Portfolio Book - Harshita Passi

My Creative Projects as a Communication Design Undergrad Student at the National Institute of Fashion Technology

Publication Design Graphic Design Systems Mapping

Storytelling Branding Illustrations

Exhibition Design Product Design

Design Systems

Ethnographic Research

EXHIBITION DESIGN PORTFOLIO

Exhibition Design

Concept 1

The global COVID - 19 pandemic has catalysed the exponential growth of new technological innovations. This museum is built to experience the future of technology and how it has transformed lisfestyles, communication, ecommerce, travel and entertainment. It is a time capsule from the future saved in the present and experience aims to stimulate all your senses.

Primary Walkway rvation Circulate

12 m

TS

Dome

Sorround Sound Projectors Horizontal and Spherical walls acting as screens

Amphitheater Graphic Surface Video Calling Futuristic Technologies Interaction Room

38 m

Visuals

Floor Screen

RANCE

Virtual Fitting Rooms

EXHIBITION DESIGN

Medical

ROOM 2

Family

ROOM 12

Breakthroughs

ROOM 10

Psycho-analysis

ROOM 3

Retail

ROOM 7

Education

ROOM 9

Media

ROOM 8

Food Retail

ROOM 11

Social Media ROOM 4

Nature

RANCE

Senses Involved :

ht

Smell

ROOM 6

Public Service Sound

Touch

Humans have a permanently distracted state of concentration. The goal is to truly cause a visitor to immerse themselves in the story that surrounds them. Keeping in mind ‘education’ as the original purpose of museums, this space provides an immersive experience which takes a user to any state on the world map and allows them to have a real-life experience of various sectors that have faced the wrath of the pandemic and those who have managed to still shine through. It takes you on a journey to the front line of the battle which has been lying majorly in the shadows due to the world wide lack of communication.

38 m

Concept 2

SYSTEMS MAPPING PORTFOLIO

Systems Mapping

Brief

System Mapping

Map the journey of E-commerce and the shifts occured due to the global pandemic COVID 19.

Being an iterative journey of plotting various factors like industries, consumer behaviour, transport etc into a single web of connections, several trials at mapping the necessary spheres took place. This map focuses on trailingthe shifts in ecommerce to the cause and factors. Further, it maps a lifestyle changeoccuring beneath the surface.

ECOMMERCE UNDER COVID 19 SYSTEMS MAP

My Process for Mapping this system Studying a system under the effect of COVID 1 Identify the gaps and loopholes after taking into account the politicla, economic, social, technological, environmental and legal factors Systemic interventions to join the broken links and fill information gaps

4. Map behaviour of the system post intervention

5. Mapping the short term and long term effects on the bigger system - a holistic view

6. Iterative process of an integrated strategic plan with a predective analysis

SYSTEMS MAPPING PORTFOLIO

Final System Map Local targeting

Contactless experiences

Upgrading vitrual shops

Intense virtual immersion

Audience powered attribution

Sustainable relationships

TV (Reigonal + Local advertising)High data value

Reassessment of Live tv

BETTER TECHNOLOGICAL SOPHISTICATION

Operations

Domestic Supply Chain

Omnichannel Comme

T

BRICK AND MORTAR STORES Marketing and Advertising Customers ECOMMERCE i.e. MORE CUSTOMERS

C2C

Adoption

Helps shift people to online platforms

xchange offers Stocking up essentials

counts Pre Booking Get One Free Delivery

Low cost onlinecourses Product Focused MOOCs ffers

Shop

Stocked-up goods

Who never used online shopping

Local and Hyperlocal Distribution

Adop

Donating to hunger relief organisations Lending age loading time Customer Appetite Partners

ccessibilty (data or device)

Delivery

THE WFH REVOLUTION

d

ECOMMERCE UNDER COVID 19 SYSTEMS MAP

PRODUCTION / MANUFACTURE Inventory Management

tomer Services

TV, LAPTOP, MOBILE SHOPPING

D2C C2B rowsers Researchers

rgain Hunters

RepackageandResell

B2C

B2B

e-time shoppers

Improved Customer Experience Higher Demand

ppers

E-COMMERCE

Sales

Improvement in logistics

HIGH DEMAND

ption of new reforms

Delivery capacities Bend in system

Downfall

Employment Surge

gital Supply chains gital inventory system

Issues faced

Mobile payment systems Product Delivery Timeline HIGH DEMAND

Customer Support Services

Risk

Fear of hacking personal information USER EXPERIENCE

CONSUMER

Non essential products prohibited

Delivery

PUBLICATION DESIGN PORTFOLIO

Storytelling

Illustrations

The Alchemist Illustrated Story Book

This is a story written inspired from my travel and research with the IndoTibetan Buddhist Metal Carvers. The illustrations and artworks are all original and depict the events in the storyline.

THE ALCHEMIST COFFEE TABLE STORYBOOK

PUBLICATION DESIGN PORTFOLIO

THE ALCHEMIST COFFEE TABLE STORYBOOK

GRAPHIC DESIGN PORTFOLIO

Graphic Design

Publication Design

POSTERS & BROCHURES

BRANDING P O RT FO L I O

Branding

Storytelling

Graphic Design

Branding a traditional Indian beverage

Banta is an extremely popular Indian drink. It is a carbonated beverage packed in codd-neck bottles and served with crushed ice, lemon juice and mixed salt. This is my attempt at branding and promoting this beverage to give more visibilty.

BANTA: TRADITIONAL INDIAN BEVERAGE

BRANDING

P O RT FO L I O

BANTA: TRADITIONAL INDIAN BEVERAGE

BRANDING

P O RT FO L I O

BANTA: TRADITIONAL INDIAN BEVERAGE

PRODUCT DESIGN PORTFOLIO Product Design

tweek labs Athlete and Coach Apps tweek-labs.com Check out the video of the developed app

VISION To revolutionize athlete training methods in India by leveraging wearable sensor technology for biomechanical posture analysis of student athletes and synthesizing this data to provide real-time performance analytics.

PROJECT GOALS This project aimed at designing and developing two native mobile applications. One for the coaches in cricket acadmies and another for the athletes in those academies.

Another significant hurdle to overcome as to present complicated biomechanical concepts in layman s terms. w

’

MY CONTIBUTION Identification & Validation of Problem Statemen Market & User Research Product Strategy Information Architecture, Prototyping - synthesizing complex datasets into simple, understandable designs Visual Design - building entire visual library and unique iconography for 60+ sports analytics parameters

TWEEK LABS COACH & ATHLETE APP

user personas

two user categories for tweek: coaches and athletes ATHLETE

COACH

Vikram Goyal AGE TECH LITERACY DOMAIN BIO PERSONALITY

Aniket Raj

32

AGE TECH LITERACY DOMAIN

Medium Pace/ Spin Bowling

Cricket Coach at Kalka Cricket Academy Confident Assertive Progressive

FRUSTRATIONS AND CORE NEEDS Existing tech assistance takes a lot of time to setup and is over complicated. Want to use technological assistance to give realtime feedback to atheletes. Want a way to give a sports report card to parents of athletes.

71% COACHES DON’T USE ANALYTICS

TO TRAIN ATHLETES 71% coaches reported that they had never used any kind of statistics and proper analytics for training their athletes as they did not have access to such technology. They relied on intuition, approximation and their own experience to coach.

BIO PERSONALITY

16 High Off Spin Bowling

Spin Bowler at Kalka Cricket Academy Introvert Intelligent Diligent

FRUSTRATIONS AND CORE NEEDS No way of analysing performance post cricket session.

Want to improve their game and know which factors are affecting their performance during sessions. Want to know all the technicalities involved in their sport.

91% ATHLETES DO NOT TRACK THEIR BIOMECHANICAL PERFORMANCE 91% athletes had never tracked their performance themselves using tools. They were keen on obtaining statistics on their current performance so they could improve it measurably over the training sessions.

PRODUCT DESIGN PORTFOLIO

Brainstorming 🧠

athlete app

coach app

TWEEK LABS COACH & ATHLETE APP

ux flow diagrams

athlete app

ATHLETE DASHBOARD

PREVIOUS SESSIONS

SESSION SUMMARY

ANALYTICS

INDIVIDUAL BALL

ANALYTICS UPCOMING SESSIONS

FULL REPORT

coach app

COACH DASHBOARD

LIVE SESSION/ Individual ball

ANALYTICS

SESSION ANALYTICS

FULL REPORTS

PREVIOUS SESSIONs

PRODUCT DESIGN PORTFOLIO

a unique comprehensive athlete onboarding process wireframes for suiting up the athlete with tweek bits and tweek wear Pairing with kit is ensured to be seamless and very easy to do by our target demographic. It was ensured there is no hassle to start recording the session

TWEEK LABS COACH & ATHLETE APP

parameters and icons

presenting complex biomechanical parameters through visual semantics in a simple way Suspect Action

Release Angle

Lateral Trunk Flexion

Braced

Leg

Back

foot

landing

Landing of Pivot Foot

Bowling Parameters

Parameter Names explained in user friendly terms simple stick figures to explain complicated biomechanics

icons with regions of significance highlighted to focus user’s attention

tristate parameters represented by three

Braced Leg Release

Angle

color-icon combinations to represent success,

warning and error states

25.7 rad

numerical parameters represented by their values and a trend line for summary

Chest Rotation about pivot

Direction of Landing Foot

PRODUCT DESIGN PORTFOLIO

Analytics Mobile App for Athletes Check out the video of the developed app

SESSION SUMMARY - NUMERICAL PARAMETERS (Represented by a Line graph) The top level segregation is done on the basis of the phase of the delivery of balls. These tabs function as checkboxes and on being checked show the list of parameters that belong to that phase.

The scatter plot is an effective way to show compact data for tristate (success, warning, error) parameters. The X axis represents balls bowled so hence the plot gives and overview of the trend of the athlete’s performance for a certain parameter

The athlete selects one parameter at a time to see its plot. At the right end of the button, the icon identifies for the user, the average performance of the athlete during the session for that parameter.

PRODUCT DESIGN PORTFOLIO

Analytics Tablet App for Coaches

This is just an overview, to view the entire case study visit

harshitapassi.com

DESIGN SYSTEM PORTFOLIO

Design Systems

Creating a Design System for India’s largest online grocery delivery app.

DURATION

TEAM

CONTRIBUTION

6 months

2 UX Interns

1 Mentor

-Audited and fixed inconsistencies in existing design

-Created foundation tokens and component library

-Wrote guidelines and best practices

BIG BASKET DESIGN SYSTEM

GOALS Increase

the speed

of designing

Lower the effort of designer

Bring Consistency in Designs

OBJECTIVES ️ Prototype Faster Build in Accessibility Iterate Quickly

4. Design should be Scalable 5. Reduce Design Debt

MY PROCESS 3.

2.

1.

4.

5.

DESIGN SYSTEM PORTFOLIO

AUDITING🧐

BIG BASKET DESIGN SYSTEM

CREATING THE FOUNDATIONS LIBRARY

DESIGN SYSTEM PORTFOLIO

CREATING COMPONENTS

BIG BASKET DESIGN SYSTEM

WRITING USAGE GUIDELINES

ETHNOGRAPHIC RESEARCH PORTFOLIO

Ethnographic Research

Research on ancient Indian Metal Craft Watch Video on YouTube To experience our on-site Research of the Traditional Metal Carving Craft of Indo-Tibetan Buddhists

This is a glimpse of our research documentation. All photos and videos are original and belong to the author. For a deeper dive into the documentation, please visit harshitapassi.com ️

METAL CRAFT OF BUDDHIST CRAFTSMEN KINNAUR

ETHNOGRAPHIC RESEARCH PORTFOLIO

METAL CRAFT OF BUDDHIST CRAFTSMEN KINNAUR

ETHNOGRAPHIC RESEARCH PORTFOLIO

METAL CRAFT OF BUDDHIST CRAFTSMEN KINNAUR

To view the full project, and many more

harshitapassi.com