Luxe Listing Presentation

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L I N K T R E E / H A O D A N G T E A M LISTING ORIENTATION H A O D A N G & A S S O C I A T E S
Overview Meet Hao Dang About HDT Selling Services Windermere The Home Selling Process Recommended Upgrades Our Marketing Plan 5 Points of Value Testimonials Contact Information

MEET HAO DANG

Hao is dedicated to coaching his team and helping them gain the same skill set that he has achieved through his 20+ years of real estate experience and his marketing background. He also brings powerful negotiation skills, a strong reputation, thorough market knowledge, and his passion for helping people to each transaction he's involved in. When you partner up with Hao, you can expect traditional professionalism coupled with his flexible, fun, and friendly personality. Not only is he super hands-on, but he has tried-and-true systems in place to help his clients through every step of the process. His partnerships with contractors and loan officers, as well as his relationships with other agents, all benefit his clients, and his reputation works to his clients' advantage.

Hao's many successes speak for themselves many of his clients become friends and life-long clients, and investors trust his team to navigate the real estate market on their behalf.

While Hao loves helping others achieve their goals, he also hopes to inspire others. In addition to spending time with family and playing tennis, Hao likes to relax by listening to motivational speakers, meditating, reading, and gardening. He enjoys vacationing in places where he can learn something new about the world, and locally, he especially loves spending time in Seattle, the Eastside, and on Mercer Island.

R E A L L Y G R E A T S I T E C O M

ABOUT HDT Relationships Focused, Results Oriented

A team built on experience, strength in diversity, and success that speaks for itself. We pride ourselves on our ongoing commitment and reliability to our clients as we work closely with you every step of the way. The team supports each other, and when you work with us, you always get the best of our combined experiences and expertise to ensure that you are in capable hands at all times and in every situation.

Because we do business all over the greater Northwest, our team has a deep well of knowledge to draw from, and our proficiency in several communities not only helps sellers get the most money for their homes, but it helps our buyers make savvy decisions as well.

Our mission is to provide excellent, expert professionalism that our clients will trust with every need. We are connected through properties, but our true focus is to help you create your ideal lifestyle in any way we can.

L I N K T R . E E / H A O D A N G T E A M

HDT IN NUMBERS

1,250+ 20 $875+ million 400+ total homes sold years of experience total sales volume listings sold

SELLING SERVICES

As your listing team:

We'll communicate what buyers are looking for & the conditions that will encourage them to buy

We'll analyze the market & help you set the right price

We'll provide detailed information about your home to the thousands of NWMLS member agents that are actively assisting buyers

We'll target a more specific cohort of agents representing the most likely buyers for your home

We'll capture buyers' attention & captivate imaginations through elegant visuals

We'll make sure your home is visible to the large number of people who relocate to our region from across the country & around the world

L I N K T R . E E / H A O D A N G T E A M

SELLING SERVICES

Our specific services include

explanation of basic real estate principles & paperwork

doing a Comparative Market Analysis (CMA) to help determine your home's value suggesting potential modifications to make your home more attractive assisting in preparing your home for sale marketing your home to buyers & other agents listing your home on a variety of real estate websites keeping you up-to-date on current market activity, as well as comments from potential buyers & agents about your home maintaining your home's appearance while on market assisting you with the purchase & sale agreement negotiating with buyers & their agents on your behalf tracking contingencies & ensuring contract deadlines are met working with the escrow company to ensure all documents are in order & on time

being more likely to get the highest return on your investment decreasing your days on market understanding all the terms, processes & paperwork involved having exposure to more buyers & agents with qualified buyers having current market information to make informed decisions having a skilled negotiator on your side having peace of mind that the details are being handled You benefit by

WINDERMERE

All in, for you.

For us, the choice to affiliate our business with Windermere is a no-brainer. We have the largest regional network with the best minds in real estate. We also have local owners focused on our local communities and not on growing a giant national footprint or pleasing distant shareholders. Something you may not know is that Windermere takes its standard of service to its clients very seriously. As members of the National Association of REALTORS®, we agree to abide by a strict code of ethics that is based in professionalism and consumer protection.

We hold ourselves to an even higher level of competence and accountability. We at HDT hope this translates into a more satisfying real estate experience and peace-of-mind for our clients, knowing that doing right by them is our highest priority. If you would like a copy of our Standards of Practice, we would be happy to provide one to you.

WINDERMERE

Windermere Real Estate holds the most market share in King County. Windermere is widely known for having quality listings, so displaying a Windermere sign in your yard is beneficial to you as 41% of buyers said yard signs are a source of information they use when searching for a home.*

*National Association of REALTORS® 2020 Profile of Home Buyers and Sellers

Pre-listing consultation Pre-inspection Proactive repair & strategic upgrades Staging Photography Price review Publish & promote listing Showing maintenance Procuring offers Selling the home 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. THE HOME SELLING PROCESS

RECOMMENDED UPGRADES

Accent walls to add depth & personality to the home Wall removed to make home brighter & feel more open

RECOMMENDED UPGRADES

OUR MARKETING PLAN

According to NAR, over 97% of buyers first search for homes online before deciding to visit, and 89% of them agree pictures are a "very useful" aspect of their online search. The photos of staged homes will stand out amongst the rest.

8 seconds is all it takes for buyers to form an impression of your house.

OUR MARKETING PLAN

Virtual Staging

For various reasons, some sellers opt for virtual staging. This service is available from one room to the entire property.

OUR MARKETING PLAN

Virtual Renovation

It can be difficult for prospective buyers to see a home's potential. For sellers that do not want to put money into upgrades or homes that have space not being utilized, providing renderings of potential projects can help prospective buyers envision themselves in the home.

OUR MARKETING PLAN

Photography

If home buyers aren't sold on the images they see online, chances are they will move on. And conversely, rich visual storytelling will help a listing stand out, leading to increased buyer curiosity and traffic. When appropriate, we'll shoot aerial photos via drone; these added visuals will literally elevate your home above the competition.

Video

To further tell the story of your home's unique features and lifestyle, we may opt to have a video produced for the property website or to post on social media. Creating a video walk-through of your home allows buyers to experience it as if they were there in person.

OUR MARKETING PLAN

Social Media

We will promote your listing on our own social media profiles. From an enthusiastic "Just Listed" post to a video walk-through of the property, audiences can experience unique attributes of your home and share them with their friends, too.

Real Estate Websites

All Windermere listings are featured on Realtor.com®, which is considered the most trusted real estate website in the country. When you list with the Hao Dang Team, your home will also receive premier placement on Zillow.com®.

OUR MARKETING PLAN

Google

To increase awareness of your home and its special features, we will highlight it on Google through our verified business page. We will also register our open houses as local events to attract more buyers.

OUR MARKETING PLAN

When listing your home, we may leverage Windermere's Premier Properties™ program and its many luxury marketing benefits. Under the Premier Properties brand, highend listings are promoted to luxury buyers using distinctive marketing materials and media. We also enthusiastically promote our luxury listings to Windermere's extensive network of luxury brokers, who represent hundreds of buyers seeking our region's finest properties.

Windermere's W Collection is an elevated property marketing program, tailored to the needs of affluent clients in the ultra-luxury market. If we list your home under the W Collection brand, we'll promote it on the brand's website, using distinctive signage, and via exclusive advertising opportunities and marketing collateral. These will elegantly showcase your home and its most distinctive features to lifestyle-motivated luxury buyers.

OUR MARKETING PLAN

We belong to Luxury Portfolio International®, a worldwide network of luxury brokers. Through LPI, we can promote our luxury listings to a global audience of affluent buyers.

Windermere's luxury listings are promoted to international buyers on websites such as LuxuryPortfolio.com, WallStreetJournal.com, Juwai.com and Waijule.com. Through these sites your property will be marketed to home buyers around the world.

OUR MARKETING PLAN

Furthermore, open houses allow us to hear feedback directly from buyers and agents, which is valuable in gauging interest.

You choose the timing, and an agent will be present the entire time.

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5 POINTS OF VALUE H A O D A N G & A S S O C I A T E S L I N K T R . E E / H A O D A N G T E A M

5 POINTS OF VALUE

ENHANCE HOME VALUE

We'll walk through your property together and we'll show you ways to enhance the value so you get top dollar.

PRICING STRATEGY

We'll help you with a pricing strategy - not pricing too high so you scare buyers away nor too low so you leave money on the table.

MAXIMUM EXPOSURE

Our marketing plan will give you maximum exposure so we attract more buyers thus more offers. The more buyers and offers you receive, the higher your property will sell for.

NEGOTIATE THE BEST CONTRACT

We'll help you negotiate the best contract. Negotiation is an important skill in any market.

TRANSACTION MANAGEMENT

We are your transaction manager. There are lots of moving parts. Our job is to handle those parts so your contract closes on time.

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TESTIMONIALS

What others have said about selling with us

"I was looking for a listing realtor who was able to make the transaction smooth and easy for us. Hao well exceeded my expectation. Our house was sold quickly and much above the listing price in less than a month. The first time I met with Hao, I was on time and Hao came even earlier, with fully prepared information about the house and the area. Hao well presented his sales approaches, among which the easiness attracted me the most. I hoped to find a broker who could handle end-to-end sales process (managing fixing/improvement, scheduling inspection, taking care of listing and etc.). Through the sales process, Hao and his team delivered what they promised and went beyond. Hao arranged inspection, and based on inspection suggested fixing items. Our house was listed at the end of summer, so Hao moved fast on all the steps, which helped us to put the house on market before the end of August. Hao helped manage the fixing process and communicated the improvement with the buyers and their agent. Hao has very good sensitivity about market timing, buyers’ preferences and marketing strategies. Hao thinks and moves fast, and has a good combination of traditional sales people’s excellent value and new generation’s tech savvy. His experience and diligence helped us close the listing smoothly and quickly. I fully understand why Hao has achieved stunning performance as a broker, and he well deserves it with the quality of service he delivers to clients." - Fang L.

"Amazing experience. Hao Dang team is the most efficient real estate team I have seen. Hao Dang, especially is a great person, fluent in negotiation skills, and very personable at the same time. I would highly recommend him to others for their real estate needs." - Rohit S.

- Carmen H.

"Hao and his team are awesome. He is knowledgeable about the real estate market and very responsible. He had his handyman and stagers in my house in no time. He always has the best interest for his clients. My house was off the market in 48hrs and for above asking price."

"Hao and his team did a great job guiding my wife and I through the listing process of our former home and

purchase of our new home. In both cases, when we went through the inspection process, he did a great job of suggesting what fixes to make (from the listing side) and what needed to be addressed (at the beginning of the purchase process). He was able to confidently give us advice based on his nearly 20 years of experience. For our former home, after Hao completed his market analysis and let us know what we should list for, we literally were in contract within days of listing the home. For our new home, Hao was able to spot the items we needed to address before going further in the process, and we were able to get the seller to agree to the amendments we made. In both cases again, Hao and his team did a terrific job guiding us through closing, making sure we understood every step in the process. Look, you're not buying and selling properties all the time so having someone who is not just seasoned, but wants to teach and guide you along so you come out of the experience more enriched from it, that's something you can't put a price tag on. It's for that reason that we can't recommend the Hao Dang Team at Windermere enough." - Keka I.

"Hao Dang is the best real estate professional I have ever had the pleasure of working with. He is knowledgeable, well organized, helpful and very responsive. He was always immediately available to phone, text or email messages at any time of the day or evening. Selling our condo was a smooth and painless experience, even when we asked to change the listing price just prior to our listing going live. Once listed he worked aggressively to solicit multiple offers! I enthusiastically recommend Hao Dang without reservation."

"Hao and his team were outstanding from beginning to end. Hao identified what upgrades were useful and helped us save money. He was an effective communicator, honest and had great negotiating skills. We would use him and his team again and refer him. Thanks again for all your hard work. He is the best in the field and you know you are being taken care of." - Jenelle H.

- Kenneth M.
THANK YOU FOR CONSIDERING US H A O D A N G & A S S O C I A T E S L I N K T R . E E / H A O D A N G T E A M

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