Harrison Agents | Launceston Pre-listing Booklet 22

REPRESENTING A NEW ERA OF TASMANIAN REAL ESTATE

Dear Homeowner

Thank you for considering Harrison Agents for the marketing and sale of your property. We appreciate that you have some decisions to make. Hopefully this document can provide you with clarity as to what to expect when selling with us.

Our aim is to represent a new era of real estate sales combining the Tasmanian values of hard work and community with our island’s modern era of creativity and contemporary sophistication, both in our marketing and the way in which we serve you. We also aim to deliver this service with humility, authenticity and a problem solving mindset.

We are committed to delivering you value through the upskilling of our agents specifically around Negotiation best practice and Digital solutions. I truly hope that you have a ‘next level’ real estate experience working with our team.

Yours Truly

Tom Harrison CEO

1842

Charles James Weedon commenced business as an auctioneer, sharebroker and general merchant trading as C.J. Weedon and Co. Within a few years this business became the largest auctioneer business in Launceston as extensive properties passed through his hands. The early history of Launceston and the surrounding country was largely represented in these transactions. Charles was also the director of the bank of Tasmania and member of the Legislative Council and in 1852 when Launceston was proclaimed a municipality was elected one of the original seven Aldermen.

THE HISTORY

1870

In 1870 C. J. Weedon was joined in the business by his son Hardwicke Weedon. Apart from a successful career within C.J. Weedon, Hardwicke was a member of many company boards which included the Launceston Bank for Savings and the Launceston Gas Company. He was also a Commissioner of the Supreme Courtof Tasmania.

1900

In 1900 C.J. Weedon’s grandson, Percival A. Harrison joined the firm, continuing the family tradition within the industry. Percy was a prominent Tasmanian business identity not only from his tenure with C.J. Weedon but at board level of many publicly listed companies which included the Mount Bischoff Mining Company. Percy was also Chairman of the Launceston Stock Exchange.

1933

In 1933, Percival’s son Charles A Harrison, known as Tom, a great grandson of C. J. Weedon joined the firm. Tom’s career was interrupted by WWII where he served in the Middle East in the battle of El Alamein. Upon his return to Launceston, Tom served as president of the state’s Real Estate Institute and was a board member of the Cornwall Coal Mining company which is still operating today.

1984

Tom Harrison’s son Robert M Harrison, a great great grandson of C. J. Weedon left the Weedon business, and formed another real estate firm Harrison Humphreys with Gordon Humphreys. To this day, Robert is a well known real estate identity and was a board member of many Tasmanian and Australian property related institutions highlighted by his time as President of the Northern branch of the Real Estate Institute of Tasmania.

2021 ~ Harrison Humphreys was rebranded as Harrison Agents with Robert’s son and 6th generation real estate principal Thomas A Harrison (also known as Tom) now at the helm. The organisation’s Hobart office was opened later that year in Salamanca Square, Battery Point with the brand servicing both the North and South of the state.

INVESTIGATE

This is where we get granular about your goals, timeframes and preferences around the sale process. We also navigate data and begin to form a guide as to how the majority of the market will view your property.

STEPS INCLUDE:

Discussing your ideal outcomes i.e. price, timeframes, next move, sale process etc.

Preparing comparable property data for review

Compiling marketing options

COLLABORATE

Whilst our consultants will provide marketing and negotiation muscle, no one will know your home as intimately as you. In this stage we collaborate on pricing and marketing. Our team is trained to provide you with an educated market value for your property using inhouse valuation tools, market reports and comparable sales/ listing data. Using this information we can make educated decisions regarding pricing and marketing strategies.

STEPS INCLUDE:

Ascertaining where the majority of the market may see value

Discuss what we can do to increase the properties perceived market value i.e. Styling, painting, maintenance etc.

Deciding what pricing strategy to implement Deciding when we should go to the market

Deciding what marketing mediums we should use to capture our target market

ELEVATE

As technology advances that you have an agent that access to the best marketing In an era where Tasmania has interest we understand that marketing to locals, so as a rule campaigns to be emotive, informative enough to induce buyers to the property from the other from the other side of the country.

STEPS INCLUDE: Implementing a marketing compel our best buyers Home styling advice

Organising any tradespeople improvements

Booking advertising and

NEGOTIATE

They say a good negotiator is worth 10% to your sale outcome so make sure you choose wisely! Our consultants are trained regularly in negotiation best practice giving you the best chance to achieve a fantastic result when the time comes to put pen to paper.

STEPS INCLUDE:

Managing the offer process with individuals or multiple buyers

Reviewing and communicating price feedback so we know if an offer is strong comparatively to buyer feedback or not “Listening” so as to understand what is driving our buyer/s so we can make confident negotiation decisions

COMMUNICATE

exponentially it is critical that values innovation and has marketing tools available. has unprecedented interstate that we are no longer just rule of thumb we aim for our informative and compelling not only make a trip to view side of town, but potentially country. marketing campaign that will to view the property tradespeople for last minute launching the property!

We provide you with the valuable data you need in order to make educated decisions regarding your property sale. Our consultants are not only trained to obtain price feedback from prospective buyers, but also other forms of feedback that may be useful to help us achieve a great result. By having a streamlined feedback loop we put ourselves in the best position to make great decisions.

STEPS INCLUDE:

Providing feedback from all buyer inspections using the Agentbox© reporting system

Communicating buyer objections and discussing whether these can be overcome Documenting all buyer price feedback Digital reporting for online campaigns

Our point of difference is our commitment to marketing.

At Harrison Agents we consider ourselves a blend of a creative agency and real estate agency. The industry has moved past those who believe that a standard online campaign is your best solution. With a true commitment to strategic marketing, we will leave no stone unturned to make your campaign as compelling as possible.

Innovation is in the DNA of our business

Through innovation we strive to improve our customer experience offering by leveraging the very best in property technology. Whether it is a digital solution that zeros in on our best buyer, a cutting-edge videography technique that will create that perfect shot of your home, or the reporting technology that allows you to have transparency of your campaign. Our consultants have the latest tools at their disposal to assist you on your property journey. TECHNOLOGY

At Harrison Agents we continue this spirited tradition. We encourage our team members to spend time strengthening various organisations and serving the community in which they benefit.

For six generations the Harrison family has been in service to the Tasmanian community.

Raspins Beach, Orford Little Nippers

Meals on Wheels

Queenborough Little Athletics Club

Major Sponsor – Oatlands District Football Association

MARKETER OF THE YEAR

Real Estate Institute of Tasmania 2021

LARGE OFFICE OF THE YEAR FINALIST

Real Estate Business Australia 2021

AGENCY OF THE YEAR FINALIST Rate My Agent 2021

AGENT OF THE YEAR FINALIST Rate My Agent 2021

AGENCY OF THE YEAR LAUNCESTON Rate My Agent 2020

harrisonagents.com.au

48 Brisbane Street, Launceston Tasmania 7250