Hao Dang Team Seller Guide

HAO DANG & ASSOCIATES

Our job is to make your life easier

HAO DANG

Hao is dedicated to coaching his team and helping them gain the same skill set that he has achieved through his 20+ years of real estate experience and his marketing background. He also brings powerful negotiation skills, a strong reputation, thorough market knowledge and his passion for helping people with each transaction he's involved in.

A TEAM BUILT ON EXPERIENCE, STRENGTH IN DIVERSITY & SUCCESS THAT SPEAKS FOR ITSELF

When you partner up with Hao, you can expect traditional professionalism coupled with his flexible, fun and friendly personality. Not only is he incredibly hands-on, but he has tried-and-true systems in place to help his clients through every step of the process. His partnerships with contractors and loan officers, as well as his relationships with other agents work to his clients' advantage. Hao's many successes speak for themselves many of his clients become friends and lifelong clients, and investors trust his team to navigate the real estate market on their behalf.

SUPPORTED BY DEDICATED STAFF

While Hao loves helping others achieve their goals, he also hopes to inspire others. In addition to spending time with his family and playing tennis, Hao likes to relax by listening to motivational speakers, meditating, reading and gardening. He enjoys vacationing in places where he can learn something new about the world, and locally, he especially loves spending time in Seattle, the Eastside and on Mercer Island.

'TOGETHER EVERYONE ACHIEVES MORE'

Transaction Coordinator & Listing Manager

coordinates listing efforts staging or virtual staging oversight listing input title ordering silent talkers open house schedule listing statistics tracking transaction contract management liaison to escrow, title, lender & appraisal

A team built on experience, strength in diversity and success that speaks for itself.

SUPPORTED BY DEDICATED STAFF

Communications & Marketing Manager

generates marketing materials for maximum exposure social media website Google postcards flyers Zillow our sphere & more

Miggy Antonio

Lien Ngu

SELLING SERVICES

Your home may be your single biggest investment, and selling it is one of the largest financial transactions you'll ever make. So, when you sell, you want to get the best price with the most favorable terms in the shortest amount of time. There are many decisions to make and strategies to consider in order to maximize your return with a successful sale. We will guide you through these before we list your home, then we'll manage every aspect of the transaction.

https://linktr.ee/Haodangteam

listing team:

ommunicate what buyers are looking for & ditions that will encourage them to buy

nalyze the market & help you set the right ovide detailed information about your

o the thousands of NWMLS member agents

e actively assisting buyers

rget a more specific cohort of agents nting the most likely buyers for your home

pture buyers' attention & captivate ations through elegant visuals

ake sure your home is visible to the large r of people who relocate to our region from the country & around the world

uickly separate the qualified buyers from of the pack

Cell: (206) 601-1548 Email: haodang@windermere.com

The team strives to make your home selling goals a reality by providing: expert guidance extensive area & market knowledge professional photography & staging thoughtful marketing strong negotiation tactics reliable communication an expansive network an innovative approach a powerful reputation access to premier vendors

Beyond the above, we are also committed to: integrity step-by-step support attention to detail professionalism

SELLING SERVICES

PRICE

provide market overview produce comparative market analysis design price strategy help determine inclusions & exclusions

REPAIRS & UPGRADES

recommend home improvements and/or staging to increase value recommend repairs to home

SAFETY

install lockbox for controlled access document all showing activity make safety & anti-theft recommendations

MARKETING

design & implement marketing plan

hire & schedule:

professional cleaner photographer schedule:

sign installation

home measurements create & hang silent talkers host broker open houses host public open houses input home into MLS system produce property brochure send home information to syndicate websites post on social media run print advertising promote within office promote to sphere of influence

CONTRACTS

explain contract to buy & sell

explain listing agreement

explain required disclosure documents explain deeds

explain title work

assemble HOA documents obtain owners & encumbrance report obtain & review buyer's qualification letter

COMMUNICATION

conduct pre-listing interview to determine needs guide through inspection process guide through appraisal process explain closing procedure

schedule & manage vendors

guide through TRID requirements

track due diligence deadlines

provide weekly showing report

coordinate with:

lenders appraisers inspectors

title company

NEGOTIATION

price

inspection resolution

appraisal resolution

title resolution

multiple offers

seller concessions

earnest money

inclusions & exclusions

conditional sale contingency

survey resolution

due diligence resolution

closing & possession date

SELLING SERVICES

You benefit by: being more likely to get the highest return on your investment

decreasing your days on market understanding all the terms, processes & paperwork involved having exposure to more buyers & agents with qualified buyers having current market information to make informed decisions

having a skilled negotiator on your side having peace of mind that the details are being handled

HAO DANG TEAM IN NUMBERS

1,400+

22+

#1

$1.1+ Billion

450+

total homes sold years of experience

Zillow requested team

total sales volume listings sold

HAO DANG TEAM IN

NUMBERS

350+

100+ single family homes listed & sold

condos listed & sold

This is where we focus on procuring the maximum amount for each home, not just selling them.

HAO DANG TEAM IN 2023

137

101 $142 million homes sold listings buyers served sales volume

36

WINDERMERE

All in, for you.

Something you may not know is that Windermere takes its standard of service to its clients very seriously. As members of the National Association of REALTORS®, we agree to abide by a strict code of ethics that is based in professionalism and consumer protection.

To further reinforce our commitment to our clients, Windermere has built upon the REALTOR® code of ethics by establishing what we call our Windermere Standards of Practice outlining how we believe our clients deserve to be treated.

Windermere Agent Expectations

Always put the clients' interests first

Be up-to-date on the latest real estate laws & local issues

Do not discriminate against any party based on race, religion, sex or other legally protected classes

Treat you & everyone involved in your transaction with the greatest respect

Follow all MLS rules as well as the NAR code of ethics

Keep you informed promptly & regularly

In short, the Standards of Practice ensure that us Windermere agents hold ourselves to an even higher level of competence and accountability. We hope this translates into a more satisfying real estate experience and peace-of-mind for our clients, knowing that doing right by them is our highest priority. If you would like a copy of our Standards of Practice, we would be happy to provide one to you.

Windermere Real Estate holds the most market share in King County.

Windermere is widely known for having quality listings, so displaying a Windermere sign in your yard is beneficial to you as 41% of buyers said yard signs are a source of information they use when searching for a home.*

For us, the choice to affiliate our business with Windermere is a no-brainer. We have the largest regional network with the best minds in real estate. We also have local owners focused on our local communities and not on growing a giant national footprint or pleasing distant shareholders.

HIGHER $ VOLUME OF LISTINGS SOLD BY WINDERMERE THAN THE #2 FIRM

Sellers represented by Windermere are more likely to receive multiple offers*

At Windermere, our sellers increase their odds of receiving multiple offers and maximizing their sale price because:

We understand which home improvements & preparation strategies will make each home stand above its competition

We enhance the buyer experience by utilizing stunning photography & staging & by offering a seller-provided inspection report

Knowing that Windermere listings are market ready, priced accurately, aptly compensated & professionally represented, other brokers in our region know to bring their strongest offers

WINDERMERE READY

There's

no second chance for the perfect first impression.

Make sure you're Windermere Ready!

We believe that first impressions are powerful. The Windermere Ready program was created to help you prepare your home so it stands out amongst the competition.

Through the Windermere Ready program, we can front your home improvement costs and provide concierge services to sell your home faster and for a higher price.

Move Forward Financial provides a loan to help cover the costs of things like painting, landscaping, cleaning and staging. We will work with you to determine which improvements will get the biggest return. Then we’ll connect you with preferred local service providers to arrange to have the work done.

PRICING & STRATEGY

We'll help you determine the price and strategy that will achieve the highest return, based on your personal goals for your sale.

Overpricing is risky; some qualified buyers will miss your property because it's out of their price range.

The longer a home is on the market, the lower the selling price (per MLS statistics).

Strategic Pricing

The importance of pricing smart from the start

In a sellers' market, pricing the property strategically is more likely to drive multiple offers.

A property attracts the most interest & excitement when it's first listed on the market.

Agents hesitate to show an overpiced home unless it makes a competing property look better.

PRICING & STRATEGY

How we price and position your home for the highest return

Analyze current market conditions & sales prices of comparable properties

Discuss your goals & needs

Create a comprehensive marketing plan targeting the most likely buyers

Advise you about how you can make your property more attractive to buyers

Keep you up-to-date on sales activity & market conditions

HOME INSPECTION

If and when a home inspection takes place depends on the current market and the individual property.

Pre-inspection

As the seller, you can elect to hire an inspector to evaluate your home prior to putting it on the market. We recommend doing this because an inspector can point out major or minor issues with your home that you may be unaware of and that will affect its value.

This gives us an opportunity to remedy the issues, which will make buyers more comfortable therefor encouraging stronger offers.

We work with the best home inspection services and will be happy to give you a list of names from which to choose.

Remember, no home is perfect. If problems are discovered during the inspection, we'll help you negotiate through the process while protecting your interests.

These upgrades attracted more buyers and yielded our sellers significantly more money.

Wall removed to make home brighter & feel more open

Closet added to den to make an additional bedroom

Accent walls to add depth & personality to the home

Cabinets painted, floor refinished & stained

PHOTOGRAPHY & STAGING

8 seconds

is all it takes for buyers to form an impression of your house.

U.S. Housing and Urban Development reports that a staged home will sell for 17% more on average than a home that's not staged.

According to NAR, over 97% of buyers first search for homes online before deciding to visit, and 89% of them agree pictures are a "very useful" aspect of their online search. The photos of staged homes will stand out amongst the rest.

VIRTUAL RENOVATION

It can be difficult for prospective buyers to see a home's potential. For sellers that do not want to put money into upgrades or homes that have space not being utilized, providing renderings of potential projects can help prospective buyers envision themselves in the home.

Note: The pictures on the left were another agent's attempt at listing the home.

Note: The pictures on the left were another agent's attempt at listing the home.

MARKETING YOUR HOME

Photography

If home buyers aren't sold on the images they see online, chances are they will move on. And conversely, rich visual storytelling will help a listing stand out, leading to increased buyer curiosity and traffic. When appropriate, we'll shoot aerial photos via drone; these added visuals will literally elevate your home above the competition.

Video/3D Tours

To further tell the story of your home's unique features and lifestyle, we may opt to have a video produced for the property website or to post on social media. Creating a video walk-through of your home allows buyers to experience it as if they were there in person.

MARKETING YOUR HOME

Real Estate Websites

All Windermere listings are featured on Realtor.com®, which is considered the most trusted real estate website in the country.

When you list with the Hao Dang Team, your home will also receive premier placement on Zillow.com®.

Social Media

We will promote your listing on our own social media profiles. From an enthusiastic "Just Listed" post to a video walk-through of the property, audiences can experience unique attributes of your home and share them with their friends, too.

MARKETING YOUR HOME

Google

To increase awareness of your home and its special features, we will highlight it on Google through our verified business page. We will also register our open houses as local events to attract more buyers.

MARKETING YOUR HOME

When listing your home, we may leverage Windermere's Premier Properties™ program and its many luxury marketing benefits. Under the Premier Properties brand, highend listings are promoted to luxury buyers using distinctive marketing materials and media. We also enthusiastically promote our luxury listings to Windermere's extensive network of luxury brokers, who represent hundreds of buyers seeking our region's finest properties.

We belong to Luxury Portfolio International®, a worldwide network of luxury brokers. Through LPI, we can promote our luxury listings to a global audience of affluent buyers.

Windermere's W Collection is an elevated property marketing program, tailored to the needs of affluent clients in the ultra-luxury market. If we list your home under the W Collection brand, we'll promote it on the brand's website, using distinctive signage, and via exclusive advertising opportunities and marketing collateral. These will elegantly showcase your home and its most distinctive features to lifestyle-motivated luxury buyers.

Windermere's luxury listings are promoted to international buyers on websites such as LuxuryPortfolio.com, WallStreetJournal.com, Juwai.com and Waijule.com. Through these sites your property will be marketed to home buyers around the world.

https://linktr.ee/Haodangteam

OPEN HOUSES

A powerful way to create traffic and generate exposure for your home is by holding open houses. They allow us to answer any questions about the home or neighborhood while we're face-toface with potential buyers. Neighbors also love to attend open houses, which can lead to increased word of mouth and greater exposure.

Furthermore, open houses allow us to hear feedback directly from buyers and agents, which is valuable in gauging interest.

You choose the timing, and an agent will be present the entire time.

REVERSE PROSPECTING & UPDATES

Once your property is "active" on the market, we'll be providing you with timely updates. These will include feedback we've received from those who've visited the home as well as data points such as how many agents have sent your property to their buyer clients, the number of buyers who've 'favorited' it on the NWMLS, amount of showing requests we've received, and more. You'll always be in the know!

We will also reverse prospect to, not only the buyers and agents that have interacted with the listing on the MLS, but also to buyer clients that we already have in our database and whose search criteria your home matches.

SETTLEMENT & CLOSING

Before mutual acceptance, a closing date is agreed upon by you and the buyer. "Closing" is when you each sign all the paperwork and pay your share of the settlement fees, and the documents are recorded. Settlement obligations vary widely due to specific contract language, local laws and customs. Prior to the closing date, the escrow officer will complete a detailed settlement statement identifying all the expenses associated with selling your home.

THE BUYER PAYS FOR:

Down payment on the home

Buyer's escrow fee (according to the contract)

Lender's extended title insurance premium (ALTA)

Document preparation (if applicable)

Prorated property taxes (from date of acquisition)

Prorated homeowner's association dues (from date of acquisition)

Recording fees for all documents in buyer's name

Notary fees (if applicable)

Homeowners' hazard insurance premium for first year

Inspection fees (according to contract)

Loan fees as agreed with lender

Interim interest on new loan, prorated from date of funding to first payment date

THE SELLER PAYS FOR:

Seller's escrow fee (according to contract)

Work orders, if required by lender, or agreed between parties (according to contract)

Owner's title insurance premium

Real estate service fees (according to contract)

Payoff of all encumbrances (loans) in seller's name

Prorated property taxes (prior to date of sale)

Interest accrued by lender that is being paid

Prepayment penalties

Any judgements, tax liens, assessments or encumbrances placed against property title

Any unpaid homeowner's association dues

Loan fees that are required by the lender, based on loan types such as FHA or VA (according to contract)

Recording charges to clear all documents of record against the seller

Excise tax, if applicable, determined by county & based on sale price

THE SELLER RECEIVES:

Utility deposits held by gas, electric, cable & other companies

Prorated portion of pre-paid property taxes

Prorated mortgage interest from payments made during the current month

Net proceeds after seller's share of expenses are paid

FIVE POINTS OF VALUE

ENHANCE HOME VALUE

We'll walk through your property together and we'll show you ways to enhance the value so you get top dollar.

PRICING STRATEGY

We'll help you with a pricing strategy - not pricing too high so you scare buyers away nor too low so you leave money on the table.

MAXIMUM EXPOSURE

Our marketing plan will give you maximum exposure so we attract more buyers thus more offers. The more buyers and offers you receive, the higher your property will sell for.

NEGOTIATE THE BEST CONTRACT

We'll help you negotiate the best contract. Negotiation is an important skill in any market.

TRANSACTION MANAGEMENT

We are your transaction manager. There are lots of moving parts. Our job is to handle those parts so your contract closes on time.

WHAT OTHERS HAVE SAID ABOUT SELLING WITH US

"I was looking for a listing realtor who was able to make the transaction smooth and easy for us. Hao well exceeded my expectation. Our house was sold quickly and much above the listing price in less than a month. The first time I met with Hao, I was on time and Hao came even earlier, with fully prepared information about the house and the area. Hao well presented his sales approaches, among which the easiness attracted me the most. I hoped to find a broker who could handle end-toend sales process (managing fixing/improvement, scheduling inspection, taking care of listing and etc.). Through the sales process, Hao and his team delivered what they promised and went beyond. Hao arranged inspection, and based on inspection suggested fixing items. Our house was listed at the end of summer, so Hao moved fast on all the steps, which helped us to put the house on market before the end of August. Hao helped manage the fixing process and communicated the improvement with the buyers and their agent. Hao has very good sensitivity about market timing, buyers’ preferences and marketing strategies. Hao thinks and moves fast, and has a good combination of traditional sales people’s excellent value and new generation’s tech savvy. His experience and diligence helped us close the listing smoothly and quickly. I fully understand why Hao has achieved stunning performance as a broker, and he well deserves it with the quality of service he delivers to clients." -

Fang L.

"Hao came as a highly recommended referral from a friend. He and his team are highly professional, efficient, honest and very hard working. It’s like he doesn’t sleep! Nevertheless, I would consider him to be an expert in this field. I was hesitant to put my house on the market, after my neighbor put his house on the market, which sold at $20,000 below asking price in two weeks. A month later I put my house on the market for more than what my neighbor originally had his listed at and sold at above list price within the first day. Hao also helped me find my new home which was a very smooth and easy process. If he or someone on his team suggests things to do to help sell your home faster...do it. Hao and his team are awesome." -

Grant R.

"Hao and his team did a great job guiding my wife and I through the listing process of our former home and purchase of our new home. In both cases, when we went through the inspection process, he did a great job of suggesting what fixes to make (from the listing side) and what needed to be addressed (at the beginning of the purchase process). He was able to confidently give us advice based on his nearly 20 years of experience. For our former home, after Hao completed his market analysis and let us know what we should list for, we literally were in contract within days of listing the home. For our new home, Hao was able to spot the items we needed to address before going further in the process, and we were able to get the seller to agree to the amendments we made. In both cases again, Hao and his team did a terrific job guiding us through closing, making sure we understood every step in the process. Look, you're not buying and selling properties all the time so having someone who is not just seasoned, but wants to teach and guide you along so you come out of the experience more enriched from it, that's something you can't put a price tag on. It's for that reason that we can't recommend the Hao Dang Team at Windermere enough." - Keka I.

https://linktr.ee/Haodangteam

"Hao Dang and his team sold my house in January of this year in a short amount of time for way more than we had listed the house for. He had great ideas with some upgrades that I needed to do that didn’t cost that much and paid big dividends. He always answered his phone or got back to me as soon as possible when I had questions which is hard to find these days. I feel Hao Dang and his team went above and beyond my expectations it it was a great experience. I would highly recommend Hao Dang if you’re looking to buy or sell a house and would be happy to be a personal reference for him anytime." -

Dean T.

"Hao and his team are awesome. He is knowledgeable about the real estate market and very responsible. He had his handyman and stagers in my house in no time. He always has the best interest for his clients. My house was off the market in 48hrs and for above asking price." -

Carmen H.

"Hao Dang and his team at Windermere are awesome! Hao sold our Kirkland house in record time and for more than the listing price! Hao and his team went above and beyond our expectations! Very professional and knowledgeable about the industry. Always willing to come over and help with presenting the house the best. Communication is key in so many dealings and Hao and his team were always communicating with us during the selling of our house. We really appreciated the level of service!" -

Katie T.

https://linktr.ee/Haodangteam

"Amazing experience. Hao Dang team is the most efficient real estate team I have seen. Hao Dang, especially is a great person, fluent in negotiation skills, and very personable at the same time. I would highly recommend him to others for their real estate needs." -

Rohit S.

"Hao and his entire team were AMAZING - very professional, to the point, realistic and efficient.

I am not putting down agents that do this as a side job, but there is a huge difference when you use someone who does this as a true profession - they truly are experts in their field." -

Mary B.

"Professional, prompt, thorough, no stone left unturned. Hao made our house selling simple, low stress and fast. Five days, nearly $60,000.00 over asking price. A no confusion, no double speak kind of professional, a joy to work with. Would recommend Hao and his team to anyone wishing to sell or purchase a home." -

Gary W.

“Hao Dang is the best real estate professional I have ever had the pleasure of working with. He is knowledgeable, well organized, helpful and very responsive. He was always immediately available to phone, text or email messages at any time of the day or evening. Selling our condo was a smooth and painless experience, even when we asked to change the listing price just prior to our listing going live. Once listed he worked aggressively to solicit multiple offers! I enthusiastically recommend Hao Dang without reservation.” - Kenneth M.

“Hao and his team were outstanding from beginning to end. Hao identified what upgrades were useful and helped us save money. He was an effective communicator, honest and had great negotiating skills. We would use him and his team again and refer him. Thanks again for all your hard work. He is the best in the field and you know you are being taken care of.” - Jenelle H.

“We chose Hao and his team because of their extensive knowledge of the market in our area in which we were selling our home. He was flexible in timing and location of meetings, and very responsive to our requests. Hao provided helpful ideas regarding updates to the home. He also shared contacts for some maintenance jobs, landscaping, cleaning and staging. The home sold for more that we imagined in less than a week. We particularly appreciated his ethical approach and would happily do business with him again.” - Karen C.

We look forward to working with you.

We'll work tirelessly to educate and advise you about the current real estate market and how its conditions might influence the sale of your home. When the time is right, we'll help you prepare your home to appeal to its best, most qualified prospective buyers. And, once you've received an offer (or offers), we'll negotiate the critical and contractual components of the transaction and deliver creative solutions to whatever challenges may arise.

Scan to learn more about us!

206-601-1548

Hao Dang