Harmony Public Schools Branding, Signage & Mascot Guide

WHY BRANDING MATTERS

Tells Harmony story with consistency, clarity, and quality.

Distinguishes Harmony identity from others.

Projects overall quality of Harmony system.

Promotes consistent campus culture.

HERE TO HELP CHIEF COMMUNICATIONS & MARKETING OFFICER John Boyd jboyd@harmonytx.org 713-343-3333 ext. 1501 DISTRICT DIRECTORS OF COMMUNICATIONS & MARKETING

CENTRAL OFFICE COMMUNICATIONS & MARKETING

CENTRAL TEXAS Tracie Seed tseed@harmonytx.org

COMMUNICATIONS Sarah Dugas-Richard sdugas@harmonytx.org

HOUSTON NORTH Sally Magnuson smagnuson@harmonytx.org

DIGITAL MARKETING & ADS Raymond Ruiz raymond.ruiz@harmonytx.org

HOUSTON SOUTH/WEST Candice Keutzer ckeutzer@harmonytx.org

GRAPHICS & DESIGN Tim Hallila thallila@harmonytx.org

NORTH TEXAS Susan Campbell scampbell@harmonytx.org

SOCIAL MEDIA Evelin De La Rosa edelarosa@harmonytx.org

SOUTH TEXAS Marcy Andrade mandrade@harmonytx.org

SPANISH-LANGUAGE NEEDS Lizette Garcia lizette.garcia@harmonytx.org

WEST TEXAS Delfina Glenn delfina.glenn@harmonytx.org

VIDEO Sadan Gunonu sgunonu@harmonytx.org

WEBSITE REQUESTS & QUESTIONS All website requests should be submitted through the HelpDesk ticketing system for prompt and courteous fulfillment.

For questions, please email:

Prevents costly legal challenges (i.e. trademark violations).

WEBMASTER Emre Konak webmaster@harmonytx.org

BRANDING, SIGNAGE & MASCOT GUIDE

CAMPUS CHECKLIST

APPROVED LOGOS

Blue on White

White on Blue

EXTERIOR

With Tagline

Parking lot clean Campus Specific

District Specific

INTERIOR Signage includes approved font, colors, logos Approved logo(s) used consistently No use of discontinued/unapproved logos

Stand-Alone H

Download Logos

Approved mascot images used consistently No use of unapproved mascot images Overall appearance is clean, well-kept

DISCONTINUED LOGOS

Front lobby clean, free of clutter Reception window free of unnecessary clutter Brochures/printed material up-to-date Interior paint is fresh, clean Hallways adorned with signage promoting culture No out-of-date material in bulletin boards

DIGITAL

Any use or display of discontinued logos should be stopped immediately.

Use of approved logos/mascots for social media Use of approved logos/mascots for newsletter Consistent use of approved email signature

Paint: SW 6966 CMYK: 100, 79, 6, 0 RGB:7, 79, 154 HEX: #074F9A

Paint: SW 6868 CMYK: 0, 100, 100, 0 RGB: 237, 28, 39 HEX: #ED1C27

Paint: SW 6868 CMYK: 0, 100, 100, 0 RGB: 237, 28, 39 HEX: #ED1C27

REPOSE GRAY HONEST BLUE HINTING BLUE

PRIMARY FONT

Exterior paint/facade in clean condition

Appearance is clean, well-kept

CHEERFUL

Single Color

All flags free of defect (i.e. tearing, weathering)

Parking lot paint not faded, offers correct instruction

REAL RED

Paint: SW 7006 Paint: SW 7015 Paint: SW 6520 Paint: SW 6519 RGB: 235, 236, 231 RGB: 204, 201, 193 RGB: 182, 199, 210 RGB: 208, 217, 221

Signage includes approved font, colors, logos HPS flag present with approved logo

BLUE BLOOD

EXTRA WHITE

Signs meet exterior signage requirement No use of discontinued/unapproved logos

PRIMARY & SECONDARY COLORS

UNAPPROVED LOGO USE

No use of third-party intellectual property

OTHER NOTES HPS Color Swap

Logo Size Distortion

Non-HPS Colors

Low Contrast

Nobel Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234597890 Nobel Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234597890

Download Fonts

*For Canva users only, substitute Cerebri.

EXTERIOR SIGNAGE REQUIREMENT The design and construction of all permanent signage must be approved by the Area Superintendent and sent to the Central Office Departments of Construction and Communications for final approval. Any permanent exterior signage may NOT contain an image of a mascot or any other emblem which is not the logo of the school. The sign should contain the OFFICIAL Harmony school logo. The sign shall use Harmony’s Font: Nobel or Nobel Italics. The sign shall use only Harmony’s official colors. Where possible, please include Harmony’s official tagline “Where Excellence is Our Standard.” Signage shall include lighting options so that it can be seen at night. For basic signs that contain no lights, please add spotlights from ground or building.

MASCOT REQUIREMENT All mascots and related images shall be selected, designed, and approved by a collaboration of the respective Area Superintendent, along with the the HPS Central Office departments of Communications & Marketing, Legal and Construction. All designs should utilize the Nobel Font in any text within mascot "logos" or icons. Logos and icons must also use the official Harmony blue (HEX: #074F9A) and red (HEX: #ED1C27) so when placed next to the official logo for the campus, it will be complementary and coherent. Black (HEX: #00000) may also be used for accents and wording, but should not be the predominant color.

Use of any pre-existing mascot logo, seal, or other design that is similar to that of a trademarked image owned by another entity should be stopped immediately pending a review by the Communications & Marketing and Legal Departments.