HAUTE FASHION
STYLISH WORKOUTS Dior’s Collaboration with Technogym Makes Exercise Elegant
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O FOR THE BURN … IN STYLE. WHO SAYS your home gym has to be utilitarian? Wellness aficionados with a penchant for personal style (think Kelly Wearstler, Roger Federer, Raphael Nadal, the Kardashians, and Daniel Boulud) have already been keeping their fitness rooms chic with Technogym equipment, the luxe Italian fitness brand known for its high-tech performance and sleek, furniture-like shapes and profiles. This year, the brand offers fashion buffs a snazzier set of machines, workout innovations as stylish as they come. In a glamorous collaboration with Dior, Technogym brings fashionistas a limited-edition set of over-the-top workout products so gorgeous they make exercising as swanky as a stroll down the catwalk.
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Called Dior Vibe, the line is currently debuting in Dior pop-up stores around the world, including locations as diverse as Hong Kong, London, Beverly Hills, Soho, Paris, Tokyo, and Milan. The upscale, exquisitely designed collection features three pieces of haute equipment: a treadmill, a multifunction bench, and a wellness ball, each created in the Technogym Research and Innovation Center with the Dior creative team. The trio of products embodies the best of both brands, boasting good looks, classy gravitas, and incomparable quality. Design elements include the famous Dior star (the founding couturier’s lucky charm) and the house’s emblematic signature “Christian Dior” highlighted by five horizontal stripes in contrasting colors.
PHOTO COURTESY OF POTION ADAPTOGENIC BREWS PHOTOS COURTESY OF TECHNOGYM AND DIOR
BY BECCA HENSLEY
