Being MINI

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Minutes: 11th November 2012

Minutes: 12th November 2012

Meeting time: 2 – 4pm

Meeting time: 11-3

Duration: 2 Hours

Duration: 4 Hours

Goals: • Brainstorm more research ideas • Add to and update critical path • Identify the focus for the project

Goals: • • • •

Achieved: • Splitting up research sections for each team member • Updated critical path • Identified more primary research methods (and divided up in team) • Generated questions for a survey to give to MINI customers Tasks for next meeting: • Michelle: Trend Research at Designer Forum on Customisation and Cars in general. (Prints, motifs, graphics etc) • Hanna: Blog URL. Contact dealership regarding ‘Post purchase’ of a MINI. Information packs? Online/Offline trend research Contact MINI lovers via Facebook fans • Amiee: Generate a survey for MINI customers. • Everyone: Do general research on lifestyle collection. Upload to blog. Everyone send out survey to friends who own MINI car.

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Research the Harley Davidson brand focusing on customisation, community and lifestyle Fill out the ethics forms for Wednesday’s MINI meeting Contact Dealership Start Case study power point for 19th November tutorial Contact MINI dealership to finalise meet up

Achieved: • Researched Harley Davidson for our case study • Collected ethics sheets for primary research • Started the case study power point for next week’s tutorial Tasks for Friday 16th meeting: • Rearrange questions for Paul • Amiee: Finding images for power point • Everyone; Photographing MINI’s with relevant information i.e. location etc. • Continue MINI research

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