NÜ Denmark Spring/Summer 2021 Look Book

THE 2021

SPRING Summer COLLECTION

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SPRING SUMMER 2021

SPRING Summer COLLECTION

SPRING SUMMER 2021

THE 2021

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THE Road Trip THE SPRING / SUMMER 2021

Introducing NÜ SS21, a journey across sun-soaked plains to a destination that exists within us all. In a world where time has seemingly stood still, NÜ imagines an idyll of calm and self-reflection; a place that is still and untouched.

SPRING SUMMER 2021

Inspired by a heady road trip across heat drenched landscapes, SS21 invites us to reconnect with nature and with self. There is little else but time to dream.

An irresistibly enticing palette of burnt sienna, sun-bleached blue and blushing cherry represents this imagined place, with textures that beg to be touched.

Think exotic motifs, free blossoming florals and natural linens. These are pieces that go from sunrise to sunset with ease; slouchy knitwear meets utilitarian-inspired tailoring, high-shine sequins and sheer cover-ups lend a grunge edge to classic florals. Lean into a season where glamour and off-duty co-exist.

FEMININE // RAW // SOPHISTICATED Fashion – ENJOY THE SEASON –

With NÜ feelings

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JANNIE LYMANN

HANNE IVERSEN

Designer/Founder

Designer

APRIL Summer

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SPRING SUMMER 2021

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SPRING SUMMER 2021

CONTENT Spring Summer

Be your own stylist

Feel and see the designers favorite styles

FOLLOW NÜ ONLINE Discover the world of NÜ

P. 5 - 52-53

P. 24

P. 54

ESSENTIALS For the whole season

With 7 pieces of clothing

A SUSTAINABLE FUTURE NÜs journey to a better tomorrow

P. 10 / P. 34

P. 48-49

P. 50-51

SPRING SUMMER 2021

– 2021 –

Essentials 20 - AUTUMN WINTER - 20 Will be in shops and online mid July/August

CONTACT NÜ Around the World P. 59

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Essentials

BURNT Texture SPRING SUMMER 2021

− 1st Delivery −

Take in a sun-dappled scene, a rocky terrain across which we journey to any destination we can dream of. The palette here takes its cue from the natural world around us; earth trodden with the outline of bare feet. Effortlessly travelling from warm, sun-glow yellow to verdant green and sky blue, fabrics are focused on natural fibres. Elegant cuts have a nonchalance that feels undone in the most glamorous way. When the sun lowers, reach for lightweight knits, detailed with unexpected finishes. Our signature coated suede returns, making room also for relaxed denim and distressed jacquard.

Will be in shops and online in December/January

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SPRING SUMMER 2021

Essentials

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21 - SPRING SUMMER - 21

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Will be in shops and online in December/January

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SPRING SUMMER 2021

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Essentials

BURNT Texture 1. GRIT TUNIC 6767-26 2. ENTA BAG 6708-85 3. BAHAR GIN TROUSERS 6715-10 4. GEMMA BLOUSE 6743-40 5. ELINA GETE TROUSERS 7/8 6740-10 6. GENNY BLOUSE 6718-50 7. GHENA TUNIC 6710-26 8. GHENA SHIRT 6710-40

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9. GALINA TOP 6705-50 10. GEA TROUSERS BAGGY 6706-10 11. GRETA BLOUSE OVERSIZE KNIT 6749-60 12. NOLA GEO TROUSERS 6741-13 13. GUI NECKLACE 0916-25 14. GHENA SHIRT 6710-40 15. GENA SHORTS 6738-15

This deliverys beautiful main colors

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SPRING SUMMER 2021

SPRING SUMMER 2021

GENA SHORTS 6738-15 // GENA JACKET 6738-30 // GETE TOP 6740-50

12 GIN SKIRT 6715-20 // GIANNA SHIRT 6733-40

BAHAR GIN TROUSERS 6715-10 // GETE SHIRT NO: 6740-40

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SPRING SUMMER 2021

SPRING SUMMER 2021

GAINE SHIRT STYLE NO: 6704-40

14 ELINA GAZAL TROUSERS 6714-10 // GERTA TEE SUSTAINABLE 6720-50

GAZAL DRESS 6714-23

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SPRING SUMMER 2021

SPRING SUMMER 2021

GHENA TUNIC 6710-26 // GENA SHORTS 6738-15

16 GETE DRESS 6740-23

ELINA GETE TROUSERS 7/8 6740-10 // GETE TOP 6740-50 // GHENA SHIRT LONG 6710-42

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SPRING SUMMER 2021

SPRING SUMMER 2021

GENA SHORTS 6738-15 // GHITA SHIRT 6713-40

ELINA GETE TROUSERS 7/8 6740-10 // GETE TOP 6740-50 // GRO JACKET 6772-35

GENA SHORTS 6738-15 // GHITA SHIRT 6713-40

18 GILL DRESS 6719-23

GENTA WAISTCOAT 6708-33 // GIA TOP 6711-46 // BAHAR GIGI TROUSERS 6734-10

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SPRING SUMMER 2021

SPRING SUMMER 2021

GANIKA TEE SUSTAINABLE 6721-50 // GRIT TROUSERS 6767-10

20 GEMMA DRESS 6743-23

GIT BLOUSE KNIT 6759-52

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SPRING SUMMER 2021

SPRING SUMMER 2021

GENA SHORTS 6738-15 // GRETA SHIRT 6769-40

22 NOLA GALINA TROUSERS 6705-11 // GALINA TOP 6705-50 // GEA SHIRT 6706-40

GEA TOP 6706-46 // GEA TROUSERS BAGGY 6706-10

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SPRING SUMMER 2021

GLADIS DRESS 6770-23 FAN BELTBAG 6730-70

GERDI BLAZER SHORT 6707-30 OPI GERDI TROUSERS 6707-10 GRETA TOP 6769-46

AURA GAIA TROUSERS 6702-10 GAIA SHIRT 6702-40

SPRING SUMMER 2021

GINE SHIRT RECYCLED 6722-40 JET GINIA LEGGINGS 6735-19 ELETA BELTBAG 0929-91

GENTA WAISTCOAT 6708-33 GRY TROUSERS 7/8 6768-10 GRY TOP 6768-50

EXPLORE OUR CURATED EDIT OF SPRING/SUMMER’S FINEST PIECES. FROM ELEGANT DRAPED BLOUSES TO STATEMENT TROUSES, THESE ARE OUR TOP PICKS FOR THE SEASON AHEAD.

GILL DRESS 6719-23 GENTA BAG 6708-85 GLADIS SKIRT 6770-20 GLADIS SHIRT 6770-40

GIN BLAZER 6715-35 GISA TOP 6747-40 GENA SHORTS 6738-15

GADIR TOP 6701-50 ALPHA GABI TROUSERS 6544-20 CREE BELTBAG 0928-83

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SPRING SUMMER 2021

ALPHA GABI TROUSERS 6700-10

GLADIS TROUSERS 6770-10

ALPHA GADIR TROUSERS 6701-10

JET DALIA LEGGINGS 6735-19

− THEME −

SPRING SUMMER 2021

TRENDY TROUSERS

GAIA TROUSERS 6702-10

NOLA GALINA TROUSERS 6705-11

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RAIX ELI TROUSERS 6741-11

ELINA GETE TROUSERS 7/8 6740-10

GEA TROUSERS BAGGY 6706-10

NOLA GEO TROUSERS 66741-13

BAHAR GIN TROUSERS 6715-10

JUPITER ELI TROUSERS 6741-12

OPI GERDI TROUSERS 6707-10

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SPRING SUMMER 2021

GEMMA DRESS 66743-23

GRITTA DRESS 56-23

GIADA DRESS RECYCLED 6724-23

GLADIS DRESS 6770-23

− THEME −

SPRING SUMMER 2021

DRESSES TO IMPRESS

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GADIR DRESS 6701-23

GABI DRESS 6700-24

GAZAL DRESS 6714-23

GETE DRESS 6740-23

GAIL DRESS 6703-23

GINE DRESS RECYCLED 6722-23

GALINA DRESS 6705-23

GITTA DRESS 6746-23

GAIL DRESS 6703-23

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SPRING SUMMER 2021

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SPRING SUMMER 2021

Essentials

DUSTY Glamour SPRING SUMMER 2021

− 2ND DELIVERY −

Prints come to life after dark, from exotic abstract motifs to ethnic inspired patterns in warm, earthy shades. Amongst time-honoured animal print, our unique motifs offer a contemporary edge, complete in both sheer, fabrics and paired with grounding linen and jacquard separates. Silhouettes are welcomingly unrestrictive, billowing around the body with carefree abandon. Taking on a modern edge, textural sequinned separates hint at a glamorous undertone, brought back down to earth when worn with utility-style jackets and loose-fit knitwear.

Will be in shops and online mid January/February

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SPRING SUMMER 2021

Essentials

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21 - SPRING SUMMER - 21 Will be in shops and online mid January/February

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SPRING SUMMER 2021

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Essentials

DUSTY Glamour 1. GRY TUNIC 6768-26 2. GERTA TEE SUSTAINABLE 6720-50 3. AURA GAIA TROUSERS 6702-10 4. GITTA TOP 6746-50 5. ALPHA GADIR TROUSERS 6701-10 6. GRY TOP 6768-50 7. GAIL TUNIC 6703-26 8. GINA SKIRT 6725-20

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9. GOWRI BELT 0912-75 10. GAIL DRESS 6703-23 11. GITTA DRESS 6746-23 12. GRY SHIRT 6768-40 13. GABI DRESS 6700-24 14. GINA TOP 6725-46 15. GUI NECKLACE 0916-25

This deliverys beautiful main colors

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SPRING SUMMER 2021

SPRING SUMMER 2021

GABI DRESS 6700-23 // GERTI JACKET 6744-35

36 GABI DRESS 6700-24

GERTA TEE SUSTAINABLE 6720-54 // AURA GAIA TROUSERS 6702-10

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SPRING SUMMER 2021

SPRING SUMMER 2021

AURA GAIA TROUSERS 6702-10 // GAIL DRESS 6703-23

38 GAIL SHIRT 6703-40 // JET DALIA LEGGINGS 6442-19

AURA GAIA TROUSERS 6702-10 // GILLA TOP 6728-56 // GERLY JACKET 6716-35

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SPRING SUMMER 2021

SPRING SUMMER 2021

GADIR TOP 6701-50 // ALPHA GADIR 6701-10

40 AURA GAIA TROUSERS 6702-10 // GROA BLOUSE 6778-42

GAIA SHIRT 6702-40 // ALPHA GADIR 6701-10

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SPRING SUMMER 2021

SPRING SUMMER 2021

GRY TUNIC 6768-26

42 GLADIS DRESS 6770-23

GLADIS DRESS 6770-23 // GRY TROUSERS 7/8 6768-10 // GRETA TOP 6769-46

SPRING SUMMER 2021

GITTA SHIRT 6746-40 // GIA SKIRT 6711-20

43 GIADA DRESS RECYCLED 6724-23

GITTA DRESS 6746-23

SPRING SUMMER 2021

GADIR DRESS 6701-23

44 GENCY TEE 6731-50 // ALPHA GABI TROUSERS 6700-10

GENIA JACKET 6723-35

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SPRING SUMMER 2021

SPRING SUMMER 2021

GRY TUNIC 6768-26 // GROA BLOUSE 6778-42

46 GINA SKIRT 6725-20 // GINA TOP 6725-46

GRY SHIRT 6768-40 // GLADIS TROUSERS 6770-10

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SPRING SUMMER 2021

BE YOUR MODERN FEMME FATALE

BY MIXING

7 PIECES OF CLOTHING

SPRING SUMMER 2021

AND GET 7 DIFFERENT LOOKS FOR ALL 7 DAYS OF THE WEEK.

MONDAY

GANIKA TOP 6721-54

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TUESDAY

ELINA GETE TROUSERS 6740-10

WEDNESDAY

GIANNA SHIRT 6733-40

THURSDAY

GHENA SHIRT 6710-42

SATURDAY SUNDAY

GEMMA TOP 6743-50

GRIT TUNIC 6767-26

GENA SHORTS 6738-15 SPRING SUMMER 2021

E M B R A C E A M O R E S U S TA I N A B L E F U T U R E W I T H O U R E D I T O F WA R D R O B E S TA P L E S D E S I G N E D TO B E M I X E D A N D M ATC H E D.

FRIDAY

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A SUSTAINABLE Future

OUR PACKAGING

MADE TO LAST

At NÜ, we have been focusing on how we use plastic in the last few years. Like many other industries, we understand the importance of using plastic in a responsible and environmentally friendly way. This includes how we handle our plastic in everyday life, but it’s also about making environmentally conscious choices about our packaging.

At NÜ, we design clothing that lasts season after season. We don’t follow rapidly changing trends because we have our own unique design DNA. Our focus is on creating beautiful clothes in timeless designs that will last and that you can wear year after year.

We want to do what we can to keep plastic out of nature. That’s why we are aiming to eliminate our use of new disposable plastic and to replace all our plastic with 100% recycled plastic. By the end of 2020, all our polybags will be made from 100% recycled plastic, as will all of the plastic used to package our products. We are currently in the process of finding the right packaging and packing solutions, allowing us to make good, environmentally conscious choices without compromising on quality.

As well as focusing on plastic, we generally strive to use recycled, recyclable or biodegradable materials wherever we can. This means that 80% of our packaging is currently made from recycled material and handled in an environmentally conscious way. We have a partnership with our suppliers where we utilise each other’s expertise, and work together to find sustainable solutions for the handling of our products, packaging and materials. At NÜ, we always want to do what we can to welcome a greener future and to run a healthy business with happy customers, employees and partners.

ORDER-BASED PRODUCTION At NÜ, we produce to order. That means that all NÜ collections are produced on the basis of what our retailers order – including our concept stores and online store. It prevents excess stock and means we can focus on producing as little waste as possible.

NÜ pieces are designed to be mixed and matched across the collections, and with our ’7 days in 7 ways’ campaign, we want to inspire you to create seven different looks with just seven items of clothing. We invite you to take part in a more sustainable future with our mix and match styles.

CODE OF CONDUCT At NÜ, we are aware of our ethical responsibility in terms of our own business, our people, and nature. As a company, we take responsibility for our actions and we expect and demand the same of our partners.

We recognise that culture and laws vary from country to country, which means that our suppliers work under different conditions. However, we insist on manufacturing being done in a responsible manner and on all employees working in good conditions and being treated with respect.

SPRING SUMMER 2021

At NÜ we are constantly looking for new initiatives that will help promote a sustainable future. We are aware of the fashion industry’s effects on the environment, and we enjoy being part of the sustainable development and focus in the industry. We believe that every little action can make a difference to the journey towards a sustainable future – a future we work towards every day.

Our production is based on long-term relationships with our suppliers, which gives us in-depth knowledge about the conditions in their factories. Together with SME denmark, we have developed an ethical code – a code of conduct – setting out the minimum requirements we expect of our suppliers and the working conditions in their factories. This code of conduct covers areas such as rules on child labour, employees’ rights, working hours and workplace safety. We carry out regular audits to ensure that our contractual agreements are adhered to.

Our code of conduct is not a guarantee. But we can guarantee that we are aware of our responsibilities and that we are continuously working to improve our partners’ working conditions.

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Celebration of individuality

BE YOUR Own Stylist

SPRING SUMMER 2021

NÜ invites the NÜ woman to embrace her unique character and spirit and be her very own stylist. From tactile textures and fluid fabrics to graphic prints and metallic accents, this collection encourages the wearer to mix and match, embrace the eclectic and unexpected and let creativity run free.

FEMININE

SOPHISTICATED

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ROCK N’ ROLL

CASUAL

BOHEMIA

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SPRING SUMMER 2021

Get inspired

FOLLOW NÜ on Social Media Follow us on Social Media for updates from the world of NÜ Go behind the scenes and discover our latest collections.

We look forward to welcoming you

SPRING SUMMER 2021

FACEBOOK NU.DENMARK

INSTAGRAM @NUDENMARK

W WEB WWW.NU-DENMARK.COM

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SPRING SUMMER 2021

SPRING SUMMER 2021

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d n i h Be the scene

SPRING SUMMER 2021

d n i Beh e n e c s e th

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THANK YOU

SPRING SUMMER 2021

FOR BEING AN AMAZING CUSTOMER AND HAVING A FANTASTIC TASTE.

We will love to

MEET You YOU CAN SEE AND BUY OUR NEW COLLECTION FROM ONE OF OUR 1000 DEALERS AROUND THE WORLD. OR YOU CAN SHOP ONLINE AND GET FREE DELIVERY TO YOUR DOOR. WWW.NU-DENMARK.COM WE WELCOME YOU TO THE WORLD OF FEMININE, RAW & SOPHISTICATED FASHION

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Around the world

CONTACT NÜ NÜ A/S HEADQUARTERS

DENMARK

IRELAND

SOUTH AFRICA

GERMANY

NETHERLANDS

CHINA

AUSTRIA

BELGIUM

CANADA

NORWAY

SWITZERLAND

AUSTRALIA

FINLAND

SPAIN

SWEDEN

FRANCE

GREECE

USA

CZECH RUPUBLIC

POLAND

UNITED KINGDOM

RUSSIA

SPRING SUMMER 2021

8960 RANDERS, DENMARK TEL +45 87 12 23 00 OFFICE@NU-DENMARK.COM

WWW.NU-DENMARK.COM

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WWW.NU-DENMARK.COM