No. 64 December 2012
CONTENTS 1 ADMANIA: The ultimate advertising trivia contest inspires ADPRMania: The Classroom Edition 2 Ten Steps to Improve Dropout Rates in Online Courses 4 Paul Klink – Visits HPU 5 Faculty Development Grants 6 Update – New Tradition
CENTER FOR THE ADVANCEMENT OF INNOVATIVE TEACHING STAFF Eduard “Eddie” Merc Sanford “Sandy” Low Sandra Meyer Shawn Rodriguez Han Nee Chong Wester Ed.D. 1188 Fort Street Mall, Suite 440 Honolulu, HI 96813
The Po’okela newsletter is a bimonthly publication featuring articles of interest to faculty regarding pedagogy, scholarship, and service at Hawai‘i Pacific University. Opinions in this newsletter are those of the authors. Articles are chosen for their power to encourage reflection and discussion and do not reflect endorsement by CAIT or Hawai‘i Pacific University.
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ADMANIA: The ultimate advertising trivia contest inspires ADPRMania: The Classroom Edition by AnnMarie Manzulli The American Advertising Federation’s Hawai‘i chapter provides an arena where all members of the advertising community can work together for the common goal of creating a stronger industry. One of the community events they sponsor is ADMANIA, a trivia contest testing knowledge on all platforms of media advertising. ADMANIA is an opportunity for advertising industry professionals to commingle in a fun packed evening with members of AAF Hawai‘i. The event is a fundraising effort for AAF Hawaii sponsored events including student scholarship.
defend the title next year.
The competition was fierce! HPU played alongside teams of industry experts from KHON 2, Oceanic Time Warner, Anthology Group, Ad2 and several other media professionals in the industry. Although this was HPU’s first year participating in ADMANIA, it did not hinder the team’s success. The student faculty team from HPU won first place, taking home the perpetual trophy, bragging rights and the promise to
learning objectives and much more. It is both engaging and edu-taining.
Community events such as ADMANIA provide interactive learning opportunities for students and faculty to network with industry professionals. It enables students and faculty to work/play together in an off-campus environment, while testing and sharing their core knowledge. It also encourages school pride and strengthens the HPU brand reputation in the business community.
After participating in ADMANIA, I was inspired to develop course curriculum around the concept. AAF Hawai‘i chapter sponsored a table for HPU Students in my ADPR 3500 Creativity and Copywriting students and faculty to parcourse produced unique ticipate in the ADMANIA convariations of the game, test held on October 17, 2012 renamed ADPRMania: at Gordon Biersch at Aloha The Classroom Edition. Tower Marketplace. As faculty Students researched adveradvisor of Akamai Advertising, tising categories such as HPU’s advertising club, I brands, slogans, ad agenrecruited a team of students cies, logos, jingles and hisand faculty from the ADPR/ torical data, wrote unique Strategic Communication proquestions and answers gram. then designed alternative ADMANIA participants were cards for the game. The grouped into teams and preQ&A contributions were sented several category rounds Faculty Adviser Annmarie Manzulli (second from compiled and produced an right) with AdMania 2012 participants of trivia questions related to interactive experience that advertising, including pop culture, media, brands, may be shared with future classes and competitors to slogans, jingles and historical as well as current test their media knowledge. advertising knowledge. During the course of play, This trivia contest and game is an innovative each team had opportunities to send rival contestants and enriching teaching and learning experience and to jail and bail their own team members out of jail for approach that may be adapted for most any area of a “fee” which was donated to the fundraising event. academic specialization. It achieves student focused
Annmarie Manzulli is a visiting instructor in the department of communication at HPU. She is also the faculty adviser for the Akamai Advertising Agency & Public Relations Student Society of America.