Connecting Generations ©aesthetic Studios SujimBazar_logo_2022
“A good trademark is not about what ons likes or dislikes; it’s about what works”
-CGH
WHERE SUJIM BAZAR STANDS TODAY
CHALLENGES
WEAK IN CONSISTANT CLUTTERED COLORFUL MISMATCH UN PROFESSIONAL UN MANAGED CANT RELATE IN FLEXIBLEUNFOCUSED
OVERCOME(Achieve)
TIMELESS MODERN ORIGINAL SIMPLE PRO FRIENDLYTRUST COHESIVE EXPERIENCE CONSISTANT
OBJECTIVE
To create brand identity that works for building
a chain retail stores to stand out in the crowded market.
Sujim Bazar envisions to uplift the family legacy by establishing chain retail store for serving peoples daily need.
Trust, Image and Connection within community, built by the family business so far are the valuable assets for us which we intend to use at fullest to build a strong retail brand.
This became the foundation for building brand Strategy.
STRATEGY
Sujim Bazar should enhance legacy, adapt technology and build connections.
It should:
• Reflect the connection among the stakeholders.
• Be appealing to hit the target market.
• Carry the family legacy to other regions of Nepal.
THE PROCESS
EXPLORING IDEAS
NEW MARK IS…
OUR
TIMELESS MODERN ORIGINAL SIMPLE PRO FRIENDLYTRUST COHESIVE EXPERIENCE CONSISTANT
USE CASES
BRAND ELEMENT
Connecting
Generations
Fresh From the farms. To your convenience.
BRAND PATTERNS
About shop Connect Cart
Thank you. ©aesthetic Studios SujimBazar_logo_2022