The word ‘omni’ means ‘all’ or ‘every’ in Latin. The term
‘omni-channel’, thus refers to ‘all channels’.
Changing consumer behaviour, preferences and expectations
make it imperative for businesses to reach out to customers in
every way possible, so they can serve them better and maintain
a healthy bottom line. The need for omni-channel stems from the
demand of customers to access/avail business offerings through
all channels simultaneously. A well-thought-of omni-channel
strategy, thus, makes it possible for enterprises to serve their
customers anytime, anywhere
