Advertising/Public Relations Program Why Study Advertising/Public Relations at HPU? Have you ever seen an advertisement on TV and thought you could create better? Are you interested in managing the rollout of new products and working to improve the perception of those products by the media? If so, then you could be well suited for a career in advertising or public relations (PR). The core activity of advertising and public relations is to take a product, whether it be Pepsi or the latest Pirates of the Caribbean film, and construct promotional campaigns that get people excited about the product. Firms help companies, non-profits, and governments manage everything from speeches and the look of brochures to major crises. Sometimes it’s hard to tell where PR and advertising are different as new media is changing the face of advertising. This area now addresses social media marketing, as well as traditional forms. There’s no doubt that this field will continue to change, offering tremendous opportunities to someone with an interest in the area.
Why Study Advertising/ Public Relations in Hawai‘i? Hawai‘i Pacific University’s ideal location at the hub off the economically vibrant Pacific Rim means outstanding g co-operative education, internship and career opportunities. Students have found careers and internships with a wide variety of companies and organizations both in Hawai‘i and around the globe. Students studying in Hawai‘i are uniquely posed to examine emerging Asian markets.
HPU’s ideal loc ation and diverse student body pr students to live, ovides an excel work and learn lent environment as active members for of a global socie ty.
Program Overview The Advertising and Public Relations: Strategic Communication (ADPR) degree is a fresh approach to traditional, separate degrees in Advertising and Public Relations and reflects today’s integrated industry. The “strategic communication” portion of the name represents communication’s central role and our emphasis on an organization’s total and long-term communication efforts. Our bachelor of science degree is a single degree; however, students are given the flexibility of choosing two separate tracks. One track is geared more to management of integrated accounts and the other is designed more for the creative aspects of campaigns. For the account management track, we recommend concentrating elective classes (and/or a minor) in a specific discipline such as business, science, or health. This pairing allows for a more knowledgeable interaction with clients. For the creative track, we recommend concentrating elective classes (and/or a minor) in one of our arts programs such as multimedia, music, studio arts, or theater arts. The creative option orients students more toward the production of campaign materials, from classic print to the latest in multimedia productions. Both options allow students to build a marketable degree around their interests, learn traditional advertising and public relations skills, and meet industry needs – all within a single 124 credit hour degree. For students wishing to delve deeper into specific aspects of ADPR, we offer the option of additional course work or a double major; similar to more traditional, separate advertising and public relations degrees.
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www.hpu.edu/advertising