Hawai‘i Life One Listing Information
Prepared by Carrie Nicholson
Listing Presentation
Hawai‘i Life Real Estate Brokers works to connect buyers and sellers in Hawai‘i, and around the world. Hawaii Life One is a special division of Hawaii Life focused specifically on select properties that require discretion and thoughtful presentation to only the right potential purchasers.
HL1 is design, quality, and total service.
REALTOR–BROKER, BIC HL1 DIRECTOR, BIG ISLAND
808.896-9749 | Carrie@HL1.com Carrie-Nicholson.com | HL1.com
For 20+ years, Carrie has been a top-producing real estate professional dedicated to the luxury real estate market on the Big Island of Hawaii. She serves her clients and community as a Broker-inCharge at Hawaii Life and as a Director of Hawai‘i Life One - Hawaii Island, the company’s concierge suite of services, offering a curated collection of Hawai‘i's most exceptional properties and locations. Carrie’s unparalleled knowledge of Hawaii Island’s luxury properties has resulted in over a billion dollars in residential and land sales throughout her career.
Carrie began her real estate journey at Clark Realty, where she quickly became a top producer. Through hard work and focused determination, she has consistently led her field in the Top Broker rankings. As Principal Broker of Kukio Properties, she guided the development’s sales team, representing discerning buyers and sellers who value excellence, knowledge, and personalized results.
Carrie Nicholson has been highlighted in esteemed publications such as Forbes, The Washington Post, Vanity Fair, Modern Luxury Hawaii, and the New York Post. Additionally, she has earned repeated recognition from Hawai’i Business Magazine as one of Hawai’i’s top real estate agents.
Born and raised in Hawai‘i, Carrie is a certified Coast Guard submarine co-pilot, rescue scuba diver, and free diver. Her passion for the ocean led her to collaborate with National Geographic on underwater documentary films and photography. Alongside her love for the ocean, Carrie spent 8 years as an international model in Japan, where she was the face of several marketing campaigns, including those for the Coca-Cola Company, Sony Group, and Kao Cosmetics Japan, to name a few.
Her love of nature has instilled in her a deep appreciation for Hawaii's sense of place – perhaps the most invaluable attribute of the island’s luxury real estate.
Having witnessed the growth and transformation of the Big Island first-hand, Carrie leverages her indepth understanding, knowledge, and training to help clients make highly informed decisions about the community and choose homes that align with their needs, dreams, and lifestyles. She has an innate understanding of her clients and generously provides the resources necessary to facilitate the realization of their real estate dreams.
Carrie resides on the West Coast of the Big Island of Hawai‘i with her husband, Winton, General Contractor of Nicholson, LLC, and their three children.
Carrie Nicholson
Featured Press
Massive web traffic, targeted marketing and representation without compromise. More Sellers list their properties with Hawai‘i Life than any other brokerage in the state of Hawai‘i.
Kamaka Honu, Kailua-Kona
Sold 75-5530 Kona Bay Drive
12 BR / 12 BA | Living 12,068 Sqft
Wai’alea Bay
Sold 66-1135 Kohola Way
9 BR / 7.5 BA | Living 4,530 Sqft Land 2.05 Acres
Kukio, Honu Estate Sold 72-118 Lei Kaunaoa Place
7 BR / 9.5 BA | Living 14,487 Sqft Land 1.58 Acres
Kohanaiki
Sold 73-4746 Aukai Place
6 BR / 6.5 BA | Living 5,532 Sqft
Kukio, Kaupulehu Phase 1
Lot 1 & 2A
Sold 72-111 Pahinahina Place Land 3.64 Acres $33.75M
Hokulia, Hale Moe’uhane
Sold 81-6528 Mamaka Place
3 BR / 4 BA | Living 3,899 Sqft Land 1.42 Acres
Carrie’s Clients are saying...
“Expert in Her Market”
“It was a pleasure working with Carrie on our past few transactions. She is an expert in her market and she provides the knowledge, service, and advice to help her clients make well informed decisions efficiently and with confidence. We would highly recommend her to anyone looking for the best real estate professional in the community.” S.M.
“Invaluable Professionalism”
“Carrie has exclusively handled two real estate transactions that we have had (one closed and the other still in process). Her professionalism and knowledge has been invaluable to us. I can’t think of anyone else I would rather have as my realtor.” D.E.
“In Depth Local Knowledge”
“As an attorney in my home state, I have dealt with numerous real estate agents over the years in connection with my real estate practice. I have found Hawaii’s Carrie Nicholson to be exceptionally talented and one of the best real estate professionals with whom I have had the privilege and good fortune to work. My wife and I have purchased and/or sold numerous properties on the Big Island using her services, including our current property, and we have been impressed with her diligence, professionalism, and in depth knowledge of local real estate practices.”
K.D.
“Asset to Any Transaction”
“Carrie represented us on several residential transactions both on the Buy and Sell side. She follows the important detailed process necessary in the industry to achieve a successful outcome. We can honestly say that she goes the extra mile and exceeded our expectations as a real estate broker. With our many years of commercial real estate experience we feel qualified to say that Carrie is an asset to any transaction. A deal isn’t a deal, unless it closes... and she’s a closer!” J.B.
“Trusted Partnership”
“We feel Carrie did a great job for us and would definitely consider having her help us in the future should we want/need to sell our home!” D.F.
WHY Why Hire HL...
Representation here in Hawai‘i and around the world
People, design and marketing teams, brokers, accountability.
Performance
Specialization in the ultra high-end, statistics and sales in Hawai‘i’s largest real estate transactions, experience with legal aspects, permitting, local government.
Design, messaging and marketing
Ability to appropriately articulate and represent the property.
Hawai‘i
Statewide Hawai‘i company with understanding of Hawai‘i. Ability to navigate local community, discretion. Incentive to do it right.
Sensitivity
Experience with conservation and philanthropy. Dedicated Hawai‘i Life conservation director.
Sales Strategies
Ability to identify potential buyers and answer their concerns. Empathy. Sales strategies based on various potential buyers or groups.
Strategy
Begin with accurate, appropriate core content, messaging and design. This visual illustrates the everwidening sphere of influence that we are capable of. Exposure can be increased if necessary.
Core Content
Core Content Core Content Highly Targeted
HL Network and DB
Content: develop core marketing elements, content, messaging, brand, design, selling points, copywriting, digital and print collateral
Targeted: private contacts, data mining, HL1 direct, private events, Forbes Global Properties
HL: Hawai‘i Life agents, partners and locations, permission-based marketing via HL database
Wide Net
Everyone: Realtors and referral brokerages, email and print, signage, HawaiiLife.com, advertising, blogging, social media, Adroll, SEO, Lux Portfolio, Forbes Global Properties, PR, HGTV
Collateral, Content and Design
Hawai‘i Life will produce limited, high-quality marketing collateral to effectively convey features and character of this property. Core content will be used across all marketing, and distributed only to vetted, qualified potential buyers.
Define Target Buyers
Identify and profile clients with the potential to purchase this property. Where are they from? What are their reasons for purchasing? What would create interest?
Copywriting and Messaging
Research property facts, legal aspects, features. Develop core marketing narrative and selling points applicable to target purchasers.
Visual Design
Design and define core design elements to be utilized across all marketing. Style, layout, materials.
Media
Drone footage, photography, video, stylized maps. Create informational and narrative video resources.
Private Website
Password-protected with property facts, images and video.
Print Marketing Collateral
Property book that tells the story and conveys facts. Distributed directly in client meetings or specific contacts.
Password-protected website, HL1 Magazine and Sample book
Sample Marketing Worksheet
Our design and marketing adapts based on the nature of the project, seller’s intentions and potential purchasers. We work with you to determine a project strategy, phases, timeline and costs. At the core of all projects is appropriate messaging, content development and design.
Every HL1 property undergoes a full-scale marketing campaign, including premium collateral, high-end visuals, and strategic outreach. This worksheet outlines the comprehensive efforts behind each listing.
Sample Marketing Worksheet
Products and Systems
We make products to market your home. We track effectiveness. We maintain a large customer database. We employ a full-time team of over 20 technology, media, design and marketing experts. We are a unique combination of ad agency and real estate brokerage.
HawaiiLife.com
Sales Force CRM
Zillow Partnership
Forbes Global Properties™
Our founding membership connects our clients to a global network of established leaders in luxury property sales in their respective markets, with clients and offices across the U.S., Asia, Europe, and Australia. Forbes Global Properties leverages the audience and worldwide reach of Forbes, one of the most trusted media companies for the last 100 years, to engage, inform, and delight buyers and sellers of luxury properties.
Membership Advantages
Connection to 140 million unique monthly visitors to Forbes’ digital platform, 50 million+ social media followers, 44 global print editions in 30 languages that reach 5M+ readers.
Showcase listings on an exclusive new digital marketing platform with powerful consumer analytics and tools to pinpoint, engage and target prospective home buyers.
State-of-the-art agent tools, premier advertising opportunities, global PR campaigns and innovative marketing services to promote the most unique properties.
Source: forbesglobalproperties.com
Luxury Portfolio International
Luxury Portfolio International® is the luxury face of Leading Real Estate Companies of the World® (LeadingRE), the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages.
Membership Advantages
Network of 550 companies, 4,900 offices 138,000 associates in over 70 countries, who collectively produce over $353 billion in annual home sales last year.
Digital marketing campaigns and follow-up detailed exposure and tracking reports using LuxeAnalytics.
Global targeted advertising programs that reach over 55 million affluent consumers annually through publications with high-net-worth readers.
Source: Leadingre.com / LuxuryPortfolio.com
Luxury Real Estate
Who’s Who in Luxury Real Estate (LRE) is a worldwide collection of top brokers representing the finest luxury properties across the globe. This hand-selected group of over 130,000 professionals with properties in more than 50 countries collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.
Who’s Who in Luxury Real Estate
Who’s Who in Luxury Real Estate (LRE) is a worldwide collection of top brokers representing the finest luxury properties across the globe. This hand-selected group of over 130,000 professionals with properties in more than 70 countries collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.
Membership Advantages
Membership Advantages
Only firms who list and sell in the top 10 percent of their market and demonstrate expertise in luxury properties are considered to join. Hawai‘i Life is part of an even more elite tier of LRE, the Board of Regents, allowing exclusive access to elite tools and resources to command international business. The prestigious global relationships cultivated through LRE provide access to worldwide promotion for luxury real estate.
Only firms who list and sell in the top 10 percent of their market and demonstrate expertise in luxury properties are considered to join. Hawai‘i Life is part of an even more elite tier of LRE, the Board of Regents, allowing exclusive access to elite tools and resources to command international business.
The prestigious global relationships cultivated through LRE provide access to worldwide promotion for luxury real estate.
This membership opens doors to unlimited luxury listings on LuxuryRealEstate.com, encompassing properties valued at over $1,000,000 across the globe. LRE facilitates a robust online presence, heightened visibility, and a wealth of marketing resources.
This membership opens doors to unlimited luxury listings on LuxuryRealEstate.com, encompassing properties valued at over $1,000,000 across the globe. LRE facilitates a robust online presence, heightened visibility, and a wealth of marketing resources.
Agents have access to numerous benefits such as prime placement on the award-winning websites Regents.com and LuxuryRealEstate.com, as well as global networking opportunities with other top real estate professionals.
Agents have access to numerous benefits such as prime placement on the award-winning websites Regents.com and LuxuryRealEstate.com, as well as global networking opportunities with other top real estate professionals.
50
Hawai‘i Life Publicity
Hawai‘i Life offers high-end publicity services targeted for our luxury clientele. We are connected with the most high-profile outlets across the globe including The Wall Street Journal, Forbes, The New York Times, Architectural Digest, Mansion Global, Robb Report, MSN, MarketWatch, and more. We execute successful story placement in high-value print, digital, and broadcast media. Our team strategically accesses feeder-markets through customized story angles while maintaining privacy, discretion, and story-control for our clients. Since 2022, Hawaii Life generated exposure for our clients’ properties across regional and global media, reaching an audience of more than 9.7 billion.
597,000
Hawai‘i Life Leads in High-End Sales
Hawai‘i Life continues to be the market leader, representing $794,541,000 in total sales volume above $3M in 2024. Hawai‘i Life agents lead in both listings and sales volume in the state’s luxury market.
Statewide Sales Volume Over $3M
• Hawai‘i Life was the market leader (again): representing over $794.5M of the $3,414,365,500 total sales volume in that segment (11.64% of total).
Hawai‘i Life
$794.5M sales volume
• Coldwell Banker Island Properties represented $594,116,000.
• Compass represented $592,717,000
• All other brokerages combined represented $1,432,991,500.
Hawai‘i Life: $794,500,000
CB Island Properties: $594,116,000
Compass: $592,717,000
All Others: $1,432,991,500
Hawai‘i Life focuses on performance in all market segments.
2024 Statistics. Source: The data above is comprised directly from MLS.
Hawai‘i Life’s market share increases as sales price goes up.
Hawai‘i Life: 35 Hawai‘i Life: 17 Kukio: 27
Properties: 7 CB Island Properties: 8
6
Others: 46
Statewide Sales Over $20M
• Hawai‘i Life is the market leader: representing 35 of the 122 sides of business in that segment (28.7% of total) over the last 11 years.
• Kukio represented 27 sides.
• Coldwell Banker Island Properties represented 8 sides.
• Compass represented 6 sides.
• All other brokerages combined represented 46 sides.
Statistics. Source: The data above is comprised directly from MLS.
2
Realty: 2
Others: 6
Statewide Sales Over $30M
• Hawai‘i Life represented 17 of the 34 total sides of business, or 50% of the total market share over the last 11 years.
• Kukio represented 7 sides.
• Compass represented 2 sides
• Hualalai Realty represented 2 sides.
• All other brokerages combined represented 6 sides.
1.4M
Carrie-Nicholson.com
Carrie-Nicholson.com showcases a curated selection of luxury properties on the Big Island of Hawai’i. With a focus on personalized service, it expertly guides clients in finding their ideal property in one of Hawaii’s most desirable locations.
We are Hawaii’s #1 Real Estate Search Engine. Thousands of customers visit HawaiiLife.com daily–more than any real estate website in the state. Hawaii’s simpler, smarter real estate experience.
HawaiiLife.com SEO
The Best Search Engine Marketing in Hawai’i. HawaiiLife.com receives vastly more traffic with longer visits than the competition.
Expert In-House Web Marketing
We know how to drive massive web traffic to our network of websites. With ongoing promotion to stay at the top of all rankings by our in-house Search Engine Marketing team, HawaiiLife.com offers unparalleled global exposure for our listings.
ORGANIC!
Organic search engine placement is simply the most effective website lead-generator. We do invest in Pay Per Clicks and sponsored advertising, but statistically organic placement yields more (and better) traffic. HawaiiLife.com is actively promoted and optimized for an ever-increasing list of organic search results.
3,000+
Find the Buyers
Where are buyers looking? Hawai‘i Life marketing directly addresses these key exposure points.
Where did buyers find their home they purchased in 2024?
51% Internet
29% Real Estate Agent
8% Friend/Relative
5% Home Builder
4% Yard Sign/Open House Sign
4% Directly from Seller
Buyers use the Internet as their first step in the home search process. 43% of buyers first looked online for properties for sale as their first step.
Source: NAR Profile of Home Buyers and Sellers, 2024
Performance Tracking
We combine our proprietary lead management app and Salesforce CRM to track the activity and interests of buyers. Imagine knowing exactly how many people have seen your property and where they’re from. We customize our marketing to target specific buyers for your property.
Listing Views Statistics
Lead Management back-end
People are Hawai‘i Life
With offices around Hawai’i and committed, local agents, Hawai’i Life is a solid, connected ‘ohana. We are un-corporate, local and forward-thinking. We embrace technology while maintaining a strong human connection to the buyers and sellers we represent.
“In an industry inundated by ‘big box’ national franchises, Hawai’i Life stands apart. We are a statewide, 100% locally owned and operated real estate brokerage.”
Matthew Beall Realtor, Principal Broker, Owner
Kapa‘a Princeville
Kilauea Hanalei
Kahala
Ewa Beach
Diamond Head
Poipu-Koloa
Kapalua Makawao
The Shops at Wailea Kohala Coast
Waimea
Hamakua Coast
Hilo
Kailua-Kona
Hokuli‘a Sales Gallery
Kihei
Haleiwa
Hawaii Kai Kailua Molokai
Kahana
