Online presence - Imagination Factory. The Imagination Factory is a concept for an interactive online area within the Cartoon Network website, I mentioned this previously in my competitor research. The idea takes the Cartoon Network experience further from television and into the computer. The Imagination Factory concept would be mentioned at the end of the “Do something amazing with your imagination” promos, to support children in their quests for adventure and knowledge. Not only would the promo encourage children to do something different and exciting, the website gives them a platform from which to start. The online area would be built upon the “My CN” section of the current website, and be full of things to download, print out, flash based interactive experiments and games which put the child in control of their favourite characters, allowing them to play with simple animation techniques and change their appearances. As well as downloading things already generated, the child would also have their own personal “Lab” space and profile within the factory, where they can share their creations, drawings and adventures, and upload their responses of tasks which are set by Cartoon Network via the website. There would also be weekly competitions for “Best home made Robot” or “Best outside Den” and the winners would be hosted in the hall of fame.
The Imagination Factory
The Imagination factory needs to be the perfect combination of fun and knowledge, it needs to make educational tasks fun and accessible, promoting safe home made experiments, and exploration. What would it offer? - Downloads of the Imagination Factory brand for desktops and screensavers. - Printable masks of cartoon characters / opportunity to make your own masks. - Printable factory - build it yourself. - Activity Packs, encouraging children to find specific bugs / insects / plants. - Children’s science experiments that can be done in the home - Fun learning. - Report back - show off what they have achieved with the activity packs. - Recipes - how to make rice crispy cakes / other simple recipes. - How to create simple stop frame animations / flip books. - Arts and Crafts ideas. - Fact of the day - Quirky funny. - Making music with household objects. Etc. I MA GI N ATION FACTORY.