Agriculture Technology-as-a-Service Market Future Outlook 2019-2024

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Agriculture Technology-as-aService Market – A Global and Regional Analysis Table of Content

Focus on Product, Application, and Country Analysis Analysis and Forecast: 2020-2026

December 2021

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Agriculture Technology -as-a-Service Market

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Agriculture Technology -as-a-Service Market

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Table of Content Executive Summary ......................................................................... 31 1.

Markets .................................................................................... 44 1.1

Industry Outlook .............................................................................................. 45

1.1.1 Pricing Models ................................................................................................. 45 1.1.1.1

Bundled Per Acre .......................................................................................... 45

1.1.1.2

Per Pass/Service ........................................................................................... 46

1.1.1.3

Percentage of Yield Bump/Gain .................................................................... 47

1.1.1.4

Per Unit of Product Sold ................................................................................ 48

1.1.2 Break-Even Analysis ....................................................................................... 49 1.1.2.1

Introduction ................................................................................................... 49

1.1.2.2

Components of Break-Even Analysis ............................................................ 50

1.1.2.3

Calculation of Break-Even Analysis .............................................................. 50

1.1.2.4

Case Studies ................................................................................................. 53

1.1.3 Advanced Solutions ........................................................................................ 59 1.1.3.1

Agriculture Robot-as-a-Service (ARaaS) ...................................................... 59

1.1.3.2

Agriculture Drone-as-a-Service (ADaaS) ...................................................... 61

1.2

1.1.4.1

North America ............................................................................................... 63

1.1.4.2

Europe ........................................................................................................... 64

1.1.4.3

U.K.

1.1.4.4

Asia-Pacific ................................................................................................... 66

1.1.4.5

China ........................................................................................................... 67

1.1.4.6

Rest-of-the-World .......................................................................................... 67

........................................................................................................... 65

Business Dynamics ......................................................................................... 68

1.2.1 Business Drivers ............................................................................................. 68 1.2.1.1

Increasing Demand for Global Food Production ...................................... 68

1.2.1.2

Increase in Yields Drives Food Production Growth ....................................... 69 3

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Agriculture Technology -as-a-Service Market

1.1.4 Government Initiatives Landscape ................................................................ 63

1.2.1.3

Economic Need for Precision Agriculture ...................................................... 70

1.2.1.4

Surging Use of Modern Technologies in Agriculture ..................................... 72

1.2.1.5

Decreasing Workforce in Agriculture Sector ................................................. 73

1.2.2 Business Challenges ...................................................................................... 74 1.2.2.1

Lack of Proper Infrastructure such as Roads, Internet, and Network Connectivity ................................................................................................... 74

1.2.2.2

Cyber and Online Data Security .................................................................... 75

1.2.2.3

Huge Subscription Costs Act as a Challenge................................................ 77

1.2.2.4

Reluctance to Adopt and Lack of Technical Awareness Among Farmers .... 77

1.2.3 Business Strategies ........................................................................................ 78 1.2.3.1

Product Development .................................................................................... 79

1.2.3.2

Market Development ..................................................................................... 79

1.2.3.3

Others ........................................................................................................... 80

1.2.4 Corporate Strategies ....................................................................................... 81 1.2.4.1

Mergers and Acquisitions .............................................................................. 81

1.2.4.2

Partnerships, Collaborations, and Joint Ventures ......................................... 81

2.

1.2.5.1

Growth in Agriculture Service Economy ........................................................ 82

1.2.5.2

Increasing Investments in Agriculture Technology Sector ............................ 83

1.2.5.3

Rising Trend of Farming-as-a-Service in India .............................................. 85

1.2.5.4

Increasing Market Opportunities in Developing Countries ............................ 86

1.2.5.5

Increased Cloud Security .............................................................................. 87

Application ............................................................................... 88 2.1

Global Agriculture Technology-as-a-Service Market (by Application) ........ 89

2.1.1 Yield Mapping and Monitoring ....................................................................... 89 2.1.2 Soil Management ............................................................................................. 90 2.1.3 Crop Health Monitoring................................................................................... 91 2.1.4 Navigation and Positioning ............................................................................ 92 4 All rights reserved at BIS Research Inc.

Agriculture Technology -as-a-Service Market

1.2.5 Business Opportunities .................................................................................. 82

2.1.5 Others ............................................................................................................... 93 2.2

Demand Analysis of Global Agriculture Technology-as-a-Service Market (by Application) ................................................................................... 93

3.

Products ................................................................................... 95 3.1

Global Agriculture Technology-as-a-Service Market (by Product) .............. 96

3.1.1 Global Agriculture Technology-as-a-Service Market (by Service Type) ..... 96 3.1.1.1

Software-as-a-Service ................................................................................... 97

3.1.1.2

Equipment-as-a-Service ................................................................................ 98

3.1.2 Global Agriculture Technology-as-a-Service Market (by Technology) ....... 99

3.2

3.1.2.1

Data Analytics and Intelligence ................................................................... 100

3.1.2.2

Guidance Technology ................................................................................. 101

3.1.2.3

Sensing Technology .................................................................................... 102

3.1.2.4

Variable Rate Application Technology ........................................................ 103

3.1.2.5

Others ......................................................................................................... 104

Demand Analysis of Global Agriculture Technology-as-a-Service Market (by Product) ....................................................................................... 104

3.2.1 Demand Analysis of Global Agriculture Technology-as-a-Service Market (by Service Type) .............................................................................. 104 3.2.2 Demand Analysis of Global Agriculture Technology-as-a-Service

4.

Regions .................................................................................. 106 4.1

North America ................................................................................................ 109

4.1.1 Market ............................................................................................................. 109 4.1.1.1

Key Providers in North America .................................................................. 109

4.1.1.2

Business Drivers ......................................................................................... 109

4.1.1.3

Business Challenges ................................................................................... 110

4.1.2 North America (by Country) ......................................................................... 110 4.1.2.1

U.S.

......................................................................................................... 110 5

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Agriculture Technology -as-a-Service Market

Market (by Technology) ................................................................................ 105

4.1.2.1.1 Market..................................................................................................................... 111 4.1.2.1.1.1 Buyer Attributes .............................................................................................. 111 4.1.2.1.1.2 Key Providers Operating in the U.S................................................................ 111 4.1.2.1.1.3 Business Challenges ...................................................................................... 111 4.1.2.1.1.4 Business Drivers ............................................................................................. 111

4.1.2.2

Canada ........................................................................................................ 111

4.1.2.2.1 Market..................................................................................................................... 112 4.1.2.2.1.1 Buyer Attributes .............................................................................................. 112 4.1.2.2.1.2 Key Providers Operating in Canada ............................................................... 112 4.1.2.2.1.3 Business Challenges ...................................................................................... 112 4.1.2.2.1.4 Business Drivers ............................................................................................. 112

4.1.2.3

Mexico ......................................................................................................... 112

4.1.2.3.1 Market..................................................................................................................... 113 4.1.2.3.1.1 Buyer Attributes .............................................................................................. 113 4.1.2.3.1.2 Key Providers Operating in Mexico ................................................................ 113 4.1.2.3.1.3 Business Challenges ...................................................................................... 113 4.1.2.3.1.4 Business Drivers ............................................................................................. 113

4.2

South America ............................................................................................... 115

4.2.1.1

Key Providers in South America.................................................................. 115

4.2.1.2

Business Drivers ......................................................................................... 115

4.2.1.3

Business Challenges ................................................................................... 115

4.2.2 South America (by Country) ......................................................................... 116 4.2.2.1

Brazil ......................................................................................................... 116

4.2.2.1.1 Market..................................................................................................................... 116 4.2.2.1.1.1 Buyer Attributes .............................................................................................. 116 4.2.2.1.1.2 Key Providers Operating in Brazil ................................................................... 116 4.2.2.1.1.3 Business Challenges ...................................................................................... 116 4.2.2.1.1.4 Business Drivers ............................................................................................. 117

4.2.2.2

Argentina ..................................................................................................... 117 6

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Agriculture Technology -as-a-Service Market

4.2.1 Market ............................................................................................................. 115

4.2.2.2.1 Market..................................................................................................................... 117 4.2.2.2.1.1 Buyer Attributes .............................................................................................. 117 4.2.2.2.1.2 Key Providers Operating in Argentina ............................................................ 117 4.2.2.2.1.3 Business Challenges ...................................................................................... 117 4.2.2.2.1.4 Business Drivers ............................................................................................. 118

4.2.2.3

Rest-of-South America ................................................................................ 118

4.2.2.3.1 Market..................................................................................................................... 118 4.2.2.3.1.1 Buyer Attributes .............................................................................................. 118 4.2.2.3.1.2 Key Providers Operating in Rest-of-South America ....................................... 118 4.2.2.3.1.3 Business Challenges ...................................................................................... 118 4.2.2.3.1.4 Business Drivers ............................................................................................. 119

4.3

Europe ............................................................................................................ 121

4.3.1 Market ............................................................................................................. 121 4.3.1.1

Key Providers in Europe.............................................................................. 121

4.3.1.2

Business Drivers ......................................................................................... 121

4.3.1.3

Business Challenges ................................................................................... 122

4.3.2 Europe (by Country) ...................................................................................... 122 4.3.2.1

Germany ..................................................................................................... 122

4.3.2.1.1 Market..................................................................................................................... 122 4.3.2.1.1.1 Buyer Attributes .............................................................................................. 122

4.3.2.1.1.3 Business Challenges ...................................................................................... 123 4.3.2.1.1.4 Business Drivers ............................................................................................. 123

4.3.2.2

France ......................................................................................................... 123

4.3.2.2.1 Market..................................................................................................................... 123 4.3.2.2.1.1 Buyer Attributes .............................................................................................. 123 4.3.2.2.1.2 Key Providers Operating in France ................................................................ 123 4.3.2.2.1.3 Business Challenges ...................................................................................... 124 4.3.2.2.1.4 Business Drivers ............................................................................................. 124

4.3.2.3

Italy

......................................................................................................... 124 7

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Agriculture Technology -as-a-Service Market

4.3.2.1.1.2 Key Providers Operating in Germany ............................................................. 123

4.3.2.3.1 Market..................................................................................................................... 124 4.3.2.3.1.1 Buyer Attributes .............................................................................................. 124 4.3.2.3.1.2 Key Providers Operating in Italy ..................................................................... 124 4.3.2.3.1.3 Business Challenges ...................................................................................... 125 4.3.2.3.1.4 Business Drivers ............................................................................................. 125

4.3.2.4

Rest-of-Europe ............................................................................................ 125

4.3.2.4.1 Market..................................................................................................................... 125 4.3.2.4.1.1 Buyer Attributes .............................................................................................. 125 4.3.2.4.1.2 Key Providers Operating in the Rest-of-Europe ............................................. 125 4.3.2.4.1.3 Business Challenges ...................................................................................... 126 4.3.2.4.1.4 Business Drivers ............................................................................................. 126

4.4

The U.K. .......................................................................................................... 128

4.4.1 Markets ........................................................................................................... 128

4.5

4.4.1.1

Buyer Attributes ........................................................................................... 128

4.4.1.2

Key Providers in the U.K. ............................................................................ 128

4.4.1.3

Business Challenges ................................................................................... 128

4.4.1.4

Business Drivers ......................................................................................... 129

Middle East and Africa .................................................................................. 131

4.5.1.1

Key Providers in Middle East and Africa ..................................................... 131

4.5.1.2

Business Drivers ......................................................................................... 131

4.5.1.3

Business Challenges ................................................................................... 131

4.5.2 Middle East and Africa (by Country) ............................................................ 132 4.5.2.1

South Africa ................................................................................................. 132

4.5.2.1.1 Market..................................................................................................................... 132 4.5.2.1.1.1 Buyer Attributes .............................................................................................. 132 4.5.2.1.1.2 Key Providers Operating in the South Africa .................................................. 132 4.5.2.1.1.3 Business Challenges ...................................................................................... 133 4.5.2.1.1.4 Business Drivers ............................................................................................. 133

4.5.2.2

Saudi Arabia ................................................................................................ 133 8

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Agriculture Technology -as-a-Service Market

4.5.1 Market ............................................................................................................. 131

4.5.2.2.1 Market..................................................................................................................... 133 4.5.2.2.1.1 Buyer Attributes .............................................................................................. 133 4.5.2.2.1.2 Key Providers Operating in the Saudi Arabia ................................................. 133 4.5.2.2.1.3 Business Challenges ...................................................................................... 134 4.5.2.2.1.4 Business Drivers ............................................................................................. 134

4.5.2.3

Israel ......................................................................................................... 134

4.5.2.3.1 Market..................................................................................................................... 134 4.5.2.3.1.1 Buyer Attributes .............................................................................................. 134 4.5.2.3.1.2 Key Providers Operating in Israel ................................................................... 134 4.5.2.3.1.3 Business Challenges ...................................................................................... 134 4.5.2.3.1.4 Business Drivers ............................................................................................. 135

4.6

China ............................................................................................................... 137

4.6.1 Markets ........................................................................................................... 137

4.7

4.6.1.1

Buyer Attributes ........................................................................................... 137

4.6.1.2

Key Providers in China ................................................................................ 137

4.6.1.3

Business Challenges ................................................................................... 137

4.6.1.4

Business Drivers ......................................................................................... 137

Asia-Pacific .................................................................................................... 140

4.7.1.1

Key Providers in Asia-Pacific ...................................................................... 140

4.7.1.2

Business Drivers ......................................................................................... 140

4.7.1.3

Business Challenges ................................................................................... 140

4.7.2 Asia-Pacific (by Country) .............................................................................. 141 4.7.2.1

Japan ......................................................................................................... 141

4.7.2.1.1 Market..................................................................................................................... 141 4.7.2.1.1.1 Buyer Attributes .............................................................................................. 141 4.7.2.1.1.2 Key Providers in Japan ................................................................................... 142 4.7.2.1.1.3 Business Challenges ...................................................................................... 142 4.7.2.1.1.4 Business Drivers ............................................................................................. 142

4.7.2.2

India

......................................................................................................... 142 9

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Agriculture Technology -as-a-Service Market

4.7.1 Market ............................................................................................................. 140

4.7.2.2.1 Market..................................................................................................................... 143 4.7.2.2.1.1 Buyer Attributes .............................................................................................. 143 4.7.2.2.1.2 Key Providers in India ..................................................................................... 143 4.7.2.2.1.3 Business Challenges ...................................................................................... 143 4.7.2.2.1.4 Business Drivers ............................................................................................. 143

4.7.2.3

Australia ...................................................................................................... 143

4.7.2.3.1 Market..................................................................................................................... 144 4.7.2.3.1.1 Buyer Attributes .............................................................................................. 144 4.7.2.3.1.2 Key Providers Operating in Australia.............................................................. 144 4.7.2.3.1.3 Business Challenges ...................................................................................... 144 4.7.2.3.1.4 Business Drivers ............................................................................................. 144

4.7.2.4

Rest-of-Asia-Pacific ..................................................................................... 145

4.7.2.4.1 Market..................................................................................................................... 145 4.7.2.4.1.1 Buyer Attributes .............................................................................................. 145 4.7.2.4.1.2 Key Providers Operating in Rest-of-Asia Pacific ............................................ 145 4.7.2.4.1.3 Business Challenges ...................................................................................... 145 4.7.2.4.1.4 Business Drivers ............................................................................................. 145

5.

Markets - Competitive Benchmarking & Company Profiles ..... 146 5.1

Competitive Benchmarking .......................................................................... 147

5.2

Company Profiles .......................................................................................... 149

5.2.1.1

Company Overview ..................................................................................... 149

5.2.1.1.1 Role of 365FarmNet GmbH in the Global Agriculture Technology-as-aService Market ....................................................................................................... 149 5.2.1.1.2 Service Portfolio ..................................................................................................... 150 5.2.1.1.3 Production Site and R&D Analysis ......................................................................... 150

5.2.1.2

Corporate Strategies ................................................................................... 150

5.2.1.2.1 Partnerships, Collaborations, and Joint Ventures .................................................. 150

5.2.1.3

Strengths and Weaknesses of 365FarmNet GmbH .................................... 150

5.2.2 Accenture plc................................................................................................. 151 10 All rights reserved at BIS Research Inc.

Agriculture Technology -as-a-Service Market

5.2.1 365FarmNet GmbH ........................................................................................ 149

5.2.2.1

Company Overview ..................................................................................... 151

5.2.2.1.1 Role of Accenture plc in the Global Agriculture Technology-as-a-Service Market..................................................................................................................... 151 5.2.2.1.2 Service portfolio ...................................................................................................... 152 5.2.2.1.3 Production Site and R&D Analysis ......................................................................... 152

5.2.2.2

Strengths and Weaknesses of Accenture plc.............................................. 152

5.2.3 AGCO Corporation ........................................................................................ 153 5.2.3.1

Company Overview ..................................................................................... 153

5.2.3.1.1 Role of AGCO Corporation in Global Agriculture Technology-as-a-Service Market..................................................................................................................... 153 5.2.3.1.2 Service portfolio ...................................................................................................... 154 5.2.3.1.3 Production Sites and R&D Analysis ....................................................................... 154

5.2.3.2

Business Strategies .................................................................................... 154

5.2.3.2.1 Product Development ............................................................................................. 154 5.2.3.2.2 Market Developments ............................................................................................ 154

5.2.3.3

Corporate Strategies ................................................................................... 155

5.2.3.3.1 Mergers and Acquisitions ....................................................................................... 155 5.2.3.3.2 Partnerships, Collaborations, and Joint Ventures .................................................. 155

5.2.3.4

Strengths and Weaknesses of AGCO Corporation ..................................... 155

5.2.4 Agrellus, Inc. .................................................................................................. 156 5.2.4.1

Company Overview ..................................................................................... 156

5.2.4.1.2 Product Portfolio ..................................................................................................... 156

5.2.4.2

Business Strategies ................................................................................. 157

5.2.4.2.1 Product Developments ........................................................................................... 157

5.2.4.3

Corporate Strategies ................................................................................ 157

5.2.4.3.1 Partnerships, Joint Ventures, Collaborations, and Alliances ................................. 157

5.2.4.4

Strength and Weakness Agrellus, inc. ........................................................ 158

5.2.5 Agrivi............................................................................................................. 159 5.2.5.1

Company Overview .................................................................................. 159 11

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Agriculture Technology -as-a-Service Market

5.2.4.1.1 Role of Agrellus Inc in Digital Agriculture Marketplace Market .............................. 156

5.2.5.1.1 Role of Agrivi in the Global Agriculture Technology-as-a-Service Market .............. 159 5.2.5.1.2 Service portfolio ...................................................................................................... 159 5.2.5.1.3 Production Site and R&D Analysis ......................................................................... 160

5.2.5.2

Business Strategies.................................................................................. 160

5.2.5.2.1 Product Developments ........................................................................................... 160

5.2.5.3

Corporate Strategies ............................................................................... 160

5.2.5.3.1 Mergers and Acquisitions ....................................................................................... 161

5.2.5.4

Strengths and Weaknesses of Agrivi...................................................... 162

5.2.6 Airbus S.A.S................................................................................................... 163 5.2.6.1

Company Overview .................................................................................. 163

5.2.6.1.1 Role of Airbus S.A.S in Global Agriculture Technology-as-a-Service Market..................................................................................................................... 163 5.2.6.1.2 Service portfolio ...................................................................................................... 163 5.2.6.1.3 Production Site and R&D Analysis ......................................................................... 164

5.2.6.2

Corporate Strategies ................................................................................ 164

5.2.6.3

Strengths and Weaknesses of Airbus S.A.S ......................................... 164

5.2.7 AT&T Inc......................................................................................................... 165 5.2.7.1

Company Overview ..................................................................................... 165

5.2.7.1.1 Role of AT&T Inc. in Agriculture technology-as-a-service market ......................... 165 5.2.7.1.2 Service portfolio ...................................................................................................... 166

Strengths and Weaknesses of AT&T Inc. Corporation................................ 166

5.2.8 Ceres Imaging Inc. ........................................................................................ 167 5.2.8.1

Company Overview ..................................................................................... 167

5.2.8.1.1 Role of Ceres Imaging Inc. in Agriculture technology-as-a-service market ........... 167 5.2.8.1.2 Service Portfolio ..................................................................................................... 167

5.2.8.2

Business Strategies .................................................................................... 168

5.2.8.2.1 Product Developments ........................................................................................... 168

5.2.8.3

Strengths and Weaknesses of Ceres Imaging Inc. ..................................... 168

5.2.9 CLAAS Group ................................................................................................ 169 5.2.9.1

Company Overview ..................................................................................... 169 12

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Agriculture Technology -as-a-Service Market

5.2.7.2

5.2.9.1.1 Role of CLAAS Group in Global Agriculture Technology-as-a-Service Market..................................................................................................................... 169 5.2.9.1.2 Service portfolio ...................................................................................................... 170 5.2.9.1.3 Production Sites and R&D Analysis ....................................................................... 170

5.2.9.2

Business Strategies .................................................................................... 170

5.2.9.2.1 Product Developments ........................................................................................... 170 5.2.9.2.2 Market Developments ............................................................................................ 170

5.2.9.3

Corporate Strategies ................................................................................... 171

5.2.9.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 171

5.2.9.4

Strengths and Weaknesses of CLAAS Group............................................. 171

5.2.10 CNH Industrial NV...................................................................................... 172 5.2.10.1

Company Overview ..................................................................................... 172

5.2.10.1.1 Role of CNH Industrial N.V. in Agriculture Technology-as-a-Service Market..................................................................................................................... 172 5.2.10.1.2 Service Portfolio ..................................................................................................... 172 5.2.10.1.3 Production Site and R&D Analysis ......................................................................... 173

5.2.10.2

Business Strategies .................................................................................... 173

5.2.10.2.1 Product Developments ........................................................................................... 173 5.2.10.2.2 Market Developments ............................................................................................. 173

5.2.10.3

Corporate Strategies ................................................................................... 174

5.2.10.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 174

5.2.10.4

Strengths and Weaknesses of CNH Industrial N.V. ............................. 175

5.2.11 Cropln Technology Solutions Pvt.Ltd. .................................................... 176 5.2.11.1

Company Overview ................................................................................... 176

5.2.11.2

Role of CropIn Technology Solutions Pvt Ltd. in the Global AgricultureTechnology-as-a-Service Market .......................................... 176

5.2.11.3

Service portfolio ......................................................................................... 176

5.2.11.3.1 Production Site and R&D Analysis ......................................................................... 176

5.2.11.4

Business Strategies ................................................................................. 177

5.2.11.4.1 Product Developments ........................................................................................... 177 13 All rights reserved at BIS Research Inc.

Agriculture Technology -as-a-Service Market

5.2.10.3.2 Mergers and Acquisitions ....................................................................................... 174

5.2.11.5

Corporate Strategies ............................................................................... 177

5.2.11.5.1 Partnerships, Collaborations, and Joint Ventures .................................................. 177

5.2.11.6

Strengths and Weaknesses of CropIn Technology Solutions Pvt Ltd ........................................................................................................ 177

5.2.12 Deere & Company ................................................................................... 178 5.2.12.1

Company Overview .................................................................................. 178

5.2.12.2

Role of Deere & Company in Global Agriculture Technology-as-aService Market .......................................................................................... 178

5.2.12.2.1 Service portfolio ...................................................................................................... 179 5.2.12.2.2 Production Site and R&D Analysis ......................................................................... 179

5.2.12.3

Business Strategies.................................................................................. 179

5.2.12.3.1 Product Developments ........................................................................................... 179 5.2.12.3.2 Market Developments ............................................................................................ 180

5.2.12.4

Corporate Strategies ............................................................................... 180

5.2.12.4.1 Partnerships, Collaborations, and Joint Ventures .................................................. 180 5.2.12.4.2 Mergers and Acquisitions ....................................................................................... 182

5.2.12.5

Strengths and Weaknesses of Deere & Company ................................ 182

5.2.13.1

Company Overview ..................................................................................... 183

5.2.13.2

Role of DeHaat in Digital Agricultural Marketplace Market: ........................ 183

5.2.13.3

Product Portfolio .......................................................................................... 183

5.2.13.4

Business Strategies ................................................................................. 184

5.2.13.5

Corporate Strategies ................................................................................ 184

5.2.13.5.1 Merger and Acquisitions ......................................................................................... 184

5.2.13.6

Strength and Weakness of DeHaat ............................................................. 185

5.2.14 Fujitsu Limited ........................................................................................... 186 5.2.14.1

Company Overview .................................................................................. 186

5.2.14.1.1 Role of Fujitsu Limited in the Global Agriculture Technology-as-a-Service Market..................................................................................................................... 186 5.2.14.1.2 Service portfolio ...................................................................................................... 186 14 All rights reserved at BIS Research Inc.

Agriculture Technology -as-a-Service Market

5.2.13 DeHaat ....................................................................................................... 183

5.2.14.1.3 Production Site and R&D Analysis ......................................................................... 187

5.2.14.2

Business Strategies ................................................................................... 187

5.2.14.2.1 Market Developments ............................................................................................ 187 5.2.14.2.2 Product Developments ........................................................................................... 187

5.2.14.3

Corporate Strategies ................................................................................. 188

5.2.14.4

Strengths and Weaknesses of Fujitsu Limited ..................................... 188

5.2.15 Harvest Automation Inc. ........................................................................... 189 5.2.15.1

Company Overview ..................................................................................... 189

5.2.15.1.1 Role of Harvest Automation Inc. in Agriculture Technology-as-a-Service Market..................................................................................................................... 189 5.2.15.1.2 Service portfolio ...................................................................................................... 189 5.2.15.1.3 Production Site and R&D Analysis ......................................................................... 190

5.2.15.2

Strengths and Weaknesses of Harvest Automation Inc. ............................. 190

5.2.16 Hexagon Agriculture ................................................................................. 191 5.2.16.1

Company Overview .................................................................................. 191

5.2.16.2

Role of Hexagon Agriculture in Agriculture technology-as-a-service market ........................................................................................................ 191

5.2.16.3

Service portfolio ........................................................................................ 191

5.2.16.3.1 Production Site and R&D Analysis ......................................................................... 192

5.2.16.4

Business Strategies.................................................................................. 192

5.2.16.4.2 Market Developments ............................................................................................ 192

5.2.16.5

Corporate Strategies ............................................................................... 192

5.2.16.5.1 Partnerships, Collaborations, and Joint Ventures .................................................. 192

5.2.16.6

Strengths and Weaknesses of Hexagon Agriculture ............................ 193

5.2.17 IBM Corporation ........................................................................................ 194 5.2.17.1

Company Overview ..................................................................................... 194

5.2.17.1.1 Role of IBM Corporation in the Global Agriculture Technology-as-aService Market ....................................................................................................... 194 5.2.17.1.2 Service portfolio ...................................................................................................... 195 15 All rights reserved at BIS Research Inc.

Agriculture Technology -as-a-Service Market

5.2.16.4.1 Product Developments ........................................................................................... 192

5.2.17.1.3 Production Site and R&D Analysis ......................................................................... 195

5.2.17.2

Business Strategies .................................................................................... 195

5.2.17.2.1 Product Developments ........................................................................................... 195

5.2.17.3

Corporate Strategies ................................................................................... 196

5.2.17.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 196

5.2.17.4

Strengths and Weaknesses of IBM Corporation ......................................... 196

5.2.18 Intertek Group plc...................................................................................... 197 5.2.18.1

Company Overview ..................................................................................... 197

5.2.18.1.1 Role of Intertek Group plc in Agriculture technology-as-a-service market ............. 197 5.2.18.1.2 Service portfolio ...................................................................................................... 198

5.2.18.2

Strengths and Weaknesses of Intertek Group plc ....................................... 198

5.2.19 Kubota Corporation ............................................................................... 199 5.2.19.1

Company Overview .................................................................................. 199

5.2.19.2

Role of Kubota Corporation in the Global Agriculture Technology-as-aService Market ............................................................................................ 199

5.2.19.2.1 Service portfolio ...................................................................................................... 199 5.2.19.2.2 Production Site and R&D Analysis ......................................................................... 200

5.2.19.3

Business Strategies.................................................................................. 200

5.2.19.3.1 Market Developments ............................................................................................ 200 5.2.19.3.2 Product Developments ........................................................................................... 201

Corporate Strategies ............................................................................... 201

5.2.19.4.1 Partnerships, Collaborations, and Joint Ventures .................................................. 201

5.2.19.5

Strengths and Weaknesses of Kubota Corporation ............................. 202

5.2.20 Microsoft Corporation .......................................................................... 203 5.2.20.1

Company Overview ................................................................................... 203

5.2.20.1.1 Role of Microsoft Corporation in the Global Agriculture Technology-as-aService Market ....................................................................................................... 203 5.2.20.1.2 Service portfolio ...................................................................................................... 203 5.2.20.1.3 Production Site and R&D Analysis ......................................................................... 204

5.2.20.2

Business Strategies.................................................................................. 204 16

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5.2.19.4

5.2.20.2.1 Market Developments ............................................................................................ 204 5.2.20.2.2 Product Developments ........................................................................................... 204

5.2.20.3

Corporate Strategies ............................................................................... 205

5.2.20.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 205

5.2.20.4

Strengths and Weaknesses of Microsoft Corporation ......................... 205

5.2.21 Naio Technologies..................................................................................... 206 5.2.21.1

Company Overview ..................................................................................... 206

5.2.21.1.1 Role of Naio Technologies in Agriculture Technology-as-a-Service Market..................................................................................................................... 206 5.2.21.1.2 Service portfolio ...................................................................................................... 206 5.2.21.1.3 Production Site and R&D Analysis ......................................................................... 207

5.2.21.2

Strengths and Weaknesses of Naio Technologies...................................... 207

5.2.22 Nutrien AgSolutions, Inc. .......................................................................... 208 5.2.22.1

Company Overview ..................................................................................... 208

5.2.22.1.1 Role of Nutrien AgSolution, Inc. in Agriculture technology-as-a-service market..................................................................................................................... 208 5.2.22.1.2 Service portfolio ...................................................................................................... 208

5.2.22.2

Business Strategies .................................................................................... 209

5.2.22.2.1 Product Developments ........................................................................................... 209

5.2.22.3

Corporate Strategies ................................................................................... 209

5.2.22.4

Strengths and Weaknesses of Nutrien AgSolutions, Inc. ............................ 210

5.2.23 Parrot SA .................................................................................................. 211 5.2.23.1

Company Overview .................................................................................. 211

5.2.23.1.1 Role of Parrot SA in the Global Agriculture technology-as-a-service market..................................................................................................................... 211 5.2.23.1.2 Service portfolio ...................................................................................................... 211 5.2.23.1.3 Production Site and R&D Analysis ......................................................................... 212

5.2.23.2

Business Strategies .................................................................................... 212

5.2.23.2.1 Product Developments ........................................................................................... 212

5.2.23.3

Corporate Strategies ................................................................................ 212 17

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5.2.22.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 209

5.2.23.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 212

5.2.23.4

Strengths and Weaknesses of Parrot SA............................................... 213

5.2.24 Pixhawk..................................................................................................... 214 5.2.24.1

Company Overview .................................................................................. 214

5.2.24.1.1 Role of Pixhawk in the Global Agriculture Technology-as-a-Service Market..................................................................................................................... 214 5.2.24.1.2 Service portfolio ..................................................................................................... 214

5.2.24.2

Strengths and Weaknesses of Pixhawk ................................................. 215

5.2.25 Precision Hawk Inc. ................................................................................... 216 5.2.25.1

Company Overview ..................................................................................... 216

5.2.25.1.1 Role of PrecisionHawk Inc. in the Global Agriculture Technology-as-aService Market ....................................................................................................... 216 5.2.25.1.2 Service portfolio ...................................................................................................... 216 5.2.25.1.3 Production Site and R&D Analysis ......................................................................... 217

5.2.25.2

Corporate Strategies ................................................................................... 217

5.2.25.2.1 Partnerships, Collaborations, and Joint Ventures .................................................. 217

5.2.25.3

Strengths and Weaknesses of PrecisionHawk Inc. ..................................... 217

5.2.26 Raven Industries Inc. ................................................................................ 218 5.2.26.1

Company Overview ..................................................................................... 218

5.2.26.1.1 Role of Raven Industries Inc. in Agriculture technology-as-a-service market..................................................................................................................... 218

5.2.26.2

Business Strategies .................................................................................... 220

5.2.26.2.1 Product Developments ........................................................................................... 220

5.2.26.3

Corporate Strategies ................................................................................... 221

5.2.26.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 221

5.2.26.4

Strengths and Weaknesses of Raven Industries Inc................................... 221

5.2.27 Robert Bosch GmbH .............................................................................. 222 5.2.27.1

Company Overview .................................................................................. 222

5.2.27.1.1 Role of Robert Bosch GmbH in the Global Agriculture Technology-as-aService Market ....................................................................................................... 222 18 All rights reserved at BIS Research Inc.

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5.2.26.1.2 Service portfolio ...................................................................................................... 219

5.2.27.1.2 Service portfolio ...................................................................................................... 222 5.2.27.1.3 Production Site and R&D Analysis ......................................................................... 223

5.2.27.2

Business Strategies.................................................................................. 223

5.2.27.2.1 Market Developments ............................................................................................ 223 5.2.27.2.2 Product Developments ........................................................................................... 223

5.2.27.3

Corporate Strategies ................................................................................ 224

5.2.27.4

Strengths and Weaknesses of Robert Bosch GmbH ............................ 224

5.2.28 SGS S.A. ..................................................................................................... 225 5.2.28.1

Company Overview ..................................................................................... 225

5.2.28.1.1 Role of SGS S.A. in Agriculture technology-as-a-service market .......................... 225 5.2.28.1.2 Service portfolio ...................................................................................................... 226

5.2.28.2

Strengths and Weaknesses of SGS S.A. .................................................... 226

5.2.29 Small Robot Company .............................................................................. 227 5.2.29.1

Company Overview ..................................................................................... 227

5.2.29.1.1 Role of Small Robot Company in the Global Agriculture Technology-as-aService Market ....................................................................................................... 227 5.2.29.1.2 Service portfolio ...................................................................................................... 227 5.2.29.1.3 Production Site and R&D Analysis ......................................................................... 228

5.2.29.2

Strengths and Weaknesses of Small Robot Company ............................... 228

5.2.30.1

Company Overview .................................................................................. 229

5.2.30.2

Role of Syngenta AG in the Global Agriculture Technology-as-a-Service Market ......................................................................................................... 229

5.2.30.2.1 Service portfolio ...................................................................................................... 229 5.2.30.2.2 Production Site and R&D Analysis ......................................................................... 230

5.2.30.3

Corporate Strategies ............................................................................... 230

5.2.30.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 230

5.2.30.4

Business Strategies ................................................................................. 230

5.2.30.4.1 Market Developments ............................................................................................ 230

5.2.30.5

Strength and Weakness of Syngenta AG ............................................... 231 19

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5.2.30 Syngenta AG ............................................................................................ 229

5.2.31 SZ DJI Technology Co. Ltd ....................................................................... 232 5.2.31.1

Company Overview ..................................................................................... 232

5.2.31.1.1 Role of SZ DJI Technology Co. Ltd in the Global Agriculture Technologyas-a-Service Market ............................................................................................... 232 5.2.31.1.2 Service portfolio ...................................................................................................... 232 5.2.31.1.3 Production Site and R&D Analysis ......................................................................... 233

5.2.31.2

Business Strategies .................................................................................... 233

5.2.31.2.1 Product Developments ........................................................................................... 233

5.2.31.3

Corporate Strategies ................................................................................... 233

5.2.31.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 233

5.2.31.4

Strengths and Weaknesses of SZ DJI Technology Co. Ltd ........................ 234

5.2.32 Taranis........................................................................................................ 235 5.2.32.1

Company Overview ..................................................................................... 235

5.2.32.1.1 Role of Taranis in Agriculture Technology-as-a-service market ............................ 235 5.2.32.1.2 Service portfolio ...................................................................................................... 235

5.2.32.2

Corporate Strategies ................................................................................... 236

5.2.32.2.1 Partnerships, Collaborations, and Joint Ventures .................................................. 236

5.2.32.3

Strengths and Weaknesses of Taranis ....................................................... 236

5.2.33 Teejet Technologies .................................................................................. 237 5.2.33.1

Company Overview ..................................................................................... 237

market..................................................................................................................... 237 5.2.33.1.2 Service portfolio ...................................................................................................... 237

5.2.33.2

Strengths and Weaknesses of Teejet Technologies ................................... 238

5.2.34 Topcon Corporation .................................................................................. 239 5.2.34.1

Company Overview ..................................................................................... 239

5.2.34.1.1 Role of Topcon Corporation in Agriculture technology-as-a-service market..................................................................................................................... 239 5.2.34.1.2 Service portfolio ...................................................................................................... 240 5.2.34.1.3 Production Site and R&D Analysis ......................................................................... 240

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Agriculture Technology -as-a-Service Market

5.2.33.1.1 Role of Teejet Technologies in Agriculture technology-as-a-service

5.2.34.2

Strengths and Weaknesses of Topcon Corporation.................................... 240

5.2.35 Trimble Inc. ................................................................................................ 241 5.2.35.1

Company Overview ..................................................................................... 241

5.2.35.1.1 Role of Trimble Inc. in the Global Agriculture Technology-as-a-Service Market..................................................................................................................... 241 5.2.35.1.2 Service portfolio ...................................................................................................... 242 5.2.35.1.3 Production Site and R&D Analysis ......................................................................... 242

5.2.35.2

Business Strategies .................................................................................... 243

5.2.35.2.1 Product Developments ........................................................................................... 243 5.2.35.2.2 Market Developments ............................................................................................ 243

5.2.35.3

Corporate Strategies ................................................................................... 243

5.2.35.3.1 Partnerships, Collaborations, and Joint Ventures .................................................. 243 5.2.35.3.2 Mergers and Acquisitions ....................................................................................... 244

5.2.35.4

Strengths and Weaknesses of Trimble Inc.................................................. 244

5.2.36 Yanmar Co. Ltd. ......................................................................................... 245 5.2.36.1

Company Overview ..................................................................................... 245

5.2.36.1.1 Role of Yanmar Co. Ltd in the Global Agriculture Technology-as-a-Service Market..................................................................................................................... 245 5.2.36.1.2 Service portfolio ...................................................................................................... 246 5.2.36.1.3 Production Site and R&D Analysis ......................................................................... 246

5.2.36.2

Business Strategies .................................................................................... 246

5.2.36.3

6.

Strengths and Weaknesses of Yanmar Co. Ltd. ......................................... 247

Research Methodology ........................................................... 248 6.1

Data Sources .................................................................................................. 248

6.1.1 Primary Data Sources ................................................................................... 248 6.1.2 Secondary Data Sources .............................................................................. 248 6.2

Market Research Methodology ..................................................................... 249

6.2.1 Data Triangulation ......................................................................................... 250 6.2.1.1

Market Estimation and Forecast.................................................................. 251 21

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Agriculture Technology -as-a-Service Market

5.2.36.2.1 Product Developments ........................................................................................... 246

6.2.2 Assumptions.................................................................................................. 252

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Agriculture Technology -as-a-Service Market

6.2.3 Limitations ..................................................................................................... 252

List of Figures Figure 1:

Macroeconomic Trends Impacting the Farming Industry Growth

Figure 2:

Future Agriculture Field Scenario with Smart Farm Technologies

Figure 3:

Drivers and Restraints: Global Agriculture Technology-as-a-Service Market

Figure 4:

Global Agriculture Technology-as-a-Service Market, $Million, 2020-2026

Figure 5:

Global Agriculture Technology-as-a-Service (by Service Type), $Million, 2021 and 2026

Figure 6:

Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2021 and 2026

Figure 7:

Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2021 and 2026

Figure 8:

Regional Agriculture Technology-as-a-Service Market, $Million, 2020

Figure 9:

Global Agriculture Technology-as-a-Service Market Coverage

Figure 10: Advantages-Disadvantages of Bundled Per Acre Model Figure 11: Advantages-Disadvantages of Per Pass/Service Model Figure 12: Advantages-Disadvantages of Percentage of Yield Bump/Gain Model Figure 13: Advantages-Disadvantages of Per Unit of Product Sold Model Figure 14: Graphical Representation of Break-Even Analysis Figure 15: Mathematical Representation of Break-Even Analysis Figure 16: Break-Even Point of Satellite Images (ha) Figure 17: Global Agricultural Productivity Index, 2005-2050 Figure 18: Sources of Growth in Food Production Figure 19: Long-Term Evolution of Commodity Prices Figure 20: FAO Food Price Index Number of People Living in Urban and Rural Areas of the World (20002020)

Figure 22: Number of People Employed in Agriculture (2000-2015) Figure 23: Share of Agriculture in Total Employment in Various Countries (2000-2015) Figure 24: Percentage of Population in Various Countries Affected by Cyber Crime and Data Breach (20202021) Figure 25: Share of Key Market Strategies and Developments, 2017-2021 Figure 26: Product Development and Innovation (by Company), March 2018 – April 2021 Figure 27: Market Development (by Company), June 2017- October 2021 Figure 28: Mergers and Acquisitions (by Company), May 2017 - August 2021 Figure 29: Partnerships, Collaborations and Joint Ventures (by Company), April 2017 – November 2021 Figure 30: Investments Raised by Various Agri-Tech Start-Ups in India (2010-2019)

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Agriculture Technology -as-a-Service Market

Figure 21: USDA Investments in Agricultural Research Centres

Figure 31: Amount in Investments Raised by Agri-Tech Start-Ups in India (2014-2019) Figure 32: Global Farm Management Software and Data Analytics Market (by Application) Figure 33: Global Agriculture Technology-as-a-Service Market (by Service Type) Figure 34: Global Agriculture Technology-as-a-Service Market (by Technology) Figure 35: Competitive Market High & Low Matrix Figure 36: Sources of Secondary Research Figure 37: Report Methodology Figure 38: Data Triangulation

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Agriculture Technology -as-a-Service Market

Figure 39: Top-Down and Bottom-Up Approach for Market Estimation

List of Tables Table 1:

Summary Table of Satellite Sensor Features

Table 2:

Cost Features of Satellite Sensors

Table 3:

Key Players with ARaaS Business Model and their Products

Table 4:

Key Players with ARaaS Business Model and their Products

Table 5:

Rural Infrastructure in Various Countries

Table 6:

Key Yield Mapping and Monitoring Services in Global Agriculture Technology-as-a-Service Market

Table 7:

Key Soil Management Services in Global Agriculture Technology-as-a-Service Market

Table 8:

Key Crop Health Management Services in Global Agriculture Technology-as-a-Service Market

Table 9:

Key Navigation and Positioning Services in Global Agriculture Technology-as-a-Service Market

Table 10: Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2020-2026 Table 11: Key Players with Software-as-a-Service Service Type Table 12: Key Players with Equipment-as-a-Service Service Type Table 13: Key Data Analytics & Intelligence Services in Global Agriculture Technology-as-a-Service Market Table 14: Key Guidance Technology in Global Agriculture Technology-as-a-Service Market Table 15: Key Sensing Technology in Global Agriculture Technology-as-a-Service Market Table 16: Key Variable Rate Application Technology in Global Agriculture Technology-as-a-Service Market Table 17: Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2020-2026 Table 18: Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2020-2026 Table 19: Global Agriculture Technology-as-a-Service Market (by Region), $Million, 2020-2026 Table 20: North America Agriculture Technology-as-a-Service Market (by Country), $Million, 2020-2026

Table 22: Europe Agriculture Technology-as-a-Service Market (by Country), $Million, 2020-2026 Table 23: U.K. Agriculture Technology-as-a-Service Market (by Country), $Million, 2020-2026 Table 24: Middle East and Africa Agriculture Technology-as-a-Service Market (by Country), $Million, 20202026 Table 25: China Agriculture Technology-as-a-Service Market (by Country), $Million, 2020-2026 Table 26: Asia-Pacific Agriculture Technology-as-a-Service Market (by Country), $Million, 2020-2026 Table 27: 365FarmNet GmbH: Service portfolio Table 28: Partnerships, Collaborations, and Joint Ventures Table 29: Accenture plc: Service portfolio Table 30: AGCO Corporation: Solution Service Portfolio

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Agriculture Technology -as-a-Service Market

Table 21: South America Agriculture Technology-as-a-Service Market (by Country), $Million, 2020-2026

Table 31: Product Development Table 32: Market Developments Table 33: Mergers and Acquisitions Table 34: Partnerships, Collaborations, and Joint Ventures Table 35: Agrellus, Inc: Product Portfolio Table 36: Product Developments Table 37: Agrellus, Inc.: Partnerships, Joint Ventures, Collaborations, and Alliances Table 38: Agrivi: Service portfolio Table 39: Product Developments Table 40: Partnerships, Collaborations, and Joint Ventures Table 41: Mergers and Acquisitions Table 42: Airbus S. A. S: Service portfolio Table 43: Partnerships, Collaborations, and Joint Ventures Table 44: AT&T Inc.: Service portfolio Table 45: Ceres Imaging Inc.: Service portfolio Table 46: Product Developments Table 47: CLAAS Group: Service Portfolio Table 48: Product Developments Table 49: Market Developments Table 50: Partnerships, Collaborations, and Joint Ventures Table 51: CNH Industrial N. V.: Service Portfolio Table 52: Product Developments Table 53: Market Developments

Table 55: Mergers and Acquisitions Table 56: Crop In Technology Solutions Pvt Ltd.: Service Portfolio Table 57: Poduct Developments Table 58: Partnerships, Collaborations, and Joint Ventures Table 59: Deere & Company: Service Portfolio Table 60: Product Developments Table 61: Market Developments Table 62: Partnerships, Collaborations, and Joint Ventures Table 63: Mergers and Acquisitions Table 64: Product Portfolio 26 All rights reserved at BIS Research Inc.

Agriculture Technology -as-a-Service Market

Table 54: Partnerships, Collaborations, and Joint Ventures

Table 65: DeHaat: Business Expansion Table 66: DeHaat: Merger and Acquisitions Table 67: Fujitsu Limited Service Portfolio Table 68: Market Developments Table 69: Product Developments Table 70: Partnerships, Collaborations, and Joint Ventures Table 71: Harvest Automation Inc.: Service portfolio Table 72: Hexagon Agriculture: Service portfolio Table 73: Product Developments Table 74: Market Developments Table 75: Partnerships, Collaborations, and Joint Ventures Table 76: IBM Corporation: Service Portfolio Table 77: Product Developments Table 78: Partnerships, Collaborations, and Joint Ventures Table 79: Intertek Group plc: Service portfolio Table 80: Kubota Corporation: Service portfolio Table 81: Market Developments Table 82: Product Developments Table 83: Partnerships, Collaborations, and Joint Ventures Table 84: Microsoft Corporation: Service portfolio Table 85: Market Developments Table 86: Product Developments Table 87: Partnerships, Collaborations, and Joint Ventures

Table 89: Nutrien AgSolutions, Inc.: Service portfolio Table 90: Product Developments Table 91: Partnerships, Collaborations, and Joint Ventures Table 92: Parrot SA: Service portfolio Table 93: Product Developments Table 94: Partnerships, Collaborations, and Joint Ventures Table 95: Pixhawk: Service portfolio Table 96: PrecisionHawk Inc.: Service portfolio Table 97: Partnerships, Collaborations, and Joint Ventures Table 98: Raven Industries Inc.: Service portfolio 27 All rights reserved at BIS Research Inc.

Agriculture Technology -as-a-Service Market

Table 88: Naio Technologies: Service portfolio

Table 99: Product Developments Table 100: Partnerships, Collaborations, and Joint Ventures Table 101: Robert Bosch GmbH: Service portfolio Table 102: Market Developments Table 103: Product Developments Table 104: Partnerships, Collaborations, and Joint Ventures Table 105: SGS S.A.: Service portfolio Table 106: Small Robot Company: Service portfolio Table 107: Syngenta AG: Service Portfolio Table 108: Partnerships, Collaborations, and Joint Ventures Table 109: Market Developments Table 110: SZ DJI Technology Co. Ltd: Service portfolio Table 111: Product Developments Table 112: Partnerships, Collaborations, and Joint Ventures Table 113: Taranis: Service portfolio Table 114: Partnerships, Collaborations, and Joint Ventures Table 115: Teejet Technologies: Service portfolio Table 116: Topcon Corporation: Service portfolio Table 117: Trimble Inc: Service portfolio Table 118: Product Developments Table 119: Market Developments Table 120: Partnerships, Collaborations, and Joint Ventures Table 121: Mergers and Acquisitions

Table 123: Product Developments

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Agriculture Technology -as-a-Service Market

Table 122: Yanmar Co. Ltd.: Service portfolio

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