AESOP BRAND GUIDELINES ASSOCATION OF EUROPEAN SCHOOLS OF PLANNING
CRAFTED BY HAVEASIGN STUDIO
1. SAFE FIELD
2x
2x 1,5x
1,5x
2x
2x
2x
x 2x
2. COLOURS Auxiliary colours
Primary colour
Secondary colour
Special colour
CMYK C=67 M=32 Y=21 K=0
CMYK C=76 M=41 Y=21 K=0
CMYK C=15 M=79 Y=72 K=4
RGB R=93 G=148 B=180
RGB R=67 G=129 B=169
RGB R=205 G=80 B=67
CMYK C=0 M=0 Y=0 K=95
RGB R=40 G=40 B=40
CMYK C=0 M=0 Y=0 K=90
RGB R=60 G=60 B=60
CMYK C=0 M=0 Y=0 K=75
RGB R=100 G=100 B=100
CMYK C=0 M=0 Y=0 K=55
RGB R=146 G=146 B=146
CMYK C=0 M=0 Y=0 K=35
RGB R=188 G=188 B=188
CMYK C=0 M=0 Y=0 K=20
RGB R=218 G=218 B=218
3. GOOD COLOUR STANDARDS
4. FORBIDDEN COLOUR STANDARDS Every colour combination inside the logo itself is forbidden.
5. USING THE LOGO
Never change proportions of the logo.
Never tilt the logo.
Always show a logo in its entirety. Never run a logo over a border of a page. Except when using logo as a background.
6. USING THE LOGO
You can use sign and logotype separately when necessary.
Preferably use the logo on dark backgrounds and only use white or black version.
The logo should always be legible.
7. BASIC TYPOGRAPHY
Apitendipsam et intio something
MAIN HEADING HELVETICA NEUE LT PRO / 97 BLACK CONDENSED
Apitendipsam et intio. Que nitiunt aut laces cus perest volore nem harunto volore perissita quam netur sit, simpore ni si ommolup tiist, tem. Icia iur sin es di doluptati consequaerum dolorib usantiae
LEAD MINION PRO / ITALIC
Patquam nos vilius caequam
MAIN MIDTITLE HELVETICA NEUE LT PRO / 77 BOLD CONDENSED
Patquam nos vilius caequam
OCCASIONAL MIDTITLE MINION PRO / ITALIC
Patquam nos vilius caequam publin Etra interit, quius senicia consus ad fure, se nihilisque iam crum iam sernicaes! Sendies nicam, C. Fuitast? Ina, vis nonlocu ppliam sente, num dem senatus defecrimum te qui pero moerum, que inimius esi convo, crio clum speresi publium sente egerbisquam ex morum, preisqu ideesi temnovi vilissentia? idit; horsum incum imusquam partem
BODY TEXT / DOCUMENTS MYRIAD PRO
Patquam nos vilius caequam publin Etra interit, quius senicia consus ad fure, se nihilisque iam crum iam sernicaes! Sendies nicam, C. Fuitast? Ina, vis nonlocu ppliam sente, num dem senatus defecrimum te qui pero moerum, que inimius esi convo, crio clum speresi publium sente egerbisquam ex morum, preisqu ideesi temnovi vilissentia? idit; horsum incum imusquam partem
BODY TEXT / BOOKS MINION PRO
8. USING THE LINES
MAIN LINE C0 M0 Y0 K55 0,5PT SECONDARY LINE C67 M32 Y21 K0 0,5PT
OR
C0 M0 Y0 K0 0,5PT
9. EXAMPLE COVER AESOP booklet
series A
Apitendipsam et intioAt excea ve Apitendipsam et intio. Que nitiunt aut laces cus perest volore nem harunto volore perissita quam netur sit, simpore ni si ommolup tiist, tem. Icia iur sin es
3. USING 10. EXAMPLE THE LINES BIG TITLE
ASSOCIATION OF EUROPEAN SCHOOLS OF PLANNING (AESOP), ESTABLISHED IN 1987, IS AN INTERNATIONAL ASSOCIATION OF UNIVERSITIES TEACHING AND RESEARCHING IN THE FIELD OF SPATIAL PLANNING
special bigger header for blue pages
11. EXAMPLE BACKGROUND
color fields on multiply
12. EXAMPLE BACKGROUND WITH TEXT
Important parts of the text like timelines, dates, etc. should be displayed on dark images Important text can have images in background. Blue colour text on those pages is encouraged.
13. EXAMPLE IMAGE WITH LINE USAGE
THANK YOU