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Experience the Business behind the Sport


Quick glance at what we do 1. Train & support Olympic and elite athletes. 2. Organize quality wrestling events. 3. Foster grassroots development for the sport.

Top 10 States in Wrestling Participation

4. Network the wrestling community. 5. Educate tomorrow’s wrestling leaders & coaches.

Every 4 Years

Annually

USA Wrestling Hosts 40 National Events Annually and Sanctions About 1900 Events!


Demographics

5%

33%

Age groups of registered members

29%

age > 19 = 5% age < 10 = 29%

33%

11 < age < 14 = 33% 15 < age < 18 = 33%

1 M ission 18 Olympians 63 National Team

USA Wrestling by numbers

13,500 Youth Programs 1,900 S anc tioned Events 3,511 USA Wrestling Clubs

171,240 Registered Members 6,400,000 Website Visits Annually 24,300 Facebook Members and Growing 273,403 Wresting High S chool Athletes 10,270 High S chool Wrestling Clubs in the U.S 8,000,000 plus U.S. Wrestling Communit y


USA Wrestler The Largest Wrestling Publication in the World

Circulation

6 times a year

Pages

44

Distrubution

Format

120,000

Full Color

Magazine Ad Size Examples

Half Page Vertical

Full Page 8.625’’ by 11.125’’

8.5’’ by 9.875’’

One

One

Third

Sixth

Ver.

Ver.

2.28’’

2.28’’

by

by

9.875’’

4.75’’

Horizontal

Quarter Page

7.375’’ by 4.75’’

3.5’’ by 4.75’’

Half Page

One Third Page Hor. 7.375’’ by 3.275’’

Quarter Page Hor. 7.375’’ by 2.45’’

*Other insert opprtunities available on demand

*Demographic data for USAW members - age > 20; Target group = Coaches, Alumni, Parents

Annual Household income $125,000+ $100,000-$124,999 $75,000-$99,999 $50,000-$74,999 $25,000-$49,999 <$25,000

Marital Status

Home Owners N No o

Divorced Divorced 7%

Married Married 70% 70%

26% 26% Yes Ye s

774% 4%

Single Single 23% 23%


USA Wrestling’s Website: www.TheMat.com Annual Average (April 1st 2009 - April 1st 2010) Source: Google Analytics Visits

PageViews

Page/Visits

Avg. Time on Site

6,400,506

35,608,114

10

8 min

WA 1.7%

MN 4.5%

OR 1.5%

NE 1.5% CO 3.3%

CA 8%

AZ 2.1%

KS 1.4%

IA 6.3%

WI 3%

MI 3.2%

PA 7.5%

IL OH 6.1% IN 4.4% 2% MO 3.1%

VA 3% NC 2.1%

OK 2% TX 2.6%

NY 8%

MA 1% NJ 3.4%

MD 1.7%

GA 1.7% FL 3% *All other states under 1%

Did you know: - The highest traffic day of the week is Monday - Top Six Countries Visiting the site: Canada, UK, Germany, Japan, Austratlia, Russia

METRICS: Access to USA Wrestling’s Google Analytics Reports

One of the top 3 websites in the U.S Olympic Movement over the past 10 years in traffic & unique visitors


Date in 2010

Event

January 3-5

Virginia Duals

February 3-6

Dave Schultz Memorial International

240

March 25-26

FILA * Cadet Youth Olympic Games Qualifier

1000

March 27-28

North West Regional Champioship

220

April 1-3

Asics Folkstyle National Championships

2266

Athlete Participant

Â

1000

April 8-11

ASICS FILA *Cadet Youth Olympic Qualifer & University 1000

April 21-22

FILA Junior Nationals

300

Number of Wrestling events attended annually 0~1 2~3 4~5 6~8 9~11 More than 11

May 14-15

BB Womans National Championship

210

May 28-30

Southeast Regional Championship

300

June 10-12

World Team Trials

200

June 24-28

Junior National Duals

500

June 28-30

ASICS Kids National Championships

700

July 18-24

Cadet & ASICS/Vaughan Junior Nationals

4000

October 23-25

Sunkist Kids Internationl Open

210

October 31

USA Wrestling Preseason Nationals

870

November 15

Chicago Cup International Duals, USA vs Russia

1500

November 14

NYAC Holiday International Open

247

w w w .u s a w r e s tl i n g e v e n t s .c o m


USA Wrestlingâ&#x20AC;&#x2122;s Major National & Regional Events Events - USA Wrestling hosts 40 events annually for all ages & sanctions around 1900 events across the U.S.

Event Exposure Opportunities

- Title Sponor

- Public Announcements

- Presenting Sponsor

- Sponsor an Event Series

- Title of Mat at Event

- Banner placement (size 3ftx8ft)

- Booth Opprtunities

- Activation activities during events

- Public Announcements


Olympic wrestling medals won by the United States: Gold: 49 Silver: 43 Bronze: 30

Summer Olympic Games Competition includes: 10,000 athletes across all sports 200 nations competing in the Olympic Summer Games 14 weight classes in wrestling competition for men in two disciplines 4 weight classes in wrestling competition for women


U.S. National Wrestling Team Inspiring Americas Youth


USA Wrestling Marketing Philosophy

USA Wrestling Sponsorship Activation Model Develop Brand Interest

Target Groups

Enhance Brand Image

Club Leader, Coaches, Parents 1. Heighten program profile to USAW website & social media accets 2. Develop strong presence at events 3. Create interactive programs web/events and during membership sign up process

Increase Awareness

Promote Program

1. Editorial support online & print 2. Connect club leaders and parents with your customized activation program 3. Promote program via video and USAW YouTube channel, e-mail blasts, and newsletters

Promote Benefits 1. Create USAW parent/ Coach support model 2. Provide exposure to benefits and awards


National Partners

Partnering with USA Wrestling History - USA Wrestling is designated by the U. S. Olympic Committee as the National Governing Body assigning all responsibilities of managing the Olympic Wrestling Team & all grassroot efforts of the sport.

Philosophy - All agreements are tailored to meet your corporationâ&#x20AC;&#x2122;s marketing objectives. USA Wrestling plans, organizes, executes and measures sponsorâ&#x20AC;&#x2122;s exposure and activation plans in cooperation with its national partners.

Market Reach - A plethora of avenues for companies and organizations to reach their target markets through its: - Events

- Website

- Membership

- Publication

- Special Programs

- Fundraising events

Levels of Engagement - Customized Program (cost based on benefits received) - National Sponsor (All included) - Supplier - Event Sponsor - Official Sponsor of USAW website & social network - National Coaches Education Program sponsor

Contact - For more information, please contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.

Member of the U.S. Olympic Committee


For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.

USA Wrestling Sponsorship Deck  

The best place to reach your target groups in the wrestling world

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