OUR WORLD

The Woolkeepers® has been founded on the belief that sheep farmers should be rewarded for their progressive farming practices that yield high-quality wool.The company delivers an assurance programme which leverages existing accreditation bodies, whilst recognising and paying farmers a fair price for their work on animal welfare, safety, land use, environmental protection and biodiversity.

Today, The Woolkeepers® represents over 600 selected farmers and provides them with routes to market, by promoting a range of benefits previously unrepresented in wool production and in coarser wool types. These benefits include improved livestock performance, health, biodiversity and root structure all the while aiming to deliver profitability from growing and harvesting the fleece. All of this helps to highlight to consumers the positive impact of wool growing and production.

The holistic approach adopted by The Woolkeepers® offers unique advantages over traditional practices. By considering soil health, animal welfare, water and air quality in addition to sustainability, The Woolkeepers® supports a complete ecosystem that works with nature rather than against it. This approach allows brands and manufacturers to demonstrate a deeper level of commitment to their customers, which goes beyond sustainability. The Woolkeepers® is dedicated to promoting a better way of farming that safeguards the livelihoods of farmers, protects the environment and offers a source of high-quality wool.