BE Forum 2018
MACEOS Strikes Strategic Partnership To Advance Business Events Industry Formation of BECM is set to be a significant driver in the business events industry.
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BUSINESS EVENTS MALAYSIA
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ith the business events industry taking on the role as one of the key contributors to the Malaysian economy, the need came for a partnership between industry players to create greater impact and bring greater value into the business events industry. Under that climate, during the recent BE Forum 2018, the Malaysian Association of Convention & Exhibition Organisers and Suppliers (MACEOS) entered into an agreement with seven national associations to unite efforts and bring synergy to the business events industry by establishing the Business Events Council of Malaysia (BECM). The associations involved in this partnership with MACEOS include Malaysian Association of Tour and Travel Agents (MATTA); Malaysian Association of Hotels (MAH); Malaysian Society of Association Executives (MSAE); Malaysia Shopping Malls Association (PPKM); Malaysia Retailers Association (MRA); Arts, Live Festivals and Events Association (ALIFE); and the International Congress and Convention Association (ICCA Malaysia Committee). Acting as an independent private and public advisory council, BECM is headed by Alan Pryor, providing for and supporting the Ministry of Tourism and Culture (MOTAC), as well as, other relevant ministries for the implementation of Malaysia’s Business Events Road Map. “For BECM, our drive goes beyond the purpose of achieving our targets for the Business Events Roadmap. With thanks to all eight associations on-