Conclusion

The product pricing has to be affordable to the target market as best as possible and be competitive with regards to other offerings from competitors. Knowing the likely spending habits of customers ahead of time will enable planters to deduce the variety of crops that will still attract sales.

3. Place/ Method of delivery

We recommend that the customers buy the products straight from their local planter so as to be able to establish a direct relationship with them. One difficulty we observed is that of ease of transport. Special stands have to placed on vans to be able to transport them without much damage. A planter being on the premises of the customer would also be able to guide them better where to correctly position the plants to avoid over exposure to the sun, the amount and frequency of water to be added depending on the micro climate and which precautions need to be taken.

4. Promotion:

Promotion is all about developing the connection with local inhabitants for the planters. They will get more referrals through word of mouth and be able to consolidate their business. It is also a method that over time will filter the best adopters of this solution in terms of quality, consistency and value.

CONCLUSION

This project originated from the personal need we felt for change and innovation required in the current agricultural industry in Mauritius. Through this project we hope that we have demonstrated the feasibility and viability of these proposed solutions and hope that these efforts to make a meaningful can be sustained in the future. Currently we just had one of the tomato plants which had already had its first phase of harvest and transplanted upside-down flower again for a second harvest.