Logo Design Project

Logo Design Project Directions: Design a logo for Khalifa Center for Biotechnology and Genetic Engineering. https://designingmediamessages.wordpress.com/2016/02/03/logo-­‐design-­‐project-­‐2016-­‐spring/

Deadline: The project should be submitted by Feb 29th , 2016, submission of your work 1. To your own website under ‘’My design”, make a subpage name it “Logo Design Project”. Upload your final design and the word file including all 4 phases. Please check the example. HTTP://KHALEDREZA.WIX.COM/KHALOOD#!LOGO-­‐‑DESIGN-­‐‑ PROJECT/C1NJS 2. You are also encouraged to submit your final design to Khalifa Center for logo competition. The deadline is Feb 29th 2016. Please send you design to kcgeb@uaeu.ac.ae Project Requirements The deliverables of the project cover the following work-­‐‑processes: Deliverables

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Phase 1: Find 10 logos from the internet that represent companies similar to your company or organization. “With the same business function”

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Phase 2: Complete the Creative Brief Worksheet and Creative Matrix.

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Phase 3: Create 10 thumbnail drawings

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Phase 4: Rough draft and Final draft

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Logo Design Project Phase 1: Find 10 logos from the Internet that represent companies similar to your company or organization. “With the same business function”

Creative Brief Worksheet Phase 2: Complete the Creative Brief Worksheet and Creative Matrix.

In order to create a successful design that meets your client’s needs, you must first take the time to get to know your client and what their company’s needs are. Below is a client brief that a design company uses when beginning a job for a client. Complete this worksheet for your client. Although you are not the client, imagine that you are and complete Creative Brief Worksheet.

Name of Company or Organization: Khalifa Center for Genetic Engineering and Biotechnology (KCGEB) Project Summary • What type of product or service do you offer?

Research projects regarding: -­‐‑ -­‐‑ -­‐‑

Plant genetics.

Plant species.

Water tolerance in the UAE.

• How long have you been in business?

Over one year – established in 2014.

• What do you hope to accomplish with your new identity?

A successful biotechnology center that is well-­‐‑known around the world for developing a sustainable desert agro-­‐‑ecosystem.

• What are your long term goals?

-­‐‑ -­‐‑ -­‐‑

to develop desert Plants biotechnological advancement. to support a sustainable desert agro-­‐‑ecosystem for the UAE and the arid zones of the world. to increase the ability of plants to drought, heat and salt tolerance.

Audience Profile: Who is your target audience, and what do they care about?

• Who is your target audience?

-­‐‑ -­‐‑ -­‐‑

scientists and researchers.

UAEU students and faculty members (college of arid land & agriculture) other biotechnology centers around the world

• Who would you like to add to your audience?

-­‐‑ -­‐‑

High school and elementary students.

Farmers in the UAE.

Perception / Tone / Guidelines: How you want your target audience to respond to your logo?

• Do you have any colors in mind for your logo? (if so, why?)

-­‐‑ -­‐‑ -­‐‑

Blue – modern technology.

Green – plant genetic engineering.

Brown/beige – sands of the desert.

• Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

DNA, Sands and leafs.

Communication Strategy: How do you intend to reach your target audience and what is the message?

• What is your tagline or slogan?

“To a tolerant, green future” • What is the overall message you are trying to convey to your target audience?

-­‐‑ -­‐‑ -­‐‑

Go green Innovation and technology Sustainability.

• Where will your new logo be used?

At Khalifa Center for Genetic Engineering and Biotechnology (KCGEB): -­‐‑ -­‐‑ -­‐‑ -­‐‑ -­‐‑

Official website.

Emails.

Communication tools.

Labs and labs coats.

Documents.

Competitive Positioning: What is it that makes you stand out from the competition?

• Who are your competitors and what do you think about their logos?

-­‐‑ -­‐‑ -­‐‑

ABC – cliché.

AGERI – old fashioned.

Queen Rania Al-­‐‑Abdullah Center for Environmental Science & Technology – no logo.

• List your competitors’ website address if possible: -­‐‑ -­‐‑ -­‐‑

ABC -­‐‑ http://www.abc.ae AGERI: http://www.ageri.sci.eg Queen Rania Al-­‐‑Abdullah Center for Environmental Science & Technology: http://www.just.edu.jo/Centers/QueenRaniaAl-­‐‑AbdullahCenter/

• What sets you apart from your competitors?

-­‐‑ -­‐‑ -­‐‑ -­‐‑

Based in Al Ain. Supported by Sheikh Khalifa Bin Zayed Al Nahyan.

Linked to UAEU (one of the best universities in UAE).

Only focuses on desert plant-­‐‑related projects.

Targeted Message • State a single-­‐‑minded word or phrase that will appropriately describe your company: “To a tolerant, green future”

Creative Matrix Use this tool to brainstorm ideas for your logo design.

Noun

Noun

Noun

Verb

Verb

sand

flask

DNA

initials

Genes

leafs

plants

circles

green

initials

blue

abstract

brown

lab

test tubes

Phase 3: Create 10 thumbnail drawings

10 Thumbnail drawings Use this sheet to draw your concept drawing. Ten is required minimum. You may certainly do more

Phase 4: Rough draft and Final draft

Rough Draft Use this sheet to draw your best thumbnail drawing on a larger scale. Your drawing of the logo should fill the space provided below.

Final Draft In case you use any Image editor you may provide the final format of the logo.