POSE PERSONAL BRANDING SHOOT GUIDE|SEPTEMBER 2022 How to prepare for your next branding & headshot session TIPS FOR MEN & WOMEN Your most frequently asked questions just guys! answered here! CURATED IMAGERY Your most frequently asked questions just guys! answered here!
I want you to feel proud to put yourself out there a the face of your brand and know that ANYONE has th ability to look GORGEOUS in photos it just take knowing a few of the rules!
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I’m here to help you have the confidence you need t visually share your business with the world!
Marletta Jammer, Photographer/Visual Brand Coach
Happy Planning!
One of the reasons I became a photographer, wa because of my love for helping people tell storie through imagery. I've spent years studying an perfecting my ability to not only photograph beautifu images, but I've learned many tips and tricks t ultimately direct and coach you to confidently expres your brand in photographs
Are you ready to rock your photo session? Leave you nerves and stress at the door!
WHOSE EYES ARE YOUR PHOTOS FOR?
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This goes back to understanding who your ideal customer is. What kind of first impression do you want to make? What are clients looking for from you? Are they stay at home moms who are looking for someone warm and relatable to connect with? Perhaps they’re Wall Street stock brokers who are expecting someone a bit more suited up & professional It’s super important to know who you are talking to visually.
"WHEN YOU’RE DISTINCTIVE, YOU’LL CUT THROUGH THE NOISE."
Strong personal branding does 7 things:
How do you want to portray your brand or business?
At the end of the day when done correctly your visual branding will draw potential clients to you & your business like a magnet.
Nowadays the average corporate headshot is super styled and incredible. These are perfect for lawyers, doctors, real estate agents, and business executives. On the other hand is personal branding which is also very stylized but lends more to the authors, creatives, bloggers, artists, designers, musicians and other entrepreneurs. Wearing clothing that matches your brand or type of business is very important We can create a custom look for your portraits that is exactly right for you and your business The personal branding genre is so popular and is often really contemporary and very styled So what’s the style that best suits you and your brand? Contemporary? Traditional?
BUILD COMMUNITY SHOWS YOUR TRUE SELF CONNECTS YOU WITH YOUR TARGET AUDIENCE SETS YOU APART FROM YOUR COMPETITORS GIVES YOU A CONSISTENT BRAND MESSAGE ESTABLISHES A VISUAL THAT’S EASILY RECOGNIZABLE BUILDS BRAND CONFIDENCE
Why is branding so important and what is the payoff of doing it correctly?
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As a general rule, solid colors photograph much better than patterns; so if you do want to wear a pattern, try to keep it small
Contrary to popular belief, formfitting items actually make you look THINNER than their loose fitting counterparts....so now is the time to break out that tight fitting dress!!
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THE CAMERA LOVES CONTRAST
The camera loves contrast. Dark skin look luscious in creams, beiges & whites and look flat out amazing with a pop of bright color like royal blue or reds. Fair skin looks great with pops of bright colors as well, but really shines in darker colors even black.
Try to stick with classic & timeless outfits, while still keeping your brand personality in mind.
TIMELESS IS ALWAY IN STYLE
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LOOSE ISNT FLATTERING
SOLID OVER PATTERN
"PEOPLE BUY FROM WHOM THEY KNOW, LOVE, AND TRUST"
Your business headshots are part of your visual branding, they send a message to potential clients what they can expect from you, it offers them a form of social proof & helps you establish a know, like and trust factor with them.
Having an old or outdated photo or worse a photo of you at a party or with a group of friends can make you appear a unprofessional to a potential client or customer Like it or not, in today's world a photograph can be the first impression has of you.
Your LinkedIn profile has a 40 percent higher chance of being clicked on if it has a photo - that rate sky-rockets on social media platforms such as Instagram & Facebook.
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ALWAYS BRING A TIE GUYS
Stay away from any clothes with words or logos, unless they're related to your business or represent your brand message
KEEP AWAY FROM RANDOM LOGOS
GET
If you are having a shoot for your business website bring a tie or hand kerchief in one of your brand colors it will help make it pop on your site. YOUR BEAUTY
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PERSONALIZE YOUR SESSION WITH PROPS
Get those creative juices flowing and try to think outside of the box & have FUN!
It’s important that your clients get to know you, they want to work with someone real & relatable
WHAT KIND OF PROPS MIGHT RELATE TO YOUR BRAND?
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YOUR BRAND PERSONALITY
BRAINSTORM IDEAS CLIENTS WOULD LOVE TO SEE YOU DOING WHAT YOU DO BEST!
Use the notes section of your phone to jot down ideas when you think of them or snap a photo of something that catches your eye! Don’t be afraid to brainstorm ideas no matter how outrageous
Props can be one of the best ways to create a unique, personalized and branded photoshoot! YOUR
Be sure to throw in some personal touches so they can see what it’s like behind the scenes at your business or doing something you love. Just be sure it stays consistent with your brand image
For example, if you’re a writer, bring a copy of your book, your laptop or your favorite coffee mug! We’ll work all of this into your shoot If you’re a nutritionist or diet coach, healthy foods, kitchen tools or free weights would make ideal props
Consider your brand personality words when choosing both your props and your location
Does your brand scream luxury? Or are you more personal & casual?
The right location can be key to a successful lifestyle photoshoot With that being said , give some thought to unique locations your client would love! What kinds of places fit your brand? Wandering the aisles of a produce market? Working for hours on your laptop at a cafe'? Mixing up a skinny margarita poolside?
LOCATION, LOCATION, LOCATION!
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THINK OF WHERE YOUR CLIENT WOULD SPEND THEIR TIME
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