting stories, energetic, upbeat, central community resource for events, activities, entertainment and more. We’ve described it internally as Vanity Fair & Rolling Stone having a love child, born in Colorado. Interesting, well-written, and welcoming for all brands of consumers and visitors.
Integrated media outlet: Video, social publishing, radio, digital & web (mobile app in 2026)
Direct target audiences:
• Ages 18-50 (outliers by age: concert goers, art consumers, critics and investors)
• Household income average: Primarily lower middle to middle income: $55K to $120K (outliers: all earners)
• Younger individuals and families seeking information about what to do in these regions, area events, places to explore, civic minded people who want to get the most out of their CO lifestyle
• Balanced M/F audience, balanced married/single audience
Indirect audiences:
• Tourist/visitors
• Economic development experts, Site selectors and employers who are gathering information about our “arts & entertainment scene”
• CVB (tourism) experts and organizers
• Entertainment reporters from the area and outside of the region
• Realtors seeking to educate clients moving to the area or a new part of town
Distribution model:
• 30,000 printed copies distributed to 200 racks
• 71K emails for digital editions
• ALL local grocery stores have agreed to carry
• Subscription: No
• Per edition cost: Free (advertiser and event supported)
Next edition: Building for late July/August – Ads due now.
Frequency: JULY, AUG, SEP x 1 per month – then 2x per month
Format: 4/C glossy, lifestyle and community engagement
See page 3, and the media pricing/mechanical spec sheets following.
Regional footprint and coverage area
Pueblo has an amazing arts, food, and cultural scene, and will soon welcome the Da Vinci Museum –the first of its kind in the USA and of course, the Colorado State Fair, internationally acclaimed chili festivals, and more Teller and Douglas counties have excellent music scenes and an ever-growing attraction for active lifestyle individuals and families, who love to build community. El Paso County is one of the fastest growing regions in the country and is often among US News & World Report’s Top Places to Live. A thriving entertainment destination complementing Denver’s scene, expanding culinary diversity and options, a burgeoning arts community, music and arts festivals and galleries, the nation’s largest amateur and Olympic/Paralympic sports realm, NCAA Division 1 sports, professional sports and world class hospitality venues. And of course there are dozens of driving-distance communities throughout the S E Colorado region that offer amazing experiences and hospitality of their own, not to mention, we’re just a short ride to our Colorado five-diamond sport complex and the renown Rocky Mountains.
Sales Representatives:
Kerri Blanco
Karen Hazelhurst
Jeff Mohrfeld
Executive Publisher: Dirk Hobbs
kblanco@coloradomediagroup.com
khazelhurst@coloradomediagroup.com
jmohrfeld@coloradomediagroup.com
dhobbs@coloradomediagroup.com
Publisher: Fran Zankowski franz@coloradomediagroup.com
Editor: Ben Trollinger
Email coming soon
See online mechanical spec and investment sheet below.
ADVERTISE IN THE ALL NEW SOCO INSIDER
LAUNCHING JULY 10, 2025
The SoCo Insider is your front-row seat to the people, places and performances that define Southern Colorado. With bold design and unforgettable storytelling, the SoCo Insider puts your brand in the spotlight — where it belongs.
• Why Advertise with SoCo Insider? We'll have high-profile coverage of arts, culture, entertainment and sports.
• Our in-depth features will be written by top local writers.
• Ad opportunities will include full-page, half-page, quarter-page, and eight page ads. Premium placements, sponsored sections and inserts are available.
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