Analysis and Interpretation of Data

ANALYSIS AND INTERPRETATION OF DATA

1) 60% of the 30 people who participated in the survey were aged between 36-60.

Awareness of Limitations of Evidence collected using this Method:

As it was done during a single day and a small sample size of collection, the data collected may not represent the truth and the figures obtained may not be a true representation of the experience of the customers within all age groups.

2) 100% of the participants agreed on the innovativeness of the solution and desire to adopt it.

They also stated that these solutions would definitely help them make substantial financial savings on the long term.

3) 97% of the participants agreed on the potential of these solutions to be adopted on the long term by many.

4) 70% of the participants rated the product a 9 or above in terms of referral to another friend or colleague. This is an important statistic as it shows that this product can be successfully marketed via word of mouth.

5) With regards to the price that customers were willing to pay was 50% for the same value as ripen vegetables and 50% willing to pay 2X or more the price with the knowledge of further yields possible. 83% of these customers also stated that they would be willing to pay more if they were given assurance that this product is bio grown.

6) Finally, 100% of the customers agreed that it was a good solution to recycle hard plastics and 50% would like to buy it from their local farmer whilst 47% would like it to be available at the local vegetable market. They emphasised the fact that from supermarkets or hypermarkets, the price would most likely not be so affordable.