Let Us Help Craft A Quality Message To Your Customers BIA Sales and Marketing Department Carrie Lyons and Katharine Shafferman 502-429-6000
Founded in 1946, The Building Industry Association of Greater Louisville is committed to continuous improvement by providing excellence in programs and services to meet our members’ diversified needs. With over 2,200 active members, we are currently the second largest Association in the nation that represents home builders and the building industry! We attribute our success to a variety of factors, including the fact that the Building Industry Association of Greater Louisville offers the most effective platforms to connect members to their customers. Utilizing our tools, you are certain to build your customer base -- whether its other BIA members or consumers. If your company’s success depends on reaching our members through a business to business effort and/ or connecting with your end customer, The Building Industry Association of Greater Louisville has the tools you need to help you grow your bottom line.
For more information on how the BIA can help you business, contact the Sales and Marketing Department at 502-429-6000 or via email at carrie@bialouisville.com or katharine@bialouisville.com.
2018 BIA Media Kit - Page 2
EVENTS & SPONSORSHIPS Sponsorships are a highly effective way to connect to your customer, increase your referral base and promote your product and/or service. The BIA provides a plethora of relationship-building opportunities which connect you to customers within the Association as well as the end consumer through highly publicized events. SPONORSHIPS STARTING AT $300. Please contact the Sales and Marketing Department for more information regarding availability and rates. NOTE: All Sponsorships are a net investment. If an event or type of sponsorship is canceled, you will be given the opportunity to either re-invest in another event or type of sponsorship or you will receive a refund for that item. Prices are subject to change.
HOME, GARDEN & REMODELING SHOW
MARCH | KENTUCKY EXPOSITION CENTER
The Home, Garden and Remodeling Show is Louisville’s largest, longest running, locally produced Home Show in the Region. This annual event draws tens of thousands of consumers looking for the latest and greatest products and services for their home’s next remodeling or building project. • 350+ vendors • Opportunity to display home improvement products, landscaping, redecorating, and anything related to Home, Garden and Remodeling • Sponsors will be mentioned on promotional materials related to event and mentioned within the Show Publication and BIA Publications • Opportunity to purchase a booth | Contact Ally Adams for booth space pricing and availability
TOUR OF NEW HOMES
APRIL/ MAY
Louisville’s first and only app-driven Tour of New Homes features new construction homes and new home communities throughout the Greater Louisville Area. The mobile-friendly app will provide details about each of the homes on the Tour. • Louisville Largest Open House • The Tour and the App are free • Over 70+ Homes in various degrees of completion on the Tour • Opportunity to reach those in the market to purchase a new home NOW • Sponsors are mentioned in advertising, signage at each of the homes, logo on promotional materials related to the event, within the Tour App, and within BIA publications
2018 BIA Media Kit - Page 3
HOMEARAMA JULY Since 1968, the BIA has given Louisville area residents the opportunity to tour more than 800 homes, each reflecting the unique and professional talents of builders, interior designers, home product vendors and landscape architects. • Opportunity to reach nearly 30,000+ potential customers who are in the market for ideas and information to build, remodel, and/or decorate their homes • Sponsor will be mentioned in promotional materials related to the event, within the Show Plansbook and within our BIA publications • Opportunities to purchase a booth | Contact Ally Adams for booth space pricing and availability
TOUR OF REMODELED HOMES
AUGUST
There is no doubt about it: Louisvillians love their homes. For over 25 years, the Remodelers Council has brought the Tour of Remodeled Homes to the public to inspire, invigorate, and encourage them to love their home just that much more. • Opportunity to reach those who are in the market for their remodeling project • Opportunity to interact with prospects • Sponsor will be mentioned in promotional materials related to the event, signage at each of the homes, within the Show Guide and within our BIA publications
Home, Garden & Remodeling Show
Homearama 2018 BIA Media Kit - Page 4
EDUCATION DEPARTMENT
YEAR-ROUND
The BIA has an extensive Education Department offering classes related to the building industry. These classes are attended by industryrelated professionals, many who frequent two or more classes required throughout the year. This sponsorship provides Top-of-MindAwareness through extensive logo exposure on the banners, certificates, internal publications, website and related paperwork that reach our builders, remodelers, associates and non-members.
COUNTY COUNCIL MEETINGS
YEAR-ROUND
These meetings are ideal for anyone who wants to become more involved with the business leaders in Bullitt, Shelby or Oldham Counties; the County Council Meetings provide an outstanding forum to learn about the changes in each county that could directly affect your business.
HONOR ROLL
YEAR-ROUND
The Honor Roll is a low out-of-pocket investment that creates and maintains name recognition with your fellow members. Honor Roll members receive recognition in Louisville Builder every month, name recognition bi-monthly in the email newsletter and advertising on the TV in the BIA Lobby. This opportunity provides exposure to thousands of members throughout the year.
ANNUAL GOLF SCRAMBLE
SEPTEMBER
The Annual Golf Scramble is one of the best attended events of the year, providing a casual day of golf and networking with members. The Annual Golf Scramble provides the perfect opportunity to promote your products and services with current and future clients.
BIA Golf Outing
County Council Meeting 2018 BIA Media Kit - Page 5
Fall General Membership Meeting
GENERAL MEMBERSHIP MEETINGS
YEAR-ROUND
These high energy meetings are known for generating great conversations and lead exchanges. The General Membership Meetings provide fun opportunities to grow relationships and increase your name recognition in a relaxed setting.
ANNUAL GENERAL MEMBERSHIP MEETING
NOVEMBER
The November General Membership meeting is the largest meeting of the year outside of the Holiday Party. Whether a cocktail reception or luncheon is planned; prizes, member recognition and networking are always on the menu.
ANNUAL HOLIDAY PARTY
DECEMBER
Our Annual Holiday Party presents a festive atmosphere for networking and delicious food in the celebration of another great year. Join us for a fun filled evening with your fellow members, dancing the night away.
SALES & MARKETING COUNCIL MEETINGS
QUARTERLY
Highlight your business in front industry professionals who are involved in residential sales and marketing: sales people, marketing directors, real estate firms, financial institution executives, title company employees, sales managers, advertising executives, interior designers, architects, engineers. These well attended meetings occur throughout the year providing an opportunity to network and listen to a variety of well-known speakers about industry-related topics.
SALES & MARKETING COUNCIL AWARDS
ANNUAL
The Sales & Marketing Council Awards of Excellence are presented to BIA members each year that display excellence in the advertising and marketing of their product, service or project. From developers and builders, to subcontractors and suppliers, the SMC Awards of Excellence provides prestigious recognition for all members of the BIA!
2018 BIA Media Kit - Page 6
CORPORATE SPONSORSHIP PROGRAM The Corporate Sponsorship Program is designed for those companies who are looking for effective avenues to be highly visible and active within BIA. • • • • • • •
Customized to create a highly-effective, multi-platform campaign for your company Includes opportunities of sponsorships and advertising Discount offered on overall custom packages Logo recognition in the Louisville Builder magazine every month Logo displayed in BIA Main Conference Room. Over 100 meetings are conducted here, including the Executive, Board & Committee Meetings Logo displayed on BIA website Logo displayed on BIA Reception Television
INVESTMENT: $15,000 AND UP Note: All Sponsorships are a net investment. If an event or type of sponsorship is canceled, you will be given the opportunity to either re-invest in another event or type of sponsorship or you will receive a refund for that item. Prices are subject to change.
Annual Holiday Party
Annual General Membership Meeting 2018 BIA Media Kit - Page 7
PUBLICATIONS ADVERTISTING INVESTMENTS STARTING AT $250. Please contact the Sales and Marketing Department for more information on availabilities and rates.
LOUISVILLE BUILDER
Our award-winning publication is sent out to every member with a strong “pass-along” rate and is one of the most effective ways for members to reach other members resulting in increased leads. • Monthly • Featured “Live” at www.bialouisville.com • Online publication includes links to advertisers’ websites
MEMBERSHIP DIRECTORY
This little book continues to be worth its weight in GOLD! Referred to as the “yellow pages” by many of our members, this directory is the go-to resource. The pages have a glossy finish and are convenient to carry around in its spiral bound format! • Categorized by registered builders, registered remodelers, associate builder/remodelers, associates, councils, and brand names/buyers guide • An opportunity to highlight your company name and include your logo in the directory
HOME, GARDEN AND REMODELING SHOW GUIDE
This beautiful publication is designed to have a long shelf life as it contains articles about home, garden and remodeling products and services. • Audience: Reach over 20,000 individuals attending the Home, Garden and Remodeling show who are actively looking for ideas, companies and products for their home improvement projects. • Direct Mailing to Targeted Households: Show Guides will be also be mailed to households based on income and interests. • Long Shelf Life: Informative articles about home, garden and remodeling topics, products and services give this publication a long shelf life.
2018 BIA Media Kit - Page 8
HOMEARAMA PLANSBOOK
This full color, high gloss publication is given out to 30,000+ homeowners that attend Homearama. Read cover to cover, this publication is used to guide show goers through the gorgeous Homearama homes. The Note Section and detailed home descriptions give the Homearama Plans Book a long shelf life that advertisers enjoy year after year. The Homearama Plans Book connects you to your potential customers. • Your Advertisement will reach homeowners actively looking for the latest trends in home construction and remolding such as interior design, flooring, HVAC, audio/video and security technology etc. • High Traffic Event • Great Ad Placement-The Homearama Plans Book is read cover to cover. • Long Shelf Life. Engaged home improvement consumers write notes within the publication, using it as a reference for their future new home construction and home improvement projects. • Digital magazine available online with links to your website.
TOUR OF REMODELED HOMES
This picturesque publication provides details about each home remodeling project on the Tour. The Tour of Remodeled Homes publication is given to all the individuals that attend the Tour of Remodeled Homes each year and is mailed out to around 20,000 targeted households. This publication doubles as a direct mail piece placing advertisers in front of homeowners that are in the market for home improvement products and services. • Over 25,000 publications are printed • Majority are direct mailed to home owners with the highest income levels in our region that would be considered a “hot” prospect for remodeling and home improvement projects • This publication provides in depth details about each remodeling project on the Tour. Not only is it used as the show’s guide, but its beauty as a coffee table book will keep it in view at consumers’ homes.
BICF Grilling for a Cause Event
Sales & Marketing Council Meeting 2018 BIA Media Kit - Page 9
RELOCATION GUIDE
The Greater Louisville Relocation Guide provides individuals that are new to the area, as well as current residents detailed information about the economic landscape, schools, utilities, entertainment venues and other vital information about the Greater Louisville Area and surrounding counties: Jefferson, Oldham, Spencer, Shelby, Bullitt, Henry, Clark, Floyd, and Harrison. The Greater Louisville Relocation Guide offers year-round exposure, reaching individuals new to the market who don’t yet have “loyalties” to other companies. • Over 40,000 plus copies printed and distributed to hundreds of partners that look forward to using this publication as an important resource in the growth of their business! • Rack Space: There will be over 100 racks filled with “Greater Louisville Relocation Guide” publications across the Louisville Metro and Southern Indiana area primarily in Kroger and CVS Pharmacies! • Businesses: GLI, Realtors, Chambers of Commerce, Hospitals, Parks, Apartment Complexes, Major Blue-Chip Companies and Banks are all distributing this publication. • Live Book: This publication is “live”. You can view the Guide online just like it was in your hands, just hit “live” and when you see an ad, double click and it will take you directly to their website!
For more information on how the BIA can help your business, contact the Sales and Marketing Department at 502-429-6000 or via email at carrie@bialouisville.com or katharine@bialouisville.com.
2018 BIA Media Kit - Page 10
BIA Publication Ad Sizes Bleed Area If you purchase a full page ad and you dont want the publication’s margins to show, then your artwork needs to include bleed. The bleed area is additional bacground imagery that is at least 1/8” larger than the trim size and ensures your artwork prints properly.
Trim Area The trim size is of the size of the final publication.
Live Area The live area is a safe zone for your ad’s content. You should make sure that all content is 1/4” inside the trim dimensions.
For the Home, Garden & Remodeling Show Guide, Homearama Plansbook, Tour of Remodeled Homes Guide and Relocation Guide - TRIM SIZE: 8.375” x 10.875”, Full Page (with bleed): 8.625” x 11.125”, Full Page (without bleed): 7.5” x 10” For the Louisville Builder - TRIM SIZE: 8.5” x 11”, Full Page (with bleed): 8.75” x 11.25”, Full Page (without bleed): 7.5” x 10” Additional Sizes 2/3 Page: 4.875” x 10” 1/2 Page: 7.5” x 4.875” 1/3 Page (Vertical): 2.375” x 10” 1/3 Page (Square): 4.875” x 4.875”
1/4 Page: 3.625” x 4.875” 1/6 Page (Vertical): 2.375” x 4.875” 1/6 Page (Horizontal): 4.875” x 2.375”
For the Membership Directory - TRIM SIZE - 5.5” x 8.5” (NOTE: Tabbed pages do not offer full page with bleed.) Full Page (with bleed): 5.75”x 8.75” Full Page (without bleed & for Tab pages): 5” x 7.5” 2/3 Page: 5”x 5” 1/2 Page: 5” x 3.625” 1/3 Page (Vertical): 2.375” x 5”
1/3 Page (Horizontal): 5” x 2.375” 1/4 Page (Vertical): 2.375” x 3.625” 1/4 Page (Horizontal): 5” x 1.687” 1/8 Page: 2.375” x 1.687”
Contact the Sales and Marketing Department at 502-429-6000 for digital ad sizes and pricing. All measurements shown are width x height. 2018 BIA Media Kit - Page 11
Building Industry Association of Greater Louisville 1000 North Hurstbourne Parkway Louisville, KY 40223 502-429-6000