USAW Digital Sponsorship Proposal

Experience the Business behind the Sport

For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.

Quick glance at what we do 1. Train & support Olympic and elite athletes.

2. Organize quality wrestling events.

3. Foster grassroots development for the sport.

4. Network the wrestling community.

5. Educate tomorrow’s wrestling leaders & coaches.

Every 4 Years

Annually

USA Wrestling Hosts 40 National Events Annually and Sanctions About 1900

Top 10 States in Wrestling Participation

Demographics Age groups of registered members

5%

33%

29%

1 M ission

33%

18 Olympians 63 National Team 13,500 Youth Programs

age > 19 = 5% age < 10 = 29% 11 < age < 14 = 33%

USA Wrestling by numbers

15 < age < 18 = 33%

1,900 S anc tioned Events 3,511 USA Wrestling Clubs 181,240 Registered Members

6,400,000 Website Visits Annually 62,300 Facebook Members and Growing 273,403 Wresting High S chool Athletes 10,270 High S chool Wrestling Clubs in the U.S History USA Wrestling is designated by the U. S. Olympic Committee as the National Governing Body assigning all responsibilities of managing the Olympic Wrestling Team & all grassroot efforts of the sport.

USA Wrestler The Largest Wrestling Publication in the World

Circulation

Pages

Distrubution

Format

6 times a year

44

120,000

Full Color

Magazine Ad Size Examples

Half Page Vertical

Full Page

8.625’’ by 11.125’’

8.5’’ by 9.875’’

One

One

Third

Sixth

Ver.

Ver.

2.28’’

2.28’’

by

by

9.875’’

4.75’’

Horizontal

Quarter Page

7.375’’ by 4.75’’

3.5’’ by 4.75’’

Half Page

One Third Page Hor. 7.375’’ by 3.275’’

Quarter Page Hor. 7.375’’ by 2.45’’

*Other insert opprtunities available on demand

*Demographic data for USAW members - age > 20; Target group = Coaches, Alumni, Parents

Annual Household income $125,000+ $100,000-$124,999 $75,000-$99,999 $50,000-$74,999 $25,000-$49,999 <$25,000

Marital Status

Home Owners N No o

Divorced Divorced 7%

Married Married 70% 70%

26% 26% Yes Ye s

774% 4%

Single Single 23% 23%

USA Wrestling’s Website: www.TheMat.com One of USA Wrestling’s core objective is to

Annual Average (April 1st 2009 - April 1st 2010)

network with the wrestling community

Source: Google Analytics Visits

6,400,506 WA 1.7%

MN 4.5%

OR 1.5%

CA 8%

CO 3.3% AZ 2.1%

KS 1.4%

35,608,114

WI 3%

IA 6.3%

NE 1.5%

PageViews

MO 3.1%

IL 6.1%

Page/Visits

10

MI 3.2%

NY 8%

OH 4.4%

IN 2%

OK 2% TX 2.6%

PA 7.5%

GA 1.7%

MA 1%

VA 3% NC 2.1%

*All other states under 1%

Did you know:

8 min Avg. Time on Site

NJ 3.4% MD 1.7%

FL 3%

- The highest traffic day of the week is Monday - Top Six Countries Visiting the site: Canada, UK, Germany, Japan, Austratlia, Russia

One of the top 3 websites in the U.S. Olympic Movement over the past 10 years in traffic & unique visitors

METRICS: Access to USA Wrestling’s Google Analytics Reports

Date in 2010

Event

January 3-5

Virginia Duals

February 3-6

Dave Schultz Memorial International

240

March 25-26

FILA * Cadet Youth Olympic Games Qualifier

1000

Events - USA Wrestling hosts 40 events annually for all

March 27-28

North West Regional Champioship

220

ages & sanctions around 1900 events across the U.S.

April 1-3

Asics Folkstyle National Championships

2266

Athlete Participant

Â

1000

April 8-11

ASICS FILA *Cadet Youth Olympic Qualifer & University 1000

April 21-22

FILA Junior Nationals

USA Wrestlingâ&#x20AC;&#x2122;s Major National & Regional Events

300

Number of Wrestling events attended annually

0~1 2~3 4~5 6~8 9~11 More than 11

May 14-15

BB Womans National Championship

210

May 28-30

Southeast Regional Championship

300

June 10-12

World Team Trials

200

June 24-28

Junior National Duals

500

June 28-30

ASICS Kids National Championships

700

July 18-24

Cadet & ASICS/Vaughan Junior Nationals

4000

October 23-25

Sunkist Kids Internationl Open

210

October 31

USA Wrestling Preseason Nationals

870

November 15

Chicago Cup International Duals, USA vs Russia

1500

November 14

NYAC Holiday International Open

247

w w w .u s a w r e s tl i n g e v e n t s .c o m

Event Exposure Opportunities

- Title Sponor

- Public Announcements

- Presenting Sponsor

- Sponsor an Event Series

- Title of Mat at Event

- Banner placement (size 3ftx8ft)

- Booth Opprtunities

- Activation activities during events

- Public Announcements

USA Wrestlingâ&#x20AC;&#x2122;Events

Olympic wrestling medals won by the U.S. Teams Gold: 49 Silver: 43 Bronze: 30

Marketing Philosophy

Sponsorship Activation Model Develop Singature Program Target Groups

Enhance Brand Image

Club Leader, Coaches, Parents Increase Awareness 1. Heighten program profile to USAW

Promote Signature Program

website & social media accets 2. Develop strong presence at events 3. Create interactive programs web/events

1. Editorial support online & print

Promote Benefits

2. Connect club leaders and parents 3. Promote program via video and USAW

1. Create target groups approch model

YouTube channel, e-mail blasts, and

2. Provide exposure to benefits & awards

newsletters, Facebook

National Partners

National Team Apparel

Official Insurance Company

Wellness & Chiropractice

Exclusive Merchandiser

Signature Activation Programs

Olympic, World, Natonal

Responsible Sports

Wellness Advisory Counsil

Wrestling Products

Shoe & Apparel Provider

Coaches & Parent Education

National & Grassroots Athletes

Events Distribution

National Team Airline

Official Anti-fungal partner

Official Mat Provide

National Team Exclusive Scale

Womans Team Sponsor

Signature Activation Programs

International & Domestic

Sponsor of Athlete of the Week

Sponsor of National Coaches

Skin Cleaner Partner

Events Scales

Womans Wrestling Clincs

Partnering with USA Wrestling

Philosophy All agreements are tailored to meet your corporationâ&#x20AC;&#x2122;s marketing objectives. USA Wrestling plans, organizes, executes and measures sponsorâ&#x20AC;&#x2122;s exposure and activation plans in cooperation with its national partners.

Levels of Engagement

Market Reach A plethora of avenues for companies and organizations to reach their target markets through its: - Events - Website - Social Media Assets - Membership - Publication - Special Programs - Fundraising events Contact -

- Customized Program (cost based on benefits received)

For more information, please contact:

- National Sponsor (All included)

Harris Kalofonos - Manager of Marketing & Development

- Supplier

at: hkalofonos@usawrestling.org or 719-265-3629.

- Event Sponsor - Official Sponsor of USAW website & social network - National Coaches Education Program sponsor

For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.