FOUNDING PRINCIPLES

The Woolkeepers® community was founded on three core principles: fair price, traceability and assurance.

By offering a fair and market-leading price, the programme ensures that wool production remains profitable for farmers.

Aligned with farming legislation and animal welfare science, The Woolkeepers® rewards progressive farming practices that yield high-quality wool. By leveraging existing farm assurance schemes, farmers are recognised for their work on safety, animal welfare, land use, environmental protection and biodiversity.

The programme also ensures that the wool passing through its supply chain is traceable and audited annually from farm gate to factory door. This creates a transparent model, benefiting not just the farmers, but also the broader interconnected ecosystem. that depends on them.