Haynes Realty Group: Seller Guide

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You’ve signed your contract... now what?




Thank you for choosing us!

I would personally like to take this opportunity to thank you for selecting us to handle the sale of your home. We understand that this may be a stressful time for you, and we want you to rest assured knowing that we will devote the necessary efforts of our entire sales force to find you a qualified buyer for your home.

At Haynes Realty Group, we strive to have the best trained individuals negotiating you top dollar for your property and navigating you successfully to the closing table. There’s a reason why we are consistently in the top 5% of all agents in the state of New Hampshire. On average, homes have been on the market 20 days before going under contract and have been selling for 2.9% over asking price. Haynes Realty Group averages just 5 days on market and we net our sellers 5.4% over asking price. The bottom line is that we get results!

Our team will be working alongside you to navigate you through inspections, appraisals, and ultimately the closing process. Your designated agent is available by phone, text, or email to answer any questions you have regarding the sale of your home at any point throughout the process. Additionally, our team is supported by administrative staff and transaction coordinators to ensure that we provide the smoothest experience possible for all our clients.

Thank you for the opportunity to offer you the highest degree of professional services possible.

The Seller Representative Specialist (SRS) designation, recognized by the National Association of REALTORS ® , is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. SRS is a global community of REALTORS ® who use their ideas and expertise to professionally and ethically represent sellers.

Real estate professionals encounter all sorts of people, personalities, situations, behind the scenes issues and adverse and competing objectives of the parties. This designation provides the tips and tools necessary to master and effectively advocate for the client.

The Associate Leadership Council (ALC) is comprised of very select agents within the top twenty percent of the Keller Williams ® agent body in the local brokerage. The purpose of the Associate Leadership Council is to guarantee our associates a vehicle for giving direct input as to the operations of Keller Williams ®

Not all agents are realtors. As a REALTOR ® we must follow a strict code of ethics and are held to a higher level of conduct. We take this code of ethics very seriously and we will never sacrifice our integrity for the growth of our business.


Our Proactive Approach


1. Expose your home to tens of thousands of buyers through the NH Multiple Listing Service (MLS).

2. Syndicate your listing via the proprietary KWLS which pushes your home out to hundreds of various websites.

3. Feature your home on Zillow, Realtor.com, Trulia, Redfin, and many more online sites and mobile apps.

4. Utilize professional photography including interior, exterior, drone, and floorplan – great for relocating and out of state buyers!

5. Generate buyers for your home through our robust social media marketing campaign.

6. Create a unique marketing video highlighting your property and promoting it extensively on social media, websites, and more.

7. Create a beautiful and very professional sales brochure on your home that will be available digitally and in print.

8. Mail out "Just Listed" notice to your entire neighborhood. There's no better time than now for your neighbors to pick their new neighbor and word spreads quickly!

9. Install a "For Sale" sign with a QR code to capture buyers instantaneously.

10. Install branded directional arrows when/where possible to drive more traffic to see your house.

11. Host an open house, when necessary, for buyers and agents to preview the property.

12. Follow up with agents who have shown your home for feedback from their showing.

13. Leverage our exclusive client relationship management system which allows us to instantly follow up with interested buyers and keep in constant communication.

14. Prospect daily to find a potential buyer for your home.

15. Review pricing weekly and notify you immediately of any market changes.



We don’t just list your home in the MLS and hope buyers show up, we proactively list and advertise all over the internet and mobile apps:

In addition to these advertising channels, we have our own proprietary website where many buyers register daily in the search for their new home: www.FindSouthernNewHampshireHomes.com

Not enough? Go check out our private Facebook group: “ New Hampshire Homes ” — owned and operated by Michael Haynes. This is a collaborative group where we will place your home for sale at the top of the group putting you in front of thousands of buyers AND agents.

When you list your home with Haynes Realty Group, you can trust that we go above and beyond industry standards to meet and exceed your expectations. If you don’t succeed, then we don’t succeed.


Home Sale Timeline


By working with our organization, we provide a free staging consultation to all our sellers! Birch Home Staging and Design will come out to your home and provide you with suggestions to allow your home to show best to potential purchasers – at no cost to you!



Our staff will reach out to you to set up a time to take photos of your home when it works best for you. We utilize the services of Greenleaf Photography to capture pictures of the interior, exterior, aerial drone (when possible), floor plan, and also videography services. We can usually accommodate appointments within 2 to 3 days of scheduling.



If you have approved a real estate sign to be placed in your yard, our third-party sign installer will come to your home and place the sign in your front yard within 1 day of your listing going live to the public. We instruct the installer to place the sign in the best spot for maximum views. Located on a sign rider you will also see a QR code that allows potential buyers to get more information by scanning the code with their phone’s camera. As soon as a buyer scans the code, it will take them to a designated site where we will give them the opportunity to schedule a private showing.


Your contract is signed, and we’ve agreed upon a go-live date – now starts the process for our administrative team to enter your home into the MLS, develop a strong listing description, add in photos and make it live to the public! Once the home is active in the MLS, you will begin to receive showings from our ShowingTime service. This is a service that can either call, text, or email you in order to confirm showings. There are multiple ways this can be arranged, and your agent will review this with you to determine the best possible solution.

HOME SALE TIMELINE 1 Expose your home to tens of thousands of buyers through the NH Multiple Listing Service (MLS). 2 Syndicate your listing via the proprietary KWLS which pushes your home out to hundreds of various websites. 3 Generate buyers for your home through our robust social media marketing campaign. 4 Utilize Professional photography including interior, exterior, drone, and floorplan. 5 Install a "for sale" sign with a text code to capture buyers instantaneously. 6 7 8 9 Host an open house, when necessary, for buyers and agents to preview the property. 10 Follow up with agents who have shown your home for feedback from their showing. 1 1 12 Create a beautiful and very professional sales brochure on your home that will be available digitally and in print. 13 Prospect daily to nd a potential buyer for your home. 14 Provide weekly check-in calls to keep you updated. 15 Review pricing weekly and notify you immediately of any market changes. Install branded directional arrows when/where possible to drive more traffic to see your house. Feature your home on Zillow, Realtor.com, Trulia, Redfin, and many more online sites and mobile apps. Leverage our exclusive client relationship management system which allows us to instantly follow up with interested buyers and keep in constant communication. Mail out "just listed" postcards to your entire neighborhood. No better time than now for your neighbors to pick their new neighbor and word spreads quickly. 5

First impressions are everything and you only get one, so make sure your home stands apart from the rest! When staged, a buyer is more likely to form an emotional attachment with the property, overlook flaws, and spend more for the biggest investment of their lives.

Why is staging important?

Staging helps to show the scale of space available and how to utilize it. Using premium furniture, accessories, and art, our team of experienced stagers transforms your home into an inviting and universally appealing space for prospective buyers.

Staging is not only for vacant homes, nearly every home can benefit from some sort of staging. It is important to remember that someone wants to envision themselves living there. We offer a range of options to help prepare your home to appeal to as many prospective buyers as possible.

6 Book Your FREE Consultation Today! BirchHomeNH@gmail.com | 603-860-3681

Getting Ready FOR


Our professional photographer shoots with a high resolution lens that is equivalent to the naked eye. This means dust, dirt, and clutter will be seen. A deep cleaning will do wonders for the way your home shows prior to picture day!

• Make your hardwood floors glisten

• Shampoo and/or vacuum carpeting

• Wipe down and clean windows and blinds

• Remove excess and oversized furniture from the room

• Remove family photos, personal collections, and medications

• Clear and wipe down all countertops

Here at Haynes Realty Group, we have a professional photographer at the ready to take beautiful photos of your home inside and out. Jason Greenleaf has been shooting professionally since 1991. He shifted his focus to the real estate industry over 10 years ago and has since photographed thousands of homes. He knows exactly how to capture the perfect shots of your home to attract as many buyers as possible.



You’ve received your first showing request! Awesome! Now it is time to prepare your home for buyers to walk through. We typically suggest you are not present for showings as buyers like to envision themselves living in the home. They will be accompanied by a licensed real estate agent during this time.

Prepare your home for a successful showing by completing the following:

The first and most important rule: CLEAN. DECLUTTER. DEPERSONALIZE.

• Tuck away any personal documents you would not like a stranger to see including personal photos, mail, calendars, or medications.

• Invest in air fresheners! Buyers love the fresh smell of a home.

• Place any dirty dishes in the dishwasher and take out the trash.

• Seclude any animals in the home or take them with you during the showing.

• Make all beds in the home and fluff any pillows.

• If you have any paperwork regarding recent updates, leave them on the counter for the buyers to review.


What Happens


ShowingTime™ is an appointment request system which allows real estate professionals to schedule showings for properties in real time. We use this system to schedule showings quickly and to accommodate any special requests you may have for showing day and or time availability.

As soon as your home is active on the MLS, agents will be able to schedule showings through the system. It is completely up to you to determine how these appointments are scheduled. We can require a certain amount of hours’ notice, showings during specific times, or even restrict showings if something unexpected comes up.

If your property is vacant, it is common to set showings to ‘Go and Show.’ This means agents can schedule a showing right away without coordinating a time. Once the showing is scheduled, you may still receive an email, text, or phone call to stay aware of when the property is being accessed. All agents are confirmed as licensed real estate agents before they are provided a lockbox code to the property. All purchasers will be accompanied by this real estate agent during the showing.

Once showings begin to happen, you will also start to receive feedback indicating how your home is showing and what buyers are thinking of it. After every single showing, the buyer’s agent is emailed to fill out a feedback report on behalf of their clients. If we do not receive immediate feedback, we will send multiple requests and follow up with the agent to obtain it for you. We email, text, and call the buyer’s agent to do our best to get as much feedback as possible for you. Feedback is typically delivered 1 to 48 business hours from when the showing took place.

• Will your buyer be writing an offer?

• How well does the home show?

• What will it take for your buyer to write an offer?

• How do you feel the home is priced?

• Comments/Recommendations

Here are five questions asked to each buyer’s agent after they show your home:
9 www.ShowingTime.com

The lock box placed on your home is called a Supra iBox. Supra uses Bluetooth technology to ensure only licensed REALTORS ® are accessing your home for showings.

Supra documents the time that a showing begins, and exactly who opened the lock box as well.

Technology Bluetooth® Low-Energy

Takes the Supra system experience to a whole new level with real-time communication between the lockbox, mobile phone and the Supra system to keep information flowing between everyone involved in the sales transaction.

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Our Trusted Affiliates

We take care of the stress of interviewing for you! We work with multiple hard-working businesses daily that we know and are honored to be partnered with. Each of our trusted affiliates will provide you with the best service possible every step of the way.

See the complete list

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What To Expect



You have received an offer on your home! Depending on the activity on your property, your agent may suggest handling the offer in a few different ways:


If there are multiple showings scheduled on your home, high interest, and multiple offers already in hand, your agent may suggest setting a highest and best deadline. This means we ask all agents and buyers to submit their highest and best offer by a certain day and time. This not only gives all buyers an opportunity to preview the property, but also submit their bid on the home.

In most cases, this situation works out in your favor and buyers increase the strength of their offer. At times, however, a buyer can decide they no longer want to compete with other purchasers and withdraw their offer.


When you receive an offer, you can accept, counter, or reject the offer. If the offer meets all aspects of your wishes in selling your home, you may accept the offer as is. If your agent suggests you counter the offer, we can do so verbally or in writing. Finally, if an offer is not attractive to you, you have the option to reject the offer without a counter. We always suggest, however, providing at least some sort of counteroffer as buyers' situations can always change.

When you are preparing to sign an offer, be sure you have excluded any and all items that you would not like to include in the sale. This could be window treatments, light fixtures, mirrors, TV mounts, or anything else bolted to the walls/ceilings/floors. If it is secured to the structure unlike a picture, it is expected to be included in the sale. Please make your agent aware of any of the conditions above.

Once an offer is accepted, if it includes an inspection, the inspection contingency will begin with day 1 being the following day. Your agent will then explain the timelines for this inspection period. From there, an appraisal will most likely occur before closing as well. If you have any questions regarding these contingencies before closing, ask your agent for more details.


And Why We Use It

home just got easier. Buying or selling a

Dotloop was created to provide a solution in real estate that allows everyone involved in a transaction to work better and faster together to complete, sign, and share documents online.


All of your personal information and documents are private and protected through Dotloop.


Dotloop's simple design allows the ability to navigate easily when buying or selling a home. Just review, sign, and your document will be shared.


Today, you manage most of your life while on the go and need to use technology with the option to be mobile. Dotloop's app and mobile-optimized platform enables you to do just that.


1. You will receive an e-mail notification. Click View Document.

2. Review & e-Sign the documents you received, then click Confirm Signing.

3. You will be prompted to create a password to create an account.

www.DotLoop.com 13

What To Expect


You have selected the next owner of your home, how exciting! There’s likely going to be some contingencies that need to be met before you can officially hand over the keys to the new owner on closing day. Some common contingencies are listed below, and your agent will also discuss with you any other contingencies that are unique to your offer prior to you accepting the offer.


If the offer you selected has any inspection contingencies, then the buyer will be scheduling those to take place prior to the inspection contingency deadline outlined in your purchase and sales agreement. A home inspector will come out to your property to inspect it. The buyer and their agent will be present during the inspection. If something arises during the inspection, the buyer has the right to ask for repairs or monetary concessions to address the issue or they may choose to back out of the deal depending on the severity of the issue. The buyer’s options vary based on the terms of the contract which your agent will review with you prior to accepting the offer.


If the buyer needs to obtain a mortgage from a lender in order to buy your house, a financing contingency will appear in the contract. The preapproval letter is just that, a pre-approval that the buyer has passed some basic criteria by the lender to determine how much they can afford to borrow. Now they need to pass all the conditions to get fully approved by the pre-determined financing deadline in the purchase and sales agreement.


If the buyer is obtaining a mortgage, the lender is likely going to have an appraisal ordered to make sure that the amount of money that they are loaning to the buyer for your home is a fair market value. Your agent will meet the appraiser at your house, where the appraiser will then take pictures, notes, and sketch the floor plan so they can value the home as it compares to other properties. If the appraisal comes back under the agreed-upon price, you and the buyer can negotiate or the buyer can walk away unless other terms were previously agreed upon.


The final walk-through typically takes place the day before or day of closing. Your home needs to be empty of all personal belongings by this point and should be broom-swept at minimum. The buyer will conduct their walk-through to confirm everything is as they are expecting. At the closing, you will want to bring any keys, garage remotes, etc. to hand over to the buyer. The closing agent will need a valid ID to confirm you are who is listed on the deed and have the right to sell your home. You should budget about 45 minutes from start to finish.




Michael was nothing short of amazing in all aspects. I felt like he understood exactly what we wanted from the sale of our home and he was an INCREDIBLE ADVOCATE for us, explaining everything along the way and worked to secure a very attractive selling price for our home. I just used his expert services again to buy a home and he steered us right, securing a great deal that left money in our budget to make our desired improvements. Couldn't be happier and I would recommend you contact him whether buying or selling and you won't be disappointed.

My husband and I can only rave about our experiences we have had with Michael and his team. After bad luck and getting outbid on 9 houses in 2020, we turned to Michael for a fresh perspective and our 10th offer (very first with Michael) was accepted! We were so pleased with our experience with him that we called on him again to help us sell and buy in 2022. The entire process was so smooth, and we actually only put a single offer on a home and got accepted!


TO WORK WITH — all qualities that are critical for a pleasant house buying or selling experience. He made us feel comfortable and never once pressured. Also, Michael has wonderful relationships among the industry from fellow realtors to inspectors. Although I think we have now found our forever home, we would call on Michael for any real estate needs in the future! Truly the best of the best!

I have bought and sold over a dozen properties. Michael Haynes, Haynes Realty Group, by far has


Highly recommend. You won't be disappointed! Thank you Michael!

I am living in Florida and was looking to sell my house in Nashua. Came back to NH to meet with Michael and he aided me and my wife in getting our house sold for over our asking price with very little effort on our part. Michael helped us arrange for house cleaning and any other maintenance people needed to get our house ready for market. During the sale process, Michael kept us well informed of all prospective buyers and pro/cons with each buyer. Living remotely (Florida) Michael also helped me arrange to have my sister sign all documents for me. The PROCESS


ISSUES ENCOUNTERED. The Buyer of my house was fully satisfied as was I. I'd highly recommend Michael to anyone selling their house.

www.HaynesRealtyGroup.com Call us 24/7 at 603.945.2399 Haynes Realty Group powered by Keller Williams Gateway Realty 20 Trafalgar Square, Suite 101, Nashua, NH 03063 | Office: 603-883-8400 Each office is independently owned and operated. APR2023 Connect with us! Q haynesrealtygroupnh E haynesrealty P haynesrealtygroup

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