FAIR PRICE

Farmers are rewarded with a fair price for their wool which helps them to drive positive environmental and social change

The Woolkeepers® programme aims to alleviate the financial strain on wool production by covering the cost of shearing, a significant expense for most farmers. This helps to encourage farmers to prioritise animal welfare and ethical farming practices, which is a key goal of the programme. Payment is made directly to the farmer, and a fixed price per kilogram is set at the start of the shearing season. The programme strives to offer a fair and market-leading price, which makes wool production a profitable exercise.