28 Towers Road Bridgewate. Ian Harvy

28 Towers Road, Bridgewater SA

Marketing Submission Harcourts Adelaide Hills, South Australia

28 Towers Road, Bridgewater.

Thank you Dear Katheryn, Kelly and Vanessa , thank you for inviting me to present a marketing submission for 28 Towers Road, Bridgewater.

On behalf of Harcourts Adelaide Hills, I

I have taken the liberty of providing additional

I am exceptionally excited about the prospect

accordingly offer my recommendations along

information regarding Harcourt’s extensive

of marketing this property and achieving a

with detailed marketing information to cover

marketing approach and our significant points

highly successful result.

local, national and global exposure from our

of difference for your consideration.

Agent Ian Harvy

offices located at Stirling, Mount Barker, Birdwood and our latest addition at Unley.

With an unwavering commitment to excellence,

Harcourts Adelaide Hills

In its present condition and according to my

I can personally assure you of my strongest

South Australia

research I feel that your property will sell in

endeavours to achieve the best possible result

M 0410 638 570

the vicinity of $595,000 $620,000.

on your behalf.

Over years and years of experience, we have developed a campaign that will maximise the enquiry levels and this, combined with the strength of the Harcourts network and our exclusive marketing programme, will ensure a very successful

outcome for you.

28 Towers Road, Bridgewater Your property presents an incredible list of features, including: • Turner Wood Design • 3 bedrooms • Study off main bedroom • Fantastic ensuite and walk in robe • Formal and informal living areas • Open plan kitchen, meals and family room • North facing deck all weather with café blinds • Ample parking • Extra high carport for caravan • Close to public transport, Stirling and Aldgate 5 minutes by car • Teenage retreat and workshop downstairs • 1257 sqm allotment • Plenty of play areas for the kids

LOOKING FOR EXCLUSIVITY

The Harcourts network Harcourts are a highly successful, multi-national real

The Harcourts network specialises in residential,

estate company who have been providing industry-

luxury, commercial, rural and lifestyle real estate,

leading services since 1888. We have the global,

as well as urban projects and property

national and local connections for buying and selling

management. We also boast an impressive range

real estate. That’s the combined resources of over

of Harcourts branded services in order to facilitate

6,300 consultants within our 830 offices across 10

these core business areas.

countries. In addition, to this we have the backing of

advanced technology systems, comprehensive training and world-class marketing. These foundations have shaped the quality, culture and future of the Harcourts brand and our people.

The Harcourts family of companies:

HARCOURTS OFFICES •Australia • Canada • China • Fiji • Hong Kong •Indonesia • New Zealand • South Africa • UAE • USA

LOOKING FOR SUCCESS

What Harcourts do WE ASSIST YOU IN THE SUCCESSFUL SALE

In our media saturated society the average

During this time my responsibilities to you

OF YOUR PROPERTY

consumer is bombarded with hundreds of

include:

This simple statement covers an often challenging

advertising messages every day. Your property

•Providing accurate market information

and complicated process. Of course the

needs to stand out. Harcourts have redefined

‘successful sale’ is what’s important – and with

the role of the real estate company – from a

•Pricing and listing your property correctly

Harcourts we utilise some unique strengths to

simple sales focus to the expert marketing and

accomplish this.

negotiating capability today’s sellers require.

•Marketing your property widely and effectively •Generating enquiry

•Attracting as many potential buyers as possible We ensure our people consistently achieve above and beyond our competitors. It’s a precise service-

Before any of this can happen we need to decide how to best price, market and sell your

based mind-set that only the best real estate

property. No two properties are the same – so

minds can deliver consistently.

each marketing proposal must be specifically

We connect with your audience of potential buyers.

tailored. This proposal will cover each variable

We use sophisticated systems and technology to

and provide the necessary focus for the sale

make certain your property can gain massive

procedure.

exposure.

•Negotiating the best price for you •Assisting your sale through to successful settlement •Keeping you fully informed

LOOKING FOR EXPOSURE

Marketing Strategy My objective is to ensure that the campaign

My sales and marketing strategy will focus on:

maximises exposure generating maximum buyer

•Exposing your property to the widest possible target

enquiry through our proven marketing strategies right from the outset. A considered marketing plan is designed to maximise the sale price I will endeavour to do this by commencing the marketing with no price .&

conduct VIP opens to gain market feedback as

discussed at our meeting. This will then find every

market both locally and internationally •Marketing your property in the most cost effective manner possible.

•Creating a competitive environment amongst

purchasers

available buyer.

•Maximising the value of the property for you

Increased market competition by the introduction of

Assisting you with your next property purchase as a

even one additional buyer can add substantial value

VIP client.

to the ultimate sale price.

The investment in a dedicated marketing campaign will generally represent only a small percentage of what can actually be gained in sale price by

optimising the exposure and penetration into the marketplace.

LOOKING FOR CONNECTIONS

The essentials package Marketing is your insurance policy against underselling your property. Following is a breakdown and synopsis of each of the marketing strategies recommended for the local and national component of the campaign.

QUALITY BROCHURES Full colour, high quality brochures in an exceptional range of options designed to

PROFESSIONAL PHOTOGRAPHY An absolute essential when selling,

showcase your property in the best possible way.

professional photos can mean the

viewings, electronically and within our office.

These are prepared, printed and distributed at

difference between being on a buyer's shortlist or not.

DATABASE EMAIL MARKETING As part of our service, your project will be cross-

PRINT MEDIA ADVERTISING To ensure your property reaches the

matched with qualified buyers in our database.

widest number of potential purchasers,

through an e-marketing campaign advising them

we recommend high profile colour

of your project for sale.

advertising in key print media. We sort our Luxury Property Selection adverts at the front of the Harcourts section giving additional exposure.

These buyers are contacted directly and/or

LOCAL AREA MARKETING Capitalising on the immediate area in SA, a local promotional campaign will capture any prospective buyers locally in the premium property category.

ONLINE MARKETING Your property will be featured on our national Harcourts website as well as our industry owned national portal

Extra marketing opportunities MICROSITES A dedicated, independent website to market your

FLOOR PLANS A great tool to allow interested parties to ‘plan’

property, enhancing your online marketing campaign.

their life in the home. Also very beneficial for

Features include tabs to upload relevant documents

overseas and interstate buyers to get a

(LIM report, floor plan, etc), multiple language

genuine feel for the size, amenities and layout

options, aerial view map and much more.

of the home.

EDITORIAL Harcourts have a strong relationship with print

VIDEO TOUR Display your home in a spectacular manner

media partners. Through our buying power we

with a professionally developed property video

have the opportunity to put forward properties

with expert voiceover and music, accessible

for editorials on occasion. We require a lead

from your internet promotion websites.

time of 4 weeks to achieve editorial exposure which generates excellent interest. Editorials are complimentary to you. Your property would be submitted to The Courier, The Advertiser, The Financial Reviews, The Australian.

Marketing Investment In addition to outlined property Selection, we propose the outlined media utilising our group buying and existing media relationships to leverage the best possible rate and product. Your Investment for our services is 2.2% including GST.

PRINT MEDIA ADVERTISING NEWS – All GST incl As the largest client of News Corp Harcourts Harcourts have access to group buying rates as well as premium positioning.

SIGNBOARD Mount Barker Courier 2x 1/8 page ad - $308 each

$616.00

PREMIERE PACKAGE ONLINE MARKETING Includes all online portals and e brochures plus Targeted Social Media Marketing

BROCHURE A3 Double-sided Matte x 100

$281.00

REALESTATE.COM AUDIENCE MAXIMISER Included

PHOTO PACKAGE

$298.00

FLOOR PLAN

$180.00

$ 199.00

EDITORIAL SUBMISSIONS – COMPLIMENTARY Advertiser Australian Weekend Mount Barker Courier

TOTAL MARKETING $4,250

$2,676.00

Marketing Plan March Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

1

2

3 Listing agreement

4

5 Gardening

6 Gardening

7 Gardening

8 Gardening

9 Gardening

10 Inside

11

12 Inside

13 Inside final

14 Photos

15

16 Property on net

17

18

18

20 Vip Open

21

22 Vip Open

23

24 Public Open

25 Public Open

26

27 Family Meeting to discuss Sale

28

29

30

31

In summary I pride myself on my reputation of being one of the best negotiators in the

Attracting qualified purchasers for your property is of utmost importance,

industry. I believe that with Harcourts Adelaide Hills network, I will deliver

including confidentiality of all parties concerned.

the desired outcome. I have the skills, resources and knowledge but above all I have the passion and desire for success.

I sincerely thank you for this opportunity and look forward to a successful result.

I am an agent that will listen; sit with you and plan a strategy that works for you.

Ian Harvy Sales Consultant – Harcourts Adelaide Hills

I pride myself on clear communication and believe in working with and for my clients. I promise to keep you informed every step of the way and make sure I work with you – so you are always in control of the sale process.