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BE BUSINESS EVENTS MALAYSIA

BORNEO CONVENTION CENTRE KUCHING

The Catalyst for Business Events in Sarawak Eric van Piggelen CEO of BCCK

BE FORUM 2018 The New Frontier

Sarawak

Up-and-coming Business Events Destination

VO l . 4 I N O. 2 I 2 01 8 ISSN 2289-893X RM10

POWERED BY


Contents Vol. 4/No.2/2018 COVER STORY 8

Borneo Convention Centre Kuching The Catalyst for Business Events in Sarawak Sitting pretty at the riverfront of the Isthmus, the award-winning Borneo Convention Centre Kuching (BCCK) is clearly a leader and the venue of choice among business events organisers in Sarawak. Eric van Piggelen, CEO of BCCK, gives an insight into its world-class facilities and services, and its pivotal role in contributing to the Business Events industry in Sarawak.

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8 26 REGULARS

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Business Events – The New Frontier

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Business Events Industry As An Integral Economic Contributor

Publisher’s Note Calendar of Events

FEATURES 4

Sarawak, Up & Coming Business Events Destination

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New Logo For Visit Sarawak Year

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Borneo Convention Centre Kuching Gets AIPC Quality Standards Certification

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Business Events Excellence Awards 2018

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It’s All About Branding & Knowing The Finer Points Of The Industry

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Protecting What’s Important To Your Business

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Exploring The Blue Ocean Strategy In The BE Industry

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AFECA Asian Awards 2018

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MACEOS Trade Delegation To Thailand

MITEC, A Winning Partnership

Positioning Malaysia For Business Events

Making Technology Work For You

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MACEOS Strikes Strategic Partnership To Advance The BE Industry

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PICC Offers Real-world Working Experience For Hospitality Students


Publisher’s note

Publisher’s Note

MACEOS Secretariat

Level 3, East Wing, Menara MATRADE, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur. H/P No: 012-640 6106 Fax: +603-6203 7034 Email Address: secretariat@maceos.com.my ADVISORS Ir. Dr. Mohd Shahreen Zainooreen Madros, CEO of MATRADE Dato’ Dr. Tan Chin Huat, Founder of MIFF Datuk Zulkefli Hj Sharif, CEO of MyCEB

EXECUTIVE COMMITTEE (2018-2020) President Dato’ Vincent Lim Vice President, Exhibition Alun Jones Vice President, Conference Amos Wong Vice President, Industry Partners Kenneth Fong Acting Vice President, Event Mgmt Co. Mark Lee Honorary Secretary Francis Teo Honorary Treasurer WY Cheong Executive Director Ping, HO

SUB-COMMITTEE (2018-2020) Publication Alun Jones Strategic Planning & East Malaysia Region Gracie Geikie Sustainability & Safety Eric Ho Events Syed Amirul Government Affairs Azmi Sulong Membership Services Melvin Shu Industry Research & Statistics Tiffany Chung Special Projects & CSR Edwin Lai MACEOS Youth Chair Jason Teh Northern Region Eugene Goh Education & Training Winnee Lim Southern Region Joyce Yap Government Affairs Jaggarao Simancha Membership Services Belle Yam Secretariat Senior Manager G’ny Chin Association Secretary Lydia Woon Business Events Malaysia is published 3 times a year for MACEOS by

Harini Management Services Sdn Bhd (609031-W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: +603-7932 3259 Email: hello@harini.com.my Publisher/CEO V.S. Ganesan Senior Editor Vimala Seneviratne Editor Aleyann Matthews Creative Goh Wei Lee Advertising Consultant Faridah Ismail Marketing Manager Karthik Ganesan Printed by United Mission Press Sdn Bhd (755329-X) No. 25 & 27, Jalan PBS 14/14, Taman Perindustrian Bukit Serdang, Seri Kembangan, 43300 Selangor. Tel: +603-8941 6618 Fax: +603-8945 5168

ALUN JONES

Vice President, Exhibition Dear All It has been a busy year for all in the Business Events Industry in 2018 and none more so for the MACEOS Exco and the various committees that help support the association function. One of the key messages that MACEOS is always looking to get across to all interested parties is the value of the industry and how it makes such a meaningful contribution to the Malaysian economy with both short term and long term benefits that impact on the country as a whole. Heavily featured in this edition of Business Events Malaysia is our own Business Events Forum which took place at SP Setia Convention Centre on the 10th October. The Forum certainly helped to drive this message across and our President Dato’ Vincent Lim was instrumental in explaining how important our industry is as an economic contributor as part of the forum programme. But the forum was not just about statistics it was also about technology and how it impacts on our industry as we increasingly embrace the digital sphere. As a fitting climax to the forum MACEOS paid tribute to some stalwarts of the industry at the Business Events Excellence Awards 2018. The evening was aimed at recognising the longevity of excellence both in terms of people, companies and exhibitions. I would personally like to thank all the members of the MACEOS committee who helped make this event such a resounding success. In this edition, we are also delighted to feature what is going on in East Malaysia, and specifically in Sarawak. The Sarawak Convention Bureau (SCB) has always been a pioneer in the BE events industry here in Malaysia and you can read for yourself in BE Magazine how consistently the stakeholders in Sarawak innovate to remain pre-eminent in this highly competitive marketplace. I have already mentioned how we have honoured some of our experienced players this year but let us also not forget the future leaders of the BE Industry. I am delighted to share that at the recent AFECA Mice Youth Challenge held in South Korea our very own Taylors University took the runners-up spot in a contest of 14 teams from all over the region. Sunway University was also one of the 4 universities that received a Special Recognition Award. At MACEOS we are extremely proud of our students’ achievements and thanks also to MYCEB for their support in making our teams competitive in this flagship competition. Enjoy the read and as we come to the end of another eventful year I would like to wish you all health and prosperity for 2019! All authors automatically agree to indemnify MACEOS and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2018 by MACEOS and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. The views expressed in the articles are those of the authors and do not necessarily reflect the views of MACEOS and Harini Management Services Sdn Bhd. MACEOS and Harini Management Services Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.


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Photos by Sarawak Convention Bureau

Sarawak,

Up & Coming Business Events Destination Sarawak, the largest state in Malaysia that is renowned for its natural resources, ecotourism and multiculturalism, is fast becoming a popular second-tier destination for business events. This is mainly the result of the effort put in by the Sarawak Convention Bureau and complemented by the Borneo Convention Centre, the state’s purpose-built convention centre that offers world-class fully-functional facilities and services in Kuching. Photos: Courtesy of Sarawak Tourism Board

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he Malaysia’s Business Events Roadmap by the Malaysia Convention and Exhibition Bureau (MyCEB) had stated that business events generated more than RM4 billion over the past five years. Although most of the events are held in Kuala Lumpur in Peninsular Malaysia, Kuching in Sarawak is leading the pack in East Malaysia where business events are concerned. Sarawak’s Chief Minister Datuk Patinggi Abang Johari Tun Openg recently stated during the Business Events Tribal Meet or TribBE 2018, that the state government is committed to enhancing its social infrastructure and facilities to support and boost the growth of the Business Events sector. Business Events, he said, are vital components to promote and develop the state as a destination in its entirety. “The government has invested a lot of funds to upgrade the state’s facilities in order to provide accommodations, event venues and recreational facilities to promote Sarawak as a destination for Business Events.” During the event, Sarawak’s Minister of Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Rahman Hamzah said that that the state’s business events industry has brought in more than RM645 million, generated by direct delegate expenditure alone. This year, the state has already hosted 30 business events, bringing in RM34.6 million in


direct delegate expenditure and 10,000 delegates. “Business events has contributed a greater impact in building our nation. The transfer of knowledge from experts to local champions, trade opportunities, expansion of global alliance – these are just some legacies of business events, which permeates so many sectors – medicine, education, technology, science, and other advanced industries,” he stated. TriBE 2018 saw a gathering of top-tier sector partners, association decision makers, academia, corporate organisations and government officials who shared their views on digital transformation within the Business Events sector. The event also saw four global organisations – International Congress and Convention Association (ICCA), Professional Convention Management Association (PCMA), International Association of Professional Congress Organisers (IAPCO ) and Union of International Associations (UIA) to share insights and best practices. According to reports, last year the Sarawak Convention Bureau and its sector partners secured 35 business events which brought in about RM37 million in direct delegate expenditure to Sarawak. In fact, since the establishment of the Sarawak Convention Bureau in 2006, Sarawak has hosted 750 business events – equivalent to 286,000 delegates and 958,000 delegate days. Bureau chairman Datuk Seri Leo Michael Toyad said at the Redefining Global Tribes campaign recently, as reported by Focus Malaysia, that there is a greater impact derived from business events over the long term especially for medicine, technology, science, and other advanced industries. “Business events produce meaningful business relationships and international collaborations across a myriad of sectors.” The Bureau achieved a milestone when the International Conference and Convention Association held its annual congress in Kuching in 2016. This event is said to have elevated Kuching’s status as a top second tier business events destination. “What this entails is an avenue for us to speak to the rest of the world and be a role model to other second-tier destinations who wish to emulate us,”

Bureau Chief Operating Office Amelia Roziman recently told BizHive Weekly. She added that such events “are a catalyst and an incentive for many industry players and the greater society to take it up a notch, generating positive impact to the socio-economic of the destination”. She had pointed out that cities such as Kuching, “provide an unconventional and eclectic meeting experience filled with heritage, nature, culture and adventure, which is an incredibly appealing combination to the experienced business traveller”. The Bureau has since moved on to strengthen Sarawak’s position as the destination for business events. This year the state played host to about 27 high profile business events such as the 5th International Marine Conservation Congress, 17th Continuing Professional Development Series: Diabetes Asia Conference, the 10th Clean Air Asia Better Air Quality Conference, the 9th Anak Sarawak Awards, Congress of the Asian-Australasian Association of Animal Production Societies 2018 and Asia International Conference on Tribology 2018. In 2019 Sarawak is set to host the Kodaly International Symposium 2019, Asia Pacific Physics Conference 2019, the 13th Asia Pacific Orchid Conference and Show 2019. “We have a vast array of venues to suit every meeting requirement, from international hotels to a state-of-the-art convention centre. Our prices for venues, food, rooms and tours are highly competitive,” she stated. The current capacity for business events in Sarawak is reported to be from 10 to 5,000 delegates in venues such as international hotel chains to the fully-equipped, state-of-the-art Borneo Convention Centre Kuching. With its interesting and unique mix of culture and heritage, infrastructure and facilities that meet world-class stands, Sarawak is certainly well on the road to being the preferred choice for organisers looking for something different for their conferences, conventions and exhibitions.

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New Logo for Visit Sarawak Year Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Rahman Hamzah recently unveiled in Kuala Lumpur the Visit Sarawak Year logo as a precursor to its official launch in January 2019

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he Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign. Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, “More to Discover,” represents the aspirations of the campaign. Datuk Haji Abdul Karim said that the campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia. “The tagline, “More to Discover” underscores

Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered. We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019,” he said. Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017 which accounted for 7.9% of its gross domestic product (GDP). He pointed out that domestic arrivals will be one

Tourism Malaysia International Promotion Division (Asia/Africa) Senior Director, Datuk Musa Yusuf; Sarawak Assistant Minister of Tourism, Arts & Culture, Datuk Lee Kim Shin; Sarawak Minister of Tourism, Arts, Culture, Youth & Sports, Datuk Hj Abdul Karim Rahman Hamzah; Sarawak Tourism Board CEO, Sharzede Datu Salleh Askor; Sarawak Tourism Board Chairman, Datuk Haji Abdul Wahab Aziz; Sarawak Tourism Board Deputy Chairman, Hii Chang Kee; Tourism Malaysia Domestic and Events Senior Director, Dato’ Dr Ammar Ghapar at the launch.

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Datuk Hj Abdul Karim Rahman Hamzah and Sharzede Datu Salleh Askor.

Performance by Tuku Kame.

of the key targets. “We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from West Malaysia.” International arrivals to Sarawak clocked in at 2.6 million last year. As such, the State will target six international markets – United Kingdom, Germany, the Benelux, China, Australia and ASEAN countries. ASEAN countries were a key source of visitors which accounted for 48.98% or 2.38 million arrivals in 2017. Chief Executive Officer of Sarawak Tourism Board, Sharzede Salleh Askor, said the campaign would revolve around four strategic areas. “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors,” she said. The event also saw a performance by awardwinning Sarawak songstress, Dayang Nurfaizah and Tuku Kame, an award-winning world music band which has conducted global tours. Also present at the event were the Assistant Minister of Tourism, Arts and Culture, Datuk Lee Kim Shin, Tourism Malaysia International Promotion Division (Asia/Africa) Senior Director Datuk Musa Yusof, Tourism Malaysia Senior Director (Domestic and Events) Dato Dr Ammar Abdul Gapar, STB Chairman Datuk Abdul Wahab Aziz and Deputy Chairman Hii Chang Kee. Sarawak comprises 27 ethnic tribes with their

Logo’s Meaning The different and vibrant colours represent the diversity and multitude of elements that make Sarawak unique. Red and yellow indicate the colours in the Sarawak flag, hence their use in the letters “S” and “R”. Orange represents the strong spirit and vibrant energy of the different ethnic communities within the state. Green represents the luscious rainforests teeming with life. Blue reflects the calmness of the ocean along state’s long coastline. The stylised “S” in the logo features a curling pattern, imitating a traditional design that is often used in the artwork of the Dayak and Orang Ulu people. The ‘hornbill head’ in the centre replacing the ‘A’ alphabet represents the “Bumi Kenyalang” or the “Land of the Hornbills”.

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own unique traditions, lifestyles, music and food, while sharing their warm hospitality. It is endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sqkm, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches. Festivals, hosted throughout the year, celebrate the eclectic blend of modern and traditional culture, food, music and religious practices.

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BORNEO CONVENTION CENTRE KUCHING

THE CATALYST FOR BUSINESS EVENTS IN SARAWAK

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Sitting pretty at the riverfront of the Isthmus, the award-winning Borneo Convention Centre Kuching (BCCK) is clearly a leader and the venue of choice among business events organisers in Sarawak. Eric van Piggelen, CEO of BCCK, gives an insight into its world-class facilities and services, and its pivotal role in contributing to the Business Events industry in Sarawak. How has BCCK helped the state government grow the MICE industry in Sarawak? BCCK has been in the forefront of the Business Events arena for Sarawak. Since its inception, BCCK has hosted more than 80 national, 12 regional and 60 international business events placing Kuching clearly on the MICE global map. It has attracted close to 1.5 million national and international visitors to the centre and generated MYR69.20 million in economic impact to the state. One of the significant international conferences that we hosted was the 13th World Islamic Economic Forum in 2017 which was organised by the WIEF Foundation. The three-day event attracted 2,000 delegates from around the world, including numerous leading global government leaders.


Collaborating with relevant government agencies and industry partners is vital in bringing more regional and even international events to Sarawak. Who are some of the important industry partners (local and international) and government agencies that BCCK works with and how has this collaboration helped BCCK and, to a larger extent, the MICE industry in Sarawak? Sarawak’s business events ecosystem plays a pivotal role in the economic and human development for the state of Sarawak, besides the direct tourism dollar impact for the service providers. Strong alliances and interaction between the various state government agencies and industry partners help to bring in regional and international events to support the government’s key priority sectors. A recent example was the successfully concluded 8th Asian Australian Animal Production Congress (8th AAAP). The result of a close collaboration between the state’s Ministry of Agriculture, the national associations, our local PCO and BCCK ensured the smooth delivery and success of the 8th AAAP. How different is BCCK from other venues in Sarawak and what does it offer Business Events organisers that other venues do not offer? What are some of the factors that have made BCCK the venue of choice for BE organisers? Our award-winning Centre is the one and only purpose-built convention centre in Sarawak which offers a fully-fledged world-class conference with

fully functional facilities and services. Quality service and customer experience are central to all the work we do at the BCCK. Our best practices supported by three ISO systems (ISO 9001:2015 Quality Management, ISO 22000:2005 Food Safety, and ISO 14001:2015 Environment Management), innovation and creativity give BCCK the competitive edge in delivering quality service and great customer experience. We have strong support from both private and public sectors – otherwise dubbed, the Team Sarawak factor – where we not only offer impeccable venue services, but act as the business facilitators for the organiser with all local contacts. Client satisfaction and experience are our main focus – delivering successful events, the Borneo way. What is your vision for BCCK? My vision for BCCK is to ensure that we remain one of the main catalysts in driving Business Tourism to Sarawak. The vision entails future developments which explore new revenue streams and segments for BCCK. Our mindsets need to be aligned with driving growth and increase the overall MICE market. Naturally, we want to continue to be recognised as one of the best convention centres in Malaysia and the world. How close are you to achieving this? What are some of the challenges you face and how are you overcoming these challenges? We are relatively close to presenting plans to our State Government, but before we do so we need to ensure proper due diligence is done. To

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merely expand will not suffice. I think more robust partnerships amongst all stakeholders are needed to collaborate even more in making Sarawak a preferred destination in Malaysia. BCCK needs to continue to make its mark Internationally and potentially win more bids and awards for Sarawak and Malaysia.

Our award-winning Centre is the one and only purpose-built convention centre in Sarawak which offers a fully-fledged world-class conference with fully functional facilities and services. 10

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What are some of the environmental and sustainability features incorporated in BCCK? As part of the Centre’s green initiative to better manage and enhance our environmental responsibilities in a systematic manner that contributes to the environmental pillar of sustainability, the Centre has gone through vigorous audit process in order to acquire the ISO14001:2005 – Environmental Management System. It is a standard that provides requirements for the design, implementation and certification of an environmental management system that helps BCCK to set and achieve an environmental policy and environmental objectives in accordance with legal requirements applicable to work performed by the Centre. BCCK is a unique structure with a roof shaped like the Ririk leaf, and set against a backdrop of a river, mangroves and greenery situated in an isthmus. Its unique roof structure can channel rainwater. Its floor to ceiling clear glass window panels disperse light across the main concourse area reducing the need for additional lighting. A transition to energy saving lighting has started some time back and this effort continues. As part of the Centre’s green initiative to better manage and enhance our environmental responsibilities, the Centre has taken upon itself to immerse itself, staff and all, through a journey to acquire the ISO14001:2015 certification – Environmental Management System. The BCCK team works with local partners to recycle its kitchen and off the plate food waste into compost, recycle where possible, and dispose of scheduled waste in the proper manner. What are some of BCCK’s Corporate Social Responsibilities projects and why are they important for BCCK? Giving back to the community is one reason for BCCK’s inception. This happens through constant engagement with our local communities. This may involve the giving of food, partaking in environmental programmes or giving staff time to the less fortunate. The “Juh Sedekah” campaign (Ramadhan Book Donation), was one of the recent projects that


BCCK’s New Wins for Conferences and Exhibitions for 2018

• 2nd International Digital Economy • • • • • • • •

Conference Sarawak 2018 18th Asia-Australasia Conference on Animal Production 2018 17th Continuing Professional Development (CPD) Series Diabetes Asia Conference 2018 17th Meeting of the Consortium for Globalization of Chinese Medicine 2018 Sarawak International Business Expo and Conference 2018 8th Alliance for Healthy Cities (AFHC) General Assembly and Global Conference 2018 6th World Spinal Health Association Congress 2018 5th Academic Conference for Asian International Traditional Natural Medicine Physician Conference Society of Cryosurgery 2018 10th Better Air Quality Conference 2018

Awards won by BCCK 2017 Purpose Built Convention & Exhibition Centre Award for Excellence (below 15,000 sqm of total saleable space) – rAWr Awards Malaysia Business Events Awards of Excellence by the Malaysia Convention and Exhibition Bureau (MyCEB) and Malaysian Association of Convention and Exhibition Organisers (MACEOS).

2017 International Conference Award for Excellence (Hosting of the 55th International Congress and Convention Association Annual Congress) – rAWr Awards Malaysia Business Events Awards of Excellence by the Malaysia Convention and Exhibition Bureau (MyCEB) and Malaysian Association of Convention and Exhibition Organisers (MACEOS).

Malaysia Best Employer Brand Award 2017 by Employer Branding Institute.

2016 Conference Venue of the Year, by MICE Asia Awards, Singapore in conjunction with the annual MICE Asia Exhibition.

2015 Purpose Built Convention & Exhibition Centre Award for Excellence (below 15,000 sqm of total saleable space – rAWr Awards Malaysia Business Events Awards of Excellence by the Malaysia Convention and Exhibition Bureau (MyCEB) and Malaysian Association of Convention and Exhibition Organisers (MACEOS).

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BCCK A FINALIST IN THE 2018 AIPC APEX AWARD

we embarked on. More than 400 children’s book were collected from the public and donated to an orphanage home – Rumah Kanak-Kanak Batu 12. There is also a line-up of exciting charitable activities which are under planning at the moment. You have stated that the future plans include the expansion of BCCK to attract more market segments. Can you elaborate on this? We envision greater versatility in venue space for the event organiser in the near future. As you’re already well aware, pop-up events are mushrooming not only in developed countries but within Malaysia as well. Business events nowadays are no longer limited to the usual classroom or theatre setup. Some have evolved into festival setups, in order to provide experiential learning experiences for conference delegates. The expansion plan will entail flexibility, and pockets of spaces that can quickly be turned-around and transformed to suit even the most discerning client.

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The Borneo Convention Centre Kuching (BCCK) was one of 17 finalists in the 2018 edition of the prestigious AIPC Apex Award competition for “Best Client Rated Convention Centre”. The Award, which has been maintained by the International Association of Convention Centre (AIPC) for over 20 years, is internationallyrecognised and respected due to the fact that competitors are rated entirely on the basis of a comprehensive set of ratings from centre clients tabulated by the global market research company Ipsos. “It is by no means an easy road to be recognised among the world’s best Convention Centre’s and we are already humbled and proud that BCCK is among the 17 finalists in the 2018 edition of the prestigious AIPC Apex Award competition,” says Eric Van Piggelen, CEO of BCCK. “Our team has worked extremely hard over the years to ensure we operate at the highest standards possible and this news allows us to dream even bigger. I am immensely proud of my entire team at BCCK. We will continue to be a catalyst for Business events in our great State of Sarawak.” AIPC President Aloysius Arlando noted that for 2018 Ipsos surveyed over 1,843 client references put forward by participating centres – a significant sample that illustrates the comprehensive nature of client polling. AIPC is an association comprising over 185 international convention centres in 60 countries worldwide. Its mission is to encourage, support and recognise excellence in convention centre management and to maintain a range of programming that addresses this mission.


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Borneo Convention Centre Kuching Gets AIPC Quality Standards Certification

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he Borneo Convention Centre Kuching (BCCK) is the latest AIPC member centre to achieve AIPC Quality Standards certification with the successful completion of their audit recently by the designated external auditor. It joins 30 other AIPC centres that have received this international certification. BCCK achieved the gold level in their audit. BCCK Chief Executive Officer, Eric van Piggelen said the AIPC Quality standards clearly benchmarks against global excellence. “Having attained this, we are looking forward to distinguishing ourselves as the second Convention Centre in Asia to have achieved this milestone. “For our team, this result is a testament to their hard work and commitment to service delivery each day”, he added. The AIPC Quality Standards program was developed as an industry-specific certification for confirming and documenting a centre’s accomplishments in key areas of convention centre performance, and is the only such specifically purposed form of certification in the industry, said AIPC President Aloysius Arlando. “The Borneo Convention Centre Kuching is to be congratulated on having achieved the gold level in their audit as this demonstrates to owners, colleagues and clients that they are addressing international standards of performance in their management procedures,” he said. He pointed out that in times when competition amongst various centres and destinations is more intense than ever, the AIPC Quality Standards program is a valuable way for managers to ensure they are delivering quality – a form of documentation that serves many purposes, including the reassurance of clients. “As we are increasingly confronted with other standards developed by groups outside our industry and that do not necessarily reflect the realities or priorities we face as managers, it is important to have a program that entirely reflects our own needs,” he added. The program standards identified and audited 10

key areas: Customer Service, Quality of Facilities and Operations, Employee Relations, Health, Safety, Security and Emergency Response, Financial Integrity, Community Relations, Environmental Responsibility, Industry Relations and Supplier Relations. Members who complete the audit process uniformly report that it not only serves to document their procedures but also enables them to clarify any shortcomings for corrective action. The process is also seen as an excellent team-building exercise because it involves all management staff in a collaborative effort with a clear accomplishment at the end. Christopher Wan, Chairman of the committee said that “any journey towards excellence initially requires a reality check, a plan of action, and the persistence to realise this plan. Along the way, this requires transforming mindsets, keeping the crossfunctional team players consistently energized, and inspiring positive gains in thought and deed. This framework has given us the tools to dig deep, deliver sustained results, and manage our future impact on our stakeholder, the community and destination.”

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BE Forum 2018 BUSINESS EVENTS –

The New Frontier

MACEOS delivers an informative and dynamic forum featuring a distinguished line-up of speakers, and announces the launch of BECM.

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he Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) presented the BE Forum 2018 themed Business Events – The New Frontier, at Setia City Convention Centre on 10 October 2018. Attended by more than 200 delegates from Malaysia and across Southeast Asia, the forum featured 16 reputable industry stalwarts and leaders who expounded on the growth, transformation, innovation and opportunities within the business events industry. Delegates had a selection of plenary sessions and workshops to attend which gave them valuable insights into entrepreneurship, product development, Blue Ocean Strategy applications, PDPA & GDPR digital technology, innovation and marketing. In his welcome address, Dato’ Vincent Lim, MACEOS President said that as Malaysia paves the way to increase tourism, business events play an integral part in supporting this initiative. “The growing impact created by business events in Malaysia has been positive and brings tremendous opportunities to the Malaysian market.” Between 2015 and 2017, thus far, Malaysia has hosted 5.86 million business visitors creating an economic impact of RM114.2 billion for the country, added Dato’ Vincent. The event was graced by Ir. Dr Mohd Shahreen Zainooreen Madros, Chief Executive Officer of Malaysia External Trade Development Corporation (MATRADE). In his keynote address, Ir Dr Mohd Shahreen said, “The business events industry is a very important industry for Malaysia as it draws people from across the world to our country. “Therefore, communicating and story-telling about the achievements of the industry in Malaysia is an important goal to pursue. As a nation, we should


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be able to communicate with our industry partners across the world so that we can set ourselves at the centre of the business events industry in the region.”

LAUNCH OF BECM

During the event, eight major trade associations entered into an agreement to synergise efforts to advance Malaysia’s competitiveness as a preferred business events destination, by signing a Memorandum of Understanding (MoU) to formalise the Business Events Council Malaysia (BECM). National industry associations collaborating that form BECM include the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Malaysian Association of Tour and Travel Agents (MATTA), Malaysian Association of Hotels (MAH), Malaysian Society of Association Executives (MSAE), Malaysia Shopping Malls Association (PKKM), Malaysia Retailers Association (MRA), Arts, Live Festival and Events Association (ALIFE) and the International Congress and Convention Association (ICCA Malaysia Committee). BECM is an inaugural national council established to represent the business events industry, while increasing engagement and encouraging leadership within the industry’s supplier community. The Council will act as an independent sector advisory body to oversee and support the Malaysia Convention and Exhibition Bureau (MyCEB) on the implementation of Malaysia’s Business Events Roadmap 2020 & Beyond, which was launched in 2016. BECM will also act as a united voice for the business events industry in communicating and liaising with the Malaysian government, to highlight and demonstrate the value of business events to Malaysia. Alan Pryor, General Manager of the Kuala Lumpur Convention Centre (KLCC) was appointed Protem Chairman of BECM.

WIDE RANGE OF TOPICS DISCUSSED

The event saw several speakers for various companies and associations who shared their views and plans for the Business Events industry. Some of the topics covered during the plenary sessions and panel discussions were “Business Travellers: Trends & Opportunities” by Dato’ Muzammil Mohamad, Qatar Airways Group’s Country Manager for Malaysia and Brunei; “Event Planning in an App Driven Age” by Vincent Kok , Founder of VMO; “Guide to Winning

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BE Forum 2018

Conferences to Malaysia” by Gracie Geikie, Director/ Principal Consultant - Place Borneo Group; “Applying Blue Ocean Strategies to Business Events” by Raj Kumar Ganeson, CEO of UCSI Consulting Group; How Branding has Changed and Why it is More Critical than ever to Events?; Support Systems for Business Events; “Anything is Possible – The Ironman Story” by C G Lim, Regional Director, World Endurance Malaysia Sdn Bhd and “Personal Data Privacy Act & EU General Data Protection Regulation by Benjamin Shepherdson, Country Manager of Straits Interactive Sdn Bhd, among others. Later, the Organising Committee Chairman, Jason Teh who is also MACEOS Youth Chairman, announced the winner of BE Pitch. The team from Taylor’s University was the winner of this Challenge. The Forum culminated in a gala awards dinner that evening attended by scores of business events industry players, distinguished guests and media.

Views of Some of the Delegates: “The Forum is very informative, touching on future trends and providing us the opportunity to network with players in the industry. The industry has a lot of potential for growth however, we need government support to be on par with neighbouring countries and drive the industry further.” – Janice Leong, Strategic Business Analyst & Special Officer to Group MD, United Business Media (M) Sdn Bhd.

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“The take-home points were really good, especially the blue ocean strategy which talks about seeking new segments instead of only focusing on current customers. This will be my new direction.” – Veronica Teh, Manager, Messe Worldwide.

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“The insights were very comprehensive and relevant with thought-provoking elements that get us to think out-of-thebox.” – Alina Nefedova, Event Manager, Radius Exhibits & Interiors Sdn Bhd.

“This forum is a good platform for academicians to know about the trends and latest updates as well as market demands, so that we can deliver real-life scenarios to our students.” – Dr Teh Pek Yen, Senior Lecturer, School of Hospitality, Sunway University.


BE Forum 2018

Business Events Industry As An Integral Economic Contributor Dato’ Vincent Lim, President of MACEOS speaks on the dynamics of the business events industry and its potential for tremendous growth in the next few years, at the recent Business Events Forum.

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ecognising the tremendous potential of the business events industry in Malaysia, Dato’ Vincent Lim, President of the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) stresses on the importance of unity, collaboration and synergy within the industry in order to make a lasting international impression. Talking about the government’s focus on drawing international tourism through the country’s gates, he says, “It is interesting to note that the average length of stay of conference and exhibition delegates are over four days. This is an important contributing factor to the increase in the growth curve of our country’s tourism industry.” He iterates that the growing impact of created by the business events industry has been positive and presents tremendous opportunities. Between 20152017, Malaysia has hosted 5.86 million business visitors creating a significant economic impact of RM114.2 billion for the country. The industry not

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only directs income in the country but also benefits other industries such as hotels, food and beverage, entertainment, retail and logistics, among others. In that respect, MACEOS champions and drives the business events industry in Malaysia in an effort to foster greater collaboration and engagement among various industry-related organisations. The BE Forum this year is a prominent platform for that purpose and is into its third year since 2016. “The Forum was organised to allow industry players to share their ideas and knowledge about the latest technological development impacting the growth and sustainability of the business events industry in Malaysia and regionally. I am hopeful that the Forum will broaden the business events industry’s value and awareness, thus stimulating a robust industry environment and elevating the industry to impact investment and trade. This is important in driving national transformation, as well as placing Malaysia on the map of the business events industry regionally and beyond,” he adds.

MARKET STATISTICS

On the industry figures and market share in the global business events industry, Dato’ Vincent explains that five countries account for 60 per cent of the total worldwide indoor exhibition space based on a survey by UFI in 2017, with the USA ranked first at 20% global market share, China at second place with 17 per cent and Germany at third


place with 9 percent, followed by Italy at fifth place and France at sixth place with 7 per cent and 6 per cent respectively. “China is the only country in Asia to enter the 5 rankings in the global market, and in the next 1 to 2 years, China will become the number one global player for exhibition space and facilities after the completion of new venues in the country.” He points out that in Southeast Asia, Thailand is the top player with total exhibition space of 250,000 square meters followed by Singapore with 219,000 square meters and Malaysia with more than 127,000 square meters. Based on a survey by MACEOS, if other smaller venues are taken into account, Malaysia has about 197,000 square meters of exhibition space. “Business events is now a billion-ringgit industry in Malaysia, and statistics show that ‘venue is king’. To be the biggest player in the region, venue comes first. In order for us to achieve our aspirations to lead the way in the business events industry, MACEOS has opened up and strengthened new collaborations with local and regional players which include international trade congress organisations and convention associations, among others,” says Dato’ Vincent. As an association representing the industry, Dato’ Vincent pledges MACEOS’ commitment to achieve and contribute more, as well as to create more discourse that will drive the business events industry as a key economic contributor.

BECM

The formation of the Business Events Council Malaysia (BECM) and the signing of the MOU highlights collaboration to garner support and carry out activities that promote the business events industry as a distinct and important part of the Malaysian economy, and to organise industry collaboration and the government support necessary for Malaysia to achieve its full potential within the global business events industry. The representation of BECM includes major private sector stakeholders, captains of Malaysia’s business events industry and its supply chain, from convention centres and hotels to professional congress organisers (PCOs), destination management companies (DMCs) and travel and tour agents. BECM will also collaborate closely with the Malaysia Convention and Exhibition Bureau (MyCEB), Sarawak Convention Bureau (SCB), Penang Convention & Exhibition Bureau (PCEB), Sabah Convention Bureau and the Iskandar Regional Development Authority. Dato’ Vincent is optimistic that Malaysia will soon become a regional hub for business events in Southeast Asia and calls for industry players and the government to join hands in driving this common goal.

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BE Feature Forum 2018

BUSINESS EVENTS EXCELLENCE AWARDS 2018

A LIFETIME OF ACHIEVEMENTS MACEOS recognises the contributions of business events industry players with a grand gala dinner.

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E Forum 2018 culminated in a vibrant gala dinner, hosted by MACEOS, where 30 individuals and organisations received awards and industry recognition for achievements associated with the business events industry. The dazzling dinner was graced by Datuk Isham Ishak, Secretary General of the Ministry of International Trade and Industry (MITI) and other dignitaries. In his address to guests, Dato’ Vincent Lim, President of MACEOS said, “Our main focus is to create more dialogue that will help raise visibility for the BE industry, as well as, on MACEOS’ role to help communicate Malaysia’s potential to be a BE hub and be seen as one of the nation’s key economy contributors.” “BE is a big market for the trade and there is a potential to grow even bigger with the right and more support from the Government. The economic impact that comes from the visitor economy created from Business Events has been positive and it is seen to bring tremendous opportunities in building the nation’s wealth in every aspect from job creation, infrastructure development to community development,” he added. Datuk Isham, who represented MITI Minister Tuan Ignatius Darrell Leiking, as Guest of Honour for the night, reiterated that ecosystem that MACEOS represents has proven to be a formidable economic multiplier contributing towards the growth of the economy in Malaysia.”

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BE Feature Forum 2018

“MITI is committed to providing the assistance and support required by MACEOS and the BE ecosystem to help Malaysia emerge as the leading Business Events destination in ASEAN. Most importantly, all the players within the ecosystem must be united towards collaboratively conceptualising an iconic event that will be participated and held simultaneously across the nation. This will definitely put Malaysia on the Business Events or M.I.C.E map across Asia and one day, the world,” he elaborated further. During the event, special recognition as Malaysia’s foremost Business Events Industry Partner was accorded to MyCeb, the Sarawak Convention Bureau (SCB) and the Penang Convention & Exhibition Bureau (PCEB) for their commitment to the industry. MACEOS also presented industry recognition to the Malaysia International Dive Expo (MIDE), Pet World Malaysia, Malaysia Gifts Fair and MATTA Fair for successfully organising their respective events over the years. Several key individuals representing the BE Industry were also lauded with the Long Service and Advisory Special Recognition. The gala night also saw the student fraternity receiving excellence awards for innovative ideas and proposal that can potentially benefit the business events industry. Organised by MACEOS and MyCEB, the Malaysia Business & Major Events Challenge 2018 provided students from several local universities with a platform to develop their creativity and present innovative as well as fresh ideas for the business events industry. Teams from Taylor’s University’s School of Hospitality, Tourism and Event and Sunway University’s School of Hospitality emerged winners of this Challenge and will be representing Malaysia at the annual AFECA Asia MICE Youth Challenge organised by The Asian Federation of Exhibition and Convention Associations (AFECA), held in South Korea. Sunway University’s proposal was themed “International Edible Technology Expo (IETE) 2021” while Taylor’s University’s proposal was entitled “Go EvenTech 2020”. In recognition of long-standing and excellent track record, 13 companies were presented the BE Excellence Awards 2018 Special Recognition for 30 Years of Excellence, for having fuelled the business events industry since the 1980s.

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AWARD RECIPIENTS Best Strategic PublicPrivate Partnership

MACEOS Industry Recognition

Malaysia International Trade and Exhibition Convention Centre (MITEC)

Malaysia Gifts Fair Organised by Malaysian Gifts & Premium Association

Malaysia International Dive Expo (MIDE) Organised by Asia Events Exsic Sdn Bhd

MATTA Fair Organised by Malaysian Association of Tour and Travel Agents (MATTA)

Mr Alun Jones, Country General Manager of United Business Media (M) Sdn Bhd

Mr Amos Wong, CEO of AOS Conventions & Events Sdn Bhd

Mr Francis Teo, Head, Convention Centre of Setia City Convention Centre

Mr Nor Azmi Sulong, CEO of Creative Arm & Communication Sdn Bhd

Malaysia Business & Major Events Challenge 2018 Winning Proposals

Business Events Industry Partner

Long-Service Committee

Taylor’s University, School of Hospitality, Tourism and Events: Go EvenTech 2020

Sunway University, School of Hospitality: International Edible Technology Expo 2021

Malaysia Convention & Exhibition Bureau (MyCEB)

Penang Convention & Exhibition Bureau (PCEB)

Sarawak Convention Bureau (SCB)

Representative of Ir Dr Mohd Shahreen Zainoreen B Madros, CEO of MATRADE

Representative of Dato’ Dr Tan Chin Huat, Founder and Chairman of MIFF

MACEOS Advisor

Datuk Zulkefli Haji Sharif, CEO of MyCEB

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BE Feature Forum 2018

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YEARS OF EXCELLENCE

DOREMi Services & Rental Sdn Bhd

Agility Logistics Sdn Bhd

R.E. Rogers (M) Sdn Bhd

Kingsmen Exhibits Sdn Bhd

Curio Pack Sdn Bhd

Schenker Logistics (M) Sdn Bhd

Parico Electrical Engineering Sdn Bhd

Innoprise Corporation Sdn Bhd (subsidiary of Yayasan Sabah)

The Hot Shoe Show & Co. Sdn Bhd

Putra World Trade Centre (PWTC)

Pico International (M) Sdn Bhd

UBM MES

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Feature

A Winning Partnership The Malaysia International Trade & Exhibition Centre (MITEC) wins recognition as the best in public-private partnership.

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ITEC was honoured with the Special Recognition Award for Best Strategic Public-Private Partnership at the recent MACEOS Business Events Excellence Awards 2018. Gunther Beissel, Chief Executive Officer of MITEC, was delighted with the recognition. “With the rapid growth taking place in MITEC’s vicinity, the KL Metropolis project welcomes the development of hotels, lifestyle malls, urban parks and luxury apartments within walking distance. MITEC, which is part of the Trade and Exhibition District, is poised to gradually become an even greater attractive proposition for regional and international events,” he said.

L-R: Tan Sri Abdul Rahman Mamat, Chairman of PGSB, Stephen A. Carter, Chief Executive Officer of Informa PLC, M. Gandhi, Group Managing Director (ASEAN Business) & Senior Vice President of UBM Asia, Gunther Beissel, Chief Executive Officer of MITEC and Tan Sri Asmat Kamaludin, Chairman of Malaysian Exhibition Services at the MoU ceremony.

Gunther Beissel, CEO, MITEC (right) receiving the Special Recognition Award for Best Strategic Public-Private Partnership from Alun Jones, Vice President, Exhibition, MACEOS at the MACEOS Business Events Excellence Awards recently.

The spheroid shape of MITEC’s design architecture was inspired by a rubber seed that symbolise the contribution of rubber industry to the early economic growth of the country.

MITEC is also an example of a successful publicprivate partnership between the private sector and the Government. This private sector and Government collaboration have become a game changer in the nation’s business events industry, giving Malaysia the capability to compete and meet the demands in a growing industry sector. Another big honour for MITEC is the Memorandum of Understanding (MoU) signed between UBM Malaysia and MITEC’s management company, Prisma Galeri Sdn. Bhd. (PGSB), which will see the venue hosting four of UBM’s events from 2019 to 2023 and a biennial event from 2019 to 2028. UBM Malaysia, which is a part of Informa PLC, is a global brand with more than 50 offices worldwide. The company is renowned for staging several impressive events in Malaysia such as the Malaysian International Furniture Fair (MIFF). The MIFF 2018 was held in MITEC this year. Offering over 45,000 sqm of exhibition space and triple volume exhibition halls with infinite possibilities, MITEC is the third largest MICE venue in Southeast Asia. It has become the MICE venue the country was waiting for as now Malaysia can play host to some of the biggest exhibitions in the world, which it couldn’t do previously due to lack of space. Since opening its doors for business in August 2017, MITEC has been the venue for over 200 events and has accommodated major regional and international exhibitions. More than 350,200 visitors have attended the various exhibitions and events. There is no doubt that in future MITEC will be able to attract some of the most prestigious exhibitions and events and, in the process, put Malaysia firmly in the position of being one of the most popular MICE destinations in the world. To find out more about MITEC, Malaysia’s Business Events Icon, visit www.mitec.com.my

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BE Forum 2018

Positioning Malaysia For Business Events

Industry stalwarts discuss the finer points of positioning Malaysia as a preferred business events hub in Southeast Asia during the BE Forum 2018.

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ith the aspiration of positioning Malaysia as a preferred business events hub in Southeast Asia, BE Forum 2018 organised by MACEOS, sought the valuable opinions and insights of four industry veterans at a panel discussion. The panellists were Dato’ Vincent Lim, President of MACEOS, Alan Pryor, Chairman of Business Events Council Malaysia (BECM) and Marcus Osborne, Chief Executive Officer of Fusion Brand. The panel discussion was moderated by Yap Shook Fung, Managing Director of MCI.

HIGHLIGHTS OF THE DISCUSSION Dato’ Vincent Lim

Alan Pryor

President of MACEOS

Chairman of Business Events Council Malaysia (BECM)

Outlook on the future market Venue is king. Currently, the largest exhibition centre in Malaysia that has been purpose-built for the business events industry is MITEC. To be more competitive with neighbouring countries, there is a need to address the venue factor. The growth of the business events industry calls for the support of all parties. The business events industry is more than just attracting people from various destinations into Malaysia. It is about the involvement of the whole value chain. Collaboration between industry partners should be strengthened in order for the business events industry to gain greater momentum.

• • • • •

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Why is BECM needed? In 2016, MICE launched a roadmap which was aimed at setting up an entity to pave the way for communications with government and the different ministries. The entity had to be able to work alongside MACEOS and MyCEB, hence, BECM was born. Government advocacy is needed to drive the progress of the business events industry. Synergy is needed between MACEOS, MyCEB, BECM, the supply chain and government. A national strategy is needed to drive the business events industry forward. The private sector and the government sector need to work together and support each other.

• • • •

Marcus Osborne Chief Executive Officer of Fusion Brand What is the gap in the Malaysian business events sector? There is a need to advocate and promote the “Malaysia” brand. There needs to be a stronger focus on Malaysia as a business events destination. There are 600,000 destinations in Southeast Asia competing for business events. Various stakeholders need to be actively involved to advocate Malaysia as a business events destination. A clear strategy is needed based on research to drive the business events industry and the efficacy of BECM. Data and information needs to be shared to encourage participation from industry partners in developing a good strategy.


BE Forum 2018

Making Technology Work For You

BE Forum 2018 brings together four entrepreneurs to talk about the latest innovations and thought-provoking ideas that can further fuel the business events industry. The BE Forum 2018 showcased four entrepreneurs who talked about what is buzzing in the industry and what industry players should look out for.

Recruiting the best talents is important. - Derek Toh, Founder & CEO, WOBB. Co

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usiness events are mobilised and fuelled by people comprising organisers, visitors, suppliers and the support staff. It is all about bringing a sea of people together on a common interest. However, in achieving success in the industry, one has to have the right talent to support the business. Derek Toh, Founder & CEO, WOBB. Company, explains, “Recruiting the best talents is important. When the business is new, it really is about how good the entrepreneur is. But when the business grows, it really is about how good the people behind the business are.” Toh stresses that in the events business, there is a constant challenge in getting the right talents to support the business. Business owners need their people to communicate effectively and work hard to get the business on track. However, in carrying out the recruiting process, employers usually drop the ball and fail to attract the right talent. Toh says that the reason that this happens is because talents do not get sufficient information about the company in order to draw them to apply. “When you look at some recruitment advertisements nowadays, you feel like you are back in the 1980s,” quips Toh. Referring to advertisements with very basic information, Toh says that when there is a lack of information on the company, talents often opt to apply for well-known brands. “If I am a jobseeker, and I can’t tell which company is going to invite me and which company I actually like, I would resort to applying to more well-known brands,” he explains. Often the strategy is to apply to several places and wait for one to come through, but that is not the best strategy. “Some talents say that if they don’t recognise the brand, they don’t apply,” adds Toh. In explaining about his company, Toh says, “However, WOBB takes a different strategy. As a talent matching partner, WOBB’s website is very visual and built for the new generation of talents. It features the employer’s company culture, visuals of the office space, what the CEO says and other interesting information to attract talents.” “This gives jobseekers a different experience with a more engaging platform that connects jobseekers and employers on a more personal basis. That’s how you get great people to work for you,” explains Toh.

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BE Forum 2018

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If you are an organiser, instead of giving out forms to visitors, automate the process.

n the business events industry, speed is a key success factor. In order to make a conference or exhibition successful, processes have to seamless, less time-consuming and more organised. Fu Kei Cheong, co-founder of Anderes Fourdy, a conference and exhibition technology partner, stresses that injecting technology into organising events is the ultimate solution. Anderes Fourdy is an MSC-certified company specialising in conference and exhibition technology, CloudERP and e-commerce. The company mainly serves exhibition organisers, creative agencies, publishing houses and corporate companies. “When I was working, I found out that the internet brings out a lot in people because of the information that is stored on the internet. The internet has really changed the landscape of how we read,” says Fu. “When companies like AirAsia and Travel Clicks came into the market, they succeeded in the industry using the internet,” shares Fu who explains that much thought needs to be given in organising an

- Fu Kei Cheong, Co-Founder of Anderes Fourdy

It is important to listen and learn about the customers’ needs and expectations. - Tan Kuan Yan, Chief Executive Officer of Jublia Pte. Ltd.

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usiness events today has much to do with experience, personalisation and information sharing. Harnessing the opportunities in business events requires one to be empowered with the right knowledge and information. Tan says, “We empower event organisers with intelligently matched people and event content.” Jublia is an established global leader in business matching and event data analytics. Headquartered in Singapore, Jublia works with event organisers from every single continent across the world. He explains that the main success factor for events is Customer Science, which is about understanding your audience, their behaviour patterns and the reasons behind certain behaviour or decisions. “This helps you to craft the right story to tell your clients. We observe our clients, we understand the clients’ focus areas and we go one step further,” says Tan. Tan says that it is important to listen and learn about the customers’ needs and expectations, as well as to put customers first at all times. According


BE Forum 2018 event in terms of what kind of technology exists in order to make the event a success. “If you are an organiser, instead of giving out forms to visitors, automate the process. We thought about that and discarded traditional registration,” explains Fu. With a wide variety of technology available in the market, Fu stresses that it is important to identify one that best fits the needs of a particular company. “As an event organiser, ask yourself what you want? Technology needs to be integrated. For example in an exhibition, the best way to track participants is to use RFID,” he says. The question he asks the audience is “Can you afford not to invest in business events technology”? Fu adds that there are many digital solutions available that can be bought off the shelves. However, one size does not fit all. Jublia leverages on these 3 areas to deliver game-changing solutions in the digital transformation of business event companies. The crux of the idea is to elevate the entire experience of customers using organisers’ event data.

to Tan, Customer Science revolves around 3 broad areas which include data, qualitative studies and surveys. Customer science is a datadriven approach which includes big data and artificial intelligence (AI). Data has great meaning in driving business events and it is important to verify data, collect the right data and use the data effectively. Tan explains that data can also lead to the birth of new ideas. Meanwhile, qualitative studies are also very important in driving business events. The way to conduct qualitative studies is to hold focus groups, one-on-one sessions and interviews, among others. This will enable event organisers to gain useful knowledge on what is actually happening in the market or within the circle of the target audience. At the same time, surveys are also powerful tools that can also provide business event players with valuable information. Surveys often provide information on customers’ demographics and basically to find out what is happening within the circle of the target audience.

In the BE industry, processes have to be at lightning speed. - Adrian Yap, Chief Executive Officer, MoneyMatch, a Malaysian Financial Technology (FinTech) Company

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n the business events industry, processes have to be at lightning speed due to the pace of the industry. Recognising the opportunity in that space, Adrian Yap from MoneyMatch explains how his company provides a payment platform that can offer customers speed, versatility and cost savings. “MoneyMatch is a fintech start-up that saves customers’ time by providing services that facilitate cross-border payments. We have been approved by Bank Negara and we also conduct KYC (know-your-customer) electronically,” says Yap. MoneyMatch provides customers with the cheapest exchange rates and lowest transfer fees in order to stay ahead in the market. “Customers are able to save money when undertaking transactions using the MoneyMatch platform,” adds Yap. He explains that SME customers often use this service to make overseas payments. “They save an average of RM2,000 a month in payment fees,” shares Yap, who was once a banker. The company today serves both individuals and companies in bridging the gap for cost-effective and convenient payment transactions. Yap notes that with continuous overseas transactions taking place in the business events industry, MoneyMatch is a good option for industry players as it is convenient, secure and cost-efficient. Within just a year, the company has transacted over RM200 million to more than 50 countries across the globe, making MoneyMatch the fastest-growing, award-winning, regulator-approved, fully digital, transactional fintech company in Malaysia.

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BE Forum 2018

MACEOS Strikes Strategic Partnership To Advance Business Events Industry Formation of BECM is set to be a significant driver in the business events industry.

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ith the business events industry taking on the role as one of the key contributors to the Malaysian economy, the need came for a partnership between industry players to create greater impact and bring greater value into the business events industry. Under that climate, during the recent BE Forum 2018, the Malaysian Association of Convention & Exhibition Organisers and Suppliers (MACEOS) entered into an agreement with seven national associations to unite efforts and bring synergy to the business events industry by establishing the Business Events Council of Malaysia (BECM). The associations involved in this partnership with MACEOS include Malaysian Association of Tour and Travel Agents (MATTA); Malaysian Association of Hotels (MAH); Malaysian Society of Association Executives (MSAE); Malaysia Shopping Malls Association (PPKM); Malaysia Retailers Association (MRA); Arts, Live Festivals and Events Association (ALIFE); and the International Congress and Convention Association (ICCA Malaysia Committee). Acting as an independent private and public advisory council, BECM is headed by Alan Pryor, providing for and supporting the Ministry of Tourism and Culture (MOTAC), as well as, other relevant ministries for the implementation of Malaysia’s Business Events Road Map. “For BECM, our drive goes beyond the purpose of achieving our targets for the Business Events Roadmap. With thanks to all eight associations on-


“Yes, we are many voices but all with one same message hosting international Business Events is good for Malaysia.” Alan Pryor, Chairman of BECM

“Business events, in comparison to generic tourism, whilst also a major contributor to tourism receipts for Malaysia, generates incremental and higher yield business revenue to businesses and suppliers.” Ir Dr Mohd Shahreen Zainooreen Madros, Chief Executive Officer of Malaysia External Trade Development Corporation (MATRADE)

board, we can finally look forward to continuously forge a stronger and more united Business Events industry community; a greater voice to lobby the government; as well as, to groom visionary future leaders through knowledge sharing and training as we move towards the digital age and greater growth for the new Malaysia.” added MACEOS President, Dato’ Vincent Lim. Recognising the critical role of the business events industry in the Malaysian economy, Dato’ Vincent added that Malaysia is ranked number three in South East Asia in terms of revenue with close to RM1 billion in the exhibition market. “As an association representing the industry, we are committed to achieve and contribute more and as such, we are always strengthening our rapport with the relevant ministries within the federal and state level government departments, especially so with Dewan Bandaraya Kuala Lumpur (DBKL) given that 87 per cent of Malaysia’s trade exhibition is held in the Klang Valley.” Having witnessed the signing of the MoU, Guest of Honour at the BE Forum 2018, Ir Dr Mohd Shahreen Zainooreen Madros, Chief Executive Officer of Malaysia External Trade Development Corporation (MATRADE), said: “Business events, in comparison to generic tourism, whilst also a major contributor to tourism receipts for Malaysia, generates incremental and higher yield business revenue to businesses and suppliers, as well as, contribute to the knowledge sharing and input derived from major conferences in the fields of technology, medical sciences, agriculture and many more. Malaysia is poised to become a favoured destination for conferences and exhibitions due to our strategic location in ASEAN.”

“Business Events is the key to the next level of tourism. MAH is proud to be a party in the formation of BECM. We are all committed to make Malaysia the preferred destination, venue and host.” Sam Cheah Swee Hee, President of MAH

The Chairman of the newly formed BECM, Alan Pryor said, “Together with the guidance and great support from Malaysia Convention & Exhibition Bureau (MyCEB), Malaysia’s state convention bureaus and destination marketing organisations from Penang, Sabah and Sarawak can work collaboratively to build stronger partnerships. Yes, many voices but all with one same message – hosting international Business Events is good for Malaysia.” Sam Cheah Swee Hee, President of MAH, pointed out that Business Events is the key to the next level of tourism. MAH is proud to be a party in the formation of BECM. “We are all committed to make Malaysia the preferred destination, venue and host.” The BE Forum 2018 and BECM share a common goal, focusing on cultivating a business platform that empowers industry players to pool their resources and knowledge, whilst leveraging on shared experiences and ideas on trends and developments that will play a major role in the growth and sustainability of the Business Events industry in Malaysia and beyond. This is poised to boost tourism by way of visitor-economy building, and will help translate the impact on investment and trade towards the acceleration of Malaysia’s new national transformation efforts. The signing of the MoU was witnessed by more than 200 delegates from Malaysia and across Southeast Asia, Government-Linked Companies (GLCs), Government Agencies, Non-Government Organisations (NGOs) and private sector players who took the opportunity to attend the BE Forum 2018 which showcased industry insights on how to win or attract conferences to Malaysia.

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It’s All About Branding & Knowing The Finer Points Of The Industry Two veteran industry leaders, Marcus Osborne and M. Gandhi, explain the evolving dynamics of the business events industry at the BE Forum 2018.

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s the business events industry picks up pace across the world, it has become a major economic driver with more than 31,000 exhibitions each year, featuring 4.4 million companies and industry players, showcasing their wares to over 260 million visitors. According to a survey by the Global Association of the Exhibition Industry (UFI), exhibitors and visitors spend close to USD109 billion every year on exhibitions, making this industry a significant global economic contributor. With business events taking on a critical role today, there’s more to explore and learn in creating a niche in the industry. Marcus Osborne, Chief Executive Officer of Fusion Brand says that the most important success factor is branding. In his talk entitled “How branding has changed and why it is more critical than ever to events?”, Osborne explains

that the event business is experiencing a “second life” as event organisers and industry players look to connect and engage with customers on a more personal basis. “In this incredibly competitive environment, the tools to building brands in the future include immediacy, personalisation and the ability to fulfil customers’ needs,” explains Osborne. He adds that key to this is to handle relationships effectively. Key areas pointed out by Osborne include creating a long-term profitable bond between “your event, your team and your customers”. It is important to deliver a memorable experience at every single touch point online and offline. With online platforms and e-commerce taking the industry by storm, business event industry players need to familiarise themselves with the art of leveraging on the cyber world. Osborne offered tips on successful branding, which are categorised as Pre-event, In and Post-event activities and event content.

Marcus Osborne, Chief Executive Officer of Fusion Brand

The most important success factor is branding. In his talk entitled “How branding has changed and why it is more critical than ever to events? 32

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Pre-event activities give target audiences an experiential perception of what to expect in the upcoming event. Osborne explains that this is important to set the stage for the event and to tease the curiosity of the target audience. Some examples provided include videos and live broadcasts on social media platforms, podcasts, tweets, images and photos, emails and newsletters, and personalised engagement, among others. In and post-event activities that Osborne described included speaker book signing ceremonies, entertainment routines, videos of the event, photographers and providing space for charity booths. An undisputed success factor to events, says Osborne is event content. This includes strategizing, creating and sharing well planned content as well as measuring the effectiveness of the content. Content includes both pre- and post-event content. M. Gandhi, Group Managing Director (ASEAN Business) & Senior Vice President, UBM Informa Asia, offered another angle for business events industry players to consider. He stated that exhibitions are fundamentally made up of two components namely business-to-business (B2B) and business-to-customer (B2C). He explains that B2B brings businesses together while B2C is about businesses going directly to the consumer. Gandhi shared a few insights on the business events industry across the globe. He noted that the biggest challenge for exhibitions across the world has always been space, In many countries, infrastructure is lacking and is a setback for the business events industry. Gandhi mentioned that

45 percent of the exhibition business was centred in the USA, while 20 percent is in the emerging markets and 13.7 percent in Europe. Globally the biggest sector for exhibitions is the building and construction sector. In Asia, engineering and manufacturing are the most prominent. Gandhi reiterated Osborne’s statement that exhibitions have a close relationship with the economy and that trade shows contribute towards economic growth. He went on to state that exhibitions and trade shows had a significant impact on Gross Domestic Products (GDP). Gandhi explained that out of the USD109 billion contribution made by the exhibition industry, 50% came directly from the exhibition business which includes stand rentals, space and other necessities. The remaining 50% is contributed by hotels, logistics and other supporting functions. “For Malaysia, on a conservative estimate, only from the exhibition business, the contribution to the economy is approximately RM4.6 billion, and has huge potential to grow,” shares Gandhi. “About 1 million people came for exhibitions and conventions in 2017 which contributed RM6.4 billion to the Malaysian economy. This does not include costs by exhibition organisers,” adds Gandhi. The future of the exhibition industry is bright, especially with the use of technology. Gandhi explains that today exhibition organisers comprise those who solely organise exhibitions, integrators who manage almost everything from market intelligence to logistics, and individual players. This places the exhibition industry as a key contributor to economic development, GDP growth and the entry of foreign investors as well as the driving progress in the tourism industry.

M. Gandhi, Group Managing Director (ASEAN Business) & Senior Vice President, UBM Informa Asia.

Exhibitions have a close relationship with the economy and that trade shows contribute towards economic growth. BUSINESS EVENTS MALAYSIA

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Exploring The Blue Ocean Strategy In The Business Events Industry The BE Forum 2018 featured Raj Kumar Ganeson, Chief Executive Officer of UCSI Consulting Group, who addressed the delegates on the much-talked-about topic of the Blue Ocean Strategy.

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he Blue Ocean strategy is explained as the simultaneous pursuit of differentiation and low cost to open a new market space and create new demand. It is about creating and capturing uncontested market space, thus making the competition in that market space irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players. Based on the book by W. Chan Kim and Renee Mauborgne, Raj Kumar explains that it is possible for business events industry players to also consider applying the Blue Ocean strategy in their events and business activities. He explains that this strategy is a powerful tool to propel the business events industry into the next generation of conferences by creating their own “new frontiers of opportunity, growth and jobs”. Raj Kumar says, “In whatever you do it is really important to understand your current industry, the factors of competition that exist in the industry, while constantly looking to reach out to non-customers.” He adds, “The Blue Ocean strategy is about strategically applying the framework of eliminate, reduce, raise and create. How you raise value and reduce cost at the same time, while also eliminating customer pain-points, and reaching out to noncustomers. With this, you will then be on your way to creating a blue ocean business event.” The essence of the Blue Ocean strategy as explained by Raj Kumar is that it involves marketcreating innovation. It presents new opportunities that were previously not clearly available to organisations operating within the existing cost-value structure. It expands the universe as to what is possible thus often making it possible to create higher value at a lower cost.

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“Look across other industries to get idea and create a ‘blue ocean’ event. For example, why is the Singapore Airport the best? They ask themselves questions such as ‘What other place is there where people have to wait for long hours yet they are happy to do so?’ The response that was garnered was ‘shopping’, ‘cinema’, ‘parks’ and other interesting elements. The Singapore authorities then took this element to recreate the experience for airport patrons. That’s how the park in the airport came about,” shares Raj Kumar. “These things reduce your cost and increase your value. Its really about thinking what nobody else has thought about. It’s a systematic thinking process, he advises. With the Blue Ocean strategy guiding the way, organisations are able to move from the limitation of competing within the existing industry to migrate towards greater value improvement and subsequently move towards the direction of creating new value for people who are not already customers. Simply put, the strategy is aimed at driving people and industries to capture new demand, and to make competition irrelevant by introducing a product or service with superior features. This not only has the potential to rake in huge profits but also revolutionise industries and businesses such as the business events industry and its players, while also creating new experiences for customers.


Feature

Innovative Ideas Showcased at AFECA Asia MICE Youth Challenge 2018 Malaysia’s Taylor’s University and Sunway University do the country proud at the Asia MICE Youth Challenge 2018 in South Korea.

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iam University bagged the top prize at the 4th Asian Federation of Exhibition and Convention Associations (AFECA) Asia MICE Youth Challenge 2018, held in Goyang, South Korea. Malaysia’s Taylor’s University, supported by Malaysia Convention & Exhibition Bureau (MyCEB) took the second spot while Hong Kong Polytechnic University, supported by Hong Kong Exhibition & Convention Association (HKECIA), won the third prize. Fourteen teams from Hong Kong, Japan, Korea, Macao, Malaysia, Singapore, Taiwan and Thailand took part in this year’s event. Malaysia’s Sunway University, supported by the Malaysian Association of Convention & Exhibition Organisers and Suppliers (MACEOS) was among the four universities that received the Special Recognition Award. Team members of Sunway University said that AFECA Asia MICE Youth Challenge 2018 challenge instilled authenticity, creativity, commitment, selflessness and passion in them. “We sincerely thank AFECA, MACEOS and MyCEB for providing the opportunity for the undergraduates to compete in AFECA Asia MICE Youth Challenge 2018. This was a great opportunity for us, the students, who believe learning is beyond the classroom, and who want to gain international

exposure and recognition. A chance to get out of our comfort zone and grow to be better. Go farther, do more, be more and be a part of creating our future and perhaps the (business events industry) future,” said the Sunway University team. AFECA Asia MICE Youth Challenge 2018 is aimed at developing young, raw talent in the meetings, incentives, conventions and exhibitions industry in Asia. It serves as a platform to showcase the innovative thinking, strategic approach and creative execution of students majoring in MICE, Business Events, Business Management, Hospitality and Tourism fields. AFECA Asia MICE Youth Challenge 2018 was organised by AFECA which has 34 MICE association members, 96 corporate members and 2 affiliates in 18 cities/countries, and the regional organisation representing the MICE industry in Asia.

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Feature

MACEOS Trade Delegation to Thailand MACEOS President, Dato’ Vincent Lim lead a 14-member delegation on a three-day visit to Thailand in late August.

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he 14 members comprised venue providers, professional conference and exhibition organisers, logistics, audiovisual and content suppliers and contractors. The delegation was welcomed by Nichapa Yoswee, Senior Vice President – Business, Thailand Convention and Exhibition Bureau (TCEB), which is the country’s leading agency for the development of Business Events in Thailand. She acknowledged that Malaysia was among the top 10 source markets for Thailand and added that more cross-border collaboration was crucial in order to deliver greater value to business visitors, business sectors and organisers. At a networking session with the Thai Exhibition Association (TEA), its President, Talun Theng hoped for more facilitation with stakeholders such as MACEOS, in sharing the latest updates and developments in the ASEAN region. He also hoped MACEOS trade delegation with members of Thailand’s lead business events agencies Thailand Incentive and Convention Association (TICA), Thai Exhibition Association (TEA) and Thailand Convention and Exhibition Bureau (TCEB) at the Queen Sirikit National Convention Centre (QSNCC).

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the visit by MACEOS would set the pace to open doors to spark new ventures that will benefit MICE practitioners from both countries. In the economic transformation plan for Thailand 4.0, 10 industries have been identified in which business events will be in the forefront to champion the country’s strategic goals. The 10 industries are aviation and logistics; biofuels and biochemicals; robotics; digital development; next-generation automotive; medical industries; smart electronics; affluent, medical and wellness tourism; agriculture and biotechnology. The MACEOS delegation also visited major convention centres and venues and met industry partners and suppliers to exchange views for future collaboration. In thanking the Thai counterparts who hosted the Malaysian delegation, Dato’ Vincent Lim extended an invitation inviting them to revisit Malaysia to further develop joint collaborations.


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PICC Offers Real-World Working Experience For Hospitality Students

n support of the government’s initiative to elevate the status of Technical and Vocational Education and Training (TVET) as equivalent as or superior to traditional tertiary education, Convention & Exhibition (Putrajaya) Sdn Bhd, as management of Putrajaya International Convention Centre (PICC), is committed to being a “learning centre” and training provider for hospitality students, to help grow Malaysia’s business events footprint globally. PICC has collaborated with several hospitalityrelated institutions such as Heritage Culinary College, Community Colleges, Polytechnics, MCS College, IKBN and IKM, to provide the students with an overall understanding of hospitality industry, its current environment and what it entails to work in it while simultaneously garnering invaluable work experience to add to their CV. The internship programme at PICC will see students attend multiple workshops and receive on-the-job training that related to their course and exposure with other departments within the company. The training period for such a programme depends on the number of months the university has allocated. It is usually between three and six months. PICC’s Human Capital & Administration Manager, Puan Norazlina bt. Haron said, “Unlike attending class, this programme will teach them to play multiple roles in the real working environment.

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Trouble shooting, problem-solving and multitasking are skills that students imbibe while working in various departments like Front Office, Housekeeping, Food Production and Food & Beverage Service.” Chief Operation Officer, PICC, Tuan Syamsani Tuan Mansor added that this was an integral part of the PICC’s operations and “we know the importance and our role in supporting team members to develop and expand their skills set to improve and enhance their knowledge as well as competency in their career route”. The programme does not stop there. Another programme called, Apprentice, is aimed at nurturing new local talents to a company’s desired corporate culture. They will undergo an intensive 6-month induction program covering the principles of operation and management in the hospitality industry. Since its inception, hundreds of students have been trained by the Operation and Management Divisions.

For more information on the training programme, contact: Human Capital and Administration Department Convention & Exhibition (Putrajaya) Sdn Bhd Putrajaya International Convention Centre (PICC) Precinct 5, 62000 W.P, Putrajaya, Malaysia. Tel: +603 8887 6000 / 6112 Email: career@picc.com.my


The 17th Asian Oil, Gas & Petrochemical Engineering Exhibition

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Malaysia Conventions & Exhibitions - MACEOS Members Events 2018/2019 DATE

NAME OF EVENT

VENUE

TYPE

ORGANISED BY

CONTACT PERSON

WEBSITE

NOV 30DEC 2, 2018

Baby & Kids Fair

Persada Johor International Convention Centre

Consumer

X Two Media Sdn Bhd

-

www.x2.com.my

DEC 1 -2

Facon Education Fair, December 2018 (FEF)

Kuala Lumpur Convention Centre (KLCC)

Consumer

Sphere Exhibits Malaysia Sdn Bhd

Sandra Lye / sandra@faconex.com

www.faconedufair.com

DEC 7 -9

Mega Home Electrical & Home Fair

Persada Johar International Convention Centre

Consumer

KH Event Management Sdn Bhd

Gary Wong / gary@khevent.com

www.megahome.my

JAN 17-19, 2019

Cafe Malaysia 2019

MATRADE Exhibition and Convention Centre (MECC)

Trade

UBM Malaysia

Karen Goi / karen.goi@ubm.com

www.miff.com.my

MAR 8 -11

Malaysian International Furniture Fair 2019 (MIFF 2019)

Malaysia International Trade & Exhibition Centre (MITEC) & Putra World Trade Centre (PWTC)

Trade

UBM Malaysia

Karen Goi / karen.goi@ ubm.com

www.miff.com.my

MAR 9 -12

Export Furniture Exhibition 2019 (EFE 2019)

International Trade Exhibition / Kuala Lumpur Convention Centre (KLCC)

Trade

EFE Expo Sdn Bhd

Sally Liew / sally@efe.my

www.efe.my

MAR 18-22

International Construction Week (ICW) 2019

Malaysia International Trade and Exhibition Centre (MITEC

Trade

United Business Media (M) Sdn Bhd

-

www.ecobuildsea.com

MAR 19- 21

ASEAN M&E Show 2019

Malaysia International Trade and Exhibition Centre (MITEC)

Trade

United Business Media (M) Sdn Bhd

-

www.aseanmne.com

MAR 19- 21

ASEAN Solar Expo & Forum 2019

Trade

United Business Media (M) Sdn Bhd

MAR 19- 21

ASEAN Super 8

Trade

United Business Media (M) Sdn Bhd

-

-

MAR 19-21

Ecobuild Southeast Asia 2019

Trade

United Business Media (M) Sdn Bhd

-

www.ecobuildsea.com

MAR 19-21

Ecolight ASEAN 2019

Trade

United Business Media (M) Sdn Bhd

-

www.ecobuildsea.com

MAR 19-21

Green Energy Expo & Forum 2019

Malaysia International Trade and Exhibition Centre (MITEC) Malaysia International Trade and Exhibition Centre (MITEC) Malaysia International Trade and Exhibition Centre (MITEC) Malaysia International Trade and Exhibition Centre (MITEC) Malaysia International Trade and Exhibition Centre (MITEC)

Trade

United Business Media (M) Sdn Bhd

-

www.ecobuildsea.com

MAR 19-21

Greenbuild Asia 2019

Trade

United Business Media (M) Sdn Bhd

-

www.ifsec.events

MAR 19-21

TENAGA Expo & Forum 2019

Trade

United Business Media (M) Sdn Bhd

-

www.tenaga.org

MAR 21-23

Automechanika Kuala Lumpur 2019 (AMKL)

Malaysia International Trade and Exhibition Centre (MITEC) Malaysia International Trade and Exhibition Centre (MITEC) Kuala Lumpur Convention Centre (KLCC)

Trade

Messe Frankfurt (HK) Ltd

Clara Tam / Kenneth Fong auto@hongkong. messefrankfurt.com / auto@messeww.com

www.automechanika-kl.com

APR 4- 6

Asia Pacific Orthopaedic Association (APOA) Sports Meeting 2019

Kuala Lumpur

Trade

Medical Conference Partners

Dee Dee Quah / deedee.quah@ medicalconferencepartners. com

www.tenaga.org

APR 11-14

8th Association of SouthEast Asian Pain Societies (ASEAPS) Congress 2019

Pullman Kuching, Sarawak

Trade

Medical Conference Partners

www.aseaps2019.com

APR 18-21

Home Design & Interior Exhibition (HOMEDEC)

Kuala Lumpur Convention Centre (KLCC)

Consumer

C.I.S Network Sdn Bhd

Dee Dee Quah / deedee.quah@ medicalconferencepartners. com Elicia Khoo / elicia@cisnetwork.com

MAY 23-25

International Invention, Innovation & Technology Exhibition (ITEX)

Kuala Lumpur Convention Centre (KLCC)

Trade

MINDS (Malaysian Invention And Design Society)

Yuhanis Latif / yuhanis@cisnetwork.com

www.itex.com.my

JUN 18-20

Oil & Gas Asia 2019

Kuala Lumpur Convention Centre (KLCC)

Trade

United Business Media (M) Sdn Bhd

-

www.oilandgas-asia.com

JUL 3-6

International Architecture, Interior Design & Building Exhibition, Malaysia (ARCHIDEX) 21st Soroptimist International Convention 2019 (SI Convention Kuala Lumpur 2019) Home Design & Interior Exhibition (HOMEDEC)

Kuala Lumpur Convention Centre (KLCC)

Trade

C.I.S Network Sdn Bhd

Yuhanis Latif / yuhanis@cisnetwork.com

www.archidex.com.my

Kuala Lumpur Convention Centre (KLCC)

Conference (International)

SI Convention KL 2019 Sdn Bhd

www.siconventionkl2019.org

Consumer

C.I.S Network Sdn Bhd

Victoria Foo / victoria.foo@ aosconventions.com Elicia Khoo / elicia@cisnetwork.com

Trade

Kaizer Exhibitions & Conferences Sdn Bhd

Belle Yam / enquiries@kaizer.com.my

www.ipmex.com

Department of Statistics Malaysia, Bank Negara Malaysia, and Malaysia Institute of Statistics United Business Media (M) Sdn Bhd

John Chan / john.chan@ aosconventions.com

-

-

www.foodandhotel.com

JUL 18-21

JUL 26-28

www.greenenergy.org.my

www.homedec.com.my

AUG 1-4

IPMEX Malaysia 2019 (IPMEX 2019)

Persada Johor International Convention Centre Putra World Trade Centre (PWTC)

AUG 18-23

62nd ISI World Statistics Congress 2019 (ISI WSC 2019)

Kuala Lumpur Convention Centre (KLCC)

Conference (International)

SEP 24-27

Food & Hotel Malaysia 2019

Kuala Lumpur Convention Centre (KLCC)

Trade

OCT 4-6

Home Design & Interior Exhibition (HOMEDEC)

Setia SPICE Convention Centre

Consumer

C.I.S Network Sdn Bhd

Elicia Khoo / elicia@cisnetwork.com

-

OCT 10-12

Jewellery Asia 2019

Shangri-La Hotel, Kuala Lumpur

Trade / Consumer

United Business Media (M) Sdn Bhd

-

www.jewelleryasia.com.my

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Profile for Harini Management Services Sdn Bhd

Business Events (BE) Malaysia|Vol 4|No 2|2018|BCCK  

BE (BUSINESS EVENTS MALAYSIA) is the official publication of The Malaysian Association of Convention and Exhibition Organisers and Suppliers...

Business Events (BE) Malaysia|Vol 4|No 2|2018|BCCK  

BE (BUSINESS EVENTS MALAYSIA) is the official publication of The Malaysian Association of Convention and Exhibition Organisers and Suppliers...

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