2021 American Advertising Awards | Winners Book

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DR. ADDY’S

2021 VIRTUAL AWARD SHOW



DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW


CROSS-PLATFORM INTEGRATED BRAND IDENTITY CAMPAIGN GOLD

DCA

The Light Box Branding Campaign Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production

As simple as the concept, not overpowering, and confidently concealing the details within.


CR O S S-P L AT F O R M

INTEGRATED BRAND IDENTITY CAMPAIGN GOLD

DCA

Venture Out Announcement Campaign Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Photography Connor Ryan, Photography Pretty Useful Co., Map Illustration and Animation Cara Greenstein, Sr. PR + Social Media Manager Abbie Gordon, Sr. Account Manager Signs & Designs, Inc., Window and Stair Installation Champion Promotion, Merchandise

INTEGRATED ADVERTISING CAMPAIGN GOLD

DCA

Venture Out Announcement Campaign Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Photography Connor Ryan, Photography Pretty Useful Co., Map Illustration and Animation Cara Greenstein, Sr. PR + Social Media Manager Abbie Gordon, Sr. Account Manager Signs & Designs, Inc., Window and Stair Installation Champion Promotion, Merchandise


ELEMENTS OF ADVERTISING ILLUSTRATION GOLD

Archer Malmo

UX is like training a kitten kong wee pang, Associate Creative Director/Art Director Christina Huntington, Senior Information Architect Caroline Cook, Digital Content Strategist

ILLUSTRATION GOLD

Creative Punch Marketing Group Blue Note Limited Edition Poster Chris Porter, Creative Director Patrick Weber, Illustrator & Art Director


EL EM EN T S O F ADV E RTIS IN G

ILLUSTRATION GOLD

Creative Punch Marketing Group Riverset Rye Riverboat Chris Porter, Creative Director Patrick Weber, Illustrator & Art Director

RIVERSET RYE RIVERBOAT ILLUSTRATION | 71A Illustration Single

ART DIRECTION - SINGLE GOLD

DCA

The Light Box Welcome Kit Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production

ART DIRECTION - CAMPAIGN GOLD

DCA

Venture Out Branding Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Photography Connor Ryan, Photography Pretty Useful Co., Map Illustration and Animation Cara Greenstein, Sr. PR + Social Media Manager Abbie Gordon, Sr. Account Manager Signs & Designs, Inc., Window and Stair Installation Champion Promotion, Merchandise


EL E M E NTS OF ADVERTISIN G

COPYWRITING GOLD

DCA

The Light Box Brand Book Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography

1 1 W E S T H U L I N G . C O M

Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production

A NEGLECTED outdoor storage building looked d e c i d e d ly out of place

WITH A CAMPUS

f e at u r i n g t h e awar d-w i n n i n g 11 W. Huling & The Residence identities...

BAR

We saw an opportunity to approach the shed from a different perspective. A creative approach that could expose many more PHOTO STUDIO

opportunities; for community, camaraderie, relaxation, and motivation.

L i k e t h e a g e n c y t h at c r e at e d i t, the building is designed to reveal

DCA

m o r e t h a n w h at ’ s e x p e c t e d .

Reimagining the Light Box was inspired by 11 W Huling’s heritage as a photography studio and the buildings iconic cyclorama, which remains a focal point inside the renovated warehouse.

FOCUSED ON THE D E TA I L S

S o m e t i m e s i n s i d e

t h e

t h i n k i n g b o x

c a n

i l l u m i n at i n g

b e


EL EM EN T S O F ADV E RTIS IN G

ILLUSTRATION SERIES GOLD

Harvest Creative

Live Show From Home Concert Series

Ronnie Lewis, Associate Creative Director Daniel Brown, Principal/Creative Director

ART DIRECTION - CAMPAIGN GOLD

Loaded For Bear

The Walk On Union Art Direction


EL E M E NTS OF ADVERTISIN G

ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS GOLD

Pretty Useful Co. LLC Discover Memphis Animations

Clare Freeman, Owner/Animator Allie Mounce, Owner/Illustrator Doug Carpenter & Associates, Art Direction and Project Management

RESPONSIVE DESIGN GOLD

Speak Creative

Raleigh Group Responsive Design

Whitney Hochstein, Senior Designer Josh Cooper, Director of Creative Jacob Savage, Founder and CEO Mark Palomino, Web Designer

CINEMATOGRAPHY - SINGLE GOLD

Speak Creative Loose Leaves

Jordan Dudek, Cinematographer Ty Stinson, Cinematographer Josh Cooper, Director of Creative Jacob Savage, Founder and CEO Devon Haines, Producer


FILM, VIDEO, & SOUND INTERNET COMMERCIAL CAMPAIGN GOLD

Archer Malmo

Grizzly Blank of Pouches Campaign

INTERNET COMMERCIAL – SINGLE GOLD

Archer Malmo

Grizzly Blank of Pouches Campaign Jay Cooper, Principal, SVP, Group Account Director Laura Hedges, Account Director Bo Hargett, Account Manager Leigh Less, Senior Account Executive Kay Patat, Account Manager Donna Morley, Production Manager Wally Rose, SVP, Executive Creative Director Justin Dobbs, VP, Group Creative Director Rich Playford, Creative Director Josh Harper, Associate Creative Director, Copywriter Troy McCall, Associate Creative Director, Art Director Mark Miller, Production Artist Drew Fleming, Senior Video Director David Yeouze, Senior Art Director Barry Wolverton, Brand Content Manager Matt Musick, Senior Creative Strategist John Markham, Director of Broadcast Production Sean Davis, Producer/Editor/Photographer Michael Norris, Motion Director/Editor Morgan Griswold, Senior Video Director


F I L M , V ID EO, & S OUND

WEBISODE GOLD

Archer Malmo

The Memphis Masters: Big Star

Drew Fleming, Writer/Director/Cinematographer Brandon Seavers, Executive Producer, Memphis Record Pressing Catrina Guttery, Producer, Communications, Memphis Record Pressing

BRANDED CONTENT & ENTERTAINMENT CAMPAIGN GOLD

inferno

Dear FedEx-Nisolo/Ginjan/Rendezvous Greg Miller, Copywriter/Director Michael Overton, Executive Creative Director Eric Taylor, Account Executive Liza Routh, Account Supervisor Brandon Roten, Running Pony, Editor Matt Fremstad, Running Pony, Cinematographer


F I L M , V I D EO, & S O U N D

BRANDED CONTENT, MORE THAN :60 SECONDS GOLD

inferno

Just Getting Started - Again Greg Miller, Copywriter/Director Michael Overton, Executive Creative Director Eric Taylor, Account Executive Liza Routh, Account Supervisor Brandon Roten, Running Pony, Editor Matt Fremstad, Running Pony, Cinematographer

BRANDED CONTENT, MORE THAN :60 SECONDS GOLD

inferno

Dear FedEx - Rendezvous Greg Miller, Copywriter/Director Michael Overton, Executive Creative Director Eric Taylor, Account Executive Liza Routh, Account Supervisor Brandon Roten, Running Pony, Editor Matt Fremstad, Running Pony, Cinematographer

BRANDED CONTENT, MORE THAN :60 SECONDS GOLD

inferno

Dear FedEx - Ginjan Greg Miller, Copywriter/Director Michael Overton, Executive Creative Director Eric Taylor, Account Executive Liza Routh, Account Supervisor Brandon Roten, Running Pony, Editor Matt Fremstad, Running Pony, Cinematographer


ONLINE/INTERACTIVE ADVERTISING & PROMOTION CAMPAIGN GOLD

DCA

Venture Out Digital Advertising Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Cara Greenstein, Sr. PR + Social Media Manager Abbie Gordon, Account Manager Pretty Useful Co., Illustration and Animation

SOCIAL MEDIA CAMPAIGN GOLD

Harvest Creative

Live Show From Home Concert Series Ronnie Lewis, Associate Creative Director Daniel Brown, Principal/Creative Director

MICROSITE GOLD

Loaded For Bear

Hattie B's Goldbelly Microsite


O N L I N E / IN T E R AC T IV E

CONSUMER WEBSITE GOLD

Paradigm Marketing & Creative RBR Enterprise Website

Allie Mounce, Sr. Art Director Hope Dalton, Brand Strategist & Account Executive Tyrel Witcher, Senior Web Developer Becca Hand, Creative Director

CONSUMER WEBSITE GOLD

Paradigm Marketing & Creative Pyros Pizza Website

Becca Hand, Creative Director Lexie Danford, Brand Strategist & Account Executive Andrew Gray, Web Front-End Developer

MICROSITE GOLD

Speak Creative Imagine An America

Mike Nelson, Front End Developer + Designer Kindra Svendsen, Vice President of Client Partnerships Cody Gross, Brand Strategist Josh Cooper, Director of Creative Jacob Savage, Founder and CEO

CONSUMER WEBSITE GOLD

Speak Creative

Raleigh Group Consumer Website Whitney Hochstein, Senior Designer Josh Cooper, Director of Creative Jacob Savage, Founder and CEO Mark Palomino, Web Designer


PRINT ADVERTISING MAGAZINE ADVERTISING - FULL PAGE OR LESS GOLD

Tactical Magic

Fiercely Independent Trace Hallowell, Creative Director Brian Borgman, Designer

PUBLIC SERVICE CORPORATE SOCIAL RESPONSIBILITY TELEVISION GOLD

RedRover Sales & Marketing Strategy Have The Talk With Someone You Love Jesse Lorencz, Creative Director Cassie Williard, Director of Client Delivery Jee Vahn Knight, Director of Growth Ann-Rachel Hagan, Digital Marketing Specialist Christopher O’Conner, Prodigi Arts


SALES & MARKETING

SPECIAL EVENT MATERIALS (PRINTED OR DIGITAL) GOLD

Archer Malmo Creative is Queen

Amanda Dent, Associate Creative Director Katie Steed Senior, Art Director Kong Wee Pang, Associate Creative Director Martha Hample, SVP, Director of Operations Michael Norris, Motion Director/Editor Wally Rose, SVP, Executive Creative Director John Markham, Director of Broadcast Production Laurel Amatangelo, Senior Art Director


S A L E S & MARKETI NG

PACKAGING CAMPAIGN GOLD

DCA

The Light Box Welcome Kit Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production

PACKAGING – SINGLE UNIT GOLD

DCA

The Light Box Welcome Kit Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production

SPECIALTY ADVERTISING CAMPAIGN GOLD

DCA

The Light Box Merchandise Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography The Laughing Owl Press Co., Coaster Production


LOCAL ONLY

COPYWRITING - DIGITAL/VIDEO GOLD

Archer Malmo

Grizzly Blank of Pouches Campaign

COPYWRITING - CAMPAIGN GOLD

Jay Cooper, Principal, SVP, Group Account Director Laura Hedges, Account Director Bo Hargett, Account Manager Leigh Less, Senior Account Executive Kay Patat, Account Manager Donna Morley, Production Manager Wally Rose, SVP, Executive Creative Director Justin Dobbs, VP, Group Creative Director Rich Playford, Creative Director Josh Harper, Associate Creative Director, Copywriter Troy McCall, Associate Creative Director, Art Director Mark Miller, Production Artist Drew Fleming, Senior Video Director David Yeouze, Senior Art Director Barry Wolverton, Brand Content Manager Matt Musick, Senior Creative Strategist John Markham, Director of Broadcast Production Sean Davis, Producer/Editor/Photographer Michael Norris, Motion Director/Editor Morgan Griswold, Senior Video Director

DCA

The Light Box Welcome Kit ART DIRECTION - CAMPAIGN GOLD

DCA

The Light Box Branding ART DIRECTION - PRINT GOLD

DCA

The Light Box Welcome Kit Doug Carpenter, Creative Director John David Dowdle, Sr. Art Director Erin Mosher, Art Direction, Photography Andria Brown, Copywriting The Laughing Owl Press Co., Coaster Production Sundry Blossoms Studio, Leather Roll Production

As simple as the concept, not overpowering, and confidently concealing the details within.


DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW


MYCHAEL METCALF

JUDGES SPECIAL AWARD

Three(i) Creative Communications Stay Home Mane


NATASHA CL ARK

JUDGES SPECIAL AWARD

Bit.io’s mission is to make large datasets about politics, economics, COVID, global demographics, and more easily shareable and queriable for developers and data scientists. We were tasked with creating 60+ editorial-style illustrations that made the huge sheets of raw data and accurate but dense labeling feel more accessible and personable to site visitors.

Top row from left: 1. UN Population, Fertility, and Mortality Rates 2. Economic Freedom Data 3. Google Political Ads Creative Stats Second row from left: 1. 538 Senate Polls 2. COVID Job Impacts by Industry 3. 538 Governor’s polls Third row from left: 1. 538 House Polls 2. Internet Speed Statistics 3. FBI Originating Agency Identifiers Bottom row from left: 1. Presidential Electoral Vote Probabilities 2020 2. US Labor Force Statistics 3. COVID Job Impacts by Geography

Top row from left: 1. US State Employment Hours and Earnings 2. Urbanization by Census Tract 3. Google Political Ads Geographic Spend Second row from left: 1. US Consumer Price Index 2. Google Political Ads - Advertiser Declared Stats 3. Urbanization by State Third row from left: 1. Big Mac Index 2. 538 Poll of Presidential Approval 3. Economic Index Bottom row from left: 1. Pharmaceutical Drug Spending Worldwide 2. Presidential State Toplines 2020 3. US Population By County

Allie Mounce - Pretty Useful Co. Bit.io Dataset Illustrations


DARIO CAMPOS

JUDGES SPECIAL AWARD

Archer Malmo Grizzly Blank of Pouches


DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW


MOSAIC AWARD

Speak Creative Imagine an America



DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW


BEST OF SHOW

ART DIRECTION

WITH A CAMPUS

f e at u r i n g t h e awar d -win n in g 11 W. Huling & The Residence identities...

FOCUSED ON THE D E TA I L S

DCA

The Light Box Welcome Kit Doug Carpenter, Creative Director | John David Dowdle, Sr. Art Director | Erin Mosher, Art Direction, Photography Andria Brown, Copywriting | The Laughing Owl Press Co., Coaster Production | Sundry Blossoms Studio, Leather Roll Production


BEST OF SHOW

COPYWRITING & VIDEO/TELEVISION

Archer Malmo Grizzly Blank of Pouches

Jay Cooper, Principal, SVP, Group Account Director | Laura Hedges, Account Director | Bo Hargett, Account Manager Leigh Less, Senior Account Executive | Kay Patat, Account Manager | Donna Morley, Production Manager Wally Rose, SVP, Executive Creative Director | Justin Dobbs, VP, Group Creative Director Rich Playford, Creative Director | Josh Harper, Associate Creative Director, Copywriter Troy McCall, Associate Creative Director, Art Director | Mark Miller, Production Artist | Drew Fleming, Senior Video Director David Yeouze, Senior Art Director | Barry Wolverton, Brand Content Manager | Matt Musick, Senior Creative Strategist John Markham, Director of Broadcast Production | Sean Davis, Producer/Editor/Photographer Michael Norris, Motion Director/Editor | Morgan Griswold, Senior Video Director


BEST OF SHOW

ADVERTISING SELF-PROMOTION

Archer Malmo Creative is Queen

Amanda Dent, Associate Creative Director | Katie Steed Senior, Art Director | Kong Wee Pang, Associate Creative Director Martha Hample, SVP, Director of Operations | Michael Norris, Motion Director/Editor | Wally Rose, SVP, Executive Creative Director John Markham, Director of Broadcast Production | Laurel Amatangelo, Senior Art Director


BEST OF SHOW

ILLUSTRATION

Creative Punch Marketing Group Blue Note Limited Edition Poster

Chris Porter, Creative Director | Patrick Weber, Illustrator & Art Director


BEST OF SHOW

PUBLIC SERVICE

RedRover

Have The Talk With Someone You Love Jesse Lorencz, Creative Director | Cassie Williard, Director of Client Delivery | Jee Vahn Knight, Director of Growth Ann-Rachel Hagan, Digital Marketing Specialist | Christopher O’Conner, Prodigi Arts


BEST OF SHOW

BRANDING

DCA

Venture Out Branding Doug Carpenter, Creative Director | John David Dowdle, Sr. Art Director | Erin Mosher, Photography Connor Ryan, Photography | Pretty Useful Co., Map Illustration and Animation Cara Greenstein, Sr. PR + Social Media Manager | Abbie Gordon, Sr. Account Manager Signs & Designs, Inc., Window and Stair Installation | Champion Promotion, Merchandise


AWARD

DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW


BEST OF SHOW

WITH A CAMPUS

f e at u r i n g t h e awar d -win n in g 11 W. Huling & The Residence identities...

FOCUSED ON THE D E TA I L S

DCA

The Light Box Welcome Kit Doug Carpenter, Creative Director | John David Dowdle, Sr. Art Director | Erin Mosher, Art Direction, Photography Andria Brown, Copywriting | The Laughing Owl Press Co., Coaster Production | Sundry Blossoms Studio, Leather Roll Production


DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW


S ILV E R AWAR D S

CROSS-PLATFORM

ELEMENTS OF ADVERTISING

ADVERTISING INDUSTRY SELF-PROMOTION INTEGRATED MEDIA CAMPAIGN

ILLUSTRATION SERIES

Archer Malmo

The Light Box Coaster Illustrations

DCA

Creative is Queen LOGO DESIGN ONLINE/INTERACTIVE CAMPAIGN

DCA

Archer Malmo

ArtsWeek Logo

YaraVita PROCOTE

INTEGRATED BRAND IDENTITY CAMPAIGN

Creative Punch Marketing Group Riverset Rye Branding INTEGRATED BRAND IDENTITY CAMPAIGN

Creative Punch Marketing Group Sporting Queen City Branding INTEGRATED BRANDED CONTENT CAMPAIGN

DCA

Venture Out Announcement Campaign

ILLUSTRATION SERIES

Farmhouse Bar Cornelius Branded Campaign VIDEO EDITING

inferno Dear FedEx - Nisolo CINEMATOGRAPHY - SINGLE

inferno Just Getting Started - Again LOGO DESIGN

RedRover Sales & Marketing Strategy Two Tails Logo Design


SI LVE R AWARD S

FILM, VIDEO, & SOUND

OUT-OF-HOME & AMBIENT MEDIA

BRANDED CONTENT, MORE THAN :60 SECONDS

OUT-OF-HOME MULTIPLE INSTALLATIONS

inferno Dear FedEx - Nisolo WEBISODE

Ray Rico Freelance 2020 Focus Awards, Virtual Event

DCA Venture Out Outdoor Installations OUT-OF-HOME INSTALLATION

DCA Venture Out Bluff Stair Install POSTER CAMPAIGN

INTERNET COMMERCIAL CAMPAIGN

Speak Creative

Harvest Creative Live Show From Home Concert Series

Loose Leaves Campaign POSTER

Loaded For Bear

ONLINE/INTERACTIVE

Wilson Music: Paul Cauthen Poster OUT-OF-HOME CAMPAIGN

MICROSITE

Paradigm Marketing & Creative Allure Disney Weddings Website

Red Deluxe Grizzlies 2020 COVID Campaign POSTER

Sullivan Herff College Tiger Mascot Poster


S ILV E R AWAR D S

LOCAL ONLY

SALES & MARKETING

VIDEO - CINEMATOGRAPHY/VIDEOGRAPHY

SALES KIT OR PRODUCT INFORMATION SHEETS

Archer Malmo

DCA

The Memphis Masters: Big Star

The Light Box Welcome Kit

ART DIRECTION - CAMPAIGN

SPECIALTY ADVERTISING - OTHER MERCHANDISE

DCA

DCA

Venture Out Branding

COVID-19 ADVERTISING

DCA Venture Out Announcement Campaign

COPYWRITING - CAMPAIGN

DCA Venture Out Announcement Campaign

OTHER - APPAREL

Harvest Creative Victory Big Dam Bridge Kit DIGITAL - SOCIAL MEDIA (SINGLE OR CAMPAIGN)

Harvest Creative Live Show From Home Concert Series

The Light Box Coasters


DR. ADDY HORRORPOCALYPSE VIRTUAL AWARD SHOW


STUDENT ENTRY

ROAR Magazine Tiger Sports Edition Cover Student – Logan Peterson School – University of Memphis Advisor – Prof. Candy Justice


JUDGES

Dario Campos

Mychael Metcalf As a highly imaginative only child growing up in southern Ohio, Mychael spent countless hours creating artistic images. Wherever he went he always kept a bag of crayons and paper in hand. That led him to attend The Columbus College of Art & Design in Columbus, OH and studying illustration & fine art before moving on to graduate from The College of Modern Design in Kettering, OH with a degree in Illustration and Advertising Design. Out of school Mychael went to work on the Ohio Lottery and the Washington D.C Lottery account before being recruited to work on the Michigan Lottery, resulting in Mychael eventually making his move to Detroit. For the past 20 plus years he has lent his imagination, creativity and direction on small scale pro-bono community based projects all the way up to big budgeted Superbowl commercials. Over the years he’s built and amazing roster of diversified national, international and Fortune 500 accounts that he has worked on such as Chevrolet, Cadillac, DaimlerChrysler, Proctor & Gamble, General Mills, Domino’s Pizza, Buick, Kmart, GMC, Colgate, NBC, eBay, Sports Illustrated and Fox NFL.

Dario Campos is a Creative Director from Bogotá, Colombia. He has more than 15 years of hands -on experience working with Advertising Agencies in South America and the United States such as FCB, Saatchi & Saatchi, Sancho:BBDO, Publicis:BROMLEY, McGarryBowen & Dieste (Omnicom). During the course of his career, Dario has won several awards including Cannes, Clio, LIA, One Show, the New York Festivals, Effie, Fiap, El Ojo de Iberoamérica, Festival del Caribe, el Diente (Círculo Creativo Argentino), Telly’s, Addy’s, Condor (Colombia) & Nova (Colombia). He also had served as jury at the New York Festivals, the Wave (Rio) and in Mexico. Dario’s experience includes the conceptual development and execution of campaigns for a wide variety of national brands in both the Hispanic and Total market arenas. His client experience includes working on campaigns for Coca - Cola, Burger King, General Mills (Yoplait, Cheerios, Fiber One, Go - Gurt, Roll Ups, Pillsbury), CDC Aids Prevention, Audi of America, Sony, GM, Las Vegas, Nestle, MillerCoors (Miller Lite, Coors Light), NBA, The Dial Corporation, Pizza Hut, AT&T, DirecTV, P&G, and Reynolds Wrap to name a few.

Along the way his award winning black and white fine art work has also been on display in galleries and museum exhibitions from Essencefest to Art Basel Miami and many more places in between. Currently Mychael is a Creative Director at GTB in Dearborn, MI working exclusively on the Ford Motor Company account. And he still occasionally keeps a bag of crayons and paper within reach.

Natasha Clark Natasha Clark is an interactive and marketing designer at Gatorworks, specializing in designing for digital accessibility. On a daily basis, she does website and digital marketing work for a variety of clients in industries ranging from small fashion boutiques to state government offices. In her professional life before Gatorworks, Natasha worked on both the agency and client side for companies big and small in New York and Louisiana. She currently lives and works out of Madison, Wisconsin. A proud alumna of the 4A’s Multicultural Advertising Intern Program, Natasha volunteers as a mentor providing guidance to up-andcoming minority talent in advertising. She also served as an AAF board member for four years in Louisiana and remains connected to the organization as an Ad2 member in Wisconsin and occasional American Advertising Awards judge.


2021 SILVER MEDAL

The Silver Medal Award recognizes an entire career of outstanding accomplishment and contribution in advertising, and is based on four key areas of service: CREATIVE ABILITY CONTRIBUTION TO COMPANY

ANDERSON HUMPHREYS

CONTRIBUTION TO THE ADVANCEMENT OF ADVERTISING CONTRIBUTION TO THE COMMUNITY.

AAF Memphis awarded Anderson Humphreys as its 2021 Silver Medal recipient. Anderson Humphreys, a lifelong Memphian, has been a consistent champion for creativity in advertising and in building the perceptual value of Memphis as a center for advertising excellence. Humphreys attended college in Michigan, Florida and Tennessee, and studied advertising at the acclaimed School of Visual Arts in New York City. In 1988, he started the Memphis agency Humphreys Ink, after working at Malone & Hyde Advertising and Auto Shack (later AutoZone). Humphreys Ink was recognized on the local, regional and national level with numerous advertising industry awards working with clients such as Holiday Inn, The Memphis Zoo, FedEx, and others. Humphreys has made Memphis better by serving on the Boards of: Memphis Advertising Federation, Memphis Brooks Museum of Art, AAF National ADDY Committee, Memphis Cotton Carnival, and Shea Clinic Foundation.

Anderson Humphreys

Advertising awards he has garnered include: ATHENA, Mobius, New York Art Directors Club, Creative magazine, Communigraphics, 4 National AAF ADDYs, 15 District ADDYs and more than 60 local ADDYs, "Best of Show" and "Marketer of the Year," 1990, 1991; AAF Memphis Volunteer of the year 1989, 1990. Most recently, Humphreys established his own firm - Anderson Humphreys LLC in 2016 using a virtual team approach, leading experienced advertising professionals in branding projects and integrated advertising solutions for select clients.


SPONSORS

THANK YOU Jeff Posson Meghan Lewis Drew Fleming Kyle Taubken Michael Norris Morgan McKinney Dave Landis Jaclyn Suffel Crosstown Arts DirectFX Welcome to Memphis Andrew Michael Italian Kitchen The Gray Canary Catherine & Mary’s Chef Tam’s Underground Cafe The Second Line Restaurant Iris


PARTICIPATING AGENCIES ARCHER MALMO

REDROVER COMPANY

BIG SOUTH

RUNNING PONY

CREATIVE PUNCH MARKETING GROUP

SAUCE MARKETING

DANG BRAND CO

SPEAK CREATIVE

DCA

SULLIVAN

FARMHOUSE

TACTICAL MAGIC

HARVEST CREATIVE

THREEI CREATIVE COMMUNICATIONS

INFERNO LAMAR ADVERTISING LE BONHEUR CHILDREN'S HOSPITAL LINDA CORTI LOADED FOR BEAR MEMPHIS & SHELBY COUNTY FILM AND TELEVISION COMMISSION MEMPHIS TOURISM MORRIS MARKETING GROUP PARADIGM MARKETING & CREATIVE PRETTY USEFUL CO. LLC RAY RICO FREELANCE RED DELUXE

WHITMOR WYXR / CROSSTOWN RADIO PARTNERSHIP


WORK ENTERED The logo for the annual Big River Crossing Half-Marathon + 5K uses a quadrant pattern to symbolize the fourth year of the race. Recognizable athletic, academic, environmental, race iconography were used to visually

BE

R T Y PA

R

A

L

Y

CENTR

TH ING

K

LI

explain the event.

TO EVE

R

Liberty Park’s Memphis eagle is an icon that evokes Memphis pride. Illustrating freedom of expression, the “M” makes up the body and the wings show how important Memphians are to this development. Liberty Park will feature a sports and events center, public plaza, family entertainment, office and retail, dining, hotels and apartments.

ECLECTIC-EYE.COM

ECLECTIC-EYE.COM

MIDTOWN MEMPHIS | 242 SOUTH COOPER ST.

©2020 Eclectic Eye. All rights reserved.

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MAKE A SPECTACLE WHEREVER YOU GO MIDTOWN MEMPHIS | 242 SOUTH COOPER ST.

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BRING EVERYTHING INTO FOCUS

©2020 Eclectic Eye. All rights reserved.




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AAF MEMPHIS BOARD GRACE BURNS

ANTHONY MACRI

Skyline Exhibits MidSouth

Memphis Grizzlies

PRESIDENT

BECKY HENSLEY

KAREN MCKENZIE ALSAC 1ST VP

RICHARD FUDGE Baptist 2ND VP

KATIE MARS Red Deluxe 3RD VP

NIKII RICHEY EXECUTIVE DIRECTOR

MARTHA HAMPLE Archer Malmo IMMEDIATE PAST PRESIDENT

Sullivan Branding

CHARLSEI EVANS AVI-SPL

KAYLA EARWOOD Sullivan Branding

NOAH GLENN Perpetual Motion

REBECCA PHILLIPS Big South

SHAINA LAKEY Archer Malmo

ALLIE MOUNCE Pretty Useful Co.

CANDACE ASHIR GRAY CG Comms Group

DANIEL SCRUGGS Scruggs Creative

KATE FRIEDEL Archer Malmo

KELLY WADE inferno

RAY RICO Ray Rico Freelance