appendix 7B: non charity shop consumers: interview: Jessica Goudie
When you think of the word ‘Charity shop’ what is the first thing that comes to mind? Old fashioned and unfashionable clothes. Have you even been in to a Charity shop before? If yes, please explain your experience. Yes, all of the staff were old and it was not set out very well so seemed crowded. Mannequins in window weren’t dressed well and all the clothes/shoes/bags were old fashioned. What shop/s would you compare Charity shops to in the market? Not really any shops, would compare it more to a market. What are the main reasons you don’t shop there? The lack of fashion clothes, richer areas have better quality stock so would shop in those ones because more likely to get nice clothes for a cheaper price. We’re looking in to reinventing Oxfam Boutiques, what would it take for them to become part of your shopping routine? Inviting window displays, brighter interior and clothes aimed more at younger people.
appendix 7C: non charity shop consumers: interview: Yazmin Bachir
When you think of the word ‘Charity shop’ what is the first thing that comes to mind? Dark and gloomy. Specific scent aswell. Have you even been in to a Charity shop before? If yes, please explain your experience. Yes, always a short visit though! Only go to look for a good bargain or maybe even a book! An odd scent on all of the clothing. Rusty old smell. What shop/s would you compare Charity shops to in the market? I would actually say urban outfitters. It has the same dark vibe and the style of clothes from a charity shop reminds me of that of urban outfitters. What are the main reasons you don’t shop there? The clothes are typically antique looking and the smell just over powers everything. You also want to be able to see properly but most charity shops are very dark! We’re looking in to reinventing Oxfam Boutiques, what would it take for them to become part of your shopping routine? I wouldn’t really shop religiously there but it would take making the shop modern looking, fresh and light. Also good music and air freshener! The clothes may be the same but the shopping experience is just as important and this would entice customers I believe!