Strategy for Success

Strategy for Success Signature

MAGAZINE QUALITY PHOTOS

Professional Photography Inspired by interior design magazines, our photography style focuses on visual clarity – with straightforward and engaging angles, making the impression of the spaces easier to comprehend and connect with. Favouring natural bright light instead of over-saturation, this style communicates a sense of high quality and exclusivity. Our magazine quality photos aim to capture the unique characteristics of your home and build an emotional connection with buyers.

1.

Dusk Photography Dusk photography showcases your property in an intimate light, giving it an elegant, classy look and adding a touch of style and glamour.

2.

Aerial Photography Aerial photography and videography allows prospective buyers to view your property from an entirely different angle.

Drive engagement and add attraction to your property profile as well as highlighting the best aspects of your home and the location.

3.

Floorplans

2D Our 2D floorplans include room measurements and speak to the rational mind, giving buyers a good idea of the layout of the property.

3D Where 2D floorplans speak to the rational mind, 3D floorplans speak to the heart, giving buyers a better sense of volume and space.

Our 3D floorplan is available in our DIAKRIT marketing package.

Matter Port Online interactive floor plans allow potential buyers to click on hotspot links on the plan, interior or exterior, to bring up high quality images of the area.

4.

5.

Signboards

Our photo signboard, displaying agent and office contact details, will be strategically installed on the boundary of your property. This traditional form of advertising still remains an essential tool for capturing those buyers who may have a connection to the neighbourhood.

Auction

4

This remarkable property is situated in Spring Beach just minutes from the Beach and all amenities Orford has to offer.

2

Agent M 0400 000 000 P (03) 6244 8111

Auction Saturday 11th January 11:00am on site unless sold prior

5.

2

signature.harcourts.com.au

Address Approx 700sqm

Agent M 0400 000 000 Harcourts Signature

3 Bayfield Street, Rosny Park P (03) 6244 8111 signature.harcourts.com.au

FOR SALE

For Sale

Agent

M 0400 000 000

Print Advertising Mercury Real Estate Guide (South) Advertise your propery in Southern Tasmania’s premiere real estate publication with an average weekly readership of 58,000.

Domain Real Estate Guide (North) Capture audiences in the north of the state in the Launceston Examiner’s real estate publication, Domain Real Estate Guide. Prices on request.

Community Newspapers Advertise in local community newspapers including the Eastern Shore Sun, Glenorchy Gazette or Brighton Gazette. Prices on request.

Interstate Newspapers Attract mainland buyers to your property by advertising in major Fairfax and News Corp publications. Prices on request.

6.

Video The statistics show that real estate video cuts through the market clutter like no other campaign tool. Video plays an integral role in building an emotional connection with your audience.

Let our skilled videographers capture your property in its best light through the use of video.

7.

Social Media

Social

Utilise our social media network and boost the visibility of your property online with a targeted Facebook campaign.

We will engage with selective buyer demographics, behaviours and interests through Facebook parameters with the ability to provide results in real time.

ENGAGE BUYERS ONLINE 8.

Online Receive 45 days of premiere placement on Australia’s top real estate website, realestate.com.au, securing a position above all standard ads with ranking refreshment on day 15 and day 30. Receive 42 days gold listing placement on Australia’s 2nd ranking real estate website, domain.com.au. Receive standard listings on all other major real estate websites including harcourts.com.au, signature.harcourts.com.au, realestateview.com.au and allhomes.com.au.

Social

9.

Print Materials Our in-house design team will produce quality marketing materials including brochures for display at open homes, our own Property Showcase, flyers for letter box dropping in the neighbourhood and advertisements in our prominent office window displays.

All print materials are printed on a high quality 210gsm paper.

10.

Photostyling Show the full potential for renovation and redecoration by allowing buyers to digitally customise the interior of your kitchen by selecting exciting new colours and textures for walls, flooring, counter tops and cupboards.

Photo Panorama™ Potential buyers from anywhere in the world are able to walk through your property online, and to stop, look, and feel how that space would work for them – as if they are really there.

11.

Harcourts Signature has partnered with DIAKRIT, a global leader in 3D visualisation products. Allow buyers to see the potential in their future living with 3D functions and premium rich media that enables them to plan, furnish and decorate the home of their dreams. DIAKRIT technology is available in each of our 3 DIAKRIT Marketing Packages.

Furnish ™ Give buyers the power to digitally furnish and decorate their perfect living space.

12.

Auction

Your Harcourts Signature property representative will help you decide on the best method for selling your home. If selling by auction, utilise one of our many qualified and experienced auctioneers to help you achieve the best result possible.

13.

Interior Styling A vacant property reduces the emotional connection with buyers as it lacks personality.

On the other hand, some properties may have too much personality and clutter, making it difficult for buyers to visually move in.

We work with the best property stylists in Southern Tasmania to provide you with the ideas, direction and furniture packages needed to make your property stand out from the rest.

14.

Signature Home and Garden Our home and garden maintenance service can assist you in preparing your home for sale.

We offer services including: Garden Maintenance - Large and small garden clean ups - Lawn mowing - Whipper snipping - Hedge trimming - Small to medium tree pruning - Block clearing - brush cutting - Weed spraying - Strata gardening and maintenance - Preparation of laying pine bark/gum bark - Preparation of laying pebbles/decorative rock Rubbish Removal - General rubbish - Household rubbish - Appliances - Furniture - White goods

PRESENT YOUR PROPERTY AT ITS BEST 15.

Harcourts at Home with Sean and Ella Property in Tasmania just got a little more stylish. Harcourts has joined forces with House Rules 2017 contestants Sean MacKay and Ella Cuthbert in an exclusive collaboration to launch ‘Harcourts at Home with Sean & Ella’, a property consultation service offered to home sellers and buyers through the Harcourts network.

The services that Sean and Ella offer range from guiding sellers in the daunting task of preparing their home for sale, from helping with interior design and style assistance, to renovation inspiration and support.

16.

Tools for Success The choice is yours Strategy: A -Inclusive of professional photography, 2D floor plan drafting, vertical strip signboard, priority online listing on websites realestate.com.au + 8 extra domains, quality print materials.

Retail Price

Cost

$2,930

$1,695

$4,950

$2,985

$4,085

$2,850

$3,650

$2,280

$910

E1 $780

$810

E2 $680

$2,630

$1,480

Strategy: B - Inclusive of professional photography, 2D floor plan drafting, photo signboard, priority online listing on websites realestate.com.au + 8 extra domains, 1/2 page Mercury Real Estate guide, targeted Facebook campaign, quality print materials.

Strategy: C Technology Plus - Inclusive of professional photography, 2 D floor plan drafting, basic aerial, full professional video, targeted Facebook campaign, vertical strip signboard, priority online listing on websites realestate.com.au + 8 extra domains, quality print materials.

Strategy: D DIAKRIT - Inclusive of professional 12 photos (including dusk facade), 2D and 3D floorplan, furnish, photo panorama, photo styling, priority online listing, photo signboard, targeted Facebook campaign, slideshow presentation, priority online listing on websites realestate.com.au + 8 extra domains, quality print materials.

Strategy: E Land Only E1 - Inclusive of professional photography, professional base aerial photography, standard listing on websites realestate.com.au + 8 extra domains, standard text signboard.

E2 - Inclusive of professional photography, standard listing on websites realestate.com.au + 8 extra domains, standard text signboard.

Strategy: F Eligible Suburbs Only - Inclusive of professional photography, 2D floor plan drafting, standard signboard and priority listing on websites realestate.com.au + 8 extra domains.

17.

Marketing Calendar

Week 4

Week 3

Week 2

Week 1

Monday

18.

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Rosny Park P (03) 6244 8111 3 Bayfield St reet Rosny Park | 7018

Signature GROUP

• 2017 Harcourts Tasmania Top Performing Sales Office • 2017 Property Management Excellence Award

• 2017 Large Residential Agency of the Year • 2016 Large Residential Agency of the Year • 2015 Medium Residential Agency of the Year

Harcourts Tasmania Awards

Real Estate Institute of Tasmania Awards

New Town P (03) 6228 3000 180 New Town Road New Town | 7008

Northern Suburbs P (03) 6273 3500 339 Main Road Glenorchy | 7010

signature.harcourts.com.au • signature@harcourts.com.au

@harcourtssignature

Sorell P (03) 6265 2005 12B Gateway Shopping Centre Sorell | 7172

Harcourts Signature