ABOUT ME
My name is Haidee De Fraine, I am a junior digital marketing specialist with over 6 years of experience in the industry. Based in Norwich.
I have extensive knowledge and expertise in areas such as paid ads, E-commerce, website design using Shopify, SEO, Social Media, Content Creation, working with micro influencers to create user generated content for added social proof and 10 years experience using Photoshop.
COPYWRITING
HAIDÉE
DEFRAINE
SEARCHENGINE
OPTIMISATION
GRAPHICDESIGN
SKILLSUSING
PHOTOSHOPAND
CANVA
PPCADVERTISING
PHOTO EDITING
E-COMMERCE
WEBSITE BUILDING
INFLUENCER
MARKETING
PAID ADVERTISING
Maximising the full advertising funnel by creating retargeting ads and making sure the Shopify store had abandonment carts and appropriate email marketing flows to generate maximum profit.
Collaborating with niche influencers to create user generated content.
Customer retention was maximised by organic posting on social media as well as paid advertisements and also using email marketing flows.
Here is an example of an advert that I have created consisting of a user generated photograph to add trust and not look like an advert to my target audience.
3.5%
Here's an example of a recent Meta campaign:
Spent £5,000 a month Consistently achieved Instagram and Facebook ads ROAS 3.5+
PAID META EXAMPLES
PAID META EXAMPLES
Here's an example of a recent Meta campaign achieving This campaign I used user-generated content that I collaborated with micro influencers. 12.90 ROAS. HAIDÉE
PAID META EXAMPLES
I have attached a video of my Meta account where I ran successful highly targeted instagram adverts achieving a ROAS 12+. I created ads using user generated content to look trust worthy and not look like a ad to my target audience. I also created retargeted ad campaigns to pixel customers that visited certain pages on my website that were further down the funnel, but didn't buy, and I added a limited time incentive for scarcity and added social proof. https://youtu.be/eKeqNFny -po
SOCIAL MEDIA EXAMPLES
Instagram account I created and marketed. I created a highly targeted engaged audience that I constantly marketed to and I gained a huge life time value of my customers with up sells. All illustrations are created by me.
https://youtu.be/p0po Po1IZA8
I have run several business instragram pages across the period of 6 years. I've ran ads, created content, collaborated with influencers to gain a loyal customer following. Page Run By Me: www.instagram.com/d efrainedesign
My products reshared onto Mamas and Papas Instagram
https://www.instagram.com/p/C XIkdnfgBge/? igshid=YmMyMTA2M2Y=
MICRO INFLUENCER MARKETING
I have collaborated with Micro Influencers with whom I received a huge amount of conversions while also gaining a loyal following with their trusted audience and also received user generated content for social media and paid meta ads.
The influencers I have collaborated with have also created video stories talking about the product I was selling.
I chose these influencers by looking at their authentic engagement rates and also observing the seemingly personal relationship that they have developed with their audience to gain trust, by answering their audiences questions.
URL to post https://www.instagram.com/p/CBGkDGagMwR/? igshid=YmMyMTA2M2Y=
URL to post https //www instagram com/p/CAX7Ww9n3Dv/? igshid=YmMyMTA2M2Y=
URL to post https://www.instagram.com/p/CXyyklgKRwF/? igshid=YmMyMTA2M2Y=
2.5%
URL to post https //www instagram com/p/B3tk TqHePv/? gshid=YmMyMTA2M2Y=
URL to post
https://www.instagram.com/p/CFAcC69DX l5/?igshid=YmMyMTA2M2Y=
URL to post https://www.instagram.com/p/B9nBBkhx0U/?igshid=YmMyMTA2M2Y=
BEFORE PHOTOGRAPHY
I am skilled in professional photo editing using the software Photoshop to manipulate the photos to look on brand.
I took this photograph and edited it. I also designed the card design using Photoshop from my own illustrations. I made it look very usergenerated to gain trust with the audience.
EMAILMARKETINGUSING KLAVIYO
Thank you for your order Klaviyo email flow. Split into segments of new customers and repeat customers.
WEBSITE BUILDING
I can build ecommerce websites using Shopify utilising powerful built-in tools such as menus, widgets, and plugins that help to enhance the design of a website.
I optimised the De Fraine Design Ltd funnel to increase optimisation and upsells, with widgets such as on Customers Also Bought, that increased the order cart value.
Using my design skills and marketing knowledge I can build a website that is creative and also optimised for a high conversion rate.
WEBSITEBUILDING
https://youtube.com/shorts/mIj3B PH5PHA?feature=share
https://youtu.be/FGF_OKsNX60
Website I designed and illustrations I created
BLOG SEO CONTENT WRITING
web search traffic increase
3.2%
https://youtube.com/shorts/YhG Mohhd-f0?feature=share
Blog I created on my Shopify website to successfully boost my websites SEO, using long tail keywords with high search volume and low to medium competition to help rank my website on Google.
https://youtube.com/shorts/PaToiA TOhIA
https://youtube.com/shorts/LlTrV HU9kQA?feature=share
I created a lead magnet with a free colouring page I drew.
I utilised the power of giving something free to encourage trust and to gain paying customers and also to achieve free marketing by customers reposting the colouring page that they got from my website on their social media stories.
CONSUMER PROFILE
22 - 42
Female bias Mums to be, New mums. Parents of young children
Grandparents - buying for kids. Have more disposable income
In depth profile
Medium to affluent, above double UK average income customer who cares more about uniqueness, creativity and supporting independent small businesses than the general public.
Chooses sustainability
In full time employment. In managerial, supervisory or administrative professions.
Hobbies
Work
Countryside living and city living
Interior design, fashion lover
Medium to affluent, above double UK average income
Pain points
Needs, goals and desires
Lack of time because of taking care of children
Limited budget with the expenses that comes with having children. Desire for a beautiful nursery for their child to grow up in
Easy and affordable ways to decorate their child's room
Access to a variety of styles and sizes of nursery art prints.
Examples of how the art will look in their home. To provide easy and affordable ways for new mums and mums-to-be to decorate their homes.
INSTAGRAM CONTENT PLAN
Created persuasive copywriting for social media HAIDÉE
MARKETING
My expertise lies in all things creative. I love bringing ideas to life and creating something new. Whether it's, flyers, social media graphics or website content..
COPYWRITING
I am well versed in creating persuasive copywriting for the intended target audience.
I am also skilled in creating Shopify website banners in photoshop and using the Shopify interface
PRINT EXAMPLES:
Creating branding and promotional material for website banners and print flyers
COPYWRITING
I am able to create persuasive product copywriting and build social proof and upselling product website pages on Shopify. I am able to create product pages in Shopify and use review plugins to display social proof.
I am ranking for long tail keyword for my SEO, and ranking for high search volume and low competition.
BRANDING
HAIDÉE
This project involved creating illustrations and a logo using the Adobe Suite and using Procreate to create a box design and pamphlets and copywriting for the box.
Design
Showing how I created the packaging drawing by using Procreate software to draw on iPad and then using Photoshop to edit the design.
https://youtube.com/shorts/deAWalSiO0
PRINT EXAMPLES:
EXAMPLESOFILLUSTRATIONSIHAVEDRAWN
As a creative person I also really enjoy practising art in my spare time. My favourite mediums are pen, watercolour, pencil, procreate, and photoshop.
I have drawn these illustrations by hand using and edited digitally through photoshop. Hobbies
PROJECT LAUNCHING A NEW CARPET RANGE
Creating a blog post to launch new carpets for a flooring company that has only ever sold wooden flooring. Creating a high ranking blog to gain free organic traffic.
Using websites to discover what potential customers are searching for about carpets and answering their questions with blog posts and inspiring them and directing them to the new carpet range.
Using long tail keywords with high search volume and low to medium competition, found with my Google planner key word research. The KPI is to increase organic search traffic and increase brand awareness that leads in to sales.
EMAIL EXAMPLE TO LAUNCH
CARPETS TO EMAIL LIST
HAIDÉE
Connect on LinkedIn
HAIDÉE DE FRAINE
JUNIOR DIGITAL MARKETING SPECIALIST
JUNIOR DIGITAL MARKETING SPECIALIST